What Bradshaw does

Bradshaw Electric Vehicles (legal entity John Bradshaw Limited) is a UK-based manufacturer and distributor of industrial and commercial electric vehicles, founded in 1976 and headquartered at Stibbington, Peterborough. The company designs and builds its own line of electric tow tractors with 1 to 25 tonne towing capacity, 1 to 3 tonne payload load carriers, pedestrian tow tractors and load carriers, stock chasers, and PRM airport mobility vehicles. It also operates as Club Car's leading UK dealership and the exclusive UK distributor for Goupil (a Polaris Inc. subsidiary) and Glutton street-cleaning equipment. The underlying technology centres on AC and DC battery systems (lead-acid and lithium-ion), electronic speed control, regenerative braking, multi-mode electronic braking systems, configurable operator cabs, and bespoke conversions delivered through a Special Projects Division.

The commercial model combines direct sales of own-manufactured vehicles with distribution of three premium third-party brands and a substantial event hire rental fleet of over 500 vehicles, making it one of the largest specialist buggy hire fleets in the UK. Pricing is quote-based with no public disclosure, and customer relationships are predominantly direct and enterprise-oriented, supplemented by trade exhibition presence at events such as RWM Expo and the CV Show, a content-driven website with case study marketing, LinkedIn activity, and email campaigns.

Bradshaw targets UK public-sector and institutional buyers that require zero-emission, low-noise transport for pedestrianised, indoor-outdoor, and mixed-use environments. Documented deployments span Brighton & Hove City Council, City of London Corporation, Leicester Royal Infirmary, Peterborough City Hospital, Newcastle University, the National Memorial Arboretum, the Tower of London, and Soho Farmhouse, across local authority, healthcare, university, heritage, leisure, and industrial segments. The business is privately held, with Drew Bradshaw serving as Joint Managing Director, and discloses no public financials.

Name

Bradshaw

Legal name

John Bradshaw Limited

Website

https://bradshawev.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Bradshaw Electric Vehicles is a UK manufacturer and exclusive UK distributor of industrial and commercial electric vehicles, producing tow tractors and load carriers while distributing Goupil, Glutton, and Club Car brands to municipal, healthcare, university, and industrial customers.

Ownership category

akta.pro rank

Product category

Industrial Electric Vehicles

NAICS

Heavy Duty Truck Manufacturing (336120)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Electric tow tractors
• Industrial electric vehicles
• Utility vehicle distribution
• Electric load carriers
• Event vehicle hire

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric vehicle sales (own-brand and distributed): Bradshaw manufactures its own Bradshaw-branded electric vehicles (tow tractors, load carriers, pedestrian vehicles) and resells distributed brands (Club Car, Goupil, Glutton) as a leading dealership and exclusive UK distributor. Revenue is generated from new vehicle sales across industrial, commercial, and municipal customers.
2. Event hire fleet: Bradshaw operates a specialist event vehicle rental fleet of over 500 vehicles, offering buggy hire solutions for events, transport, and logistics across the UK. Customers hire vehicles for specific events and occasions.
3. After-sales service, support and training: Bradshaw provides specialised training for electric vehicle operators and ongoing service and support for its vehicle fleet. Revenue generated from training services and after-market support contracts.
4. Bespoke vehicle solutions and customisation: Special Projects Division provides bespoke electric vehicle conversions and custom vehicle builds tailored to unique customer requirements, generating additional revenue from highly differentiated custom orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bradshaw manufactures its own line of industrial and commercial electric vehicles, including tow tractors (1T to 25T capacity), load carriers (1-3 tonne payloads), pedestrian vehicles, and stock chasers. The company also operates as Club Car's leading UK dealership and exclusive UK distributor for Goupil and Glutton electric utility vehicles and street cleaning equipment, complemented by an Event Hire fleet of over 500 vehicles and a Special Projects Division for bespoke builds and autonomous vehicle development.

Product overview

Bradshaw Electric Vehicles is a UK-based manufacturer and distributor of industrial and commercial electric vehicles with 50 years of experience. The company operates as a single unified product portfolio encompassing three main categories: (1) Bradshaw's own manufactured vehicles including tow tractors (1T-25T), load carriers, pedestrian vehicles, and stock chasers; (2) Distributed premium brands including Club Car (golf/utility vehicles), Goupil (G2 and G4 light commercial vehicles), and Glutton (street cleaning); and (3) Service offerings including Event Hire (500+ vehicle rental fleet) and Special Projects Division (conversions, bespoke builds, autonomous vehicles). The portfolio is organized by application (golf, waste, street cleaning, logistics, patient transport), industry (airport, healthcare, retail, municipal), and vehicle type (tow tractors, burden carriers, utility vehicles, road-legal EVs).

