Minnesota Benefit Association

Name

Minnesota Benefit Association

Legal name

Minnesota Benefit Association

Website

https://minnesotabenefitassociation.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Voluntary Employee Benefits Administration

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Health and Welfare Funds (525120)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration & Enrollment Support (BPAAAIAB)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Benefits Administration (BPACAPAC)

Keywords

• Voluntary employee benefits
• Group insurance programs
• Public employee benefits
• Payroll deduction services
• Benefits administration

Headquarters

HQ city

Saint Paul

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Product Administration: MBA administers group insurance products (life, disability, dental, vision, pet, home/auto, hearing) on behalf of member public employees. Revenue is generated through insurance premiums and administrative fees associated with endorsed benefit programs. The organization serves as a policy administrator and benefits coordinator, not a direct insurer.
2. Member Services and Programs: MBA offers payroll deduction services for member programs, enabling automatic monthly payments from paychecks. The organization also facilitates the Purchasing Power voluntary benefit program and scholarship program, which may generate administrative or referral revenue through endorsed provider partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Minnesota Benefit Association (MBA) is a non-profit member organization that administers and aggregates a suite of voluntary group insurance and financial benefits products for current and retired Minnesota public employees. It partners with carriers such as Farmers Insurance, Prudential, MetLife, Ameritas, Start Hearing/Starkey, and Service Saves to deliver home/auto, term life, pet, dental, vision, hearing aid, mortgage, and Medicare services. Members access benefits at negotiated group rates through automated payroll deduction embedded in 200+ participating public employers, with year-round enrollment and portability across jobs and into retirement.

Product overview

Minnesota Benefit Association offers a comprehensive suite of voluntary benefits and insurance products designed specifically for Minnesota public employees. The organization serves as an administrator and aggregator of group-rate insurance and financial services, providing member access to home and auto insurance through Farmers Insurance, group term life insurance up to $150,000, pet insurance through MetLife, dental and vision through Ameritas, hearing aid discounts via Start Hearing/Starkey, mortgage services through ServiceSaves, Medicare assistance, and health reimbursement arrangements administered by Benafica. Additional programs include the Purchasing Power Program for payroll-deducted purchases, scholarship program, and township-specific group insurance for Minnesota Association of Townships members. All benefits are portable and available through payroll deduction, with the organization's Board of Directors (public employees) endorsing all offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Auto Insurance Group-rate home and auto insurance offered through Farmers Insurance exclusively for Minnesota public employees, providing tiered discounts including 17% MBA Employee discount on auto, 12% on home, tenure-based auto discounts up to 20%, multi-policy 10% discount, and safety device discounts up to 40%. Billed monthly via payroll deduction with dedicated association code 09F.
• Group Term Life Insurance Simplified-issue (no medical exams) 10-Year Level Term group life insurance through Prudential providing up to $150,000 for members and spouses under 50, up to $100,000 for ages 50-60, up to $10,000 child coverage, with $50,000 minimum. Includes accelerated life benefit for terminal illness and is portable upon retirement.
• Pet Insurance Pet insurance through MetLife providing flexible coverage with 50%/70%/80%/90% reimbursement options, no breed exclusions, optional preventive care, and family plans with shared deductibles for up to three dogs and cats. Coverage issued by Metropolitan General Insurance Company.
• Dental & Vision Insurance Dental and vision insurance through Ameritas for individuals, families, and retirees, providing access to one of the nation's largest provider networks with coverage for routine cleanings, eye exams, and unexpected care. Plans available online through Ameritas member portal.
• Hearing Aid Discounts Free hearing benefit program through Start Hearing/Starkey offering up to 48% off hearing aid technology, free hearing consultations, 60-day risk-free trial, one year of free office visits (up to 6), access to 3,000+ hearing professionals nationwide, up to three years of free batteries, and a free warranty covering repairs, loss, and damage.
• Mortgage Services Mortgage and refinancing services through Service Saves providing discounted financial services for Minnesota public servants including teachers, nurses, doctors, firefighters, and government employees. Includes special mortgage savings, free appraisal, and up to $500 credit at closing.
• Medicare Assistance Medicare advisory and enrollment services through Benafica offering personalized needs analysis, plan selection tailored to individual requirements, and year-round customer support for Medicare-eligible retired members.
• Health Reimbursement Arrangements (HRAs) Health Reimbursement Arrangement programs (ICHRA and QSEHRA) administered by Benafica, providing employers flexible, tax-advantaged health benefits with ongoing plan administration support and compliance assistance.
• Purchasing Power Program Voluntary employee benefit program allowing members to purchase products and services (electronics, appliances, furniture, travel, education) through payroll deduction over 6 or 12 months, often without credit checks. Members must have at least 12 months of tenure, be 18+, and earn a minimum of $16,000 annually.
• Township Group Insurance Custom-designed insurance plans for Minnesota township boards, officers, and employees, offered through partnership with the Minnesota Association of Townships (MAT). Includes group term life insurance and group disability insurance plans specifically tailored for township sub-segment needs.
• Township Group Disability Insurance Disability insurance for township officers and employees providing income protection if disabled, with benefits beginning on the 15th day for injury and 31st day for illness, including rehabilitation incentives.
• Township Group Term Life Insurance Guaranteed issue group term life insurance for township officers with four levels of coverage options, accelerated life benefit for terminal illness, and accidental death and dismemberment benefit for retired officers age 80 and over.
• Payroll Deduction Services Automated payroll deduction service enabling monthly payments for member programs to be deducted from paychecks, available to both full-time and part-time public employees through participating Minnesota employers. Employers offer a single payroll deduction slot covering all MBA-endorsed benefits, receiving one bill and sending one check.

