Holistic Bodyworks

What Holistic Bodyworks does

Holistic Bodyworks is a privately held, multidisciplinary allied health clinic headquartered at 984 Centre Road, Oakleigh South, Victoria, Australia, founded circa 2004 and operating continuously for more than 20 years. The practice delivers five complementary service lines: Osteopathy, Clinical Pilates (delivered via Pilates Reformer equipment), Remedial Massage, Myotherapy, and Naturopathy. Its practitioners are AHPRA-registered primary healthcare providers, which allows patients to self-refer without a GP and to claim rebates through HICAPS-supported private health insurance. The patient base spans general adults plus four targeted segments — pregnant women, paediatric patients, seniors, and sports enthusiasts — served across five persona-defined service pages on its website.

The underlying service technology is manual and equipment-based rather than digital: osteopathic manipulation, deep tissue massage, dry needling, cupping, myofascial release, trigger point work, and Clinical Pilates programming using Reformers. Operational infrastructure consists of three private treatment rooms, one open-plan Pilates studio, a Cliniko-powered online booking system enabling direct self-serve scheduling, and HICAPS for instant insurance claims. The clinic also generates ancillary revenue by renting treatment rooms to external allied health practitioners at $140/day (full day) or $65/day (half day). No mobile app, proprietary software, or data platform is operated.

The business model is direct-to-consumer professional services: appointment-based healthcare delivered in-person at a single clinic, with no GP referral required. Pricing for clinical treatments is not publicly disclosed. Patient acquisition is driven by local SEO across South-East Melbourne suburbs (Oakleigh, Bentleigh, Mount Waverley, Cheltenham), educational content marketing via the company blog, online booking conversion, and word-of-mouth referrals. Headcount is reported within the 11-50 range, consistent with a team of roughly 10-11 named practitioners across disciplines.

Name

Holistic Bodyworks

Legal name

Holistic Bodyworks

Website

https://holisticbodyworks.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Holistic Bodyworks is a privately held multidisciplinary allied health clinic in Oakleigh South, Victoria, delivering osteopathy, clinical Pilates, myotherapy, remedial massage, and naturopathy to individual consumers across South-East Melbourne.

Ownership category

akta.pro rank

Product category

Allied Health Services

NAICS

Offices of Other Health Practitioners (6213), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Osteopathy services
• Clinical pilates
• Remedial massage
• Myotherapy treatment
• Naturopathy services

Headquarters

HQ city

Oakleigh South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Treatment Services: Appointment-based healthcare services including Osteopathy, Remedial Massage, Clinical Pilates, Myotherapy, and Naturopathy. Services are rebatable under private health insurance policies through HICAPS. No GP referral required as practitioners are AHPRA-registered primary healthcare providers.
2. Room Rental: Rental of treatment rooms to allied health practitioners. Full day rate $140, half day rate $65, with discounts for multiple day rentals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Holistic Bodyworks is a multidisciplinary allied health clinic that delivers osteopathy, clinical Pilates, myotherapy, remedial massage, and naturopathy services to individual patients in South-East Melbourne. AHPRA-registered osteopaths lead the practice as primary healthcare providers, enabling treatment without GP referral, with supplementary revenue earned from renting furnished treatment rooms to external allied health practitioners.

Product overview

Holistic Bodyworks is a multidisciplinary healthcare clinic offering a unified portfolio of five complementary services: Osteopathy, Clinical Pilates, Remedial Massage, Myotherapy, and Naturopathy. The clinic operates as an integrated practice where these services can be used individually or combined in tailored treatment plans. Osteopathy serves as the primary service, with manual therapy techniques complemented by Clinical Pilates for rehabilitation exercise, Remedial Massage for soft tissue work, Myotherapy for muscle and joint treatment, and Naturopathy for nutritional and lifestyle support.

