Create Restaurants
Create Restaurants Holdings is a Tokyo-listed holding company that owns and operates more than 30 restaurant brands across Japan — including ramen, bakery, steakhouse, and buffet concepts — through a federation of wholly-owned subsidiaries serving mass-market consumers, tourists, and commercial facility operators.
- Company typePublic
- Founded1999
- HeadquartersHigashi-shinagawa, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Create Restaurants does
Create Restaurants Holdings Inc. (TSE: 3387) is a Tokyo-headquartered publicly-traded holding company that owns and operates more than 30 restaurant brands across Japan through a federation of wholly-owned operating subsidiaries. Its portfolio spans Japanese cuisine, Western dining, Chinese cuisine, ramen/tsukemen, bakeries, buffets, steakhouses, and cafés, with notable brands including tsukemen TETSU, Saint-Germain bakery, Ebisoba Ichigen, Lefbon, Morton's The Steakhouse, AWkitchen, Maccha House, and Mr.FARMER. The group operates company-owned restaurants directly, supplemented by contract food service (コントラクト) operations at commercial complexes, service areas, and tourist destinations such as the Tokyo Skytree/Solamachi area.
The federation management model preserves operational autonomy at the subsidiary level while centralizing group-wide procurement, branding, and corporate functions. Vertically integrated operations include bakery manufacturing, with Saint-Germain's Yokohama factory holding FSSC22000 food safety certification. Distribution and customer acquisition rely on a proprietary restaurant search platform, the corporate website, and Instagram accounts maintained by individual subsidiaries, supplemented by a structured recruitment portal targeting new graduates, mid-career hires, foreign nationals, and part-time workers.
The revenue model is direct-to-consumer restaurant sales — pay-as-you-go per-visit transactions across buffet, à la carte, café, bakery, ramen, and steakhouse formats — with no group-wide standardized pricing or subscription mechanics. Customer segments include general consumers and families, domestic and international tourists, and commercial facility operators requiring outsourced restaurant management. Recent strategic activity has been dominated by consolidation: three ramen operators merged in December 2025 to form Create Noodles, Lefbon became a 100% subsidiary in September 2023, Saint-Germain joined in December 2022, and a merger with SFP Holdings was announced for July 2026 to broaden the izakaya/tavern footprint and expand the shareholder base.
Create Restaurants firmographics
Firmographics- Name
- Create Restaurants
- Legal name
- 株式会社クリスタル・レストランツ・ホールディングス
- Website
- https://createrestaurants.com
- Company type
- Public
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Create Restaurants Holdings is a Tokyo-listed holding company that owns and operates more than 30 restaurant brands across Japan — including ramen, bakery, steakhouse, and buffet concepts — through a federation of wholly-owned subsidiaries serving mass-market consumers, tourists, and commercial facility operators.
- Ownership category
- akta.pro rank
Create Restaurants industry classification
Industry- Product category
- Multi-brand restaurant operations
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812), Bakery Products (2050)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
Keywords
Where Create Restaurants is headquartered
LocationHeadquarters
- HQ city
- Higashi-shinagawa
- HQ country
- Japan
- HQ region
- Asia
Offices4 records
Markets served
Create Restaurants business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Sales (Direct Operation): The group generates revenue primarily through direct operation of company-owned restaurants across its multi-brand portfolio. Stores include buffets, à la carte restaurants, cafes, ramen shops, bakeries, and contracted food service operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-visit dining across multiple restaurant brands and formats |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Create Restaurants product offering
Product offeringCore offering
Create Restaurants Holdings Inc. is a Japanese restaurant holding company that directly operates and manages a multi-brand portfolio of restaurants across Japan, including bakery chains, ramen and noodle restaurants, steakhouses, buffets, cafés, izakaya, and contract food service operations. The group runs its portfolio through a 'federation management' model in which wholly-owned subsidiaries operate semi-autonomously while leveraging shared group resources and scale.
Product overview
Create Restaurants Holdings operates as a diversified restaurant group managing multiple restaurant brands across Japan through various subsidiary companies. The portfolio includes bakery chains (Lefbon, Saint-Germain, Gourmet Brans Company), noodle/ramen concepts (Create Noodles with brands like TETSU, Ebisoba Ichigen, Noroshi), casual dining, Japanese cuisine, Western dining, and specialty restaurants. The group follows a 'federated management' model where subsidiaries operate semi-autonomously under the parent holding company.
Differentiator
Problem solved
Functional benefit
Brands
- つけめんTETSU: Tokyo-style tsukemen noodle restaurant brand
- えびそば一幻
- 狼煙
- AWkitchen
- Saint-Germain
- レフボン
- サンヴァリエ
- 小樽サンジェルマン
- かごの屋
Products and services
- Lefbon (レフボン) Hokkaido-based supermarket bakery chain operating multiple brands (Lefbon, San Vallière, Otaru Saint-Germain) offering fresh baked goods across 71 stores in Hokkaido as of 2023. Targets everyday supermarket shoppers seeking fresh bread and pastries.
- Saint-Germain (サンジェルマン) Tokyo-based bakery chain operating since 1970, known for oven-fresh bread and pastry offerings across the Kanto region. Saint-Germain's Yokohama factory has held FSSC22000 food safety certification since September 2017.
- Tsukemen TETSU (つけめんTETSU) Tokyo tsukemen (dipping noodle) specialist brand and one of the flagship concepts under Create Noodles subsidiary.
- Ebisoba Ichigen (えびそば一幻) Sapporo-based ramen chain known for its rich shrimp-based broth (amaebi flavor), operated under Create Noodles subsidiary.
