BELLA CITTA

What BELLA CITTA does

Bella Citta (벨라시타) is a single physical lifestyle shopping mall located at 33 Gangsong-ro, Ilsandong-gu, Goyang-si, Gyeonggi-do, South Korea, operating daily 10:30–22:00 year-round since its 2015 founding. The complex comprises two buildings (main and annex) across four floors (B1 to 3F) plus an outdoor plaza, and is organised around seven day-to-day categories: food, fashion, home lifestyle, beauty, movie, kids, and pet. Its tenant mix consists primarily of in-house or partner F&B and service brands (Limchun, Sagyejinmi, Dials, Waffle Shop, New Seoul Galbitang, Jeonghee, Onmiga, Cookbong) plus rotating brand pop-ups (e.g., Hoka, On Running, Alo running-brand clearance) and monthly event programming including a Tropical Night Market and the 2025 10th-Anniversary Customer Appreciation Festa.

The underlying technology is a public-facing marketing and directory website (bellacitta.co.kr) built on the CREATORLINK block-based site builder, with social-channel integrations to KakaoTalk, Instagram, and Facebook. The site hosts floor-by-floor store directories, event banners, new-store announcements, and a 1:1 inquiry form for lease, filming-location rental, and facility feedback. There is no software product, no API, no mobile app, and no AI/ML capability disclosed.

Bella Citta makes money from three revenue streams: (i) recurring tenant rent and lease income from in-line F&B, beauty, and retail tenants across B1–3F in both buildings; (ii) visitor parking fees (first 30 minutes free, then KRW 500 per 10 minutes, with 1 hour free per KRW 10,000 of in-mall purchase); and (iii) facility rental for events and filming locations, solicited through the website inquiry form routed to the Yojin Group contact ([email protected]). The mall serves local Ilsan/Goyang residents as a daily-life lifestyle destination, supplemented by deal-driven shoppers attracted to brand discount pop-ups and event-driven crowds at the outdoor plaza and B1 event hall. Marketing is conducted exclusively via owned social channels and the website — no paid digital, no content-marketing program, and no public pricing data on leases.

Name

BELLA CITTA

Legal name

Bella Citta (벨라시타)

Website

https://bellacitta.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Bella Citta is a single physical lifestyle shopping mall in Ilsan, Gyeonggi-do, South Korea, founded in 2015. It operates two buildings (B1–3F) with curated F&B, beauty, and retail tenants, plus outdoor event programming, serving local Ilsan/Goyang residents and visitors.

Ownership category

akta.pro rank

Product category

Lifestyle Shopping Mall

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Vape Kiosks & Mall Retail (CRANAEAD)

Keywords

• Lifestyle shopping mall
• Tenant leasing services
• Dining and retail
• Experiential events
• Parking services

Headquarters

HQ city

Koyang

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Tenant rent and lease income: Recurring rental income from in-line tenants (F&B, beauty salon, dessert shops, etc.) across B1-3F of both main (본동) and annex (별동) buildings; tenant turnover visible via continuous new-store openings and renewals (림춘, 사계진미, 와플샵, 새서울갈비탕, 쿠크봉, etc.).
2. Parking fees: Visitor parking revenue: first 30 minutes free, then KRW 500 per additional 10 minutes, with 1 hour free per KRW 10,000 of in-mall purchase.
3. Facility rental (events, filming, pop-up): Event-hall and outdoor plaza hire for pop-up events (running-brand fair in B1 event hall), and 촬영대관 (filming location rental) per the customer inquiry form categories.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BELLA CITTA is a single multi-floor lifestyle shopping complex in Ilsan, South Korea, bundling food, fashion, home lifestyle, beauty, movie, kids, and pet categories under one roof. It operates in-house branded F&B and service tenants (restaurants, cafes, hair salon) and generates revenue from tenant rent/lease, visitor parking, and event/facility rental. Continuous monthly events, brand pop-ups, and night markets drive footfall across the curated tenant portfolio.

