Brora Golf Club

What Brora Golf Club does

Brora Golf Club is a private members golf club incorporated as Brora Golf Club Limited and based in Brora, Sutherland, in the Scottish Highlands. Established in 1891, the club operates an 18-hole James Braid-designed links course recognized as one of Braid's finest works and home of the James Braid Society; the course is listed among Top 100 golf courses and endorsed by major champions including Peter Thomson and Tom Watson. Core activity centers on the golf course with supporting clubhouse hospitality, Pro Shop retail and custom fitting, and a year-round calendar of open competitions (Golf Week, 5-Day Open, Spring/Autumn/Senior/Ladies/Mixed Opens).

The business serves two primary customer groups: local and visiting playing members across tiered subscriptions (Full £507, Country £390, Highland £275, plus youth and junior tiers) and traveling golfers — primarily UK and international tourists — booking visitor green fees and open-competition entries via the Intelligent Golf-powered website. Secondary segments include beginners entering through the Get into Golf programme, golf tour groups coordinated with operators like Scottish Links Golf Tours, and walk-in clubhouse patrons under a public licence.

Revenue is generated from seven streams: membership subscriptions, visitor green fees, open-competition entry fees, clubhouse F&B, Pro Shop retail, Titleist/Callaway custom fitting, and private hire/social events. Brand and heritage recognition — Top 100 listing, the Braid legacy, and major-champion endorsements — underpin pricing power across all revenue lines, while partnerships with golf tour operators, competition sponsors, equipment brands (Titleist, Callaway, Foremost Golf) and the local community (Brora Rangers FC) drive demand at the top of funnel without material paid acquisition.

Name

Brora Golf Club

Legal name

Brora Golf Club Limited

Website

https://broragolfclub.co.uk

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

11–50 employees

Short description

Brora Golf Club Limited operates an 18-hole James Braid-designed links course in the Scottish Highlands, founded 1891. It serves playing members, golf tourists, and beginners across memberships, green fees, open competitions, Pro Shop retail, custom fitting, and clubhouse food and beverage.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Links golf course
• Golf club membership
• Golf tournament events
• Clubhouse dining
• Pro shop retail

Headquarters

HQ city

Brora

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Annual membership fees from playing members across various categories including full, country, overseas, youth, and social memberships
2. Green Fees: Revenue from visitor green fees for golf rounds
3. Open Competition Entry Fees: Fees from open competitions including 5-Day Open, Golf Week, and various tournaments
4. Food and Beverage: Restaurant and bar revenue from clubhouse operations with public licence
5. Pro Shop Retail: Sales of branded clothing, accessories, equipment, repairs and custom fitting services
6. Custom Fitting: Custom club fitting services with Titleist and Callaway equipment
7. Private Hire and Functions: Revenue from private events, Christmas functions, and social hire

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Brora Golf Club operates an 18-hole James Braid-designed links golf course in the Scottish Highlands, established in 1891. It offers tiered annual memberships, visitor green fees with online tee time booking, open competitions including Golf Week and the 5-Day Open, a clubhouse restaurant and bar, a Pro Shop with custom fitting, and a Get into Golf beginner programme. The club generates revenue through membership subscriptions, green fees, F&B sales, Pro Shop retail, competition entries, and private function hire.

Product overview

Brora Golf Club offers a unified suite of golf-related products and services centered around its James Braid-designed links golf course established in 1891. The core offering comprises the 18-hole golf course with green fee and membership access, complemented by a Pro Shop providing retail and custom fitting services. The club runs annual signature events including Golf Week (May) and the 5-Day Open (August), alongside various open competitions throughout the season. Additional services include a Get Into Golf beginner programme, food and beverage in the clubhouse, and social events with private hire options. The Pro Shop also offers club repairs and custom fitting using Titleist and Callaway equipment. The club utilises the intelligentgolf software platform for competition management and World Handicap System synchronisation.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Access
• Club Membership

Quantifiable outcome

• Increasing recognition and visitor numbers
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• GoGolfToursminorGTM or Marketing PartnerSponsor of the Mixed Open competition at Brora Golf Club, providing entry fee sponsorship and promoting golf tourism to the venue
• Morayview Housekeeping Co LtdminorGTM or Marketing PartnerSponsor of the Autumn Open competition, providing prize support and promoting awareness of the event
• North Coast Holiday HomesminorGTM or Marketing PartnerSponsor of the Spring Open competition, supporting the event and promoting golf tourism to the region
• Golf Tour OperatorscoreChannel Partner/ Reseller/ DistributorPartnerships with golf tour operators bringing visitors to the Highlands, key channel for attracting golf tourism
• Intelligent GolfcoreTechnology or IntegrationTechnology provider for website, online booking system, competition management, and World Handicap System integration
• Brora Rangers FCminorStrategic or Co-development PartnerLocal football club partnership offering combined golf and football packages for visitors; joint promotion of village attractions
• Foremost GolfminorChannel Partner/ Reseller/ DistributorMembership group for Pro Shop, providing best pricing on clubs through group purchasing power

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BroraGolfClub
• Instagraminstagram.com/broragolfclub
• Facebookfacebook.com/BroraGolfClub
• LinkedInlinkedin.com/company/brora-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brora Golf Club