What De Binnenbaan does

De Binnenbaan is a government-owned enterprise (overheids-bv) operating as a regional werkbedrijf (work enterprise) headquartered in Zoetermeer, Netherlands, with additional offices in Bleiswijk, Rijswijk, Nootdorp, and Voorburg. Established in June 2020 and officially operational from January 1, 2021, it was formed through the merger of Sociaal Werkbedrijf DSW, municipal reintegration staff, and account managers from the WerkgeversServicepunt of the municipality of Zoetermeer. The organization serves the Zuid-Holland Centraal labor market region, executing participation laws and labor market integration policies on behalf of six municipalities: Zoetermeer, Leidschendam-Voorburg, Lansingerland, Pijnacker-Nootdorp, Voorschoten, and Wassenaar.

De Binnenbaan operates a 'double customer approach' (dubbele klantbenadering) that simultaneously addresses job seekers with barriers to employment (refugees, people with disabilities, long-term unemployed, special education graduates, status holders) and regional employers seeking to fulfill Social Return obligations or fill vacancies. Its service portfolio includes Startbaan trajectories (16 hours work + 8 hours training weekly), sector-specific BBL learning paths (Logistieke Leerweg, Thuiszorg Leerweg), Groepsdetachering (group deployment), Direct werk placement, Banenafspraak with wage subsidies, Social Return advisory, and SEBO social entrepreneurship support. The organization partners with educational institutions (mboRijnland, Lentiz | MBO Oostland), regional employers (Logicall, Medipoint, Vodafone Ziggo, Kivits), and circular economy partners (Kringloopwarenhuis Het Goed, Stichting EcoWare, Teamwerk).

The business model is primarily funded through municipal contracts for employment services and ESF/REACT-EU subsidies for labor market integration programs, with cumulative EU subsidies of approximately €3.385M across 2020-2025. Additional revenue derives from Social Return advisory services to employers. With 501-1000 employees, the organization operates at significant regional scale but is structurally constrained to its mandated geographic region. The Bedrijfsplan 2026-2030, approved in April 2026, establishes a roadmap along three strategic lines (verbreding/expansion, verbinding/connection, versterking/strengthening).

Name

De Binnenbaan

Legal name

Werkbedrijf De Binnenbaan

Website

https://debinnenbaan.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

501–1,000 employees

Short description

De Binnenbaan is a government-owned regional work enterprise (overheids-bv) in Zoetermeer, Netherlands, that executes labor market integration policies for six municipalities, connecting job seekers with employment barriers (refugees, disabled, long-term unemployed) to regional employers through reintegration programs, training trajectories, and social return services.

Ownership category

akta.pro rank

Product category

Workforce Development and Employment Services

NAICS

Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Contractor Payroll, Invoicing & Payment Services (BPACAGAD)

Keywords

• Employment placement services
• Workforce reintegration programs
• Social return services
• Vocational training pathways
• Inclusive employment solutions

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Municipal Contracts: De Binnenbaan operates as a government-owned enterprise (overheids-bv) with public shareholders (gemeenten) and receives funding through municipal contracts for employment services, re-integration support, and social welfare programs.
2. European Social Fund (ESF) Subsidies: The organization receives ESF+ subsidies for labor market integration programs targeting unemployment benefit recipients, vulnerable youth, people with work limitations, and status holders. ESF subsidy amounts include €814,938 for AMR Zuid-Holland Centraal and approximately €2 million from REACT-EU.
3. Social Return Services: Services related to Social Return on Investment (SROI) where companies fulfill social employment obligations by hiring people with a distance to the labor market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

De Binnenbaan is a public social enterprise (overheids-bv) that connects job seekers with a distance to the labor market to suitable employment opportunities through a 'double customer approach.' It delivers personalized career guidance, work experience placements (Startbaan), sector-specific vocational learning paths (Logistieke Leerweg, Thuiszorg Leerweg), and employer services including group detachment (Groepsdetachering), Social Return advisory, and Banenafspraak placements with wage subsidies. The organization also performs outsourced work such as assembly, packaging, and green maintenance for businesses.

