Styles Group
Styles Group is a privately held Sendai-based restaurant operator founded in 1998, running nine Miyagi-focused dining concepts — seafood centers, robata-grill venues, a fruit parlor, and a retro song bar — across Sendai/Miyagi and one Tokyo location, serving local consumers and regional tourists via owned physical venues.
- Company typePrivate
- Founded1998
- HeadquartersSendai, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
What Styles Group does
Styles Group Co., Ltd. (株式会社スタイルスグループ) is a privately held, Sendai-headquartered restaurant and hospitality operator founded on March 6, 1998 (renamed and re-headquartered under its current name in September 2011). The company runs a portfolio of nine distinct restaurant concepts centered on Miyagi-region seafood and cuisine, including robata-grill venues under the '奥州ろばた天海' (Oshu Robata Tenkai) umbrella, fresh-seafood centers under the 'おさかな/おさしみセンター イチノサン/イチノニ' brands, a Showa-era song bar ('昭和歌謡酒場 プレイバック'), a local-cuisine-and-sake restaurant ('仙臺テラス'), and a fruit parlor ('サンズフルーツパーラー果蔵'). Most locations are in Sendai's central dining and transit-anchor districts (Ichibancho, Kokubuncho, Sendai Parco 2, S-PAL Sendai, Esparu Sendai, AEON Mall Shinrifu), with one site in Tokyo's Koto Ward.
The company generates revenue almost entirely through direct, in-store food and beverage sales across its owned and operated venues — pricing varies by store, menu item, and format (all-you-can-eat vs. à la carte) and is not publicly disclosed. There is no proprietary technology stack, mobile app, or e-commerce channel; distribution is exclusively through owned physical restaurants. The group differentiates via a stated philosophy of 'Contribution to town, people, and food' (街・人・食に貢献) and 'local production for local consumption' (地産地消), formalized through a 2015 antenna-shop partnership with Onagawa Town and a related nonprofit, and recognized with MAFF and Miyagi Prefecture awards in 2014–2015.
The customer base is retail/end-consumer, primarily local Sendai/Miyagi residents and regional tourists, with a small Tokyo consumer segment. The company is privately held with ¥10,000,000 in stated registered capital, no disclosed revenue, and no known external funding rounds; it is led by Representative Director Hiroshi Sasaki (also appointed Visiting Professor at Miyagi University's Faculty of Food Industry Studies in April 2026). Most recently, the group received a business suspension order in March 2026 following a norovirus incident at one of its establishments.
Styles Group firmographics
Firmographics- Name
- Styles Group
- Legal name
- 株式会社スタイルスグループ
- Website
- https://styles-group.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Styles Group is a privately held Sendai-based restaurant operator founded in 1998, running nine Miyagi-focused dining concepts — seafood centers, robata-grill venues, a fruit parlor, and a retro song bar — across Sendai/Miyagi and one Tokyo location, serving local consumers and regional tourists via owned physical venues.
- Ownership category
- akta.pro rank
Styles Group industry classification
Industry- Product category
- Restaurant Services
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)
Keywords
Where Styles Group is headquartered
LocationHeadquarters
- HQ city
- Sendai
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Styles Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Distribution channels1 record
Marketing channels2 records
Styles Group product offering
Product offeringCore offering
Styles Group is a restaurant management company operating a diverse portfolio of nine distinct restaurant brands in the Sendai/Miyagi region and Tokyo. The company operates seafood centers (Oshakana Center series), robata grill restaurants (Oshu Robata Tenkai series), a fruit parlor (Kagura), a local cuisine restaurant (Sendai Terrace), and a Showa-era karaoke bar (Playback), specializing in locally sourced Miyagi seafood and regional food culture.
Product overview
Styles Group is a hospitality and restaurant management company operating a portfolio of diverse restaurant brands in the Sendai and Tokyo areas. The company operates multiple distinct restaurant concepts including seafood centers (おさかなセンター series), robata grill restaurants (奥州ろばた天海 series), a fruit parlor, a local cuisine restaurant (仙臺テラス), and a Showa-era karaoke bar. The portfolio includes flagship brands like the Ichinosan/Ichinoni seafood centers, the Tenkai robata restaurants, and various themed dining establishments. The company also provides restaurant design, commercial facility production, and marketing business development services.
Differentiator
Problem solved
Functional benefit
Brands
- おさしみセンター イチノサン THE OYSTER MANS（ザ オイスターマンズ）: Seafood and oyster restaurant, rebranded in 2025.
- ニューおさかなセンター イチノニ
- 地物のめしと酒 仙臺テラス
- 奥州ろばた天海 一番町店
- サンズフルーツパーラー果蔵
- おさかなセンター イチノイチ
- 奥州ろばた センダイエキ天海
- 奥州魚河岸酒屋 天海のろばた 本店
- 昭和歌謡酒場 プレイバック
Products and services
- Osashimi Center Ichinosan THE OYSTER MANS (おさしみセンター イチノサン THE OYSTER MANS) A fresh seafood restaurant specializing in oyster dishes and sashimi, located in Tokyo Koto Ward. Serves individual diners seeking premium seafood experiences.
