MAGLY

What MAGLY does

MAGLY is a Polish R&D company founded in 2020 and headquartered in Wilkasy, with an R&D hub in Warsaw at the Warsaw University of Technology campus. The company operates a multi-product, multi-vertical portfolio built around three in-house capability layers: IoT-embedded electronics, FDM and DLP 3D printing, and interactive game management software. Its commercial offerings split across two markets. In hospitality, MAGLY Game is an interactive, story-driven hotel attraction platform that uses proprietary movement-reading controllers and IoT actuators (sensors, LEDs, buttons, pressure sensors) to deliver screen-free, VR-free gameplay that integrates a child's physical movements with audiovisual scenography — deployed at MCKW Hotel Zamek Ryn, Notera SPA Hotel, and on proof-of-concept at an Orange Group retail location. In environmental infrastructure, MAGLY leads the ASIR consortium project (autonomous river water quality monitoring system) with Warsaw University of Technology, IMGW-PIB, and NEBUCODE, comprising the Autonomous Measurement Station (featuring patent P.446260 roller-sensor technology and a micro-hydrogenerator for year-round off-grid operation), the ICSZ-SP cloud management platform, and the IKMR-ZR national river pollution risk map.

MAGLY's revenue is dominated by non-dilutive public R&D funding rather than recurring commercial sales. The PLN 25,085,394.93 ASIR project (funded by NCBR under HYDROSTRATEG II) and the earlier PLN 1,257,000 MAGLY Game grant (PARP, Eastern Poland OP) cover the bulk of recognized revenue. Commercial monetization is structured around hardware unit sales (PLN 60,000 net per measurement station versus PLN 250,000+ for incumbents) layered with a tiered subscription on the ICSZ-SP cloud platform (PLN 50–600 net/month per active station), plus project-based pricing for hotel attractions and R&D consultancy services. Go-to-market is direct enterprise/public-procurement sales targeting water management institutions, local governments, and hotels via a success-case-led approach. Supporting revenue streams include 3D printing services (MAGLY Print) and IoT consultancy (MAGLY Tech Support). The company is privately held by its five engineer founders, with no institutional VC or PE backing disclosed in the available data.

As of the input data, MAGLY operates with five named engineering founders (CEO Filip Budny, Mateusz Korona, Maurycy Stachurski, Kacper Orzeszko, plus a fifth) and a stated employee range of 11-50, with public awards credibility across multiple Polish innovation competitions (EEC 2023, R&D Impact 2023, Unicorn Hub 2021, Heroes at Start 2020). The company's commercial traction is nascent — one fully deployed hotel site plus a small set of subcontracted projects (Water Factory Museum, Orange PoC) — and its revenue base is presently grant-recognition-led rather than recurring-sale-led, making the next 24-36 months of station fleet deployment critical to validating the recurring subscription thesis.

Name

MAGLY

Legal name

MAGLY Spółka z ograniczoną odpowiedzialnością

Website

https://magly.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MAGLY is a Polish R&D company developing IoT-embedded systems, including autonomous river water quality monitoring stations (ASIR) and screen-free interactive hotel game attractions (MAGLY Game), serving water management institutions, municipalities, and the hospitality sector through hardware sales and tiered cloud subscriptions.

Ownership category

akta.pro rank

Product category

IoT Embedded Systems and Solutions

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB)

akta.pro secondary industry

Meter Installation, Exchange & Field Services (EUADAFAF)

Keywords

• IoT embedded systems
• Water quality monitoring
• Interactive hotel attractions
• 3D printing services
• Smart environmental sensors

Headquarters

HQ city

Wilkasy

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Government R&D Project Funding: Majority of revenue comes from EU and Polish government funding for R&D projects. ASIR project valued at PLN 25,085,394.93 total with NCBR funding of PLN 22,178,017.24. MAGLY Game received PLN 1,257,000 EU funding.
2. Water Quality Monitoring Systems: Sale of autonomous measurement stations (estimated 60,000 PLN net/unit) and subscription fees for the cloud management system (50-600 PLN net/month per active station).
3. Subscription - Cloud Management System (ICSZ-SP): Monthly subscription plans for the Intelligent Cloud-based Station Management System with different modules available based on plan tier.
4. Interactive Hotel Attraction Systems: MAGLY Game platform sold as turnkey interactive hotel attractions with game infrastructure system.
5. R&D Consultancy Services: Expert consulting services in technology development, product design, market analysis, intellectual property, regulatory compliance, and project management.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

MAGLY is a Polish R&D company that designs, develops, and deploys IoT-embedded electronic systems, interactive game platforms, and 3D-printed hardware. The company sells two main commercial product lines: the MAGLY Game interactive hotel attraction platform (IoT-controlled, screen-free entertainment) and the ASIR autonomous IoT system for continuous river water quality monitoring (autonomous measurement stations paired with a cloud management platform). Supporting offerings include professional 3D printing (FDM and DLP), R&D consultancy, and IoT technology advisory services.

Product overview

MAGLY is an R&D company based in Poland offering a portfolio of interconnected products and services centered on IoT technology and interactive experiences. The core product line includes MAGLY GAME (interactive hotel attraction platform for children), MAGLY ENGINE (reality game management system controlling IoT devices), and MAGLY PRINT (professional 3D printing with FDM and DLP technologies). For water quality monitoring, MAGLY leads the ASIR project developing an autonomous IoT system comprising three integrated components: the Autonomous Measurement Station (ASP), the Intelligent Cloud Management System (ICSZ-SP), and the Interactive National River Pollution Risk Map (IKMR-ZR). Supporting services include MAGLY RESEARCH (R&D project services) and MAGLY TECH SUPPORT (IoT technology consultancy). The company operates from locations in Wilkasy (HQ) and Warsaw (R&D Hub).

