What Santa Maria College does

Santa Maria College is a Catholic secondary school for girls located at 50 Separation Street, Northcote, Victoria, Australia, founded in 1904 and operating under the traditions of the Sisters of the Good Samaritan. The institution serves approximately 900+ female students across Years 7 to 12, organised into three developmental Village groups (Years 7-8, 9-10, 11-12) under a structural model established in 2016. As an authorised IB World School, the college delivers the International Baccalaureate Middle Years Program for Years 7-10 alongside the Victorian Certificate of Education (VCE) for Years 11-12, supported by a wellbeing program and a co-curricular offering that includes Music, Sport, Production, Debating, the Duke of Edinburgh Award, and a Green Team.

The college's operating technology stack is administrative and enrolment-oriented rather than product-oriented: parent, staff, and student portals; the CDFpay payment processing platform for fee collection; the YouTour virtual tour platform for prospective families; and the Sustainable School Shop marketplace for second-hand uniform and textbook resale, with SantaLink subsidising family subscriptions. No proprietary technology is developed, and the school does not pursue research, IP, or AI/ML capabilities.

Revenue is generated primarily through recurring annual tuition fees, which are all-inclusive of curriculum, technology, and capital charges and reviewed annually by the College Board of Directors. Supplementary revenue comes from a non-refundable AUD $66 application administration fee, a non-refundable AUD $500 enrolment acceptance fee, and separately priced co-curricular activities such as music tuition and excursions. The GTM motion is event-driven: Discovery Tours, Open Days, and Virtual Tours feed into an enrolment interview process tied to a Grade 5 application window for Year 7 entry. The school is classified as a nonprofit organisation under Australian law, governed by its own Board of Directors, with no external parent company or investor ownership.

Name

Santa Maria College

Legal name

Santa Maria College

Website

https://santamaria.vic.edu.au

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

51–100 employees

Short description

Santa Maria College is a Catholic secondary school for girls in Northcote, Victoria, delivering IB Middle Years and VCE programs to over 900 students across Years 7-12 under a Good Samaritan tradition.

Ownership category

akta.pro rank

Headquarters

HQ city

Northcote

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and School Fees: Annual tuition fees covering all compulsory curriculum including technology and capital charges. Reviewed annually by the College Board of Directors. Fee Schedules are all-inclusive and cover tuition, technology and capital charges.
2. Application and Enrolment Fees: Non-refundable application administration fee of $66 charged upon submitting enrolment application. Additional non-refundable $500 enrolment fee required to secure a place upon receiving an offer.
3. Co-curricular Activities: Separate charges for elective activities such as music tuition, interstate and overseas trips. Parents must authorise and are advised of costs for each activity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Santa Maria College is a Catholic girls' secondary college delivering Years 7–12 education through the IB Middle Years Program (Years 7–10) and the VCE program (Years 11–12), organised within its proprietary Three Village Model. Core offerings include academic programs, a wellbeing and transition program, and a suite of co-curricular activities (Music, Sport, Production, Debating, Green Team, Duke of Edinburgh Award), all delivered on a single Northcote campus. Revenue is generated through annual tuition and capital charges, one-time application and enrolment fees, and charges for selected co-curricular activities.

Product overview

Santa Maria College offers a single integrated educational institution providing Catholic secondary education for girls from Years 7-12. The core academic programs consist of the IB Middle Years Program (MYP) for Years 7-10 and the VCE program for Years 11-12, underpinned by the college's unique Three Village Model educational framework. These are complemented by co-curricular programs including Music, Sport, Production, Debating, and the Duke of Edinburgh Award, alongside student support services such as Transition Programs, Wellbeing initiatives, and Discovery/Virtual Tour enrollment services. The college also operates SantaLink as its parent engagement community service. The educational philosophy integrates faith, learning, and wellbeing with the Good Samaritan Benedictine traditions.

Differentiator

Problem solved

Functional benefit

Products and services

• IB Middle Years Program (MYP) International Baccalaureate authorised Middle Years Program delivered to students in Years 7–10, forming the core academic offering alongside Good Samaritan values.
• VCE (Victorian Certificate of Education) Program Victorian Certificate of Education senior secondary program for Years 11–12 students, delivered alongside the college's faith and wellbeing framework.
• Duke of Edinburgh Award Program Structured international award program that enables students to develop skills, fitness, and community engagement through voluntary service, expeditions, and personal skill challenges.
• Co-Curricular Programs Suite of extracurricular programs including Music tuition, Health & Physical Education, Production (theatre), Debating, Green Team, and service activities, each charged separately as elective activities.
• Transition Program Comprehensive transition program including parent information evening, language workshop, MYP workshop, primary school visits, orientation day, supportive transition day, Year 7 camp, welcome liturgy, and pastoral care to support students moving from primary to secondary school.
• Wellbeing Program Village-based wellbeing program focused on respectful relationships, honoring the development of young women, and supporting academic, personal and spiritual growth within each of the Year 7–8, 9–10 and 11–12 developmental villages.
• SantaLink Parent & Friends Association Parents and Friends Association (SantaLink) that builds connections between parents and the college through community events and broader One Community engagement.
• SMOCA Alumnae Network Santa Maria Old Collegians Association (SMOCA), an alumnae network that maintains a register of nearly 6,000 past students and staff and engages former students with the college community.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Good Samaritan EducationcoreStrategic or Co-development PartnerThe College is part of the Good Samaritan Education network, a Catholic educational organisation. The school follows Benedictine traditions of Peace, Hospitality and Stewardship. Students learn through academic programs, mission programs, pastoral care and wellbeing programs, physical activities and co-curricular pursuits guided by Good Samaritan values.
• IB World School (International Baccalaureate)coreStrategic or Co-development PartnerAuthorised IB World School offering the Middle Years Program (MYP) for Years 7-10 as part of their contemporary approach to learning, wedded with Good Samaritan values.
• Bob Stewart Uniform SupplierminorChannel Partner/ Reseller/ DistributorOfficial uniform supplier located at 201-211 High St, Kew. Uniforms available for purchase from this supplier.
• Sustainable School ShopminorChannel Partner/ Reseller/ DistributorPartnership to provide second-hand uniform, textbook and resource trading platform for families. SantaLink covers the annual subscription cost for families.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lauriston Girls' School: Independent non-denominational girls' school in Melbourne's inner east. Closely comparable on size, single-sex ethos, IB/VCE offering, and progressive educational positioning.
• Methodist Ladies' College (MLC): Major Melbourne independent girls' school offering VCE and IB programmes across a large campus. Directly comparable to Santa Maria as a non-Catholic girls' school competing for similar Melbourne families seeking premium secondary education.
• Presbyterian Ladies' College (PLC): Large independent girls' school in Burwood offering IB and VCE. Comparable faith-based, single-sex, multi-campus model serving Melbourne-wide families.
• Korowa Anglican Girls' School: Independent Anglican girls' school in Melbourne offering VCE and IB Diploma, with a similar mission-driven, faith-based ethos and comparable fee/positioning tier to Santa Maria.
• Melbourne Girls Grammar (MGGS): Independent Anglican girls' school in South Yarra offering IB and VCE. Competes for the same Melbourne metropolitan girls' secondary cohort with similar curricular differentiation and a multi-campus model.
• Fintona Girls' School: Independent non-denominational girls' school in Balwyn. Comparable size (~400-500 students), IB/VCE offering, and premium inner-Melbourne positioning.
• Genazzano FCJ College: Catholic girls' school in Kew offering VCE and IB, run by the Faithful Companions of Jesus. Most direct Catholic-system peer competing for Melbourne families seeking Catholic girls' secondary education.
• Strathcona Baptist Girls Grammar: Independent Baptist girls' school in Melbourne offering VCE. Comparable faith-based, single-sex model with overlapping target families in Melbourne's eastern and bayside corridors.
• Our Lady of Mercy College: Catholic girls' secondary school in Heidelberg (close to Northcote). Direct Catholic-system peer competing for families in Melbourne's northern suburbs, the same catchment as Santa Maria.
• St Catherine's School: Independent Anglican girls' school in Toorak offering VCE and IB. Comparable inner-Melbourne girls' school with similar fee tier and academic reputation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SantaMaria_Melb
• Instagraminstagram.com/santamaria_melb
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/santa-maria-college-northcote

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Maria College