Reorg Charity

Name

Reorg Charity

Legal name

REORG Charity

Website

https://reorgcharity.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Veterans Support Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC)

akta.pro secondary industries

Competition & Tournament Team Training (HSADADAJ), Grappling & Submission Wrestling Promotions (MPAKAHAE), Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

Keywords

• Veteran support services
• Charity wellbeing programmes
• Martial arts training
• First responder support
• Community fitness programmes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Fundraising: REORG relies primarily on donations from individuals and organizations to fund its 100% fully-funded programmes. The charity raises money through events, challenges, and direct donations.
2. Merchandise Sales: The organization operates an e-commerce store (shop.reorgcharity.com) selling training gear and merchandise, with proceeds supporting the charity's mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

REORG Charity delivers fully-funded Brazilian Jiu-Jitsu training programmes (REORG60 and REORG365) for serving military personnel, veterans, and emergency services workers at partner academies across the UK. The charity also organises the annual REORG Open Jiu-Jitsu Championships, runs the Academy Challenge fundraising initiative, and sells branded training gear through an online store to support its mission.

Product overview

REORG Charity operates a suite of interconnected programmes centred on Brazilian Jiu-Jitsu (BJJ) and Functional Fitness to support the physical, social, and emotional wellbeing of veterans, military, and emergency services personnel. The core offering is the REORG60 programme — a 60-day, fully-funded BJJ training initiative — which feeds into the extended REORG365 year-long support track. Additional products include the annual REORG Open Jiu Jitsu Championships (a competition open to all ability and disability levels), the Academy Challenge (a partner-gym fundraising initiative), and a branded merchandise store. The organisation also delivers community events, seminars, and swims. The programmes are delivered through a growing UK-wide network of 200+ partner academies and are backed by research from the University of Brighton.

Differentiator

Problem solved

Functional benefit

Brands

• REORG60: A 60-day, 100% financially backed BJJ training programme designed to support the physical, social and emotional wellbeing of veterans, military and emergency services personnel.
• REORG365
• REORG Academy Challenge

Quantifiable outcome

• 98.5% of participants report improved mood after training sessions
• +8 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Braulio EstimacoreStrategic or Co-development PartnerRenowned BJJ world champion and REORG ambassador who helped organize the inaugural REORG Open championships. Provides expertise in jiu-jitsu instruction and helps legitimize the competition structure.
• Roger GraciecoreStrategic or Co-development PartnerElite BJJ practitioner and gym operator who supports REORG as an ambassador. His academies provide training facilities for beneficiaries.
• Ffion DaviesminorStrategic or Co-development PartnerBJJ practitioner and REORG ambassador helping raise awareness of the charity's mission within the martial arts community.
• Arnold Sports FestivalmajorGTM or Marketing PartnerOfficial charity partner of the Arnold Sports Festival. REORG delivered a series of BJJ seminars throughout the weekend festival, engaging with athletes and supporters from the fitness community.
• Bear Grylls Gone Wild FestivalmajorGTM or Marketing PartnerPartnership with Bear Grylls Gone Wild Festival including world record attempt for Largest Jiu-Jitsu Lesson (1,040 participants - second largest in world, largest in Europe).
• University of BrightonmajorStrategic or Co-development PartnerAcademic research partner providing independent evidence of REORG programme effectiveness. Published study (Channon, Morgan, Huber & Higbed, 2025) comparing mental health outcomes of BJJ and CrossFit programmes.
• NATO Supreme HeadquartersmajorStrategic or Co-development PartnerREORG delivered a seminar at NATO Supreme Headquarters, introducing service personnel to BJJ benefits and the REORG community support available.
• 42 CommandocoreStrategic or Co-development PartnerOngoing partnership with 42 Commando unit focused on supporting wellbeing and recovery of serving personnel and veterans through BJJ programmes.
• Superhumans Centre, Lviv UkraineminorOthersInternational visit where REORG met injured soldiers undergoing rehabilitation, introducing them to the REORG mission and BJJ for rebuilding confidence and community.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Help for Heroes: Major UK military charity supporting wounded veterans with recovery, mental health, and welfare services. A broad incumbent in REORG's core beneficiary pool with substantially larger fundraising scale and brand recognition.
• Team RWB: US veteran-founded nonprofit building community through fitness, including physical training and outdoor activities. Comparable in using physical activity as a veteran wellbeing intervention, though broader than BJJ-centric.
• SSAFA: Long-established UK military charity providing welfare, mental health, and family support to serving personnel, veterans, and their families. Overlaps REORG's beneficiary base and is a peer in the broader UK veteran support ecosystem.
• Combat Stress: UK's leading charity for veterans' mental health, providing clinical treatment for PTSD and related conditions. Directly overlaps with REORG's mental health value proposition but operates through clinical services rather than BJJ programmes.
• Give an Hour: US nonprofit providing free mental health services to veterans, active duty, and their families through a network of licensed providers. Comparable in veteran mental health focus and UK/international military personnel community, though delivered through clinical rather than BJJ pathways.
• Walking With The Wounded: UK military charity supporting veterans' physical and mental wellbeing, including employment and mental health programmes. Comparable beneficiary focus and UK operating context, with a wider portfolio of non-sport-based programmes.
• The All Clear Foundation: US nonprofit focused on first responder and veteran mental health, aggregating mental health resources and provider partnerships. Comparable in mission to support military and emergency services personnel through mental health provisions.
• Forces in Mind Trust: UK charity fund that awards grants to support UK veterans' transition to civilian life. Comparable in mission and UK military focus, but operates as a grantmaking funder that potentially supports or competes with REORG-style frontline charities.
• Royal British Legion: The UK's largest armed forces charity, serving millions of beneficiaries across welfare, wellbeing, and remembrance. Sets the fundraising context REORG competes within for UK military-affiliated donor mindshare.

Direct peers

• Merging Vets & Players (MVP): US-based nonprofit that pairs combat veterans with former professional athletes through BJJ, boxing, and cross-training to address PTSD and reintegration. Highly comparable to REORG in using combat-sport training as a mental health intervention for veterans, and the closest direct activity-level peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reorg-jiu-jitsu

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reorg Charity