Product overview

Bellacitta (벨라시타) is a single unified lifestyle shopping mall (라이프스타일 복합쇼핑센터) located in Ilsan, Korea, rather than a software platform with modules. Its product offering is a physical multi-floor retail complex organized by category — food, fashion, home lifestyle, beauty, movie, kids, and pets — composed of an in-house tenant portfolio of branded restaurants, cafes, and service shops (림춘 fusion Chinese, 사계진미 chicken galbi, 새서울갈비탕 galbitang, 정희 fusion Korean, 온미가 sundaeguk, 와플샵 Belgian waffles, 쿠크봉 organic dessert cafe, and 디얼스 premium hair salon) plus anchor brands such as HOKA, On Running, and Alo. The complex is operated as a single venue with a shared contact center (tel: 031-849-5700), unified operating hours (10:30–22:00, year-round), shared parking policy (first 30 minutes free, then 500 KRW per 10 minutes with one free hour per 10,000 KRW spent), and a single marketing/event calendar that drives footfall across the curated in-house brands.

Differentiator

Problem solved

Functional benefit

Brands

• Onmiga (온미가): Sundae (Korean blood sausage) soup and traditional hot pot specialty restaurant located at Main Building B1; slogan 'A house where warm, delicious food stays.'
• Jeonghee (정희)
• New Seoul Galbitang (새서울갈비탕)
• Waffle Shop (와플샵)
• Dials (디얼스)
• Sagyejinmi (사계진미)
• Rimchun (림춘)

Products and services

• BELLA CITTA Lifestyle Shopping Mall A physical lifestyle complex at 33 Gangsong-ro, Ilsandong-gu, Goyang-si, operating 10:30-22:00 year-round, housing F&B, retail, and service tenants across the main and annex buildings.
• Limchun (림춘) Trendy fusion Chinese restaurant brand at Bella Citta Main Building B1, offering refined interiors and addictive fusion cuisine.
• Sagyejinmi (사계진미) Korean restaurant specializing in 100% domestic chicken galbi unlimited refill, plus special chicken cuts, chicken neck, kimchi chicken braised soup, and fresh vegetables at KRW 23,000 per person, located at Bella Citta Annex Building 1F.
• Dials (디얼스) Premium hair salon offering hairstyle recommendations based on each customer's face shape and hair condition, located at Bella Citta Main Building 2F (tel: 031-936-0919).
• Waffle Shop (와플샵) Specialty waffle cafe serving authentic Belgian Liège-style waffles featuring the signature caramelized sugar coating and sweet aroma, located at Bella Citta Main Building B1.
• New Seoul Galbitang (새서울갈비탕) Specialty galbitang (Korean beef short rib soup) brand dedicated to perfecting a single bowl of galbitang, located at Bella Citta Main Building B1.
• Jeonghee (정희) Fusion Korean dining brand originating from Gwangju, Jeollado, operating 11 directly managed branches across Korea, providing retro-style interiors and trendy Korean fusion menus suitable for all ages, located at Bella Citta Main Building B1.
• Onmiga (온미가) Korean sundae (blood sausage) soup and ttukbaegi (earthenware pot) rice specialty restaurant serving house-made beef bone broth sundaeguk and Korean home-style dishes, located at Bella Citta Main Building B1.
• Coupquebon (쿠크봉) Premium dessert cafe brand serving ice cream made from 100% organic Sangha Farm milk and handmade Couque das cones, located at Bella Citta Main Building B1.
• Tenant Space Leasing Recurring rental space provided to in-line tenants (F&B, beauty salon, dessert shops, etc.) across B1-3F of both main and annex buildings.
• Visitor Parking Visitor parking service at the lifestyle complex: first 30 minutes free, KRW 500 per additional 10 minutes, with 1 hour free per KRW 10,000 of in-mall purchases.
• Facility Rental (Events, Filming, Pop-up) Event-hall and outdoor plaza hire for pop-up events, brand fairs, and filming location rental (촬영대관), solicited via the 1:1 inquiry form on the Bella Citta website.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Hoka / On Running / Alo (running-brand pop-up)minorGTM or Marketing Partner · 23 June 2025Joint pop-up discount event featuring premium running brands Hoka, On Running, and Alo at up to 90% off, hosted in the Bella Citta B1 event hall from 6.23–7.5.
• YOJIN Group (parent operating entity, email domain @yojin.co.kr)coreStrategic or Co-development PartnerCustomer-service and operations contact for Bella Citta is routed through [email protected], indicating the mall is operated under the Yojin corporate umbrella, which likely provides centralized corporate services (HR, finance, administration) to the lifestyle complex.
• 정희 (Jeonghui) - Fusion Korean dining brandcoreChannel Partner/ Reseller/ DistributorMulti-location fusion Korean dining brand (11 directly-operated stores in Gwangju, Yeosu, Suncheon, Pangyo, Gwanggyo, etc.) operating its Ilsan location as an in-line tenant at Bella Citta main building B1, tel 031-849-5754.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hyundai City Outlets: Outlet-style lifestyle shopping complex in Korea that combines F&B, fashion, and brand pop-ups. Comparable as a Korean multi-category destination that monetizes via a mix of tenant rent, event programming, and brand-experience pop-ups.
• Lotte Premium Outlets: Operates outlet lifestyle complexes across Korea (e.g., Paju, Gimpo). Directly comparable for hosting premium-brand pop-ups and discount events in mall event halls — the same playbook Bella Citta uses for the Hoka/On/Alo running-brand special.

