International Association of Digital Marketing Professionals

What International Association of Digital Marketing Professionals does

The International Association of Digital Marketing Professionals (IADMP) is a private professional membership association founded in 2010 and headquartered in Green Bay, Wisconsin, operating as a U.S. LLC. It serves digital marketing, media, and advertising professionals worldwide through a diversified platform-plus-events model that combines an annual membership program (offered across eight tiers including Individual, Corporate, Publisher, Technology Enabler, Academic Institution, Brand/Advertiser, Associate, and Agency), a global conference series (DigiMarCon) spanning 30+ U.S. cities and at least 18 countries, awards programs (IADMP Excellence Awards, Showcase Awards, Hall of Fame), a networking cruise, webinars, online certification courses, a career center, a mentor program, a speakers bureau, and a member directory.

The underlying technology consists of a digital community platform with membership management, event registration, content delivery, and directory capabilities, supplemented by a mobile app and online certification infrastructure. Underlying revenue mechanics include recurring annual membership dues (all with a 90-day free trial), conference registration and sponsorship fees, awards entry fees, industry sponsorship, and an affiliate/referral program. Distribution is largely self-service online, with conference and sponsorship sales handled through dedicated DigiMarCon event websites. The company self-describes as the largest digital marketing, media, and advertising community worldwide and is operationally aligned with The Polmeer Group, listed as its Private Equity Partner and Official Event Series sponsor; leadership is consolidated under Aaron Polmeer as President and Chairman.

Name

International Association of Digital Marketing Professionals

Legal name

International Association of Digital Marketing Professionals, LLC

Website

https://iadmp.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

IADMP is a global professional membership association serving digital marketing, media, and advertising professionals through annual memberships, the DigiMarCon conference series, awards programs, certifications, and networking services across 18+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees across multiple tiers including Individual, Corporate, Academic Institution, Publisher, Agency, Brand/Advertiser, Associate, and Technology Enabler categories. All tiers offer 90-day free trial before conversion.
2. Conference and Event Revenue: Revenue from DigiMarCon conference series held across multiple global locations (United States, Canada, Latin America, UK, Europe, Middle East, Africa, Asia, Oceania), networking cruises, and regional events.
3. Awards Program: Excellence Awards and Showcase Awards programs with entry fees, gala attendance, and sponsorship opportunities.
4. Sponsorship Revenue: Industry sponsorship opportunities for events, awards programs, and member resources.
5. Affiliate Program: Referral program for driving new memberships and event registrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

International Association of Digital Marketing Professionals (IADMP) is a professional membership association that sells annual memberships, hosts the global DigiMarCon conference series, runs the Excellence Awards and Showcase Awards programs, and provides online certification courses, webinars, a career center, and a mentor program to digital marketing professionals and related organizations. The organization operates on a community-led growth model with a 90-day free trial preceding paid membership conversion.

Product overview

IADMP is a professional membership-based organization serving as the largest digital marketing, media and advertising community worldwide. The organization operates a platform-plus-community services model consisting of a core membership program providing access to professional resources, networking, and development tools, supplemented by live event programming (DigiMarCon Conferences and DigiMarCon Cruise), the Excellence Awards recognition program, educational content through the Knowledge Center and Learning Hub (including online certification courses), professional development services (Career Center, Mentor Program, Speakers Bureau, Strategic Consulting), community engagement platforms (Member Directory, Discussion Forum, Chat Rooms), content aggregation (IADMP Blog), and webinar programming. The portfolio functions as an integrated professional ecosystem rather than discrete standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• DigiMarCon Conferences: Official event series for digital marketing, media and advertising conferences held globally across multiple regions
• IADMP Excellence Awards

Products and services

• IADMP Membership Program A professional membership program providing access to a global digital marketing community, networking resources, educational content, certification, and member benefits across eight distinct membership categories for individual professionals, corporate teams, agencies, publishers, brands, academic institutions, and technology enablers.
• DigiMarCon Conferences A series of digital marketing, media, and advertising conferences held across multiple regions worldwide, featuring speaker sessions, networking, and professional development for digital marketing professionals.
• IADMP Excellence Awards An awards program recognizing excellence in digital marketing with multiple categories, judging panels, and a Hall of Fame for distinguished recipients, evaluated through formal entry criteria and judging processes.
• Knowledge Center / Learning Hub A resource center providing educational content including guest blogs, whitepapers, infographics, case studies, research and insights, best practices, and online certification courses for professional development of digital marketing practitioners.
• Online Certification Courses Professional certification programs enabling members to develop credentials in digital marketing disciplines through structured online learning.
• Webinars Online seminar programs offering professional education and industry insights to members, with live and recorded sessions available for on-demand access.
• Career Center A job board and career development service providing CV upload, resume tips, job search resources, and job posting capabilities for member professionals.
• Mentor Program A professional mentorship service connecting experienced mentors with protégés for career guidance and professional development within the digital marketing industry.
• DigiMarCon Cruise A networking cruise event combining professional conference content with peer networking opportunities at sea through multi-port itineraries.
• Strategic Consulting Consulting services providing strategic guidance for digital marketing initiatives and professional development offered to members and organizations.

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Association of National Advertisers (ANA): A major industry association for brands and advertisers offering conferences (Brand Masters, Masters of Marketing), training, and member programs targeting the advertiser and brand side of digital marketing — overlapping IADMP's Brand/Advertiser and Corporate membership categories.
• MarketingProfs: A marketing professional community offering training, webinars, virtual events, and member resources for B2B marketers. Directly comparable as a community-led, training-and-events-driven marketing professional platform.
• Content Marketing Institute: A professional community and content hub for content marketers offering events (Content Marketing World), training, certifications, and membership resources. Closely mirrors IADMP's combination of conferences, certification, and member content for a digital-marketing vertical.
• American Marketing Association: The largest professional association for marketing professionals in the US, offering memberships, certifications, events, and training. Directly comparable to IADMP's professional-association model serving digital marketers, with a longer history and broader marketing scope.
• Digital Marketing Institute: A global digital marketing certification body offering accredited programs, member communities, and industry events. Closely comparable to IADMP as a professional organization built around digital-marketing credentials and community engagement.

Regional players

• Chartered Institute of Marketing (CIM): The leading professional marketing body in the UK, offering globally recognized certifications and member services. Comparable as a regional professional marketing association, but primarily serves UK/European members and does not directly compete in IADMP's North American footprint.

Emerging players

• HubSpot Academy: A free online training and certification platform for digital marketing, sales, and CRM topics. Overlaps IADMP's certification and learning-hub offerings but is bundled into the broader HubSpot ecosystem rather than operating as an independent association.
• Social Media Examiner: A digital media and training company running Social Media Marketing World conference and producing online courses for social media marketers. Comparable as a community + events + certification operator focused on a digital-marketing vertical.

Others

• eMarketer (Insider Intelligence): A research and advisory firm covering digital marketing, advertising, and ecommerce trends. Comparable as a knowledge/research resource for digital marketers but does not operate as a membership association or event series.

Broad incumbents

• AdWeek: A major advertising and marketing media brand running flagship events (Adweek Week, brandweek), awards, and editorial content for the advertising industry. Comparable on events + awards + editorial, but a broader incumbent spanning the wider advertising/marketing ecosystem.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Association of Digital Marketing Professionals