USA Insulation
USA Insulation is a Cleveland, Ohio-based franchise home insulation installer operating 63 U.S. locations, manufacturing proprietary USA Premium Foam Insulation (R-value 5.1) and serving residential homeowners with whole-home insulation retrofits since 1985.
- Company typePrivate
- Founded1985
- HeadquartersCleveland, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What USA Insulation does
USA Insulation is a franchise-based home insulation installation company headquartered in Willowick (Cleveland), Ohio. Founded in 1985 by Jeff Pitrone, the company manufactures its proprietary USA Premium Foam Insulation at its Cleveland facility (in partnership with FDI Enterprises) and distributes it exclusively to 63 independently owned franchise locations across the United States. The core service portfolio comprises injection wall foam for retrofit existing homes, blown-in attic insulation, spray polyurethane foam, and air sealing, packaged as a whole-home insulation solution. The proprietary foam achieves an R-value of 5.1 per inch (35% higher than traditional retrofit insulation) and is documented to reduce air leakage by 40-60% and energy costs by 20-30%.
The company primarily serves residential homeowners, especially those in homes built before 1980 that lack modern insulation standards, with a secondary commercial segment historically anchored by 1993-era projects at Jacobs Field, Gund Arena, Cleveland Clinic, Coca-Cola Bottling Company, and University Hospitals of Cleveland. Revenue is generated through three streams: (1) one-time installation service fees charged by individual franchise locations, (2) manufacturing margin on USA Premium Foam sold to franchisees, and (3) franchise licensing royalties and fees flowing to the corporate entity. Pricing is quote-based following free in-home inspections. Go-to-market relies on direct-to-consumer field sales through energy consultants, content marketing, local SEO, and a customer referral program with cash bonuses.
In 2021, USA Insulation was acquired by Threshold Brands, LLC, a diversified franchise group whose portfolio includes complementary home service brands, providing cross-referral potential and shared back-office infrastructure. The company has served over 150,000 homes cumulatively across its 40+ year history and remains in operation with active franchise expansion.
USA Insulation firmographics
Firmographics- Name
- USA Insulation
- Legal name
- USA Insulation Franchise, LLC
- Website
- https://usainsulation.net
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- USA Insulation is a Cleveland, Ohio-based franchise home insulation installer operating 63 U.S. locations, manufacturing proprietary USA Premium Foam Insulation (R-value 5.1) and serving residential homeowners with whole-home insulation retrofits since 1985.
- Ownership category
- akta.pro rank
USA Insulation industry classification
Industry- Product category
- Home Insulation Services
- NAICS
- Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Drywall and Insulation Contractors (238310)
- SIC
- Plastics Foam Products (3086), Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Spray Foam Insulation Systems (IMADAGAE)
- akta.pro secondary industries
- Foam Plastic Insulation (EPS/XPS/PIR/PUR) (IMADAGAD), Insulation Retail (Fiberglass, Foam Board, Spray Foam Kits) (CRAIAEAE)
Keywords
Where USA Insulation is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
USA Insulation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Insulation Installation Services: One-time installation services for homeowners seeking whole-home insulation; revenue generated per job based on scope of work (wall injection foam, attic insulation, air sealing, spray foam); pricing determined through free in-home estimate process; no subscription or recurring revenue from individual customers
- Commercial Insulation Services: Insulation installation for commercial buildings; includes high-profile projects such as Jacobs Field, Gund Arena, Cleveland Clinic, Coca-Cola Bottling Company, and University Hospitals of Cleveland
- Franchise Licensing: Franchise business model where independently owned franchise locations pay royalties and fees to parent company Threshold Brands; franchise opportunity available for entrepreneurs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Inspection and Estimate |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
USA Insulation product offering
Product offeringCore offering
USA Insulation is a franchise-based home insulation installation company that installs retrofit and new-build insulation solutions for residential and commercial properties. Its core offering centers on proprietary USA Premium Foam Insulation - an injection foam with R-value of 5.1 per inch - delivered through services including injection wall foam, blown-in attic insulation, spray foam, and air sealing, often bundled as a whole-home insulation package through its nationwide franchise network.
Product overview
USA Insulation is a franchise-based home insulation installation company offering a portfolio of insulation services built around its proprietary USA Premium Foam Insulation product. The core offering consists of Injection Wall Foam (for retrofit existing homes), Blown-In Attic Insulation, Spray Foam Insulation, Air Sealing, and Commercial Applications, all designed to work together as a whole-home insulation solution. USA Premium Foam is the proprietary foundation product—a high R-value (5.1 per inch) injection foam manufactured exclusively for USA Insulation franchise locations. The services are offered through independently owned franchise locations nationwide, with the company having served over 150,000 homes since its founding in 1985.
Differentiator
Problem solved
Functional benefit
Brands
- USA Premium Foam® Insulation: Proprietary injection foam insulation product manufactured exclusively by USA Insulation for residential retrofit wall insulation applications.
Products and services
- Injection Wall Foam Retrofit insulation service for existing homes that injects USA Premium Foam Insulation into exterior and interior wall cavities through small holes, filling gaps behind wires, pipes, and electrical outlets. Suitable for exterior types including brick, vinyl, aluminum, stucco, and shingle. Delivered to homeowners through USA Insulation franchise locations.
