Quail Creek Resort & Conference Center

What Quail Creek Resort & Conference Center does

Quail Creek Resort & Conference Center is a privately held, family-owned hospitality and recreation operator headquartered at 233 Quail Creek Drive, Hartselle, Alabama, on a 600+ acre property in the foothills of the Appalachian Mountains. Founded in 1993 by John Eyster Sr. as a nine-hole golf course and acquired by current proprietor Matt Nail in 1999, the business has expanded over three decades into a multi-vertical resort offering an 18-hole golf course (Creekside and Carolina nines), a 14-room executive-suite inn, an RV resort with 50+ full-hookup sites, primitive camping, a 200-guest chapel, a 300-guest pavilion, a 3,500 sq. ft. terrace, four disc golf courses, a saltwater pool, fitness center, and a full-service conference and event venue with catering.

The company operates a direct-to-consumer go-to-market, generating revenue through seven primary streams: golf operations (green fees, cart rentals, $100/month recurring memberships, pro shop sales, instruction), inn lodging, RV site rentals at daily/weekly/monthly rates, event hosting and catering (weddings, corporate retreats, Christmas parties, fundraisers, reunions), golf retreats at $89 per person, primitive camping, and ancillary fees. Pricing is largely pay-as-you-go or month-to-month subscription, with booking handled through ClubCaddie (golf), GraceSoft (RV and inn), phone reservations, and online event quote requests. Marketing relies on the website, email newsletter, Facebook, Instagram (@quailcreekweddings), and community word-of-mouth.

Quail Creek serves a horizontally segmented customer base spanning corporate/business groups (State Farm, Aramark, Emerson, Huntsville Airport Authority), families and individual recreation guests, social groups, wedding couples, RV and camping enthusiasts, non-profit organizations (schools, churches, United Way), and pastors/church leaders. A differentiated offering is Matt Nail's leadership development and life-coaching seminar business, including the "Play Your Best Shot" program, which layers a B2B training vertical onto the hospitality operation. The company reports approximately half a dozen full-time and about 25 part-time employees and holds no external funding, parent company, or subsidiaries.

Name

Quail Creek Resort & Conference Center

Legal name

Quail Creek Resort & Conference Center

Website

https://qcresort.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Quail Creek Resort & Conference Center is a family-owned 600+ acre recreation resort in Hartselle, Alabama, offering an 18-hole golf course, 14-room inn, 50+ site RV resort, primitive camping, and event venues serving families, corporate groups, wedding couples, RV travelers, non-profits, and church communities.

Ownership category

akta.pro rank

Product category

Resort & Conference Center

NAICS

Golf Courses and Country Clubs (713910), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Conference Retreat Hotels (THAGALAG), Resort Convention Hotels (THAGALAC)

Keywords

• Resort hospitality services
• Golf course operations
• Event venue catering
• RV park lodging
• Wedding conference hosting

Headquarters

HQ city

Hartselle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Operations: Green fees, cart rentals, golf memberships, pro shop sales, and golf instruction
2. Golf Memberships: Month-to-month memberships at $100/month for unlimited golf with option to add family members
3. RV Resort: Daily ($45), weekly ($225), and monthly ($625+) RV site rentals with full hookups
4. Inn Lodging: 14-room executive suite hotel with 14 mini-suites featuring Jameson beds, DirecTV, and amenities
5. Event Hosting & Catering: Corporate events, weddings, Christmas parties, fundraisers, reunions with full-service catering and event planning
6. Golf Retreats: Men's and women's golf retreats including golf, lodging, meals at $89 per person
7. Primitive Camping: Upper Campground for primitive camping with pavilion, picnic tables, and nature trails

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Quail Creek Resort & Conference Center operates an integrated hospitality property on 600+ acres in Hartselle, Alabama, offering an 18-hole golf course, a 14-room executive suite inn, an RV resort with 50+ full-hookup sites, primitive camping, conference and event facilities, a chapel, and full-service catering. The property serves individual recreation guests, families, RV travelers, wedding parties, corporate groups, and faith-based organizations through bundled stay-and-play, lodging, and event experiences.

