Walking With The Wounded
- Company typePrivate
- Founded2010
- HeadquartersMelton Constable, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
Walking With The Wounded firmographics
Firmographics- Name
- Walking With The Wounded
- Legal name
- Walking With The Wounded
- Website
- https://walkingwiththewounded.org.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Walking With The Wounded industry classification
Industry- Product category
- Veterans Support Services
- NAICS
- Vocational Rehabilitation Services (6243), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Military & Veterans Public Health Departments (HLAJAAAI)
- akta.pro secondary industry
- Veterans Adult Day Programs (HSABANAH)
Keywords
Where Walking With The Wounded is headquartered
LocationHeadquarters
- HQ city
- Melton Constable
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Walking With The Wounded business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: WWTW generates revenue through individual donations (regular giving, payroll giving), event participation fees, corporate sponsorships, and trust/foundation grants. The charity also sells merchandise through its online store.
- Corporate Partnerships: Corporate partners sponsor events like Cumbrian Challenge, provide employee engagement programs, and make financial contributions to support veteran programs.
- NHS Contracts: WWTW holds contracts with the NHS to deliver veteran services under Op COURAGE, providing mental health and care coordination services as a subcontracted partner.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Walking With The Wounded product offering
Product offeringCore offering
Walking With The Wounded (WWTW) is a UK registered military charity that delivers wraparound support to ex-service personnel. Its core offering comprises three integrated programmes — Mental Health Support (Head Start), Employment Support, and Support Care Coordination — delivered by specialised caseworkers and supplemented by an NHS subcontracted role within the Op COURAGE Veteran Mental Health and Wellbeing Service.
Product overview
Walking With The Wounded operates a portfolio of three integrated core programmes—Mental Health Support (Head Start), Employment Support, and Support Care Coordination—delivered alongside the NHS Op COURAGE partnership. These wraparound services are complemented by flagship fundraising events including the Cumbrian Challenge and Walking Home For Christmas campaign. The offering is structured as a charity service model rather than a software product, with no digital platform modules or technical products. The three core programmes work in tandem: mental health support addresses psychological wellbeing, employment support enables vocational reintegration, and care coordination provides holistic case management—all aimed at helping veterans who are struggling after military service rebuild stability and independence.
Differentiator
Problem solved
Functional benefit
Products and services
- Head Start Mental Health Programme
Quantifiable outcome
- 15,000+ veterans and family members supported since 2010
- +3 more outcomes
Companies that use Walking With The Wounded
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Walking With The Wounded technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Walking With The Wounded partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered major, core and flagship.
- SercomajorNew partnership announced to help more veterans transition into suitable civilian careers.
- Old Gold RacingmajorRacehorse syndication partnership for Rebel Tribesman. £10 from each share donated to WWTW to fund mental health, employment, and wraparound care coordination services.
- NHS / Op COURAGEcoreWWTW is a subcontracted partner within Op COURAGE, the NHS Veteran Mental Health and Wellbeing Service, operating across Norfolk, Suffolk, Essex, Hertfordshire, Bedfordshire, and Cambridgeshire. WWTW's team of Veteran Liaison and Support Officers provide wrap-around care coordination to veterans accessing support through the service.
- Hugh JamesmajorLong-term WWTW Partner leading the way in bringing veteran hearing loss cases to court.
- Sunbelt RentalsflagshipPresenting Partner of the Cumbrian Challenge for 5 consecutive years. UK equipment rental provider and long-standing supporter of WWTW. Company employees actively participate in events and fundraising.
- BAE Systems SubmarinesflagshipThree-year sponsorship agreement to support the Cumbrian Challenge event. Holder of Employer Recognition Scheme Gold Award. Committed to supporting veterans during and after service.
- DXC TechnologyflagshipCorporate partner for Cumbrian Challenge. Committed to positive impact in communities where they operate, supporting veterans through WWTW programs.
- FDM GroupflagshipSupporting Cumbrian Challenge for 11 consecutive years. Has supported 900 ex-servicemen and women into civilian careers through UK Ex-Forces Programme over 12 years.
- NetworkologymajorWiltshire-based IT company renewing partnership. Proud holder of Gold Defence Employer Recognition Scheme Award. Supports through fundraising initiatives, employee engagement, and financial contributions.
- Morgan Sindall InfrastructuremajorLatest corporate partner, evolved from Cumbrian Challenge supporters to formal corporate partners.
- CEO SleepoutmajorNational charity bringing business leaders together to fight homelessness. Raised over £160k for WWTW through events in Manchester, London, Sunderland and Alnwick. Goal is £1m in 2026.
