PromoBiz BV

Name

PromoBiz BV

Legal name

PromoBiz BV

Website

https://promobiz.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Promotional products
• Corporate gifts
• Custom branding
• Business merchandise
• Sustainable giveaways

Headquarters

HQ city

Netherlands

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct B2B e-commerce sales of promotional gifts and corporate merchandise through their online platform. Products include bags, textiles, office supplies, drinkware, tech accessories, and custom-branded items. Volume-based pricing with discounts for larger orders.
2. Custom Branding Services: Custom printing and branding services (maatwerk) for corporate clients wanting personalized promotional items with company logos.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PromoBiz BV is a Dutch B2B e-commerce retailer selling promotional gifts and corporate merchandise across 18+ product categories including bags, textiles, office supplies, food & drink, multimedia, outdoor gear, and sustainable products. The company also offers a "Maatwerk" custom branding service that lets business customers personalize items with their logos or artwork from A to Z. Orders are placed online with volume-based pricing and tiered quantity discounts.

Product overview

PromoBiz BV is a Dutch e-commerce platform specializing in relationship gifts and promotional articles, serving businesses for 35 years. The company operates as a multi-category promotional products marketplace with 18 main product categories including bags, office supplies, textiles, food & drink, outdoor, wellness & beauty, multimedia, and more. The product portfolio also includes customization services (Maatwerk) enabling businesses to personalize items with branding. The platform features sub-categories for specific product types and offers both eco-friendly (Duurzaam) sustainable product lines alongside standard promotional merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Bags (Tassen) A product category offering backpacks, laptop bags, document bags, travel bags, sport bags, beach bags, shopping bags, wallets, toilet bags, suitcases, and cool bags for corporate gifting and promotional use. Targeted at business buyers seeking branded merchandise for clients, employees, and events.
• Office Supplies & Stationery (Kantoorartikelen & Schrijfwaren) A product category featuring agendas, calendars, pens, notebooks, calculators, paperclips, pencils, and writing accessories used as branded promotional merchandise for corporate clients.
• Textiles (Textiel) A product category offering apparel and textile items including t-shirts, polo shirts, jackets, hoodies, sweaters, workwear, caps, hats, scarves, towels, bathrobes, shoes, and socks for corporate branding and uniform use.
• Food & Drink (Eten & Drinken) A product category including chocolates, coffee, tea, candy, lunch boxes, mugs, drinking bottles, thermos flasks, wine, and non-alcoholic beverages used as corporate gifts and promotional items.
• Multimedia & Electronics A product category featuring powerbanks, USB sticks, chargers, audio devices, computer accessories, phone/tablet accessories, watches, and clocks designed as tech-oriented promotional gifts.
• Outdoor A product category featuring outdoor items including BBQ, camping and picnic gear, fleece blankets, bike accessories, reflective items, gardening tools, weather stations, and sunglasses for promotional and event use.
• Wellness & Beauty A product category featuring wellness and beauty items including first aid kits, hand care, lip balms, manicure/pedicure sets, face masks, jewelry, mirrors, soap, tissues, and sunscreen used as corporate gifts.
• Sustainable Products (Duurzaam) A product category featuring eco-friendly and recycled promotional products, including sustainable bags and accessories from brands like Wolkat, Fraenck, Tucano, Case Logic, Made Out Of, VINGA, and Citizen Green. Targeted at buyers with CSR/ESG procurement requirements.
• Christmas Packages & Gift Sets (Kerstpakketten & Geschenksets) A seasonal product category offering Christmas packages, Easter gifts, Sinterklaas items, and appreciation gift sets for corporate gifting occasions including end-of-year employee gifts.
• Promotional Articles (Promotieartikelen) A product category featuring low-cost promotional items including lighters, matches, anti-stress items, balloons, buttons, magnets, lanyards, wristbands, name badges, keychains, flags, banners, and stickers.
• Home, Kitchen & Bathroom (Huis & Keuken & Badkamer) A product category featuring home, kitchen, and bathroom accessories including bathroom accessories, photo frames, glassware, kitchen accessories, placemats, candles, and home decorations for corporate gifting.
• Tools, Binoculars & Lamps (Gereedschap & Verrekijkers & Lampen) A product category featuring tools, multi-tools, binoculars, magnifiers, compasses, flashlights, and knives for promotional and outdoor use.
• Custom Branding Service (Maatwerk) A customization service that allows business customers to personalize promotional products with logos, artwork, or branded designs from A to Z. Sold as an add-on service alongside merchandise purchases to corporate clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• ThuleminorOthersThule is a brand featured in PromoBiz's catalog, selling travel and outdoor gear including backpacks, laptop bags, and travel accessories. Products include Thule Paramount Backpack, Lithos Backpack, Indago Backpack, and Accent Recycled Backpack.
• WolkatminorOthersDutch brand Wolkat supplies recycled textile laptop bags made from discarded clothing collected in the Netherlands. Their entire process from collection to recycling to spinning and weaving is done in-house.
• FraenckminorOthersFraenck is a certified B Corp supplying upcycled imitative leather laptop sleeves. Products are Made in Holland with focus on sustainability and social/environmental standards.
• TucanominorOthersItalian brand Tucano provides designer laptop bags and backpacks made from recycled materials including recycled PET bottles. Products include Gommo Rolltop Backpack and Global 2 Business Laptopbag.
• Case LogicminorOthersCase Logic supplies laptop bags and sleeves made from recycled materials. Products include Case Logic Invigo and Advantage series with PFAS-free water-repellent coating.
• Made Out OfminorOthersDutch B Corp certified brand creating laptop sleeves from recycled wool felt and apple leather. Handmade in Holland with focus on circular economy principles.
• VINGAminorOthersVINGA supplies RCS-certified recycled polyester laptop sleeves including the Marlow series made from recycled imitationsuede.
• Citizen GreenminorOthersCitizen Green supplies sustainable bags and pouches made from organic cotton and recycled materials (RPET).

