Alurralde, Jasper + Asociados

What Alurralde, Jasper + Asociados does

Alurralde, Jasper + Asociados is an Argentine-headquartered integral communication consultancy founded in 1997 and based in Buenos Aires, serving multinational corporations, consumer brands, and international institutions across Latin America, Europe, Asia, and the US Hispanic market. The firm operates with four partners (Matías Alurralde, Mariana Jasper, Karina Riera, Paula Ruiz) and approximately 40 multidisciplinary professionals, delivering services organized around four pillars: Positioning and Communication Strategy (strategic consulting, issues management), Engage Marketing (Brand PR, Influencer Marketing, Digital Hub, Creativity, Production, Internal Communication), Training Lab (media training, crisis training, storytelling), and the Global Talk international projects unit.

The firm's core technology combines traditional PR methodologies with proprietary frameworks such as the Springboard agile diagnostic tool and, more recently, AI-powered social and consumer intelligence delivered through an April 2026 strategic partnership with Epical. Service delivery relies on a partner-network architecture — Global Talk coordinates 15+ Latin American country partners plus European and Asian affiliates — allowing multi-market campaign execution without physical expansion. The firm is a member of the Worldcom Public Relations Group global agency network.

Commercially, Alurralde Jasper operates a sales-led enterprise consulting model, generating revenue through custom-priced professional services engagements including strategic communication retainers, brand campaigns, influencer activations, digital hub management, training programs, and event production. Named clients include P&G (multiple brands including Always, Pampers, Gillette, Pantene), Sanofi, BASF, Visa, Globant, the World Economic Forum, and Gavi Alliance. The firm has won over 10 Eikon Award categories in 2021-2022, 1st place in PRCA Next Generation PR World Cup 2022, and Cannes Lions jury recognition. Note: firmographics data lists year_founded as 2012, while detailed company history indicates founding in 1997; the 1997 date is used here per the more specific primary source.

Name

Alurralde, Jasper + Asociados

Legal name

Alurralde, Jasper & Asociados

Website

https://alurraldejasper.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Alurralde, Jasper + Asociados is an Argentine communication consultancy serving multinational corporations, consumer brands, and international institutions across Latin America and global markets through strategic positioning, brand PR, digital marketing, training, and international project coordination.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Strategic communication consulting
• Public relations services
• Crisis management advisory
• Brand PR marketing
• International communication coordination

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communication Consulting: Core consulting services providing strategic communication advisory to organizations, including positioning, crisis management, stakeholder engagement, and reputation building.
2. Marketing and Brand PR Services: Comprehensive digital communication strategies, influencer marketing campaigns, and brand activation services combining creativity, analysis, and measurable results.
3. Training and Capacity Building: Media training, crisis training, storytelling workshops, and the Neuroscience of Well-being & Storytelling Program for executives and organizational leaders.
4. Production and Events: End-to-end event production, brand activations, audiovisual content, and experiential marketing services.
5. Digital Hub Services: Social media management, community management, social listening, and digital media planning services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Alurralde, Jasper + Asociados is an integral communication consultancy that delivers strategic communication consulting, brand PR, influencer and digital marketing, internal communication, media and crisis training, and international campaign coordination for multinational corporations, international institutions, NGOs, and consumer brands. Its core output combines strategy, creativity, and analytics across the entire communications lifecycle, including positioning, issues management, content production, training, and cross-border campaigns managed through the Global Talk unit.

Product overview

Alurralde Jasper is an integral communication consultancy offering a comprehensive portfolio of services organized around four main areas: Positioning and Communication Strategy (strategic consulting, issues management), Engage Marketing (Brand PR, Influencer Marketing, Digital Hub, Creativity, Production, Internal Communication), Training Lab (Media Training, Crisis Training, Storytelling, Difficult Conversations, Best Practices), and Global Talk (International Projects). The core offering centers on strategic communication consulting combined with digital marketing, creative production, and communication training. As a recent addition, the firm partnered with Epical to offer AI-powered strategic intelligence for reputation building and consumer insights. The portfolio also includes a specialized Neuroscience of Well-being & Storytelling Program developed with external neuroscience expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Global Talk: International Projects unit providing 360-degree services for clients expanding into new territories, with expert partners across Latin America, Europe, Asia, and the United States (focusing on the Hispanic community).
• Digital Hub
• Neuroscience of Well-being and Storytelling Program

Products and services

• Positioning and Communication Strategy Strategic communication consulting that facilitates diagnosis, alignment, and decision-making through agile methodologies (including the Springboard Methodology), designing comprehensive communication plans connecting purpose, narrative, and business objectives with clear KPIs.
• Issues Management Strategic advisory for developing and implementing communication plans around special corporate announcements such as mergers, brand acquisitions, and sales.
• Brand PR Comprehensive digital communication strategy combining creativity, analysis, and measurable results through multiplatform content that connects brands with their audiences.
• Influencer Marketing Design and activation of influencer squads aligned with client values, including negotiation, management, content delivery, and impact measurement with clear metrics and detailed reporting.
• Digital Hub Comprehensive social media management combining strategy, creativity, and analytics including content strategy, community management, social listening, digital media planning, and performance reports.
• Creativity (Visual Identity & Design) Visual and creative ideas unit offering brand visual identity creation through logo and identity design, key visuals, style guides, and graphic assets for campaigns and brand moments.
• Production (Events & Content) End-to-end integrated production service for events, brand activations, relationship kits, audiovisual and photographic content, podcasts, and press/influencer trips.
• Internal Communication and Culture Internal communication service that connects people with organizational strategy through internal events, newsletters, videos, and digital signage to strengthen belonging and turn teams into brand ambassadors.
• Media Training Media training service providing essential insights into the media landscape, helping spokespersons craft messages, interact confidently, and conduct successful interviews.
• Crisis Training Tailored crisis preparation including crisis manual development, crisis management training, crisis simulations, and media training focused on crisis situations.
• Storytelling Strategic storytelling for building meaningful brands, including institutional narrative, purpose-driven storytelling, leadership positioning, and spokesperson training in public speaking and presentation.
• Difficult Conversations Training Training to help individuals craft impactful speeches or presentations with conceptual and practical tools to structure messages for diverse audiences.
• Best Practices Communication Course Theoretical and practical course for executives and spokespersons to strengthen communication skills across different stakeholder interactions.
• Global Talk International Projects International projects unit providing 360-degree services for regional and global initiatives through expert partners across Latin America, Europe, Asia, the Middle East, and the US Hispanic market.
• Neuroscience of Well-being & Storytelling Program Eight-session leadership training program combining neuroscience insights with storytelling techniques to enhance communication skills, self-awareness, and productivity for communicative leaders. Co-led by partner Mariana Jasper with neuroscience specialist Florencia Bondorevsky.
• Strategic Intelligence (via Epical Partnership) AI-powered social and consumer intelligence that redefines social listening through a comprehensive, predictive approach to understanding stakeholder perceptions and building reputation, integrating conversation analysis, consumer insights, and reputation tracking.

Quantifiable outcome

• P&G No más pobreza menstrual campaign reached 22,000 girls, 340+ rural schools, 780,000 social media contacts
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EpicalcoreStrategic or Co-development Partner · 1 April 2026Strategic partnership with leading social and consumer intelligence company in the region. Combines Alurralde Jasper's communication expertise with Epical's AI-powered analytical methodologies and predictive approach to digital conversation analysis, enabling more accurate understanding of stakeholder perceptions and strategic anticipation of market shifts.
• Worldcom Public Relations GroupcoreStrategic or Co-development PartnerMembership in one of the leading global networks of communications agencies, enabling implementation of campaigns and projects with 360-degree view of international markets through extensive contact network.
• Global Talk Partner Network (Latin America)coreChannel Partner/ Reseller/ DistributorNetwork of expert partners across 15 Latin American countries: Bolivia, Brasil, Chile, Colombia, Costa Rica, Ecuador, Estados Unidos, España, México, Panamá, Paraguay, Perú, República Dominicana, Uruguay, Venezuela for coordinated regional service delivery.
• Global Talk Partner Network (Europe & Asia)coreChannel Partner/ Reseller/ DistributorInternational partners spanning Europe (Spain, Denmark, Norway, Sweden, UK, Belgium, Netherlands, Luxembourg, France, Finland, Italy, Portugal, Austria, Germany, Switzerland, Ukraine, Turkey, Poland, Estonia, Lithuania, Czech Republic, Slovakia, Latvia, Hungary) and Asia (Bangladesh, India, Sri Lanka, South Korea, China, Japan, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, Vietnam, Australia, New Zealand) plus Middle East and North Africa markets.
• Ligre AgenciaminorOthersSister agency focused on tourism and destination marketing, collaborating on projects such as Visit Ushuaia campaign. Referenced as part of the Alurralde Jasper ecosystem on the main website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ketchum: Global PR agency delivering brand PR, corporate reputation, and consumer campaigns comparable to AJ's Brand PR and issues management offerings.
• Edelman: World's largest independent PR firm offering the full spectrum of communications, reputation, and crisis services globally, overlapping with AJ but at far larger scale.
• Weber Shandwick: Global public relations and communications network within IPG, offering overlapping brand PR, corporate reputation, and crisis services to multinational clients.
• FleishmanHillard: Global communications agency providing PR, public affairs, and reputation management, competing for the same multinational accounts as AJ but with a worldwide owned-office footprint.
• Burson: Global communications and PR agency (WPP) offering brand, corporate, and crisis communications, overlapping with AJ's core services at global scale.

Regional players

• another (Another Company): Mexico-based independent PR and communications agency serving consumer and corporate brands in Latin America, comparable in services but centered on a different geography.

Others

• Worldcom Public Relations Group: Global network of independent PR agencies that AJ is a member of; an ecosystem partner enabling cross-border delivery rather than a direct competitor.

Direct peers

• LLYC (Llorente y Cuenca): Spanish-headquartered strategic communications and public affairs consultancy with a strong LATAM footprint, directly comparable in offering PR, reputation, and crisis consulting to multinationals across Latin America.
• JeffreyGroup: Independent communications firm focused exclusively on Latin America and the US Hispanic market, offering PR, brand, and corporate communications very similar to AJ's regional model.
• Newlink: LATAM-focused strategic communications and marketing consultancy serving multinationals with reputation, crisis, and public affairs services, closely aligned with AJ's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/alurraldejasper?lang=es
• Facebookfacebook.com/alurraldejasper
• LinkedInar.linkedin.com/company/alurralde-jasper-asociados
• Instagraminstagram.com/alurraldejasper

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alurralde, Jasper + Asociados