Minnesota Association of Townships

What Minnesota Association of Townships does

The Minnesota Association of Townships (MAT) is a nonprofit membership association representing Minnesota's 1,776 townships, the most granular form of local government in the state. The organization supports township operations through educational programs, structured legislative advocacy, in-house legal counsel, training, publications, and cooperative procurement resources, serving over 9,000 township officers responsible for local governance of more than 922,000 residents and approximately 55,000 miles of roads. MAT is governed by a 13-member board representing 13 state districts and is led by Executive Director Jeff Krueger with a staff of 13 full-time employees plus contracted lobbyists and claims administrators.

MAT's core product is a service platform anchored by the mntownships.org website portal, which integrates on-demand video training (the MAT Video Library, formerly MAT-U), recurring live webinars (Township Tuesday), a document repository (Information Library), ARPA compliance resources, and a Legislative Center for bill tracking. The organization runs multiple recurring programs, including Spring Short Courses, an Annual Conference and Educational Meeting with 50+ exhibitors, the Town Law Review, Township Day at the Capitol, and the monthly Township Insider magazine. A self-insurance subsidiary, MAT Insurance Trust (MATIT), provides coverage and risk management services for member townships, representing an adjacent operating business within the MAT umbrella.

MAT's revenue derives from voluntary township membership dues (coordinated through 87 County Township Associations), conference and training registration fees, publication and document sales, and insurance premiums flowing through MATIT. The organization maintains partnerships with Sourcewell (cooperative purchasing), Town Law Center, Couri & Ruppe, Kennedy & Graven (legal services), Luminate Bank (banking), Minnesota Benefit Association (insurance), MnFIRE (firefighter welfare), and Amazon Business (member purchasing). MAT is not venture- or equity-backed and does not disclose audited financials publicly.

Name

Minnesota Association of Townships

Legal name

Minnesota Association of Townships

Website

https://mntownships.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Minnesota Association of Townships is a nonprofit membership association supporting Minnesota's 1,776 townships through education, legislative advocacy, in-house legal counsel, training programs, publications, and the MAT Insurance Trust, serving more than 9,000 township officers and 922,000 residents statewide.

Ownership category

akta.pro rank

Product category

Government/Municipal Association Services

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Business Associations (813910), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industry

Municipal Tax & Revenue Administration (Local) (BPAIACAD)

Keywords

• Township governance support
• Local government advocacy
• Municipal training services
• Public sector insurance
• Legislative advocacy services

Headquarters

HQ city

Saint Michael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: MAT generates revenue through voluntary membership dues from townships, coordinated through County Township Associations. The membership provides access to training, resources, advocacy, and procurement benefits.
2. Conference and Training Fees: Revenue generated from registration fees for the Annual Conference, Spring Short Courses, Town Law Review, and other training events.
3. Publication and Document Sales: Sale of publications including the MN Township Law Book and other documents produced by MAT staff for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Minnesota Association of Townships is a nonprofit membership association that supports township government in Minnesota through education, advocacy, legal counsel, and resource procurement. It represents townships at the state legislature, delivers training for elected and appointed township officials, and operates County Township Associations and an insurance trust as member services.

Product overview

Minnesota Association of Townships operates a unified resource platform providing educational programs, advocacy support, and essential resources for township governance. The core offering is the mntownships.org website portal, which serves as the central hub integrating multiple services: the MAT Video Library (formerly MAT-U) for on-demand officer training, Township Tuesday live webinars, the Information Library with downloadable documents and forms, and ARPA compliance resources. Supporting offerings include annual events (Spring Short Courses, Annual Conference, Town Law Review, Township Day at the Capitol), the Township Insider Magazine publication, District Meetings across 13 regions, and the MAT Insurance Trust (MATIT) for member coverage. The organization does not operate a software-as-a-product model but rather provides a suite of member services and educational programming for Minnesota's 1,776 townships.