Quantifiable outcome

• Up to 48% off hearing aid technology through Start Hearing/Starkey
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and secondary.

• Farmers InsurancecoreChannel Partner/ Reseller/ DistributorFarmers Insurance (Farmers Group Select) provides exclusive group auto and home insurance rates to MBA members. MBA Employee Discount of 17% on auto and 12% on home, plus tenure-based discounts up to 20% for 20+ years of service. The partnership includes payroll deduction options and a dedicated association code (09F) for member enrollment. Farmers Group Select has been the workplace insurance program leader for more than 20 years.
• MetLifecoreChannel Partner/ Reseller/ DistributorMetLife provides pet insurance to MBA members through its MetLife Pet Insurance Solutions platform. Flexible coverage options include 50%, 70%, 80%, and 90% reimbursement rates with no breed exclusions. Family plans allow shared deductibles for up to three dogs and cats. Coverage issued by Metropolitan General Insurance Company.
• AmeritascoreChannel Partner/ Reseller/ DistributorAmeritas provides affordable dental and vision insurance plans for MBA members — individuals, families, and retirees. Plans are accessible through Ameritas's online portal with one of the nation's largest provider networks. Coverage travels with members across Minnesota and beyond.
• The Prudential Insurance Company of AmericacoreChannel Partner/ Reseller/ DistributorPrudential provides Group Term Life Insurance coverage under Group Policy #72209-1, issued and delivered in Minnesota to MBA as policyholder. The plan is a 10-Year Level Term product with simplified issue (no medical exams), offering up to $150,000 coverage for members under 50. Coverage includes accelerated life benefit for terminal illness and is portable upon retirement.
• Starkey Hearing Technologies (Start Hearing)coreChannel Partner/ Reseller/ DistributorStart Hearing, a Starkey Hearing Technologies company, offers a free hearing benefits program to MBA members including up to 48% off hearing aid technology, free hearing consultations, a 60-day risk-free trial period, one year of free office visits (limit 6), access to 3,000+ hearing professionals nationwide, up to three years of free batteries, and a free warranty covering repairs, loss, and damage.
• Service SavessecondaryChannel Partner/ Reseller/ DistributorService Saves provides discounted mortgage services for MBA members who are Minnesota public servants — teachers, nurses, doctors, firefighters, government employees, etc. Benefits include special mortgage savings, a free appraisal, and up to $500 credit at closing. Trusted financial services endorsed by the MBA Board of Directors.
• Minnesota Association of TownshipscoreStrategic or Co-development PartnerMBA has partnered with the Minnesota Association of Townships to develop and endorse custom-designed insurance plans specifically for township boards, officers, and employees. MAT endorses over 4,500 township officers who are eligible for coverage through MBA-administered Township Group Life Insurance and Township Group Disability Insurance plans. This partnership provides MBA with access to a specific public employee sub-segment.
• BenaficacoreImplementation/ SI/ Consulting PartnerBenafica serves as MBA's insurance administrator, providing Health Reimbursement Arrangement (HRA) administration services including ICHRAs and QSEHRAs. Benafica's platform offers seamless experience for HR departments, employers, and employee members, including ongoing support for plan administration and complimentary financial analysis. Benafica also provides Medicare advisory services for MBA members, offering personalized plan analysis, year-round support, and enrollment assistance.
• Purchasing PowersecondaryChannel Partner/ Reseller/ DistributorPurchasing Power is a voluntary employee benefit program allowing MBA members to purchase products and services (electronics, appliances, furniture, travel, education) through payroll deduction over 6 or 12 months, often without a credit check. Members shop through the Purchasing Power platform and qualify with at least 12 months of tenure, age 18+, and minimum $16,000 annual earnings. Contact: 866-670-3479.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Purchasing Power: A voluntary employee benefit program allowing purchases via payroll deduction, and an MBA channel partner. Shares MBA's payroll-deduction GTM mechanic, though operates as a commercial vendor rather than a member-owned association.
• Benafica: MBA's contracted insurance administrator providing HRA (ICHRA/QSEHRA) and Medicare advisory services. Closely coupled operating partner rather than a competitor, but operates adjacent technology and administration capabilities in the same member-benefit space.

