Taylor Herring

What Taylor Herring does

Taylor Herring is a London-based creative communications agency founded in 2001 that delivers public relations, social media, and influencer marketing services to enterprise consumer brands. The firm is structured as Taylor Herring Ltd., a private limited company registered in England and Wales, with a headquarters at 40 Chancery Lane and a headcount in the 11–50 range. Its client base spans retail (Aldi), consumer electronics (Samsung), food and QSR (Subway, Greggs), FMCG (McVitie's, Mars, Britvic, Fanta, Impulse), and broadcasting (Sky), with several long-running engagements such as Greggs (since 2016) and McVitie's. The agency has accumulated an unusually heavy award profile, reportedly winning more PR Week awards than any UK agency over the past decade and Campaign Agency of the Year twice in three years.

The firm's product portfolio rests on two pillars. The first is traditional creative campaign work — stunts, product launches, reactive PR, and influencer activations, supported by an in-house production subsidiary called St Marks Studios that delivers TV spots and live events. The second, more recent pillar is a Generative Engine Optimisation (GEO) offering branded Cite:d, developed in partnership with Performics and backed by Publicis Groupe. Cite:d is positioned as the PR industry's first end-to-end GEO proposition, combining AI Confirmation Bias Mapping methodology with Publicis' Connected Identity data asset covering more than 46 million UK consumers. The platform targets visibility across AI search environments including Google Overviews, ChatGPT, Perplexity, and Gemini.

Revenue is generated through professional services fees on retainer and project-based engagements with consumer brand marketing teams. Pricing is not publicly disclosed and is structured on a custom-quote basis tied to client scope. Go-to-market is sales-led and relationship-driven, leveraging industry reputation, award recognition, referrals, and direct enterprise outreach; the firm runs no self-service channel or productized SaaS layer beyond Cite:d, which appears to be delivered as an agency service rather than as licensed software. Geographic footprint is concentrated in the United Kingdom with no formal international expansion disclosed.

Name

Taylor Herring

Legal name

Taylor Herring Ltd.

Website

https://taylorherring.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Taylor Herring is an award-winning London-based creative PR, social media, and influencer agency serving enterprise consumer brands such as Aldi, Samsung, and McVitie's through headline-grabbing campaigns and a proprietary GEO platform, Cite:d, built with Publicis Groupe and Performics.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFACAD

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

Keywords

• Creative pr agency
• Consumer brand communications
• Influencer marketing services
• Social media campaigns
• Generative engine optimization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: Professional agency fees for PR, social media, and influencer marketing services delivered to consumer brands through retainer arrangements and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Taylor Herring is a creative PR, social media, and influencer marketing agency that plans and delivers headline-grabbing campaigns and long-running brand programmes for consumer brands. It also offers a Generative Engine Optimisation (GEO) service branded Cite:d, which helps brands influence how AI platforms surface and cite them across AI search environments.

Product overview

Taylor Herring is an award-winning PR, Social and Influencer creative agency delivering smart thinking, creativity, and innovation for consumer brands. The agency offers a portfolio of services anchored by its core GEO (Generative Engine Optimisation) capability, powered by its proprietary Cite:d product developed in partnership with Performics, alongside traditional PR, social, and influencer campaign services. The agency also operates St Marks Studios as its production arm. Key clients include Aldi, Samsung, Subway, McVitie's, and Greggs.

Differentiator

Problem solved

Functional benefit

Brands

• Cite:d: An end-to-end generative engine optimization (GEO) solution for AI search, developed in partnership with Performics and backed by Publicis Groupe. Designed to help brands improve visibility and citation in AI-powered search environments.
• St Marks Studios

Products and services

• Cite:d An end-to-end Generative Engine Optimisation (GEO) solution developed in partnership with Performics that helps brands influence how AI platforms surface, cite, and recommend them across AI search environments including Google Overviews, ChatGPT, Perplexity, and Gemini.
• GEO by Taylor Herring A Generative Engine Optimisation service that helps brands identify and own AI search terms they want to be famous for, ensuring visibility and authority across AI-powered search engines and generative answer platforms.
• Creative PR, Social and Influencer Campaigns Award-winning creative campaigns delivering headlines, social media impact, brand fame, and cultural relevance for consumer brands through smart thinking, creativity, and innovation.
• St Marks Studios Production arm of Taylor Herring that produces live events and TV spots for client campaigns, including Samsung S20 campaign content.

Quantifiable outcome

• 19% increase in Mars Celebrations sales from Bounty campaign trilogy
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• PerformicscoreStrategic or Co-development Partner · 1 January 2026Taylor Herring partnered with Performics to launch Cite:d, the PR industry's first end-to-end GEO (Generative Engine Optimisation) proposition. The collaboration combines Performics' tools and performance expertise with Taylor Herring's newsroom creativity, delivering a fully integrated model spanning the entire campaign lifecycle from insight to impact to measurement. Powered by tools within Publicis Groupe, the proposition leverages large-scale audience data to identify real consumer intent.
• Publicis GroupecoreTechnology or IntegrationTaylor Herring's GEO solution Cite:d is backed by Publicis Groupe's unrivalled data, media and AI ecosystem. The agency has access to data signals from more than 46 million UK consumers via Connected Identity, enabling campaigns rooted in real audience intent and behaviour.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edelman UK: Global PR network with a substantial UK consumer practice serving many of the same enterprise brands (Samsung, Aldi, etc.). Overlaps in service mix but operates at much greater scale across multiple geographies and disciplines.
• Weber Shandwick: Global communications network with a strong consumer and FMCG practice across earned, social, and influencer. Comparable client types and campaign formats, but with global infrastructure that Taylor Herring cannot match in headcount.
• FleishmanHillard: Global PR and integrated communications agency with consumer-brand expertise. Competes for the same UK and pan-regional consumer PR briefs and offers overlapping social and influencer capabilities at greater scale.
• Ogilvy PR: WPP-owned global creative and PR network with deep consumer-brand credentials and influencer/social practice. Directly competes for enterprise consumer PR retainers and offers the kind of global infrastructure absent from Taylor Herring's footprint.

Direct peers

• W Communications: London-based creative PR agency serving consumer and lifestyle brands with award-winning campaigns. Directly comparable peer in target market, service offering (PR, social, influencer), and UK mid-market positioning.
• Freuds: London-based creative PR and communications agency with a similarly strong consumer-brand focus and award-winning credentials. Directly comparable in service mix (PR, social, influencer) and target clients across UK consumer markets.
• M&C Saatchi PR: Creative communications group with a strong UK PR practice serving consumer brands. Comparable in award-led creative positioning and consumer-brand client base, though larger and part of a global network.
• Splendid Communications: Independent UK consumer and lifestyle PR agency with comparable service mix spanning PR, influencer, and social campaigns. Similar mid-sized London profile serving consumer brands seeking creative, culturally resonant campaigns.
• Hope&Glory: Independent UK consumer PR agency known for creative campaigns targeting the same retail, FMCG, and lifestyle brand segments. Comparable in size, B2B professional-services model, and creative-stunt-led positioning.
• Mother London: Independent London creative agency with award-winning campaigns for major consumer brands. Comparable in independent, founder-led, creatively driven positioning though broader in scope (advertising plus PR-adjacent work).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/taylorherringuk
• Facebookfacebook.com/taylorherringpublicrelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Herring