- Noroshi (狼煙) Saitama-based ultra-rich fish and pork bone tori paitan tsukemen specialty store operated under Create Noodles.
- AWkitchen Vegetable-focused pasta house brand operated by Create Dining, featuring pasta dishes made with generous amounts of fresh vegetables.
- MACCHA HOUSE Matcha specialty cafe brand offering Japanese-style sweets and matcha beverages, operated across Japan.
- Jean-François (ジャン・フランソワ) Bakery brand operated by Gourmet Brans Company, known for artisanal breads and pastries.
- Mr.FARMER All-vegan restaurant concept offering plant-based Western cuisine, operated by Create Dining subsidiary.
- Kagonoya (かごの屋) Japanese hot pot restaurant brand specializing in shabu-shabu, sukiyaki, and teppanyaki establishments operated by KR Food Services subsidiary.
- Karen (華蓮) Japanese cuisine restaurant brand with locations in Osaka and Hakata, known for Chinese-inspired Japanese dishes.
- Contract Food Service Operations Contract restaurant management (コントラクト事業) at service areas, facilities, and commercial complexes where the group operates restaurants on behalf of property and facility owners.
Companies that use Create Restaurants
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Create Restaurants technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Create Restaurants partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SFP Holdings Co., Ltd.coreCreate Restaurants Holdings announced a merger with SFP Holdings Co., Ltd. in July 2026, bringing new shareholders into the group. The merger expands the shareholder base and creates a larger restaurant group. The company issued communications to new shareholders following the merger completion.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Create Restaurants competitors and assessment
Company assessmentDirect peers
- Watami Co., Ltd. Japanese restaurant holding company operating izakaya, casual dining, and nursing care food services. Comparable as a Japanese multi-brand restaurant group with diversified dining formats and growing services exposure.
- Monogatari Corporation: Japanese restaurant group operating ramen chains (Ramen Yokozuna, Menya Musashi). Most directly comparable as a multi-ramen-brand operator that could become a target or partner for Create Restaurants' noodle platform.
- Hiday Hidaka (HHD): Japanese restaurant holding company operating multiple casual dining brands across Japan. Comparable multi-brand portfolio operator focused on domestic Japanese market dining.
- Colowide Co., Ltd. Japanese restaurant holding company operating steak and casual dining brands (including Steak Akindo, Yoronotaki). Highly comparable to Create Restaurants in multi-brand casual dining strategy with steakhouse exposure.
Broad incumbents
- Skylark Holdings: Major Japanese restaurant holding company operating brands like Skylark, Gusto, and Jonathan's. Directly comparable as a multi-brand casual dining operator in Japan, but significantly larger and more centralized than Create Restaurants' federated structure.
- Food & Life Companies: Japanese restaurant holding company operating Sushiro and Isomaru Sushi. Comparable multi-brand sushi and casual dining operator with public market listing.
- Saizeriya Co., Ltd. Italian family restaurant chain in Japan with large footprint. Comparable as a publicly-listed multi-location Japanese casual dining operator with international expansion experience.
- Zensho Holdings: Japan's largest restaurant group by sales, operating Sukiya gyudon, Coco's, and others. Comparable multi-brand foodservice holding company with global ambitions; offers a benchmark for scale, supply chain integration, and international expansion in restaurant holdings.
- Toridoll Holdings: Operator of Marugame Seimen udon chain and acquired restaurant brands globally. Comparable as a multi-brand restaurant holding company pursuing international expansion through both organic and M&A-led growth.
Regional players
- Kappa Create Co., Ltd. Japanese restaurant holding company operating Kura Sushi and other conveyor-belt sushi brands. Comparable publicly-listed Japanese restaurant group with M&A-driven growth strategy and technology focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Create Restaurants social profiles
Digital presenceCreate Restaurants compliance and trust
Trust signalCompliance1 record
Create Restaurants financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Restaurants leadership team
Management profileNumber of profiles
Profiles1 record
Create Restaurants subsidiaries and ownership
Company hierarchySubsidiaries9 records
Create Restaurants funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Restaurants M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Restaurants
What does Create Restaurants do?
Create Restaurants Holdings Inc. is a Japanese restaurant holding company that directly operates and manages a multi-brand portfolio of restaurants across Japan, including bakery chains, ramen and noodle restaurants, steakhouses, buffets, cafés, izakaya, and contract food service operations. The group runs its portfolio through a 'federation management' model in which wholly-owned subsidiaries operate semi-autonomously while leveraging shared group resources and scale.
Is Create Restaurants a public or private company?
Create Restaurants is a public company. It is classified as public and is currently operating.
When was Create Restaurants founded?
Create Restaurants was founded in 1999. It employs 1,001 to 5,000 people.
Where is Create Restaurants based?
Create Restaurants is headquartered in Higashi-shinagawa, Japan, in the Asia region.
How does Create Restaurants make money?
One revenue line is on record: restaurant Sales (Direct Operation).
Who are Create Restaurants's main competitors?
Direct peers on record are Watami Co., Ltd., Monogatari Corporation, Hiday Hidaka (HHD) and Colowide Co., Ltd.. Broad incumbents are Skylark Holdings, Food & Life Companies, Saizeriya Co., Ltd., Zensho Holdings and Toridoll Holdings. Kappa Create Co., Ltd. is listed as a regional player.
Does Create Restaurants have an API?
No public API is recorded for Create Restaurants.
What industry is Create Restaurants in?
Create Restaurants's product category is Multi-brand restaurant operations. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants. Its NAICS code is 722511 and its SIC code is 5812.