Product overview

Quail Creek Resort & Conference Center is a 600+ acre recreation resort offering an integrated portfolio of golf, lodging, camping, and event services. The core offerings include an 18-hole golf course (Creekside and Carolina nines), a 14-room executive suite Inn, an RV Resort with 50+ full-hookup sites, primitive camping, and a full-service Conference Center with event planning and catering. The resort also provides ancillary services including golf memberships, retreats, disc golf, pro shop, pool/recreation facilities, weddings, and fundraisers. The property originally opened as a nine-hole golf course in 1993 and has expanded into a comprehensive 'recreation/re-creation' destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course 18-hole golf course with Creekside (front nine) and Carolina (back nine) courses, lighted driving range, short game practice areas, and professional instruction; for individual golfers, groups, and tournaments.
• RV Resort Over 50 full-hookup RV sites with 35' x 95' all-weather pull-through configurations, 50/30/20 Amp service, water, sewer, WiFi, bathhouse with laundry and shower suites, and access to pool, fishing, and game room; for RV travelers and camping enthusiasts.
• Quail Creek Inn 14-room executive suite hotel with 10,000 sq. ft. of space offering Marriott Jameson beds, white linens, flat screen HD DirecTV, high-speed internet, refrigerator, microwave, and Sunset Pond or Sunrise Mountain views; for overnight leisure and business travelers.
• Primitive Camp

Named customers10 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• ARVC (National Association of RV Parks & Campgrounds)minorOthersQuail Creek RV Resort is a member of ARVC, the National Association of RV Parks & Campgrounds. This membership provides industry recognition and access to resources for RV park operators.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Regional players

• Joe Wheeler State Park Lodge: Joe Wheeler State Park Lodge in Rogersville, Alabama offers a lodge, cabins, RV sites, marina, and event space on a large park property in the same North Alabama region. It overlaps with Quail Creek's lodging, RV, and group-event offerings and competes for similar drive-to leisure customers.
• Lake Guntersville State Park Lodge: Lake Guntersville State Park Lodge is an Alabama state park property with a lodge, golf course, RV and camping facilities, and event venues on a large natural site. It competes with Quail Creek for the same North Alabama regional leisure and retreat demand but operates under state-park economics rather than private ownership.

Direct peers

• Craft Farms Golf Resort: Craft Farms is a privately operated golf resort in Gulf Shores, Alabama offering an 18-hole golf experience plus resort amenities. It mirrors Quail Creek's combination of a signature golf course with hospitality services in the same state and target demographic.
• Kiva Dunes: Kiva Dunes is a privately owned 18-hole golf resort on the Gulf Coast of Alabama with lodging, dining, and event venues. It is comparable in scale and operating model to Quail Creek's golf-and-stay offering and competes for destination golf and wedding business within Alabama.
• Steelwood Country Club: Steelwood is a private 18-hole championship golf club in Loxley, Alabama offering membership-style golf and club amenities. It is comparable as an Alabama private golf property competing for regional members, tournaments, and corporate outings similar to Quail Creek's membership and retreat segments.
• Canebrake Club: Canebrake Club is a private member club in Athens, Alabama featuring golf, dining, and event hosting on a single property. It competes with Quail Creek for North Alabama private-member and corporate-event customers seeking a single-property country club experience.
• Limestone Springs Golf Club: Limestone Springs is an 18-hole private golf club in Athens, Alabama offering membership, tournaments, and corporate outings. It is geographically proximate to Quail Creek and competes for the same North Alabama corporate and member golf spend.

Broad incumbents

• Robert Trent Jones Golf Trail (RTJ): RTJ Golf Trail is a multi-site public golf system across Alabama with on-site hotels and conference venues. It is a much larger incumbent competing for the same Alabama golf, lodging, and corporate retreat demand that Quail Creek serves, but at broader scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/qcResort
• Instagraminstagram.com/quailcreekweddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quail Creek Resort & Conference Center