Product overview

De Binnenbaan is a regional work enterprise operating as a unified platform for inclusive employment services in the Zoetermeer region. The organization offers a portfolio of work integration programs centered on the Startbaan trajectory (with Startbaan Basis for refugees), combined with sector-specific learning paths (Logistieke Leerweg for logistics, Thuiszorg Leerweg for home care) and an innovative Direct werk approach that bypasses traditional CV-based applications. On the employer side, it delivers Groepsdetachering, SEBO social entrepreneurship support, Social Return advisory, and Banenafspraak placements with wage subsidies. The portfolio is unified under a 'double customer approach' connecting job seekers with labor market barriers to inclusive employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Startbaan Regulier A personal development trajectory for job seekers with a distance to the labor market, combining 16 hours per week of work experience and 8 hours per week of training in work skills and job searching.
• Startbaan Basis A variant of the Startbaan trajectory specifically designed for status holders (refugees), with extra attention to cultural differences and expectations within Dutch society.
• Logistieke Leerweg A practical BBL (work-based learning) logistics training at mbo levels 1 and 2, developed jointly by De Binnenbaan, mboRijnland, Lentiz | MBO Oostland, and regional entrepreneurs, combining one day of school with four days of practical work.
• Thuiszorg Leerweg An 18-month BBL trajectory at mbo level 1 for home care, combining work as a domestic helper (minimum 16 hours/week) with schooling at mboRijnland, offered in partnership with Allcura, Vierstroom Hulp Thuis, Thuiszorg Inis, and BTO thuiszorg.
• Direct werk An innovative approach where candidates start work at an employer without a formal application process or CV, matching candidates' talents directly with employer needs based on practical capability rather than credentials.
• Groepsdetachering Deployment of groups of employees at employer locations, providing businesses with flexible workforce solutions while maintaining ongoing support and guidance for workers.
• SEBO Social entrepreneurship support services, including recognition and certification of social entrepreneurs and guidance on Social Return obligations for businesses.
• Social Return Advisory and placement services helping employers fulfill social return obligations by hiring candidates from target groups, with recognition of social entrepreneurs across the Zuid-Holland Centraal, Haaglanden, and Rijnmond regions.
• Banenafspraak Job agreement program placing candidates with disabilities or other labor market barriers in regular employment, with wage cost subsidies to compensate the difference between a worker's productivity and standard employment levels.
• Module Arbeidsmarkt en Participatie (MAP) A four-week training module for municipal newcomers fulfilling civic integration requirements, covering eight labor market themes and including 40 hours of practical work experience at regional companies.

