Beboost

What Beboost does

Beboost SARL is a French B2B custom merchandise specialist founded in 2007 and headquartered in Rioz, Haute-Saône, with a secondary office in the Annecy region. The company personalizes clothing, workwear, sportswear, and more than 10,000 promotional objects for businesses, public administrations, associations, sports clubs, hospitality operators, and construction trades, with no consumer-facing retail proposition.

Production is centered on a 900 m² workshop equipped with 23+ industrial embroidery heads, three textile printing machines with drying oven, seven DTF transfer presses, a sublimation printer with two automatic presses, six ceramic mug decoration presses, and a signage department. An in-house graphic design studio produces proofs before fabrication, and the company holds GOTS and OEKO-TEX certifications supporting a recurring eco-responsible / made in France-EU product line. Sourcing is anchored by partnerships with Kariban France (Toulouse) for apparel and Stricker Portugal (Murtede) for promotional items, enabling daily European fulfillment.

The revenue model combines one-time sale of custom clothing and promotional objects with professional services for graphic design and customization, priced at the daily exchange rate with a 30% order deposit, 30-day balance terms, and a roughly two-week delivery window after proof approval. Go-to-market is sales-led through field commerciaux plus the beboost.com e-commerce platform, the GoodyFan partner marketplace, EU DAP shipping, and an email newsletter built on Mailjet. GoodyFan extends the model by allowing third-party shop operators to resell Beboost-customized products through their own storefronts, with Beboost retaining production responsibility.

Name

Beboost

Legal name

Beboost SARL

Website

https://beboost.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Beboost SARL is a French B2B custom merchandise company that personalizes workwear, sportswear, and over 10,000 promotional objects for businesses, public administrations, associations, and sports clubs. It operates an integrated in-house production workshop and resells through the GoodyFan partner marketplace.

Ownership category

akta.pro rank

Product category

Custom Branded Apparel and Promotional Merchandise

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Custom promotional products
• Branded workwear
• Corporate apparel personalization
• Textile customization services
• Promotional gift items

Headquarters

HQ city

Rioz

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Clothing Sales: Sale of customizable workwear, image clothing, and sportswear including T-shirts, polos, sweatshirts, jackets, pants, caps, and accessories with personalization options such as embroidery, printing, and sublimation.
2. Custom Promotional Objects: Sale of more than 10,000 promotional item references including giveaways, gadgets, and specialized articles for events, corporate gifts, and promotional campaigns with various customization techniques.
3. Graphic Design Services: Integrated graphic studio that prepares designs for reproduction on ordered objects. A proof (bon à tirer) is presented for acceptance before final production.
4. Customization/Marking Services: Prices indicated with or without marking. Marking can be performed in multiple colors. Quantities delivered may vary by ±10% for marked items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Beboost designs, customizes, and sells branded apparel (image clothing, workwear, sportswear) and promotional objects for B2B customers, with a 10,000+ SKU catalog. Production is performed in-house at a 900 m² workshop in Rioz, France, using multiple marking techniques (embroidery, direct printing, DTF transfer, sublimation, ceramic decoration, signage, badges) supported by an integrated graphic design studio. Orders are taken through direct sales reps, the beboost.com e-commerce site, and the GoodyFan partner platform.

Product overview

Beboost is a French company specializing in customizable clothing and promotional objects, founded in 2007 and based in Rioz, France. The company operates three core product lines: Vêtements d'image (customizable casual/promotional clothing including T-shirts, polos, sweatshirts, jackets, and accessories), Vêtements de travail (workwear and safety clothing including high-visibility garments and safety footwear), and Vêtements de sport (sportswear and athletic equipment). Additionally, the company offers over 10,000 promotional gift items (Objets personnalisés) spanning technology accessories, writing instruments, bags, and home items. Beboost provides comprehensive customization services including industrial embroidery (23 embroidery heads), direct textile printing, DTF transfer screen printing, sublimation, a print/signage department, ceramic mug decoration, and custom badge/patch production. The company also operates the GoodyFan platform enabling partners to manage their own customizable product stores. With a 900m² workshop and 24 employees, Beboost emphasizes Made in France and European production through sourcing partnerships with Kariban France (Toulouse) and Stricker Portugal (Murtede).