- New Osakana Center Ichinoni (ニューおさかなセンター イチノニ) A fresh seafood center located inside Sendai Parco 2, offering a wide variety of seafood dishes. Targets shopping center visitors and lunch/dinner diners in central Sendai.
- Jimono no Meshi to Sake Sendai Terrace (地物のめしと酒 仙臺テラス) A restaurant featuring local Miyagi cuisine and sake, located in Sendai's Kaminamachi district. Serves adult diners seeking authentic regional food and drink pairings.
- Oshu Robata Tenkai Ichibancho (奥州ろばた天海 一番町店) A robata grill restaurant located on the 21st floor of Daiichi Seimei Building in Sendai, offering charcoal-grilled dishes and sake with panoramic views. Targets diners seeking premium grilled cuisine.
- Sun's Fruit Parlor Kagura (サンズフルーツパーラー果蔵) A fruit parlor offering fresh fruits and desserts, located in central Sendai. Targets dessert and fruit-focused diners seeking daytime casual dining experiences.
- Osakana Center Ichinoichi (おさかなセンター イチノイチ) A seafood center restaurant in Sendai's central district, open for lunch and dinner with all-you-can-eat options. Serves individual diners and groups seeking variety seafood meals.
- Oshu Robata Sendai Eki Tenkai (奥州ろばた センダイエキ天海) A robata grill restaurant located in Esparu Sendai East Building, serving seafood and grilled dishes. Targets station-area diners and travelers.
- Oshu Uogashi Sakaya Tenkai no Robata Honten (奥州魚河岸酒屋 天海のろばた 本店)
Companies that use Styles Group
Customer profileSegments2 records
Ideal customer profiles2 records
Styles Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Styles Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 女川町 (Onagawa Town)core女川市と協定を締結し、同町公認のアンテナショップ居酒屋を運営。女川町の新鮮な魚介類を仙台の消費者に提供する地域連携プロジェクト。 Onagawa Town partnered with Styles Group to establish a publicly recognized antenna shop izakaya, bringing Onagawa's fresh seafood directly to Sendai consumers. The partnership was formalized with a signing ceremony at the town hall on July 27, 2015.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Styles Group competitors and assessment
Company assessmentRegional players
- Kura Sushi, Inc. Conveyor-belt sushi chain with strong regional rotation of menu items. Comparable to Styles Group through its seafood-focused menu and regional Japanese cuisine positioning, though operating at chain scale.
- Genki Sushi Co., Ltd. Japan-based sushi restaurant chain with rotating regional seafood menu. Comparable to Styles Group's seafood center concepts emphasizing fresh, locally sourced fish and regional Japanese cuisine.
Direct peers
- Toridoll Holdings (Toriki): Operates Japan's largest yakitori izakaya chain 'Torikizoku' alongside other restaurant brands. Highly comparable to Styles Group's robata/izakaya format and multi-brand operator model.
- Watami Co., Ltd. Japanese izakaya and casual restaurant operator with a national footprint. Comparable to Styles Group through its multi-format izakaya/Asian dining portfolio and regional food sourcing strategy, though at a much larger scale.
Broad incumbents
- Create Restaurants Holdings: Multi-brand restaurant holding company operating diverse casual dining concepts across Japan. Comparable to Styles Group's model of operating multiple restaurant sub-brands under one corporate umbrella.
- Colowide Co., Ltd. Large multi-brand restaurant operator behind Gyukaku and other casual dining chains. Comparable to Styles Group's multi-brand, multi-format restaurant portfolio strategy, though at significantly larger scale.
- Royal Holdings Co., Ltd. Operates Royal Host, Tenya, and other multi-format restaurant brands across Japan. Comparable to Styles Group's portfolio approach of running multiple restaurant concepts under one corporate structure.
- Skylark Holdings: Operates Japan's largest family restaurant chain (Skylark/Gusto) and other casual dining brands. Comparable to Styles Group through its multi-format restaurant portfolio and regional expansion model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Styles Group social profiles
Digital presenceStyles Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Styles Group leadership team
Management profileNumber of profiles
Profiles7 records
Styles Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Styles Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Styles Group
What does Styles Group do?
Styles Group is a restaurant management company operating a diverse portfolio of nine distinct restaurant brands in the Sendai/Miyagi region and Tokyo. The company operates seafood centers (Oshakana Center series), robata grill restaurants (Oshu Robata Tenkai series), a fruit parlor (Kagura), a local cuisine restaurant (Sendai Terrace), and a Showa-era karaoke bar (Playback), specializing in locally sourced Miyagi seafood and regional food culture.
Is Styles Group a public or private company?
Styles Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Styles Group founded?
Styles Group was founded in 1998.
Where is Styles Group based?
Styles Group is headquartered in Sendai, Japan, in the Asia region.
Who are Styles Group's main competitors?
Regional players on record are Kura Sushi, Inc. and Genki Sushi Co., Ltd.. Direct peers are Toridoll Holdings (Toriki) and Watami Co., Ltd.. Broad incumbents are Create Restaurants Holdings, Colowide Co., Ltd., Royal Holdings Co., Ltd. and Skylark Holdings.
Does Styles Group have an API?
No public API is recorded for Styles Group.
What industry is Styles Group in?
Styles Group's product category is Restaurant Services. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFABAM, Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European). Its NAICS code is 722513 and its SIC code is 5812.