What MediaLT does

MediaLT (legal entity Media Lunde Tollefsen AS) is a Norwegian professional services firm founded on August 2, 1999 by Morten Tollefsen and Magne Lunde, headquartered at Tullins gate 6, Oslo. The company specializes in universal design of technology and multimedia accessibility, with audio description (synstolking) as its flagship offering. Its core service portfolio covers the full synstolking lifecycle — standard post-production audio description, integrated synstolking built into video during production, extended synstolking for dense-dialogue content, text-based synstolking via timed files, and live synstolking for conferences, theater, dance, and cultural events. Complementary services include expert accessibility testing against WCAG 2.0/2.1 and EN 301 549, user testing with people with disabilities (KOMET methodology), ICT training for people with disabilities, workplace adaptation, and preparation of accessibility statements for regulatory compliance. Senior practitioners include Magnar Kvalvik (one of Norway's first audio describers, active since 2007) and Sarina Nachtnebel (authorized synstolker since 2013).

The company's technology stack centers on its proprietary QA methodology (five-point checklist for integrated synstolking), official Norwegian synstolking guidelines co-developed with NRK, the SmartTolk remote interpretation service platform (delivered via Universell Utforming AS and streamed through the Listento app), and a proposed standardized graphic symbol for marking integrated synstolking content. Synstolking is delivered through the MovieReading app for feature films and via NRK TV for broadcast content; live synstolking uses Listento. The firm is CMS-independent, having worked with SharePoint, EPIServer, Drupal, and WordPress, and integrates broadly across accessibility tooling (MathCAT, Subtitle Edit, Adobe Premiere, Vegas Pro, YouDescribe, AblePlayer, Canvas LMS). Active R&D projects explore generative AI for automated synstolking, AI-driven accessibility testing automation, AI-based synthetic speech for accessible mathematics, and AI-assisted compensation for visual barriers in collaboration tools.

Revenue is generated through professional services contracts: competitive public sector tenders, multi-year framework agreements, direct enterprise engagements, and grant-funded applied research. Customers are concentrated in the Norwegian public sector (NRK, Digdir, Statped, NHH, SPK, Kirkerådet, UNE, DSS, HKDIR), supplemented by enterprise clients (Gyldendal, Nordisk Film, Vy, Krillbite), educational institutions (NHH, UiB, Statped), and cultural venues (Kilden Teater). Research is funded primarily through Bufdir's UNIKT program and Stiftelsen Dam. Notable output in 2025 included Canneseries Best Series and Best Actor awards for 'Ølhunden Berit', for which MediaLT produced synstolking.

Name

MediaLT

Legal name

Media Lunde Tollefsen AS

Website

https://medialt.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

MediaLT is a Norwegian consultancy specializing in universal design of technology and synstolking (audio description) services for film, TV, and live events. Founded in 1999, it serves Norwegian public sector clients with accessibility testing, ICT training, and applied AI research.

Ownership category

akta.pro rank

Product category

Accessibility and Universal Design Consulting Services

NAICS

Translation and Interpretation Services (541930), Services for the Elderly and Persons with Disabilities (624120), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Allied To Motion Picture Production (7819), Services-Educational Services (8200), Services-Management Services (8741)

akta.pro primary industry

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH)

akta.pro secondary industries

Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB), Accessibility, Accommodations & Assistive Services (EDALAFAN)

Keywords

• Accessibility consulting
• Universal design services
• Audio description production
• WCAG accessibility testing
• Multimedia accessibility training

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Consulting Services: Universal design consulting services including expert evaluations of websites, apps, and documents; expert testing; expert consultation; user testing with people with disabilities; and ongoing expert advice as part of development projects. Delivered primarily to Norwegian public sector organizations.
2. Synstolking Production Services: Production of synstolking (audio description) for feature films, TV series, educational films, and live conferences. Includes standard synstolking, integrated synstolking, extended synstolking, and live synstolking. Clients include NRK, Netflix, Nordisk Film, Gyldendal, and Statped.
3. Training and Competence Development: Courses and lectures within universal design of technology and multimedia. Offerings include basic courses in universal design, semantic HTML, WAI-ARIA workshops, basic synstolking courses, integrated synstolking, live synstolking, and user testing with people with disabilities. Courses range from 3-6 hours.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

MediaLT is a Norwegian specialist consultancy that delivers universal design of technology and multimedia accessibility services, founded in 1999 and headquartered in Oslo. Its core services include synstolking (audio description) production for film, TV, live events, and video games; expert accessibility testing and evaluation of websites, apps, and digital documents against WCAG and EN 301 549; user testing with people with disabilities; expert advisory partnerships in development projects; ICT training tailored for assistive technology users; and preparation of accessibility statements for public-sector compliance.

Product overview

MediaLT is Norway's leading consultancy specializing in universal design of technology and multimedia accessibility. Founded in 1999, the company offers a comprehensive portfolio centered on two core pillars: (1) Synstolking (audio description) — including standard post-production synstolking, integrated synstolking built into video from production start, extended synstolking, text-based synstolking, and live synstolking for real-time events — delivered via the SmartTolk remote service platform; and (2) Universell utforming av teknologi (universal design of technology) — covering expert accessibility testing, expert evaluation, user testing with people with disabilities, expert advisory partnerships in development projects, ICT training and workplace adaptation, and accessibility statement preparation. MediaLT also conducts applied research projects (funded by UNIKT/BUFDIR and Stiftelsen Dam) in areas including AI-powered synstolking (Intelligent synstolking), AI-powered accessibility testing (Effektiv uu-testing), accessible digital mathematics (Matematikk punkt for punkt), and accessible gaming. Key professional team members include Magnar Kvalvik and Sarina Nachtnebel.

Differentiator

Problem solved

Functional benefit

Brands

• SmartTolk: A solution and service for remote audio description (ekstern synstolking), making it possible to offer live audio description without the audio describer being present at the event. Includes audio description, speech-to-text interpretation, and sign language interpretation.

Products and services

• Standard synstolking (audio description) Standard audio description (synstolking) produced after a video is completed: a timed manuscript of visual descriptions is written, narrated, and mixed with the original audio into an audio description version. MediaLT's primary professional service for making film, TV, and instructional video accessible to blind and visually impaired viewers.
• Integrert synstolking (integrated audio description) Integrated audio description built into video from the start of production so that the narrator and other audio convey visual information naturally, eliminating the need for post-production description. Preferred method for educational sector video; MediaLT has co-developed official Norwegian guidelines and a quality assurance checklist for this form.
• Utvidet synstolking (extended audio description) Extended audio description used when standard synstolking is not possible, such as when continuous speech fills the entire video. The original video is edited to insert pauses where audio descriptions can fit.
• Tekstbasert synstolking (text-based audio description) Text-based audio description delivered as a timed text file (similar to subtitles) readable by screen readers. An alternative for existing videos not being re-produced, and a simpler/cheaper path to standard audio description.
• SmartTolk remote live synstolking service Remote live audio description service allowing audio describers to provide real-time narration without being physically present at the event. Uses the Listento platform to stream audio description to attendees' smartphones, with options for CART real-time captioning and sign language interpretation.
• Live synstolking for events Real-time audio description for live events including conferences, performances, theater, dance, museums, and exhibitions. MediaLT has developed guidelines for three event types (conferences, performances/culture, museums/exhibitions) and speaker reminder rules.
• Kurs og kompetanseheving (Training courses) Training courses covering universal design of technology and multimedia. Course portfolio includes: basic universal design, semantic HTML, WAI-ARIA workshop, basic audio description, integrated audio description, live audio description, and user testing with people with disabilities.
• Testing av universell utforming (Accessibility testing) Expert evaluation and user testing of websites, apps, documents, learning platforms, and digital textbooks for accessibility and usability. Includes expert evaluation (WCAG-EM methodology), document accessibility testing, and user testing with people with disabilities using KOMET methodology.
• Partner i utviklingsprosjekter (Development project partnership) Ongoing expert advisory partnership during website/app development projects, including procurement design, vendor selection, developer training on assistive technology, expert reviews per sprint, and planning and conducting user tests.
• Løpende ekspertrådgiving (Ongoing expert advisory) Ongoing expert advisory service provided as a continuation after expert evaluations or as part of development project partnerships, offering quick responses and retesting as solutions are implemented.
• Analyse og utredning (Analysis and investigation) Analysis and investigation services including status assessments, technology recommendations, equipment needs analysis, and work method analysis for people with disabilities.
• Tilgjengelighetserklæring (Accessibility statement preparation) Preparation of accessibility statements for public websites and apps, documenting compliance with accessibility regulations, providing user feedback mechanisms, and annual update support.
• Opplæring i IKT (ICT training for assistive technology users) ICT training offered since 1999, tailored for people with disabilities. Covers screen readers, screen magnifiers, Microsoft Office with assistive technology, smartphones and tablets, and online meeting tools (Teams, Zoom) with assistive technology.
• Tilrettelegging av IKT (ICT workplace adaptation) Workplace and study environment adaptation for people with disabilities, including assessment of individual needs, recommendation of assistive technology and work techniques, and training to use technological solutions effectively.

