Saloni Fashions

What Saloni Fashions does

Saloni Fashions is an India-based online retailer that, per its firmographic record, positions itself as a "pioneer online site" dedicated to women's ethnic wear, founded in 2013 and headquartered in Agra. The company operates with a micro headcount of 1–10 employees, is privately held, and is not listed on any public exchange. Its business model is direct-to-consumer online retail in the women's ethnic apparel category — a high-competition segment in India populated by both specialist D2C brands and major horizontal marketplaces.

The underlying technology, core platform architecture, payment stack, logistics partners, and merchandising logic are not disclosed in the available input data. There is no information on inventory model (own-stock vs. marketplace/aggregator), sourcing geography, supplier base, or proprietary features that differentiate the site from standard e-commerce templates. No product catalog details, no pricing tiers, and no app presence (Google Play or Apple App Store links are empty) are recorded.

Revenue mechanics are similarly undocumented: there is no disclosed GMV, ARR, average order value, customer count, or pricing structure. The company has no recorded funding rounds, no investors, no M&A activity, no management team entries, and no partnership announcements. The sole third-party source (a generic article hosted on dot-shopping.org about salon/beauty supply purchasing) is thematically unrelated to the stated business and contains no company-specific facts; it should not be treated as substantive company intelligence.

Name

Saloni Fashions

Website

https://salonifashions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Saloni Fashions is a privately held, India-based online retailer of women's ethnic wear, founded in 2013 in Agra and operating with 1–10 employees serving direct-to-consumer buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Agra

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Distribution channels1 record

Core offering

Saloni Fashions is an online retail site that sells women's ethnic wear (traditional Indian clothing). Founded in 2013 and based in Agra, India, the company serves individual women customers seeking ethnic apparel through its e-commerce website at salonifashions.com, operating with a small team of 1-10 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Women Ethnic Wear Online retail of women's ethnic clothing and traditional Indian apparel, sold to individual women customers via the salonifashions.com e-commerce site based in Agra, India.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Biba Apparels: Specialist Indian women's ethnic wear brand (kurtas, suits, dresses) with growing D2C online channel. Highly comparable in product specialization and target customer, serving as a reference point for category-leading niche ethnic wear retailers.
• Ajio: Reliance-owned online fashion marketplace with strong ethnic and fusion wear assortment for women. Closely comparable in product category, target customer, and online D2C delivery model to Saloni Fashions.
• Myntra: India's leading online fashion retailer with deep ethnic wear assortment for women. Directly comparable as it serves the same customer need (online women's fashion including ethnic wear) through a D2C/marketplace model.
• Nykaa Fashion: Nykaa's fashion vertical offers Indian women's ethnic and contemporary apparel online. Comparable as a curated D2C platform serving similar Indian female consumers shopping online for apparel.
• Fabindia: Established Indian ethnic wear and home furnishings brand with both online and offline channels. Comparable in focus on authentic Indian craftsmanship and women's ethnic apparel, though operating at much larger scale.
• Meesho: Social-commerce led online retailer with strong women's ethnic wear selection and deep Tier 2/3 India reach. Comparable on product category and customer, though with a very different distribution model (reseller-driven).
• Limeroad: Indian online fashion marketplace with significant women's ethnic and fusion wear offering. Comparable in target customer (Indian women) and online curated fashion model.
• Craftsvilla: An early Indian online ethnic and handicraft-focused marketplace. Directly comparable as a specialist ethnic wear / Indian craftsmanship e-tailer targeting similar customers with overlapping product categories.

Broad incumbents

• Flipkart: Largest Indian horizontal e-commerce marketplace with substantial women's fashion / ethnic wear assortment. Comparable as a broad player competing for the same wallet share, though with general merchandise far beyond ethnic apparel.
• Amazon India (Fashion): Global e-commerce incumbent's Indian arm with a major women's ethnic wear vertical. Comparable as a dominant marketplace that competes for the same customers, though operating much more broadly than niche ethnic wear.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/salonifashions
• Facebookfacebook.com/salonifashions
• LinkedInlinkedin.com/company/saloni-fashions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saloni Fashions