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Toppoint: Direct peer: Netherlands-based promotional articles and business gifts provider with a B2B catalog of writing instruments, electronics, textiles, and bags. Comparable multi-category breadth and custom branding (printing/embroidery) offerings targeting the same Dutch corporate clientele.
• IGO Promo: Direct peer: Dutch online promotional products retailer selling corporate gifts, sports promotional items, and custom-branded merchandise to B2B clients. Closely mirrors PromoBiz's e-commerce-first model and target audience in the Netherlands.
• Xindao: Direct peer: Dutch-origin promotional gifts and business gifts supplier with a wide product assortment and custom branding capability. Overlaps directly with PromoBiz in the Netherlands market across bags, drinkware, and corporate merchandise.
• 4imprint: Direct peer: one of the largest publicly listed promotional products distributors in the world, headquartered in the UK with strong European operations. Offers a similarly broad B2B catalog of bags, drinkware, apparel, and tech accessories with custom branding/printing services for corporate clients.
• Brand Addition: Direct peer: UK-headquartered B2B promotional merchandise specialist. Operates a comparable model of multi-category product sourcing, custom branding, and corporate gifting solutions across European markets, often competing for the same enterprise accounts as PromoBiz.
• Makito: Direct peer: Belgian/Dutch promotional gifts and business gifts supplier with custom branding services. Competes in adjacent Benelux markets with a comparable multi-category B2B promotional merchandise offering.
• ALDUS (Aldus Group): Direct peer: Benelux-based promotional products distributor offering a wide assortment of corporate gifts, custom-branded merchandise, and print services. Targets the same B2B customer segments in the Netherlands and Belgium with a comparable product model.
• Mvh Relatiegeschenken: Direct peer: Dutch B2B specialist in relationship gifts and promotional items, with a similar broad catalog across holiday, seasonal, and branded merchandise. Targets the same Dutch corporate customer base for kerstpakketten and employee appreciation gifts.

Emerging players

• Print.com: Emerging player: European digital printing platform increasingly offering branded merchandise and promotional products alongside its core print services. Represents a newer, digital-first adjacent competitor that overlaps with PromoBiz's custom branding offering.

Broad incumbents

• Vistaprint (Cimpress): Broad incumbent: large global printing and marketing services platform that has expanded into promotional products and branded merchandise. While not a pure-play in promotional gifts, it competes for SMB B2B marketing spend with broad catalog depth and significant scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/promobiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PromoBiz BV