Differentiator

Problem solved

Functional benefit

Brands

• MAT Insurance Trust (MATIT): Insurance trust providing self-insurance services for townships
• MAT-U
• Township Tuesday
• Township Insider
• MAT Town Law Review

Products and services

• MAT Membership Annual membership for Minnesota township governments providing access to advocacy, training, legal counsel, County Township Associations, and member resources.
• County Township Associations Local associations organized at the county level that connect township officials within a county, host local meetings, and feed grassroots input to MAT's statewide advocacy.
• Township Official Training Educational programs for elected and appointed township officials covering statutory duties, governance, and administrative practices, typically tied to satisfying state training requirements.
• Township Matters Video Series Online video content for township officials providing updates, training, and explanations of issues affecting township governance.
• MAT Insurance Trust Group insurance program offered to member townships, providing pooled access to coverage at terms individual townships could not obtain independently.

Quantifiable outcome

• Supports townships responsible for 55,000 miles of roads - more than any other single level of road authority in Minnesota
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• SourcewellcoreStrategic or Co-development PartnerCooperative purchasing organization that helps public agencies save time and money through competitively solicited contracts. Provides government empowering government purchasing since 1978.
• Town Law Center PLLPcoreStrategic or Co-development PartnerLegal services provider for townships throughout the state, including road issues, zoning matters, employment matters, annexation, contracts, and election matters. Presents at MAT conferences and trainings.
• Luminate BankminorGTM or Marketing PartnerBanking services partner providing high yield banking services to support growth and maximize liquidity for townships.
• Couri & Ruppe Law OfficeminorStrategic or Co-development PartnerLegal advice for townships on roads, improvement projects, planning and zoning, fire contracts, annexations, service districts, competitive bidding, and general township matters.
• Kennedy & GravenminorStrategic or Co-development PartnerLaw firm providing legal services to municipalities including townships.
• Minnesota Benefit AssociationminorGTM or Marketing PartnerProvides customized insurance plans for township boards.
• MnFIREminorGTM or Marketing PartnerProvides Minnesota firefighters with resources and education to protect and prioritize their health and well-being.
• Amazon BusinessminorGTM or Marketing PartnerMAT has partnered with Amazon Business to offer member townships a free Business Prime account with access to special government pricing and fast, free shipping.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wisconsin Towns Association: Wisconsin's statewide association representing towns (the equivalent of Minnesota's townships), offering training, advocacy, legal resources, and an insurance program. Direct peer: same customer type, same service mix, same voluntary-membership structure.
• National Association of Towns and Townships (NATaT): The federal-level umbrella organization for town and township governments across the U.S. Direct peer at a broader scope: aggregates state-level associations like MAT and provides federal advocacy, research, and training that complement state associations.
• Pennsylvania State Association of Townships (PSATS): Pennsylvania's statewide township association offering training, legislative advocacy, publications, and a workers' compensation insurance trust. Direct peer: similar size and service breadth to MAT, with an embedded insurance subsidiary analogous to MATIT.
• Indiana Township Association: Indiana's statewide association for townships, providing training and advocacy to township officials. Direct peer: structurally identical voluntary-membership model in a neighboring Midwest state.
• Ohio Township Association: Ohio's voluntary statewide association of townships providing education, legislative advocacy, and resources. Direct peer: same voluntary-membership model serving a similar rural township customer base.
• Michigan Townships Association: Michigan's statewide association for township governments, providing education, advocacy, publications, and risk-pooling insurance. Direct peer: structurally identical model to MAT serving a similar Midwest township base.
• Illinois Townships Association: Illinois's statewide association of townships providing education, legislative advocacy, and resources. Direct peer in an adjacent Midwest state with the same customer profile and service mix.

Regional players

• League of Minnesota Cities: Minnesota's statewide association for city governments, providing parallel training, advocacy, insurance, and legal services. Highly comparable business model serving adjacent local-government customer base within the same state; potential substitute for townships considering incorporation.
• Minnesota Association of Counties: Statewide Minnesota association for county governments, offering education, advocacy, and insurance services. Regional peer: parallel model in the same state serving a different but adjacent local-government tier.

Others

• Sourcewell: Minnesota-based cooperative purchasing organization for government agencies (and listed as a MAT partner). Adjacent peer: serves overlapping local-government customers with procurement rather than training/legal services, making it a complementary ecosystem player rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/MNTownships
• Facebookfacebook.com/MNAssociationofTownships

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Association of Townships