Differentiator

Problem solved

Functional benefit

Products and services

• Bradshaw Tow Tractors Electric tow tractors from 1-tonne to 25-tonne capacity, available in three-wheel and four-wheel configurations with various cab options (uncabbed, no doors, PVC doors, slam doors), for industrial towing applications.
• Bradshaw Load Carriers Electric load carriers with payloads of 1-3 tonnes, featuring various customisable cab and body options for industrial and commercial applications.
• Pedestrian Load Carriers Walk-along tugs and pedestrian-controlled electric vehicles for material handling in confined spaces and pedestrian areas.
• Pedestrian Tow Tractors Pedestrian-operated tow tractors for efficient trailer movement and material handling operations.
• Bradshaw Stock Chaser Electric stock chaser vehicles for warehouse and inventory management applications.
• Goupil G2 Compact all-electric utility vehicle with L7e road homologation. Available with pick-up, cage body, van body, and salt spreader configurations. Width of 1.1m, range 27-54 miles with lead-acid or lithium batteries.
• Goupil G4 Larger all-electric light commercial vehicle with L7e homologation. Payloads up to 855kg, range 51-101 miles. Available as pick-up, cage body, cage tipper, pressure washer, and van body configurations.
• RCV Goupil Range All-electric, compact and agile refuse collection vehicles designed for urban waste collection with various body configurations including high-tip, bin lift, compaction arms, and food waste collection options for confined and pedestrian areas.
• Glutton H2O Perfect Electric street cleaning machine with 240-litre water tank and 60-litre pressure washer. Features 48v lead acid or gel lead acid power system for urban cleaning operations.
• Club Car Vehicles Premium golf buggies and low-speed vehicles (LSVs) from Club Car with over 60 years of experience since 1958, sold and supported in the UK by Bradshaw as the leading dealership.
• PRM Airport Mobility Solutions Passenger Reduced Mobility (PRM) vehicles tailored for accessibility at airports and transport hubs. Includes a six-seat PRM vehicle.
• Bradshaw Event Hire Fleet Specialist vehicle rental service with over 500 vehicles available for short-term hire at UK events, including gator, UTV, passenger buggy, wheelchair buggy, and medical buggy hire solutions.
• Special Projects Division (Bespoke EV Builds) Bespoke electric vehicle solutions including electric vehicle conversions, custom bespoke electric vehicle builds, and autonomous vehicle development for unique customer requirements.
• Bradshaw Trailers Range of trailers including platform trailers and bin trailers for towing operations with Bradshaw tow tractors.

Quantifiable outcome

• Tow tractors range from 1T to 25T towing capacity, covering the full spectrum of industrial towing needs
• +4 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• Market leading waste collection brand (new partnership)coreChannel Partner/ Reseller/ Distributor · 10 September 2025Bradshaw announced a new distribution agreement with a market leading waste collection brand at RWM 2025, adding 100% electric pedestrian-operated street vacuum cleaners designed to collect urban and industrial waste. The new vehicle range complements Bradshaw's existing waste management portfolio and will be showcased alongside the new RCV Goupil range at the RWM Expo at Birmingham's NEC.
• Club CarcoreChannel Partner/ Reseller/ DistributorBradshaw Electric Vehicles is Club Car's leading dealership in the UK, reselling Club Car's full range of golf buggies, utility vehicles, and low-speed vehicles (LSVs). Club Car has over 60 years of experience since 1958 and is a leading innovator in golf, utility, and personal transportation vehicles. Bradshaw distributes and supports Club Car products alongside its own Bradshaw-branded vehicles.
• Goupil (Polaris Inc.)coreChannel Partner/ Reseller/ DistributorBradshaw is the exclusive UK distributor for Goupil, a French manufacturer and part of Polaris Inc. Founded in 1996, Goupil is a leading manufacturer of all-electric, zero-emission light commercial road vehicles serving customers in over 40 countries. Goupil has manufactured over 30,000 electric utility vehicles worldwide. Bradshaw distributes the full Goupil range including G2 and G4 models with various body configurations.
• GluttoncoreChannel Partner/ Reseller/ DistributorBradshaw is the exclusive UK distributor for Glutton, a manufacturer at the forefront of urban cleaning innovation. Glutton products significantly enhance the efficiency of litter collection and street cleansing operations, with models such as the Glutton H2O Perfect featuring integrated pressure washing and vacuum systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jungheinrich: Major European manufacturer of electric industrial trucks, tow tractors, and warehouse equipment. Overlaps directly with Bradshaw's tow tractor and material handling portfolio.
• Toyota Material Handling: One of the largest global manufacturers of electric forklifts, tow tractors, and powered industrial trucks. Directly comparable to Bradshaw's core tow tractor and load carrier lines serving industrial and logistics buyers.
• Club Car: US-based manufacturer of golf, utility, and low-speed electric vehicles. Bradshaw is Club Car's leading UK dealership, making it both a distribution partner and a direct peer in light-duty electric utility vehicles.
• Hyster-Yale Materials Handling: Manufacturer of industrial lift trucks, forklifts, and tow tractors under Hyster and Yale brands. Competes with Bradshaw in the electric industrial material handling segment.
• Linde Material Handling: Global manufacturer of electric counterbalance forklifts, tow tractors, and warehouse equipment, with deep presence in industrial and logistics end markets overlapping Bradshaw's manufacturing and industrial customers.
• Crown Equipment Corporation: US-based manufacturer of electric forklifts, tow tractors, and material handling equipment, serving logistics and industrial customers with a similar product mix to Bradshaw's own-brand range.
• Mitsubishi Logisnext: Manufactures electric forklifts and material handling equipment under Mitsubishi, Cat, and UniCarriers brands. Directly comparable to Bradshaw's industrial tow tractor and material handling business.

Emerging players

• Ari Motors: German manufacturer of small electric commercial vehicles targeting municipal, hospitality, and last-mile delivery use cases. Overlaps with Bradshaw's Goupil distributed light commercial vehicle segment in European urban applications.

Broad incumbents

• Kion Group: European-headquartered parent of Linde Material Handling and STILL, one of the world's largest industrial truck manufacturers. Competes broadly with Bradshaw in electric industrial material handling.
• Polaris Inc. Parent company of Goupil and a broad powersports and commercial vehicle manufacturer. Comparable through Goupil's UK electric utility vehicles distributed by Bradshaw, though Polaris operates at much larger scale across many vehicle categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bradshaw-electric-vehicles
• Xx.com/bradshaw_ev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bradshaw