Our Lady of Mercy College

What Our Lady of Mercy College does

The substantive data describes a micro-scale fitness and nutrition coaching business operated under the brands "Abs Over Sixty" and "Body Over Mind" by sole proprietor Kim (Kimmy) Hamilton from Dubbo, New South Wales, Australia. Founded in 2006 as an online consultancy, it delivers the third-party-licensed Metabolic Precision (MP) methodology—an "internationally recognized, science-based, research-proven" framework developed over 25 years of research by Dr Paul Cribb PhD—through a stack of MP-branded digital products including the 15-week Online Nutrition Coach program, the 12-week MP Challenge, the MP App, MP Cookbible App, MP Gold Edition curriculum, an Audio Series, and a Metabolic Classification Assessment. Payment mechanics are simple: upfront $697 (versus a stated usual price of $997) or 4 installments of $187 (totaling $748) for the core coaching program, with a free 6-day Fat Loss E-course and free consultation acting as top-of-funnel lead magnets.

The go-to-market is self-serve PLG: prospects land on a content-marketing website hosted at the olmcheidelberg.catholic.edu.au domain and the absoversixty.com canonical site, engage with blog content, subscribe to a newsletter, consume the automated 6-day e-course, and book a free metabolic assessment consultation before converting into a paid cohort. Distribution is digital-first and reaches consumers globally via the MP coach portal (mpcoach.mp-body.com), while local Dubbo clients can purchase in-person personal training. Customer segmentation is horizontal but skewed toward older adults (50+/60+), with stated use cases including fat loss, body transformation, senior fitness, and metabolic rebalancing; named success stories (Ian, Ray, Rosie) are individuals rather than enterprise accounts. The headcount is stated as 1, and the firm records no subsidiaries, no funding history, no M&A activity, and no disclosed revenue.

A data-quality caveat applies: the firmographic header block at the top of the input labels the entity as "Our Lady of Mercy College" (a Catholic secondary girls' school founded 1910 in Heidelberg), while every operational field below it — products, partnerships, technology, customers, revenue model, contact details, URLs — describes the Abs Over Sixty fitness business. The investment analysis below is grounded in the substantive operational data about the fitness business.

Name

Our Lady of Mercy College

Legal name

Abs Over Sixty - Kim Hamilton

Website

https://olmcheidelberg.catholic.edu.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Abs Over Sixty is a sole-proprietor fitness and nutrition coaching business in Dubbo, Australia, founded in 2006 by Kim Hamilton. It sells a 15-week Metabolic Precision-based online coaching program ($697) and a 12-week MP Challenge, targeting adults seeking body transformation, particularly the 50+ demographic.

Ownership category

akta.pro rank

Product category

Personal Training and Nutrition Coaching

NAICS

Diet and Weight Reducing Centers (812191), Sports and Recreation Instruction (611620)

akta.pro industry

PRIMARYHSADAAAC

Weight Loss & Body Transformation Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Personal fitness training
• Online nutrition coaching
• Body transformation programs
• Weight loss coaching
• Metabolic precision training

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Nutrition Coach Program: 15-week online coaching program providing access to MP Gold Edition materials, MP App, MP Cookbible App, Audio Series, and MP Level 5 Transformation Specialist support. Sold as upfront payment or installment plan.
2. MP Challenge (12-Week Transformation): 12-week body transformation challenge with cash pool prizes, resistance training, fat loss seminars, and metabolic precision challenges. Entry-based revenue with annual cash pool.
3. Free 6-Day Fat Loss E-course: Free email-based course used as lead generation to drive conversions to paid programs. Each day delivers one key aspect of fat loss education.
4. Personal Training Services: One-on-one personal training and fitness coaching services for clients in Dubbo area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Abs Over Sixty is a personal training and online nutrition coaching business that delivers body transformation programs using the Metabolic Precision methodology. It sells a 15-week Online Nutrition Coach program, a 12-week MP Challenge transformation challenge, in-person personal training in Dubbo, and offers a free 6-day Fat Loss E-course as a lead magnet.

Product overview

Abs Over Sixty is a fitness coaching business operated by Kim Hamilton in Dubbo, Australia, established in 2006. The company offers a suite of body transformation services centered on the Metabolic Precision system. The core offerings include the Metabolic Nutrition On-line coaching program, the 12-week MP Challenge transformation program, and a free Fat Loss E-course. These products work together to provide comprehensive fat loss solutions through metabolic classification, nutrition guidance, exercise planning, and ongoing expert support, targeting individuals seeking weight loss and body transformation, particularly those over sixty.