Differentiator

Problem solved

Functional benefit

Products and services

• Osteopathy Holistic manual therapy treatment that uses deep tissue massage, stretching, joint mobilisation, and manipulation to treat musculoskeletal issues and promote whole-body health. Delivered by AHPRA-registered osteopaths who act as primary healthcare practitioners and can diagnose conditions and create tailor-made treatment plans.
• Clinical Pilates Personalised exercise program using Pilates Reformer and floor exercises to improve posture, core strength, stability, balance, and flexibility for injury prevention and rehabilitation. Suited to women preparing for pregnancy, athletes, and seniors wanting to stay healthy.
• Remedial Massage Therapeutic deep tissue massage that addresses specific injuries or ailments, using deep-tissue techniques, stretching, and trigger point work to restore muscles and connective tissue and assist with chronic aches and discomfort.
• Myotherapy Manual therapy using deep tissue massage, dry needling, and stretching to relieve muscle tension and joint restriction for various musculoskeletal conditions, with personalised treatment plans developed after a holistic assessment.
• Naturopathy Holistic health service combining dietary advice, herbal medicine, nutritional supplementation, and lifestyle modifications to take a natural approach to health and vitality and support stress and mental wellbeing.
• Treatment Room Rental Rental of fully furnished treatment rooms at the Oakleigh South clinic to external allied health practitioners. Full day rate $140 and half day rate $65, with discounts for multiple-day rentals. Rooms include a power lift treatment table, linen, ducted heating and evaporative cooling, WiFi, on-site parking, and a shared kitchenette.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• HICAPScoreTechnology or IntegrationIntegration with HICAPS system enabling instant health insurance claims for eligible patients. Allows patients with private health insurance to claim rebates on the spot at the clinic, improving payment convenience and treatment accessibility.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• City Coast Physio: Australian allied health clinic offering physiotherapy, clinical Pilates, massage and rehabilitation services. Comparable in service breadth and direct-to-patient delivery model.
• Life Ready Physio: Western Australia-headquartered allied health group operating physiotherapy, clinical Pilates and remedial massage clinics. Comparable on multidisciplinary allied-health service mix and HICAPS-enabled private health rebate model.
• Bounce Health Group: Multi-disciplinary allied health practice offering physiotherapy, osteopathy, myotherapy, clinical Pilates and massage. Closely comparable to Holistic Bodyworks in service line-up and integrated clinical model.
• The Wellness Clinic (naturopathy and allied health): Australian multidisciplinary clinic combining naturopathy with allied health services. Comparable on the holistic philosophy and integration of naturopathic and manual therapy modalities.
• Back In Motion: Australia's largest physiotherapy franchise network offering manual therapy, clinical Pilates, massage and rehabilitation services. Highly comparable to Holistic Bodyworks on service mix, patient segments (sports, pregnancy, seniors), and clinic-based delivery model.
• Movement 101: Sydney-based physiotherapy and Pilates clinic combining manual therapy, clinical Pilates and exercise rehabilitation. Comparable on manual-therapy-plus-Pilates service combination.

Broad incumbents

• Healthia Limited: ASX-listed allied health platform owning physiotherapy, podiatry, optometry and related clinics across Australia and New Zealand. Comparable as a broader incumbent aggregating multidisciplinary allied health practices similar to Holistic Bodyworks.
• Kieser Australia: Network of strength-and-conditioning clinics combining physiotherapy with clinical exercise and rehabilitation. Comparable to Holistic Bodyworks on musculoskeletal rehabilitation positioning and recurring patient programs.

Regional players

• Studio Pilates International: ASX-listed Reformer Pilates franchise network. Overlaps with Holistic Bodyworks' Clinical Pilates Reformer service line, though Studio Pilates is a fitness-oriented franchise versus Holistic Bodyworks' clinical positioning.

Others

• HICAPS (NAB Health): National electronic health insurance claim system used by Holistic Bodyworks for instant rebates. Included as a key infrastructure partner/ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/holistic-body-works

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Bodyworks