Differentiator

Problem solved

Functional benefit

Brands

• MAGLY Game: Platform for creating modern, fully personalized hotel attractions in the form of interactive educational games that engage entire families using innovative controllers and IoT technology.
• MAGLY Engine
• MAGLY Print
• MAGLY Research
• MAGLY Water Sense
• MAGLY Tech Support

Products and services

• MAGLY GAME Platform for creating modern, fully personalized hotel attractions in the form of interactive educational games that engage entire families. Uses an innovative proprietary controller that reads movement to interact with objects and monitors scattered throughout the hotel without phones, mobile devices, or VR glasses. Targeted at hotels seeking to differentiate their guest experience.
• MAGLY ENGINE Reality game management system that controls IoT devices including sensors, actuators, LEDs, buttons, light sensors, and pressure sensors in real time. Recognizes players and decides gameplay events, allowing remote game control from anywhere in the world. Used by hotels and entertainment venues running MAGLY Game installations.
• MAGLY PRINT

Quantifiable outcome

• 90% of EU river basins expected to have inadequate water quality by 2027 per WWF research
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Warsaw University of Technology (WUT)coreStrategic or Co-development Partner · 1 September 2024Project Leader in ASIR consortium (Autonomous IoT System for Water Quality Monitoring). Also hosts MAGLY's R&D hub at university facilities. CEO Filip Budny is PhD student at WUT. Partnership includes CZliTT technology transfer collaboration and preincubation program.
• Institute of Meteorology and Water Management (IMGW-PIB)coreStrategic or Co-development Partner · 1 September 2024Consortium partner in ASIR project. Provides expertise in water management and meteorology for water quality monitoring system development.
• NEBUCODE Sp. z o.o.coreStrategic or Co-development Partner · 1 September 2024Consortium partner in ASIR project alongside WUT, IMGW-PIB, and MAGLY for development of autonomous water quality monitoring system.
• CEZAMAT-WUT (Centre for Advanced Materials and Technology)coreStrategic or Co-development PartnerCollaboration on water quality monitoring project. CEZAMAT provides advanced materials and technology expertise for sensor development.
• Polish Agency for Enterprise Development (PARP)minorGTM or Marketing PartnerOrganized startup platform programs and European funding initiatives that MAGLY participates in. Provided grant of PLN 1,257,000 under sub-measure 1.1.2 OP EP.
• Unicorn HubminorGTM or Marketing PartnerBusiness incubation platform that provided startup support, mentorship, and pitch competition opportunities. MAGLY won DEMO DAY #4 pitch contest.
• MCKW Hotel Zamek Ryn ****minorStrategic or Co-development PartnerFirst client implementation partner for MAGLY Game interactive hotel attraction. First full game launched November 2022.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Atlas Scientific: Smaller-scale specialist in water quality sensing probes and OEM environmental monitoring modules. Comparable emerging player to MAGLY's chemical-parameter sensing technology in terms of product form factor and target use cases.
• Activate Games: Operator of technology-driven interactive game rooms and attractions in retail and entertainment venues. Comparable emerging player to MAGLY's interactive hotel attractions in the screen-free, IoT-driven immersive experience category.

Broad incumbents

• Xylem: Global water technology leader offering a broad portfolio of water quality sensors, monitoring networks, and analytics platforms. Most comparable broad incumbent to MAGLY's ASIR system, with overlapping end customers in utilities and environmental monitoring.
• Bosch Connected Industry / Bosch.IO: Large IoT platform and connected sensor solutions provider serving industrial, smart city, and environmental monitoring use cases. Broad incumbent offering competing IoT infrastructure components that overlap with MAGLY's connected measurement station architecture.
• Endress+Hauser: Global leader in industrial process measurement instrumentation including liquid analysis sensors for pH, conductivity, and chemical parameters. Comparable broad incumbent competing with MAGLY's ASIR sensor suite in water and wastewater measurement.
• Hach (part of Danaher): Established manufacturer of water quality monitoring instruments, reagents, and analytics serving municipal and industrial customers worldwide. Direct competitor in the river and drinking water monitoring segment MAGLY targets with ASIR.
• Yokogawa Electric: Major industrial automation and measurement instrumentation supplier with a water and wastewater analytics portfolio. Broad incumbent overlap with MAGLY's measurement and cloud analytics offerings for industrial process water monitoring.

Direct peers

• OTT Hydromet: Specialist provider of hydrological and water quality monitoring instruments, sensors, and data platforms for environmental and meteorological agencies. Closest direct peer to MAGLY's autonomous river monitoring stations in terms of customer profile (water management institutions) and product category.
• In-Situ Inc. Manufacturer of water quality monitoring instruments including multi-parameter sondes and telemetry systems for environmental and aquaculture applications. Direct peer to MAGLY's ASP measurement station in sensor-based continuous water monitoring.
• AquaSensors (Hach): Specialist in industrial water quality sensors and analyzers covering pH, ORP, conductivity, and dissolved oxygen. Direct peer to MAGLY's physicochemical parameter monitoring within the ASIR measurement station.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/maglygame
• YouTubeyoutube.com/@magly.9441
• Facebookfacebook.com/magly.co
• LinkedInlinkedin.com/company/maglyco

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGLY