What UserInsight does

UserInsight (유저인사이트 주식회사) is a privately held South Korean software company founded in November 2015 and headquartered in Jeonju, Jeollabuk-do. The company operates a diversified portfolio of seven core products spanning location-based services, industrial safety monitoring, and digital twin technologies. Its flagship consumer-facing offering is ChecKoo, a location-based automated attendance management service deployed across childcare centers and handling over 100,000 daily connections. For the construction sector, the company offers an RTK-GNSS-based tower crane safety system with 1cm positioning accuracy, automatic collision prevention, and wind speed monitoring, complemented by KC-certified hardware including the ULS52 IP67 BLE beacon and the TCWIND wind monitor. The Digital Twin product renders web-based 3D factory visualizations that integrate with PLC and IoT sensors, while VideoChain applies permissioned blockchain and IPFS to verify CCTV footage integrity, and TMS provides an integrated GIS-based control center management platform.

The underlying technology stack is web-centric and includes Spring Boot backends, React Native and Android mobile clients, blockchain for video integrity, and proprietary IoT hardware. UserInsight generates revenue through three streams: SaaS subscriptions for software products, hardware sales (notably the ULS52 beacon sold via Coupang e-commerce), and bespoke custom software development services for clients including photobooth systems, education platforms, mobile apps, and municipal systems. Customer segments are vertical-oriented, with primary focus on childcare/education and construction/safety, and secondary reach into security/monitoring centers and manufacturing/logistics. Government clients include Jeonbuk Provincial Office of Education, Incheon middle and high schools, and the Jeollabuk-do provincial government for the Safe Parking Number System.

The company holds three registered Korean patents, GS certifications for ChecKoo and VideoChain, KTL Mark (ISO/IEC 29110) software process certification, and has received multiple regional recognitions including designation as a Jeollabuk-do Promising Company and a Governor's commendation. The founder-led entity converted from a sole proprietorship to a stock corporation on January 4, 2022, and obtained Venture Business Certification in September 2022. No external funding rounds or institutional investors have been disclosed in the source material, and operations remain concentrated in a single geographic region (Jeollabuk-do) with direct website sales as the primary go-to-market channel supplemented by technical content marketing through blog.userinsight.co.kr.

Name

UserInsight

Legal name

유저인사이트 주식회사

Website

https://userinsight.co.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

UserInsight is a South Korean software company in Jeonju building location-based attendance management, RTK-GNSS tower crane safety systems, digital twin factory visualization, and blockchain-based CCTV verification products for education, construction, and public-sector clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeonju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software/SaaS Subscriptions: Cloud-based SaaS services for tower crane monitoring, digital twins, CCTV management systems, and attendance management. Provided on subscription basis with cloud access via web browsers.
2. Hardware Sales: Sale of BLE beacons (ULS52), RTK-GNSS devices, wind speed sensors, and related industrial hardware components.
3. Custom Software Development: Bespoke software development services for clients including photobooth systems, education platforms, mobile apps, and government systems.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

UserInsight develops and sells location-based services, industrial safety monitoring systems, and digital twin technology for enterprise customers. Its commercial product portfolio spans ChecKoo (attendance management), a Digital Twin platform, a Tower Crane Safety System, the ULS52 BLE Beacon hardware device, VideoChain video software, TMS, and supporting industrial software, primarily serving industrial and construction sector clients in South Korea.

Product overview

UserInsight is a software company offering a portfolio of products centered on location-based services, industrial safety monitoring, and digital twin technologies. The core offerings include ChecKoo for attendance management, Digital Twin for factory monitoring, Tower Crane Safety System for construction site safety, ULS52 BLE Beacon for indoor positioning, VideoChain for CCTV verification, TMS for monitoring center operations, and Industrial Software for construction automation. These products are designed for construction, manufacturing, education, and smart city sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• ChecKoo Attendance management software for tracking worker presence at worksites, used by industrial and construction enterprises.
• Digital Twin Digital twin software platform that models and visualizes physical industrial assets and worksites.
• Tower Crane Safety System Safety monitoring system for tower cranes operating on construction sites, providing real-time safety status and alerts.
• ULS52 BLE Beacon Bluetooth Low Energy beacon hardware device used to enable location-based tracking of workers and assets in industrial environments.
• VideoChain Video management software for capturing, integrating, and managing video streams at industrial or construction sites.
• TMS Industrial software offering within UserInsight's portfolio; underlying product category not detailed in the available source material.

Quantifiable outcome

• 1cm accuracy positioning
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens Digital Industries: Siemens offers industrial automation, digital twin (Xcelerator, MindSphere), and smart factory software. Comparable to UserInsight's digital twin and industrial automation offerings, though at much broader scale and global reach.
• Hexagon AB: Hexagon provides industrial measurement, geospatial, and construction safety solutions including GNSS-based monitoring. Comparable to UserInsight's tower crane collision prevention and industrial measurement capabilities, but operates at global scale across many verticals.
• Topcon Positioning Systems: Topcon specializes in GNSS positioning, machine control, and construction automation. Overlaps with UserInsight's RTK-GNSS tower crane safety solution in precision positioning for construction equipment.
• Komatsu (Smart Construction): Komatsu's Smart Construction initiative delivers GNSS-driven equipment monitoring, drone surveying, and digital twin platforms for construction sites. Directly comparable to UserInsight's tower crane safety and industrial software offerings.
• Hilti: Hilti offers construction technology including software, tools, and asset management for jobsites. Comparable to UserInsight's industrial software and tower crane safety solutions serving construction customers, though at much larger scale.
• Liebherr: Liebherr is a major tower crane manufacturer with integrated telematics, collision avoidance, and wind monitoring systems. Comparable as the incumbent crane-side provider of monitoring that UserInsight's aftermarket RTK-GNSS solution competes against.
• Trimble: Trimble is a large industrial technology company with deep GNSS positioning, construction technology, and structural monitoring solutions. Comparable to UserInsight's RTK-GNSS tower crane and industrial monitoring offerings, though Trimble serves global markets across much broader portfolios.
• PTC: PTC provides digital twin (Creo, ThingWorx), IoT, and augmented reality solutions for industrial customers. Comparable to UserInsight's web-based digital twin and IoT-integrated factory monitoring products, though at enterprise scale with much deeper platform features.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UserInsight