- Churchill GroupmajorCorporate partner renewal reinforcing Churchill Group's commitment to support veterans and their families.
- KNDS UKmajorStockport-based defence company, prime contractor with UK MoD for over 50 years. Armed Forces Covenant signatory, achieved Employer Recognition Scheme Gold Award in 2024. Supports Cadets, Reservists and Veterans through Armed Forces Network.
Scale indicators13 records
Walking With The Wounded competitors and assessment
Company assessmentDirect peers
- Help for Heroes: Large UK military charity providing physical and mental health recovery, employment support, and welfare services to wounded veterans. Highly comparable to WWTW in mission, beneficiary base, and integrated service model, but operates at a much larger scale with multiple recovery centres.
- Combat Stress: UK charity specialising in mental health treatment for veterans, including PTSD, depression, and anxiety. Overlaps directly with WWTW's Head Start programme and NHS Op COURAGE mental health service delivery.
Broad incumbents
- SSAFA: The UK's oldest national military charity, providing wide-ranging welfare, mental health, and employment support to serving personnel, veterans, and their families. Comparable in beneficiary scope but broader and more established than WWTW.
- The Royal British Legion: The UK's largest military charity, delivering welfare, employment, mental health, and housing support across the entire Armed Forces community. Comparable mission and beneficiary overlap, but at significantly greater scale and with broader remit.
Emerging players
- Scotty's Little Soldiers: UK charity supporting bereaved military families and children of those who have served. Comparable in military beneficiary focus and family-extending support model, though narrower scope than WWTW.
- BLESMA – The Limbless Veterans: UK charity supporting limbless veterans with welfare, rehabilitation, and employment support. Comparable in delivering wraparound veteran support services, though focused on a specific injury cohort.
Regional players
- Wounded Warrior Project: Large US veteran charity providing mental health, physical rehabilitation, and employment programmes to post-9/11 veterans. Highly comparable mission and integrated programme model, but operates in the US rather than the UK.
Others
- Veterans' Foundation: UK grant-making charity that funds smaller veteran-support organisations. Relevant as a current funder of WWTW's Northern Ireland programme and as an ecosystem participant rather than a direct service competitor.
- Forces in Mind Trust: UK trust funding research and programmes to support the transition of ex-Forces personnel. Adjacent rather than competing; comparable as a veteran-transition ecosystem participant and potential co-funder.
- COBSEO (Confederation of Service Charities): UK umbrella body for the Armed Forces charities sector, of which WWTW is a member. Relevant as a sector coordination and policy advocacy counterpart rather than a service competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Walking With The Wounded social profiles
Digital presenceWalking With The Wounded compliance and trust
Trust signalCompliance4 records
Walking With The Wounded financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walking With The Wounded leadership team
Management profileNumber of profiles
Profiles9 records
Walking With The Wounded funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walking With The Wounded M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walking With The Wounded
What does Walking With The Wounded do?
Walking With The Wounded (WWTW) is a UK registered military charity that delivers wraparound support to ex-service personnel. Its core offering comprises three integrated programmes — Mental Health Support (Head Start), Employment Support, and Support Care Coordination — delivered by specialised caseworkers and supplemented by an NHS subcontracted role within the Op COURAGE Veteran Mental Health and Wellbeing Service.
Is Walking With The Wounded a public or private company?
Walking With The Wounded is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Walking With The Wounded founded?
Walking With The Wounded was founded in 2010. It employs 101 to 250 people.
Where is Walking With The Wounded based?
Walking With The Wounded is headquartered in Melton Constable, United Kingdom, in the Europe region.
How does Walking With The Wounded make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are corporate Partnerships and NHS Contracts.
Who are Walking With The Wounded's main competitors?
Direct peers on record are Help for Heroes and Combat Stress. Broad incumbents are SSAFA and The Royal British Legion. Emerging players are Scotty's Little Soldiers and BLESMA – The Limbless Veterans. Wounded Warrior Project is listed as a regional player. Others are Veterans' Foundation, Forces in Mind Trust and COBSEO (Confederation of Service Charities).
Does Walking With The Wounded have an API?
No public API is recorded for Walking With The Wounded.
What industry is Walking With The Wounded in?
Walking With The Wounded's product category is Veterans Support Services. Its primary akta.pro industry code is HLAJAAAI, Military & Veterans Public Health Departments, with a secondary code of HSABANAH, Veterans Adult Day Programs. Its NAICS code is 6243 and its SIC code is 8000.