Y3K

What Y3K does

Y3K (Europe) Limited is a UK-based security solutions distributor and retailer founded in February 2000, operating for 25+ years with a cumulative installed base of over 500,000 systems. The company sells four branded product portfolios — VESTA (hybrid alarm system with AI and visual verification), IQCCTV (smart IP CCTV for homes and small businesses), Xvision (professional IP CCTV with deep learning AI for face and number plate recognition), and Smart-i (4G vehicle trackers and fleet dashcams) — through a hybrid direct-to-consumer e-commerce storefront (Shopify-powered) and a UK-wide reseller/install trade network that requires minimum trailing spend of £1,000 for credit account eligibility. Y3K monetises primarily through one-time hardware sales, supplemented by trade credit account servicing and paid advanced replacement warranties (£25 + VAT for Xvision products within 6 months 7 days of purchase). The company does not disclose a recurring SaaS, monitoring, or subscription revenue stream in available materials.

The business is operationally a UK security distributor with modest proprietary technology and three UK office locations (Croydon HQ, Corby regional office, Caterham registered office). Its £2M UK stock holding, next-day delivery capability, three-year warranty on selected products, and UK-based technical support centres form the core commercial proposition. Product launches across 2024–2025 (VESTA, Xvision AI, Smart-i, IQCCTV) reflect active portfolio refresh; AI features are embedded in CCTV hardware rather than being proprietary models. The company is privately held with no disclosed investors, no funding rounds, and no public revenue figures. It serves four primary segments: homes and small businesses, commercial/enterprise installations, fleet and logistics businesses with 3+ vehicles, and trade/reseller customers — with named customer logos all being SMBs (Empire Sound & Light, ABK Cloud Accounting, Sotiris Staikouras).

Name

Y3K

Legal name

Y3K (Europe) Limited

Website

https://y3k.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Y3K (Europe) Limited is a UK-based security solutions distributor founded in 2000, selling branded CCTV, alarm, and fleet tracking products (VESTA, IQCCTV, Xvision, Smart-i) through e-commerce and a UK reseller network to homes, small businesses, commercial installers, and fleet operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Caterham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling physical security products including CCTV cameras, NVRs, alarm systems, vehicle trackers, and fleet dashcams. Products are sold as one-time purchases with various warranty periods up to 3 years.
2. Trade Account Services: Revenue from trade customers who apply for credit accounts with 30-day payment terms, generating recurring B2B sales through the reseller channel.
3. Advanced Replacement Services: For XVISION products within 6 months 7 days of purchase, advanced replacements are available for a £25+VAT fee as part of warranty services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Y3K distributes and supplies AI-enabled physical security hardware, including IP CCTV systems, hybrid alarm systems, vehicle trackers, and fleet dashcams. Products are sold under four core brands (VESTA, IQCCTV, Xvision, and Smart-i) through its own e-commerce storefront and a nationwide network of UK resellers, supported by UK-based technical support, training centres, and a £2m stock holding for next-day delivery.

Product overview

Y3K is a UK-based security solutions provider founded in February 2000, celebrating 25 years of innovation with over 500,000 systems supplied globally. The company offers a portfolio of branded security products: VESTA is a hybrid alarm and safety system with built-in AI and visual verification; IQCCTV provides smart IP CCTV for homes and small businesses with AI detection; Xvision offers professional-grade IP CCTV with deep learning AI for face and number plate recognition; and Smart-i provides vehicle trackers and fleet dashcams. The products are distributed through a network of UK resellers with next-day delivery and 3-year warranty on selected products.

Differentiator

Problem solved

Functional benefit

Brands

• VESTA: Powerful hybrid alarm and safety system with built-in AI and visual verification, integrating wireless and wired CCTV, automation for lighting, power, gates, heating and air conditioning, and access control including video doorbells.
• IQCCTV
• Xvision
• Smart-i

