Goupil
- Company typePrivate
- Founded1996
- HeadquartersBourran, France
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Goupil firmographics
Firmographics- Name
- Goupil
- Legal name
- Goupil industrie SAS
- Website
- https://goupil-ev.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Goupil industry classification
Industry- Product category
- Electric Utility Vehicles
- NAICS
- Heavy Duty Truck Manufacturing (336120), Motor Vehicle Body Manufacturing (336211)
- SIC
- Truck & Bus Bodies (3713), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where Goupil is headquartered
LocationHeadquarters
- HQ city
- Bourran
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Goupil business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Electric Vehicle Sales: Sale of 100% electric utility vehicles (G2, G4, G4+, G6 models) with various configurations and customisation options. Pricing varies by wheelbase, battery type, body options, and accessories.
- Custom Equipment and Body Options: Sale of proprietary and custom body equipment including tippers, waste collectors, hooklifts, column lifts, high-pressure washers, watering systems. More than 30 standard variants plus bespoke developments.
- Fleet Services (Dealer-operated): Dealer network offers rental solutions, service maintenance plans, and second-hand vehicle sales. Dealers provide long-term leasing on entire vehicle basis.
- Technical Training: Technical training services on complete vehicle range offered through training partner at headquarters in France
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Base vehicle pricing varies by model and configuration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Goupil product offering
Product offeringCore offering
Goupil designs and manufactures 100% electric compact utility vehicles (G2, G4, G4+, and G6 models) for professional applications including waste collection, street cleaning, green space maintenance, industrial logistics, last-mile delivery, and facility management. Each vehicle is modularly customisable with proprietary body equipment such as tippers, box vans, refuse collection bodies, watering systems, pressure washers, leaf collectors, column lifts, and hooklift containers, with payload capacity up to 1,200 kg and WLTP range up to 199 km.
Product overview
Goupil designs and manufactures 100% electric utility vehicles since 1996, based in Bourran, France. The product portfolio consists of four core vehicle models (G2, G4, G4+, and G6) forming a platform approach with customizable body configurations. G2 is the compact entry model with some off-road capability; G4 is the standard workhorse with extensive options; G4+ is the enhanced 2026 version; and G6 is the largest high-speed model for suburban applications. All vehicles share a modular architecture allowing attachment of specialized body equipment including tippers, box vans, waste collectors, watering systems, pressure washers, column lifts, and hooklift systems. These equipment modules integrate components from partners like DHOLLANDIA (tail lifts), DALBY (hooklifts), FAUN (bin lifters), and Klubb (aerial platforms). Goupil operates as part of Polaris Group since 2011, selling exclusively through exclusive dealer networks across 40+ countries with approximately 70% export sales.
Differentiator
Problem solved
Functional benefit
Products and services
- G2 Electric Utility Vehicle Compact electric utility vehicle designed for leisure and industrial applications. The smallest model in the Goupil range, offering robust construction and off-road capabilities for rough terrain typically reserved for ATV/4x4 vehicles.
- G4 Electric Utility Vehicle Standard electric utility vehicle with versatile configurations for professional applications. Compact size with payload capacity up to 1,200 kg, available with lead-acid (5.8-15.4 kWh) or lithium (5.2-28.8 kWh) batteries, and towing capacity of 1 ton (Class B) or 1.4 ton (Class BE).
- G4+ Electric Utility Vehicle Enhanced version of the G4 launched in 2026, described as compact, powerful, and suited to professional needs with improved specifications over the standard G4 model.
- G6 Electric Utility Vehicle Largest model in the Goupil range with higher performance specifications. Features max speed of 80 km/h, larger cab seating 3 passengers, WLTP range up to 199 km, payload capacity up to 1,200 kg, and towing capacity up to 1,700 kg. Ideal for suburban last-mile delivery and municipal applications.
- Tipper Body Equipment (Plateau basculant) Tilting load bed with removable aluminum drop-down gates for transporting bulky items, green waste, construction materials, tools, and packages. Can be combined with water tanks, pressure washers, or cage containers.
- Box Van Body Equipment (Fourgon) Cargo van body with cubic design and no wheel wells for maximum cargo capacity. Features 80 cm loading height, available with 1-3 shutters (side and/or rear), and customizable internal configurations including shelves and compartments.