Quantifiable outcome

• Target of 106 placements exceeded in 2021 despite COVID-19 restrictions.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• mboRijnlandcoreStrategic or Co-development Partner · 14 September 2021Educational partnership for practical training programs including Logistieke Leerweg (logistics learning path) and Thuiszorg Leerweg (home care learning path). Students combine one day of school with four days of work at companies, receiving both practical training and theoretical education.
• Lentiz | MBO OostlandcoreStrategic or Co-development Partner · 14 September 2021Educational partnership for vocational training programs, collaborating with mboRijnland and De Binnenbaan on practical learning trajectories for job seekers.
• Bloom Stucadoors en SpuitbedrijfminorStrategic or Co-development PartnerConstruction company that hired Mohammed, a status holder, through De Binnenbaan's support. De Binnenbaan facilitated the hiring process and ensured proper CAO-based employment conditions.
• MoreStorageminorStrategic or Co-development PartnerLogistics company hosting Teamwerk's day activation participants in their facility, where De Binnenbaan candidates can gain work experience and potentially transition to paid employment.
• Profile van Polanen de FietsspecialistminorStrategic or Co-development PartnerBicycle retail company that hired Christina through the Atlas Academy program, providing work experience placement that led to an mbo-2 diploma in retail.
• Werkcentrum Zuid-Holland CentraalcoreStrategic or Co-development PartnerRegional labor market center where De Binnenbaan account managers work together, providing access to a broad regional network for job matching and employer connections.
• Startbaan ProgramcoreStrategic or Co-development PartnerPersonal development trajectory where job seekers work 16 hours per week and receive 8 hours of training weekly, preparing them for regular employment through practical work experience and skills development.
• TeamwerkcoreStrategic or Co-development PartnerCollaboration in De Omkeer circular business building. Teamwerk provides day activation and individual guidance for people with disabilities, working with De Binnenbaan for re-integration services.
• Kringloopwarenhuis Het GoedcoreStrategic or Co-development PartnerNational second-hand retail organization with 31 locations, partnered in De Omkeer circular business building, providing work opportunities for day activation clients and job seekers.
• Stichting EcoWarecoreStrategic or Co-development PartnerFoundation specializing in refurbishing ICT equipment and bicycles for redistribution to vulnerable groups, partnered in De Omkeer building to create work and learning opportunities.
• Municipality of ZoetermeercoreStrategic or Co-development PartnerPrimary municipal shareholder and partner. De Binnenbaan was established as a public limited company (overheids-bv) with municipal ownership, executing participation laws and labor market policies.
• KivitsminorStrategic or Co-development PartnerFood wholesale company in Zoetermeer that hired Ukrainian refugees through De Binnenbaan, demonstrating inclusive entrepreneurship practices.
• Atlas Fietsen and Z-stallminorStrategic or Co-development PartnerBicycle companies that collaborated with De Binnenbaan to create the Atlas Academy, offering mbo level 1 training for bicycle repair.
• Allcura, Vierstroom Hulp Thuis, Thuiszorg Inis, and BTO thuiszorgcoreStrategic or Co-development PartnerHome care organizations participating in the Thuiszorg Leerweg (home care learning path) BBL trajectory, employing participants while they complete mbo level 1 education.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Presikhaaf Bedrijven: Regional social work enterprise (Arnhem/Nijmegen) executing similar detachering, packaging, and packaging-related assembly contracts under municipal ownership. Provides a near-identical operating playbook (assembly services, group detachment, SW-target reintegration) useful for benchmarking unit economics.
• WerkSaam Westfriesland: Regional publicly-owned work enterprise (gemeentelijk werkbedrijf) serving the Westfriesland municipalities, executing Participatiewet reintegration and Social Return services. Closely comparable governance (multi-municipality shareholders), service mix (detachering, training, employer intermediation), and ESF-subsidy-funded model.
• WSP (Werkgeversservicepunt) Haaglanden: Regional employer service point network in Haaglanden serving the same type of target group as WSP ZHC (where De Binnenbaan's account managers sit). Performs overlapping employer intermediation and vacancy fulfillment, but typically without the sheltered detachment and own-training infrastructure of a werkbedrijf.
• Dura Bedrijven (Gemeente Helmond): Social work enterprise for the Helmond region providing detachering, packaging/assembly, and reintegration services. Comparable municipal-ownership governance, similar target-group employment, and assembly/manufacturing-like outsourced work as a revenue stream — directly analogous to De Binnenbaan's packaging/assembly activities.
• Pantar Werkplaats Amsterdam: Amsterdam-based public social work enterprise offering sheltered employment, training and reintegration for candidates with a distance to the labor market. Operates a comparable SW/werkbedrijf model with municipal ownership, contract staffing, and sector-specific learning paths — directly comparable to De Binnenbaan's mandate in Zuid-Holland Centraal.

Broad incumbents

• UWV (Uitvoeringsinstituut Werknemersverzekeringen): National Dutch agency administering employee insurances and the public employment service (Werkbedrijf/WSP). Operates alongside regional werkbedrijven like De Binnenbaan in the same reintegration funnel but at national scale and with benefit-payment duties. Comparable on mandate (work-first activation of benefit recipients) and Dutch policy framework, though much broader portfolio.
• Randstad Nederland: Largest Dutch commercial staffing firm offering detachering, MSP and workforce solutions across all sectors. Competes with De Binnenbaan for broader employer-side talent placements, though not in the SW/banenafspraak niche. Useful as commercial benchmark for detachering volumes and rates.
• Tempo-Team (Adecco): Dutch staffing arm of Adecco active in general labor, administrative, and specialized staffing including detachering. Overlaps with De Binnenbaan's contract staffing offering at employers like Logicall, Vodafone Ziggo, and Medipoint, but without social-target or subsidy components.

Others

• Talent IBO (UWV/ROC partnership programs): Public-private partnerships running MBO-linked training pathways for vulnerable groups, overlapping with De Binnenbaan's Logistieke Leerweg / Thuiszorg Leerweg. Less comprehensive than De Binnenbaan's end-to-end offering but competes for the same ESF+ subsidy budget and employer mindshare in adjacent regions.

Emerging players

• Yacht (ManpowerGroup Talent Solutions): Specialist staffing brand of ManpowerGroup focused on higher-skilled detachering. Less direct overlap given De Binnenbaan's SW target group, but used as a reference for professional staffing unit-economics and a potential complementary channel for progression placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/werkbedrijf-de-binnenbaan
• Xx.com/debinnenbaan

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Binnenbaan