Broad incumbents

• AK Plaza: Mid-to-large format lifestyle shopping centers in suburban Korean cities. Comparable as a suburban-anchored lifestyle mall operator with a similar category mix (F&B, fashion, services) and is a direct competitor for the same Ilsan/Gyeonggi-do catchment customer.
• Lotte Mall: Operates large-scale lifestyle shopping complexes across Korea (e.g., Lotte Mall Gimpo, Lotte World Mall). Comparable as a multi-category lifestyle mall operator with anchor tenants, event programming, and integrated parking — Bella Citta is a smaller, single-asset version of this model.
• COEX Mall: Large underground and above-ground lifestyle retail complex in Gangnam. Comparable in offering a multi-category, event-driven lifestyle destination with a strong F&B tenant mix and active pop-up programming.
• Times Square (Yeongdeungpo): Multi-building lifestyle and entertainment complex in Seoul. Comparable for housing a tenant mix that spans F&B, fashion, services, and entertainment under a single operator, and for its event-driven marketing approach.
• Shinsegae Centum City: Largest department store complex in Korea with extensive lifestyle, F&B, and entertainment floors. Comparable in the curated-lifestyle-destination positioning and event programming, though at significantly larger scale and with a stronger premium-brand focus.
• Hyundai Department Store (Hyundai Seoul Mall): Operates multi-format lifestyle and department-store complexes in Korea (Apgujeong, Trade Center, Pangyo). Comparable as a multi-category retail destination with curated F&B and beauty floors that competes for the same upper-middle-class catchment.
• IFC Seoul (operated by Lotte Property Management): Mixed-use lifestyle complex in Yeouido combining retail, F&B, and cinema under a single operator. Comparable for its multi-floor, multi-category mall structure and event-led programming, though at much larger scale and CBD location.
• Starfield (Hanwha Solutions): Runs Starfield Hanam, Suwon, and other experiential lifestyle malls in Korea with curated F&B, beauty, and entertainment tenants. Direct comparability in the 'lifestyle shopping complex' positioning and event-driven footfall model Bella Citta pursues.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bellacittaofficial
• Instagraminstagram.com/bella.citta

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BELLA CITTA