- High Tip Waste Collection Body (Benne à bec) Waste collection bin with 1.40m discharge height, side drop-down doors at ground level for ergonomic loading, and capacity of 2.3-3.6 m3 depending on chassis. Designed for narrow urban streets and low-noise early morning or late-night collection.
- Watering System (Arrosage) Rotomolded water tank with 25m hose and automatic reel, 16mm diameter. Silent electric operation enables early morning watering. Includes fill cap with filter, water level indicator, side compartment for spray lance, and removable via lifting rings or forklift.
- Tipper with High Pressure Washer (Plateau basculant et nettoyeur haute pression) Combined configuration integrating tipper bed with 130-bar pressure washer for simultaneous waste collection and street cleaning operations. Used by Paris 'Urgence Propreté' program for cleaning public restrooms, graffiti removal, and illegal dumping.
- Leaf Collector (Aspirateur de feuilles) 100% electric leaf collection system for green spaces and road maintenance crews. Compact design accesses remote locations, operates silently compared to petrol equivalents, and can collect leaves during driving.
- Refuse Collection Vehicle (Benne de collecte de déchets) Rear-loading waste collection body for containers up to 1,000 liters. Compact design accesses narrow streets, silent operation for unsociable hours collection, suitable for cemeteries, hospitals, and industrial facilities.
- Load Bed with Column Lift (Plateau avec hayon à colonnes) Load bed equipped with DHOLLANDIA tail lift (up to 500 kg capacity) for heavy/bulky item handling. Platform loading volume 3.3-5.9 m3, payload up to 1,000 kg. Reduces physical strain on operators and enables autonomous loading/unloading.
- Hooklift with Container (Bras de levage avec caisson) G6 chassis with DALBY hooklift system and interchangeable containers. Enables multiple applications with single vehicle: green waste collection, bulky item pickup, rubble disposal. Containers can be customized with watering systems, pressure washers, or leaf mulchers.
- Camion Magasin (Mobile Shop Vehicle) Mobile shop vehicle configuration for efficient and sustainable retail operations.
- Second-hand Vehicles Certified pre-owned electric utility vehicles refurbished by the manufacturer. Service created in 2018 offering vehicles checked and refurbished before resale or rental, reducing environmental footprint while providing value.
- Warranty & Maintenance Plans Comprehensive warranty coverage including 2-year spare parts and labor for wheelbase and equipment, and 7-year warranty for batteries. Service partners offer preventative and curative maintenance plans for fleet customers.
- Technical Training Technical training programs on the complete vehicle range including former models. Covers vehicle operation, servicing, electrical and mechanical diagnostics, repairs, and electrical hazard awareness. Enables customers to handle preventative and curative maintenance.
Quantifiable outcome
- Reduce operating costs to approximately €0.02 per km or €2 per 100 km
- +3 more outcomes
Companies that use Goupil
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles5 records
Goupil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Goupil partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SpeedycoreExclusive maintenance partnership for electric utility vehicles. Speedy network provides service and maintenance for Goupil VUL (Véhicules Utilitaires Légers) in France.
- LoxamcoreEquipment rental company partnership for fleet electrification. Loxam adopted Goupil G6 to green their fleet as part of sustainability commitments.
- DALBYcorePartnership with French manufacturer DALBY for G6 hooklift and container system. Developed specifically for G6 chassis for transporting equipment, maintaining green areas, collecting green waste, and moving rubble. The system enables multiple containers for various applications.
- DHOLLANDIAcorePartnership with Europe's leading manufacturer of tail lifts. DHOLLANDIA column lifts integrated with G4 and G6 load beds for handling operations. Wired remote control for safe lifting/lowering. Up to 500 kg lifting capacity.
- FAUNcorePartnership for refuse collection vehicle with bin lifter and shovel developed for large city waste collection operations.
- SNAM (Société Nouvelle d'Affinage des Métaux)coreBattery collection and recycling partnership. SNAM guarantees recycling capability of at least 70% for lithium batteries. Based on residual capacity, batteries can be reprocessed for second-life applications or reduced to lithium carbonate powder.