Quantifiable outcome

• MediaLT won the framework agreement for universal design of exam tasks at NHH, evaluated as having the best submission in the competitive tender.
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability8 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Foreningen for synshemmedecoreStrategic or Co-development Partner · 1 January 2025Foreningen for synshemmede (Norwegian Association for the Visually Impaired) co-funds and collaborates on projects including 'Kan pedagogikk løse behovet for synstolking' and 'Synstolking punkt for punkt' (text-based live synstolking for combined visual and hearing impaired).
• NAV IT (Designseksjonen)minorStrategic or Co-development Partner · 1 January 2025NAV IT's Design Section participates in the 'Effektiv uu-testing' project, providing expertise on universal design testing methodologies and AI applications.
• IKT NorgeminorStrategic or Co-development Partner · 1 January 2025IKT Norge (Norwegian ICT Federation) participates in the 'Effektiv uu-testing' project, contributing industry perspective on universal design implementation.
• The Nordic Braille CommitteeminorStrategic or Co-development Partner · 1 January 2025Collaboration on the 'Matematikk punkt for punkt' project focused on making digital mathematics accessible for visually impaired. They have ongoing work on these issues internationally.
• Myndigheten för tillgängliga medier (MTM), SwedenminorStrategic or Co-development Partner · 1 January 2025Swedish authority for accessible media collaborates on 'Matematikk punkt for punkt' project. MTM has done significant work on making mathematics accessible for visually impaired individuals.
• Krillbite StudiominorStrategic or Co-development Partner · 1 January 2025Collaboration on 'Synstolking av dataspill' (video game audio description) project. MediaLT worked with Krillbite to make the game 'Sunlight' accessible for blind gamers through menu narration and integrated audio description.
• TIBI (Biblioteket for tilrettelagt litteratur)minorStrategic or Co-development Partner · 1 January 2025Norwegian library for adapted literature collaborates on 'Matematikk punkt for punkt' project. TIBI is already implementing MathCAT technology and participating in international collaboration around math accessibility.
• StatpedminorStrategic or Co-development Partner · 1 January 2025Statped (Norwegian Support Service for Special Needs Education) participates in 'Matematikk punkt for punkt' project, contributing expertise on notation systems and mathematical accessibility for visually impaired students.
• Norges BlindeforbundcoreStrategic or Co-development Partner · 1 January 2024Norges Blindeforbund (Norwegian Association of the Blind) collaborates with MediaLT on multiple projects including 'Er universell utforming nok', 'Utfordringer og muligheter for synshemmede med visuelle samarbeidsverktøy', 'Synstolking av dataspill', and user testing initiatives. Provides access to member community for research.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MediaLundeTollefsen/?locale=nb_NO
• LinkedInlinkedin.com/company/medialt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MediaLT