Products and services

• VESTA Hybrid Alarm System Hybrid alarm and safety system with built-in AI and visual verification that integrates wireless and wired CCTV, automation for lighting, power, gates, heating and air conditioning, and access control including video doorbells. Targeted at homes and businesses wanting intrusion detection beyond a conventional alarm panel.
• IQCCTV Smart IP CCTV Smart IP CCTV system for 24/7 protection designed for homes and small businesses. Features Plug & Play PoE IP CCTV, Smart AI detection for people and motion, colour night vision in low light, and active deterrents with spotlight and siren. Available as 2-camera kits, IP cameras, and NVRs.
• Xvision Professional IP CCTV Professional-grade IP CCTV with deep learning AI for Face and Number Plate recognition and identification, AI-powered Active Defence to deter intruders in real time, and professional-grade NVRs and cameras. Built for demanding installations from high-end homes to commercial and multi-site setups and trusted by installers and security professionals.
• Smart-i Trackers and Fleet Dashcams 4G vehicle trackers and fleet dashcams for small businesses with three or more vehicles and assets. Provides real-time vehicle and asset location, 4G dashcams for accident and incident evidence, prevention of unauthorised use, and driving behaviour analytics to reduce insurance, fuel, and maintenance costs.

Quantifiable outcome

• Reduce vehicle insurance, fuel and maintenance costs through smarter tracking
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• VESTAcoreOthersVESTA is a core product line partnership - a powerful hybrid alarm and safety system with built-in AI and visual verification, integrating wireless and wired CCTV, automation, and access control. Y3K distributes VESTA products as a key brand offering.
• IQCCTVcoreOthersIQCCTV is a product brand partnership for smart IP CCTV solutions targeting homes and small businesses. Features include plug & play PoE IP CCTV, AI detection, and colour night vision. Y3K serves as the primary distributor.
• XvisioncoreOthersXvision is a professional IP CCTV brand partnership featuring deep learning AI with face and number plate recognition, AI-powered active defence, and professional-grade NVRs and cameras for demanding commercial installations.
• Smart-icoreOthersSmart-i is a product brand partnership for vehicle trackers and fleet dashcams, providing 4G connectivity, real-time tracking, and driving behavior monitoring for small businesses with fleets.
• ShopifycoreTechnology or IntegrationShopify is Y3K's e-commerce platform provider powering their online store. Y3K uses Shopify to power their website, process payments, and manage order fulfillment and customer data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Verkada: Verkada is a fast-growing cloud-native physical security platform combining cameras, access control and AI analytics on a SaaS subscription model — an emerging disruptor whose recurring-revenue architecture contrasts with Y3K's hardware-led model.

Direct peers

• Hanwha Vision: Hanwha Vision (formerly Wisenet) manufactures professional IP CCTV and AI-driven video analytics, including edge-based AI detection — overlapping directly with Xvision's deep-learning CCTV positioning in commercial and multi-site installs.
• Lorex Technology: Lorex sells DIY and SMB-grade CCTV systems, NVRs and smart home security through retail and e-commerce — comparable to Y3K's D2C and trade-channel distribution model for residential and small commercial security.
• Reolink: Reolink is a consumer/SMB IP CCTV brand offering plug-and-play PoE and Wi-Fi cameras with AI person/vehicle detection, colour night vision and active deterrents — overlapping directly with IQCCTV's feature set and target buyer.
• Swann: Swann is a global consumer and SMB-focused security brand selling DIY CCTV, alarm systems and video doorbells through retail and online channels — closely matching Y3K's plug-and-play IQCCTV positioning and D2C + reseller go-to-market.

Broad incumbents

• Axis Communications: Axis is the established leader in network video and professional IP CCTV, supplying installers and integrators worldwide — overlapping with Xvision's professional-grade commercial positioning and serving a similar installer channel.
• Bosch Security Systems: Bosch offers a broad portfolio of video surveillance, intrusion detection, access control and building automation — a diversified incumbent whose integrated approach parallels VESTA's ambition to unify alarms, CCTV and automation.
• Dahua Technology: Dahua is a leading global video surveillance and AIoT solutions manufacturer offering IP cameras, NVRs and alarm systems — a broad incumbent whose product range competes with both Xvision and VESTA.
• Hikvision: Hikvision is the world's largest CCTV and video surveillance manufacturer, dominating the UK SMB and enterprise channel with aggressive pricing — directly competing with Y3K's Xvision and IQCCTV lines while operating at vastly greater scale.

Regional players

• Pyronix: Pyronix is a UK-based intrusion alarm and security products manufacturer serving the British installer channel — a regional peer sharing Y3K's UK distribution footprint and overlapping with VESTA's hybrid alarm proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/y3k_cctv
• Facebookfacebook.com/Y3KCCTV
• LinkedInlinkedin.com/company/y3k-europe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Y3K