Differentiator

Problem solved

Functional benefit

Products and services

• Image Clothing (Vêtements d'image) Customizable casual and promotional clothing — T-shirts, polos, sweatshirts, jackets, pants, caps, and accessories — branded with logos and graphics for corporate image, events, and member merchandise.
• Workwear (Vêtements de travail) Professional work clothing including high-visibility garments, safety wear, safety footwear, and protective work attire tailored to industries and trades such as construction, electrical, plumbing, and painting.
• Sportswear (Vêtements de sport) Athletic and sports clothing including performance shirts, shorts, jackets, sports bags, and equipment for individual and team sports, customized for sports clubs, fitness centers, and athletes.
• Custom Promotional Objects (Objets personnalisés) Over 10,000 promotional items including technology accessories, writing instruments, bags, drinkware, office supplies, and novelty items customized with company branding for events, corporate gifts, and promotional campaigns.
• Industrial Embroidery Service (Broderie) Industrial embroidery service for clothing and objects using 23+ embroidery heads capable of small to large production runs, with custom adaptation for each logo.
• Direct Textile Printing Service (Impression directe) Textile printing service using 3 combined printing machines and a drying oven for retail-quality prints on image clothing and tote bags.
• DTF Screen Transfer Service (Transfert sérigraphique DTF) Transfer screen printing service using DTF technology with 7 presses for full-color printing with guaranteed durability on garments and objects.
• Sublimation Printing Service Sublimation printing service for polyester garments including safety vests, high-visibility parkas, and breathable sports shirts using a transfer printer and 2 automatic presses.
• Ceramic Mug Decoration Service (Bar à mugs) Ceramic decoration service for mugs using 6 modern presses, offering customization of classic and insulated mugs with logos and illustrations.
• Print and Signage Service (Imprimerie) Print and signage production for banners, roll-ups, pop-up displays, kakemonos, and PVC panels used for events, trade shows, and advertising campaigns.
• Custom Badge/Patch Service (Écussons) Badge and patch production using multiple attachment methods — sewn, velcro, heat-pressed, embroidered, or woven — for uniforms, jackets, bags, and accessories.
• In-house Graphic Design Studio (Studio graphique) Internal graphic design service that prepares marking designs for reproduction on ordered objects, with a proof (bon à tirer) presented for client acceptance before final production.
• GoodyFan Partner Platform Partner marketplace platform that lets third-party shop operators open their own customizable product stores with analytics and customer management tools; Beboost handles production and fulfillment.

Quantifiable outcome

• Delivery capability: daily shipments from French and EU factories
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kariban FrancecoreOthersPrimary clothing sourcing center located in Toulouse, France. This center stocks workwear and image clothing items, enabling quick access to garment inventory for customization and fulfillment.
• Stricker PortugalcoreOthersObject and promotional items sourcing center located in Murtede, Portugal. Stocks promotional objects and giveaways for the extensive catalog of 10,000+ customizable items.
• GoodyFancoreStrategic or Co-development PartnerRelated platform operated by Beboost where third-party shop operators can open stores to sell customized Beboost products. Beboost handles production while partners manage their storefronts and customer relationships.
• PayPalminorChannel Partner/ Reseller/ DistributorPayment processing partner for online transactions, operated by PayPal (Europe) S.à r.l. et Cie, S.C.A. in Luxembourg.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cimpress / Vistaprint: Cimpress (parent of Vistaprint) is a large-scale custom print and promotional products conglomerate serving SMB and enterprise customers globally. While it operates across many product categories beyond Beboost's focus, it competes directly for B2B customized apparel, signage, and promotional merchandise budgets.
• Alphabroder: Alphabroder is a large North American distributor of blank and decorated apparel serving the promotional products industry with decoration services. It represents the broad-incumbent model of blank apparel supply combined with finishing services, comparable to Beboost's Kariban-sourced blank + in-house decoration approach, though at much larger scale and primarily US-focused.

Direct peers

• Printful: Printful is a leading print-on-demand and custom apparel/promotional products platform offering embroidery, DTG, DTF, and sublimation finishing with a deep product catalog and global fulfillment. It competes directly with Beboost for B2B custom merchandise orders, though at much larger scale and with a digital-first GTM.
• Customized: Customized is a European online platform for customized promotional products and corporate gifts with deep catalog breadth and B2B e-commerce focus. It directly competes with Beboost's promotional objects and corporate gifting offering across the EU.
• Spread Group (Spreadshirt): Spread Group operates a custom apparel and accessories platform with in-house printing and embroidery production serving both SMB and enterprise B2B customers across Europe. Comparable to Beboost in custom apparel finishing, but with broader geographic reach and a marketplace-driven model akin to GoodyFan.

Regional players

• Cadev (4CAD Group): Cadev is a French promotional products distributor and importer serving B2B customers with a broad catalog of customizable items. It competes with Beboost in the French promotional merchandise market but operates primarily as a distributor rather than an integrated decorator.
• PromoBiz: PromoBiz is a European promotional products platform offering customized merchandise across multiple categories with pan-European delivery. Comparable to Beboost in product breadth and B2B orientation, but with broader geographic coverage and a primarily digital GTM.

Emerging players

• Shirtigo: Shirtigo is a German custom apparel and merchandise platform combining in-house DTG, DTF, and embroidery production with a B2B web shop and API integrations. It is comparable to Beboost in finishing technology stack and B2B orientation, but operates at a different (DACH-focused) scale and digital maturity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/beboostcom
• LinkedInlinkedin.com/company/beboostcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beboost