Differentiator

Problem solved

Functional benefit

Brands

• Metabolic Nutrition On-line: Internationally recognized, science-based, research-proven online transformation coaching program developed over 25 years of research by Dr Paul Cribb PhD.
• MP Challenge
• Fat Loss E-course

Products and services

• Online Nutrition Coach A 15-week online nutrition and body transformation coaching program built on the Metabolic Precision methodology, providing personalized metabolic classification, tailored nutrition and exercise plans, access to MP App, MP Cookbible App, MP Gold Edition, Audio Series, and 500+ Q&As, with MP Level 5 Transformation Specialist support. Designed for individuals seeking fat loss and body composition change without face-to-face consultations.
• MP Challenge A 12-week body transformation challenge offering Metabolic Precision resources, skills, tools, systems, expert support, resistance training, fat loss seminars, and entry into an annual cash pool. Designed for individuals seeking a structured group-based transformation program.
• Personal Training Services One-on-one in-person personal training and fitness coaching sessions delivered in Dubbo, NSW, Australia, suitable for adults including those aged 50+ and 60+ who prefer face-to-face guidance.
• Fat Loss E-Course A free 6-day email-delivered course that delivers one key fat loss principle per day, providing science-based information and free materials to help subscribers begin their body transformation journey. Used as a lead magnet to convert subscribers into paid coaching programs.

Quantifiable outcome

• Over 40kg weight/body fat loss achieved by individual clients
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dr Paul Cribb PhD / Metabolic Precision (MP)coreStrategic or Co-development PartnerMetabolic Precision is an internationally recognized, science-based transformation program developed over 25 years of research by Dr Paul Cribb PhD, an award-winning Australian Research Scientist. Kim Hamilton operates as an MP Certified Transformation Specialist, delivering the MP methodology through online coaching programs. The MP Cookbible App and MP Gold Edition are proprietary resources within this partnership.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SilverSneakers: Senior-focused fitness and wellness program widely available through Medicare Advantage plans in the US. Targets the same 50+/60+ demographic that Abs Over Sixty explicitly serves, though primarily through in-person and insurance-funded channels.

Direct peers

• Kris Gethin (KGN): Online fitness transformation brand built around 12-week challenges and direct-to-consumer coaching programs. Closely mirrors the MP Challenge format and self-serve online delivery model used by Abs Over Sixty.
• Sweat (Kayla Itsines): App-based fitness and nutrition coaching platform offering structured multi-week transformation programs for a global consumer audience. Comparable in product structure, pricing, and online/self-serve delivery to Abs Over Sixty's Online Nutrition Coach.
• Precision Nutrition: A leading online nutrition coaching and certification company offering structured multi-month coaching programs similar in shape and price band to the Online Nutrition Coach. Both deliver science-based, online-only nutrition and transformation coaching to individual consumers.
• Metabolic Precision (Dr Paul Cribb): The originator of the Metabolic Precision methodology and content ecosystem (MP App, Cookbible, Gold Edition) that Abs Over Sixty licenses and delivers to clients. They share the same scientific foundation, transformation framework, and trainer certification model.

Regional players

• 12WBT (Michelle Bridges): Australian-founded 12-week body transformation program that combines nutrition, exercise, and online coaching. Highly comparable as a regional peer targeting the same Australian consumer with a similar 12-week transformation format.
• 28 by Sam Wood: Australian online fitness and nutrition coaching program offering structured 28-day transformation plans. Comparable regional peer with similar online coaching, time-bound program structure, and direct-to-consumer model.

Broad incumbents

• Beachbody (BODi): Multi-program fitness and nutrition subscription platform offering structured transformation challenges with coaches. Closely comparable product format to MP Challenge, but at significantly larger scale and with broader marketing reach.
• Noom: Large, well-capitalized digital weight-loss and behavior-change platform. Operates broadly in the same diet/weight-loss coaching category as Abs Over Sixty but at much greater scale, with subscription pricing and mobile-first delivery.
• WW (Weight Watchers): Established incumbent in the diet and weight-loss industry offering structured programs, coaching, and digital tools. Competes for the same body-transformation customer segment with a much larger brand and global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/olmcheidelberg
• LinkedInlinkedin.com/company/3309227

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Lady of Mercy College