- Blown-In Attic Insulation
Quantifiable outcome
- 40-60% reduction in air leakage after injection foam installation
- +3 more outcomes
Companies that use USA Insulation
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
USA Insulation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
USA Insulation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- FDI EnterprisescoreManufacturing partner for Premium Foam production; USA Insulation purchased the Premium Foam proprietary formula and relocated manufacturing with FDI Enterprises to Cleveland, Ohio headquarters
- Referral Partner NetworkminorCustomer referral program where existing customers refer friends and family in exchange for cash bonuses; customers who refer others receive $250 for whole-home referral, $100 for wall insulation, $50 for spray foam/attic
- Threshold Brand PartnersminorCross-brand partnerships with complementary home service brands including Granite Garage Floors, Heating + Air Paramedics, MaidPro, Men In Kilts, Moldmedics, Pestmaster, Plumbing Paramedics, SirGrout, and MiracleMethod; brands under Threshold Brands umbrella or affiliated network
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
USA Insulation competitors and assessment
Company assessmentBroad incumbents
- Installed Building Products: Publicly-traded national insulation installer serving residential and commercial builders and remodelers. Comparable as a large-scale professional insulation contractor operating across multiple product categories and geographies.
- Owens Corning: Global building materials leader with a major insulation product line (PINK Fiberglas, FOAMULAR XPS). Comparable as the dominant insulation manufacturer whose branded products compete with USA Insulation's proprietary foam at retail and contractor channels.
- TopBuild Corp: Publicly-traded installer and distributor of insulation products through its TruTeam subsidiary, with a national footprint and overlapping residential installation service offering. Most direct broad incumbent given its installer-distributor model and customer base.
- Service Partners: One of the largest distributors of insulation and building products in the U.S., serving professional contractors with spray foam, fiberglass, and accessories. Comparable as a major insulation supply-and-service competitor across residential and commercial channels.
Direct peers
- TruTeam (TopBuild subsidiary): Direct operating peer offering residential and commercial insulation installation including spray foam, blown-in, and air sealing services. Operates a branch-based service model analogous to USA Insulation's franchise network.
- Dr. Energy Saver: Franchise-based home energy retrofit contractor offering insulation, air sealing, and weatherization services through independently owned territories. Closely comparable business model (franchise + proprietary methods + whole-home energy focus).
- HomeSealed: Regional home insulation and air sealing contractor serving the Midwest with whole-home energy efficiency services. Comparable as a multi-service residential insulation installer targeting the same under-insulated housing stock.
Emerging players
- Icynene-Lapolla: Spray foam insulation manufacturer and licensed-installer network offering proprietary polyurethane foam systems to contractors. Comparable as a competing proprietary-foam brand with a dealer/installer ecosystem rather than franchise model.
- Greenfiber: Largest U.S. manufacturer of cellulose (recycled paper) insulation installed by professional contractors. Comparable as a competing insulation technology provider in retrofit applications where cellulose competes with injection foam.
Others
- Heating + Air Paramedics: Sister brand under the same Threshold Brands portfolio, providing residential HVAC services. Comparable as a portfolio-company adjacency sharing corporate overhead, marketing platforms, and cross-sell opportunities with USA Insulation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
USA Insulation social profiles
Digital presenceUSA Insulation financial estimates
Financial estimateRevenue estimate
Valuation estimate
USA Insulation leadership team
Management profileNumber of profiles
Profiles2 records
USA Insulation subsidiaries and ownership
Company hierarchySubsidiaries1 record
USA Insulation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USA Insulation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USA Insulation
What does USA Insulation do?
USA Insulation is a franchise-based home insulation installation company that installs retrofit and new-build insulation solutions for residential and commercial properties. Its core offering centers on proprietary USA Premium Foam Insulation - an injection foam with R-value of 5.1 per inch - delivered through services including injection wall foam, blown-in attic insulation, spray foam, and air sealing, often bundled as a whole-home insulation package through its nationwide franchise network.
Is USA Insulation a public or private company?
USA Insulation is a private company. It is classified as corporate owned and is currently operating.
When was USA Insulation founded?
USA Insulation was founded in 1985. It employs 51 to 100 people.
Where is USA Insulation based?
USA Insulation is headquartered in Cleveland, United States, in the North America region.
How does USA Insulation make money?
Three revenue lines are on record. Residential Insulation Installation Services are the primary driver. The others are commercial Insulation Services and franchise Licensing.
Who are USA Insulation's main competitors?
Broad incumbents on record are Installed Building Products, Owens Corning, TopBuild Corp and Service Partners. Direct peers are TruTeam (TopBuild subsidiary), Dr. Energy Saver and HomeSealed. Emerging players are Icynene-Lapolla and Greenfiber. Heating + Air Paramedics is listed as an others.
Does USA Insulation have an API?
No public API is recorded for USA Insulation.
What industry is USA Insulation in?
USA Insulation's product category is Home Insulation Services. Its primary akta.pro industry code is IMADAGAE, Spray Foam Insulation Systems, with a secondary code of IMADAGAD, Foam Plastic Insulation (EPS/XPS/PIR/PUR). Its NAICS code is 326150 and its SIC code is 3086.