Direct peers

• AFSPA (American Foreign Service Protective Association): A non-profit association serving U.S. government employees and their families with health, life, and travel insurance products. Mirrors MBA's model of curated member benefits through partner carriers, applied to a federal-employee constituency.
• WAEPA (Worldwide Assurance for Employees of Public Agencies): A non-profit association providing group term life insurance and other voluntary benefits to civilian federal employees. Directly comparable to MBA's life insurance and member-benefit aggregator model, focused on public sector employees.
• SAMBA (State Agency Mutual Benefit Association): A non-profit benefit plan serving federal employees, offering supplemental health, life, and disability insurance through payroll deduction. Closely mirrors MBA's payroll-deduction distribution model and voluntary benefits structure.
• NARFE (National Active and Retired Federal Employees Association): A membership association advocating for and serving federal employees and retirees, offering member benefits and insurance products. Comparable in being a public-employee-focused membership organization, though broader in scope and advocacy-driven.
• GEHA (Government Employees Health Association): A non-profit member benefits organization that connects federal employees and retirees to medical, dental, vision, and supplemental insurance plans. Operates a very similar aggregator/membership model to MBA, though at federal scale rather than a single state.

Broad incumbents

• Farmers Insurance (Group Select): Large national insurance carrier that provides exclusive group home and auto rates to MBA members. Functions as both a key partner and a broader incumbent in the voluntary workplace benefits space, with many association-affiliated programs similar to MBA's.

Regional players

• CalPERS Health Benefits: California state public employees' benefits program providing health and supplemental insurance to California public employees and retirees. Operates a comparable public-sector benefits-administration function at a larger scale, but for a different state's public workforce.
• Texas TRS-ActiveCare (Teacher Retirement System of Texas): Health benefits program for Texas public education employees and retirees, offering group health coverage through partner carriers. Comparable public-employee benefits aggregator model, but regional to Texas and education-focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MBAisforyou
• Facebookfacebook.com/MBAisforyou
• LinkedInlinkedin.com/company/minnesota-benefit-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnesota Benefit Association