- KLUBBminorPartnership for aerial work platform (nacelle) for G4 100% electric. 10m reach for trimming operations, garden maintenance, and vertical wall maintenance.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Goupil competitors and assessment
Company assessmentBroad incumbents
- Xos Trucks: Manufacturer of medium- and heavy-duty electric commercial vehicles for fleets. Operates in the broader electric commercial vehicle category that Goupil targets, but at a larger vehicle class and US market focus.
- Volta Trucks: European electric truck manufacturer focused on urban distribution and last-mile logistics. Comparable to Goupil in targeting European fleet electrification, but at a larger vehicle class (16-ton) and with broader incumbent positioning.
Emerging players
- Ayro: US-based manufacturer of compact electric vehicles for last-mile delivery, campus mobility, and light commercial applications. Comparable to Goupil in compact EV product category, though Ayro is smaller-scale and primarily focused on the US market.
Direct peers
- Club Car: Club Car (owned by Ingersoll Rand) manufactures compact electric and low-speed vehicles for utility, golf, and commercial applications. Directly comparable to Goupil in product category, customer use cases (municipal, industrial, hospitality), and electric LSV/utility vehicle positioning.
- Workhorse Group: US-based manufacturer of electric delivery vehicles targeting last-mile delivery and commercial fleet customers. Overlaps with Goupil's last-mile delivery and fleet electrification value proposition, though Workhorse focuses on larger Class 3-5 vehicles versus Goupil's compact N1 positioning.
- Melex: Polish manufacturer of compact electric utility vehicles for municipal services, industrial facilities, and last-mile delivery. Directly competes with Goupil in product offering, target customer segments, and European municipal/governmental customer base.
- Polaris GEM: Polaris GEM is a sister brand under the same Polaris Group parent (which owns Goupil). GEM manufactures neighborhood electric vehicles and low-speed utility vehicles targeting similar municipal, hospitality, and light commercial use cases, making it the most directly comparable peer operating under shared corporate ownership.
- Tropos Motors: Manufacturer of compact electric utility vehicles for last-mile delivery, facility maintenance, and municipal applications. Directly comparable niche positioning to Goupil, though with a smaller scale and primarily North American market focus.
- Piaggio Commercial: Piaggio's commercial vehicle division (including the Porter and Electric Porter lines) manufactures compact light commercial vehicles for urban delivery and municipal applications. Comparable to Goupil in compact commercial vehicle category and European urban electrification focus.
- Aixam: French manufacturer of light quadricycles and compact commercial vehicles. Comparable to Goupil as a French-headquartered manufacturer of small-format commercial vehicles, though Aixam focuses more heavily on passenger quadricycles versus Goupil's pure-play utility focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Goupil social profiles
Digital presenceGoupil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goupil leadership team
Management profileNumber of profiles
Profiles2 records
Goupil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goupil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goupil
What does Goupil do?
Goupil designs and manufactures 100% electric compact utility vehicles (G2, G4, G4+, and G6 models) for professional applications including waste collection, street cleaning, green space maintenance, industrial logistics, last-mile delivery, and facility management. Each vehicle is modularly customisable with proprietary body equipment such as tippers, box vans, refuse collection bodies, watering systems, pressure washers, leaf collectors, column lifts, and hooklift containers, with payload capacity up to 1,200 kg and WLTP range up to 199 km.
Is Goupil a public or private company?
Goupil is a private company. It is classified as corporate owned and is currently operating.
When was Goupil founded?
Goupil was founded in 1996. It employs 101 to 250 people.
Where is Goupil based?
Goupil is headquartered in Bourran, France, in the Europe region.
How does Goupil make money?
Four revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are custom Equipment and Body Options, fleet Services (Dealer-operated) and technical Training.
Who are Goupil's main competitors?
Broad incumbents on record are Xos Trucks and Volta Trucks. Ayro is listed as an emerging player. Direct peers are Club Car, Workhorse Group, Melex, Polaris GEM, Tropos Motors, Piaggio Commercial and Aixam.
Does Goupil have an API?
No public API is recorded for Goupil.
What industry is Goupil in?
Goupil's product category is Electric Utility Vehicles. Its primary akta.pro industry code is IMACAFAI, Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 336120 and its SIC code is 3713.