Haenel Communication Technologies

What Haenel Communication Technologies does

Haenel Communication Technologies is a privately held, owner-operated internet and communications services firm headquartered in Canton, New York, founded circa 1998. The firm provides internet, web, and software development; information systems design and implementation; and marketing, management, and communication strategy services to public broadcasting organizations, the testing and measurement industry, not-for-profit institutions, and small businesses in Northern New York State. Its principal, Bill Haenel, was previously Web Manager at North Country Public Radio (NCPR), where he designed and developed the open-source Public Media Manager (PMM) CMS specifically for public broadcasters, and was a leader of the Open Source Broadcasting group advocating open-source standards across public media.

The firm's product portfolio combines professional services with a small set of proprietary offerings. Core services include website development, e-commerce platforms with integrated merchant services, custom database and content management systems, and advertising/marketing campaigns. Proprietary and sub-brand products include the PMM open-source CMS (hosted on SourceForge), the NorthCountrySearch.com regional search engine built on Google's custom search technology and indexing approximately 300 North Country websites with featured-listing advertising, the Photography Worx event and portrait photography studio operated by co-principal Lizette Haenel, and the Web Marketing Worx web presence solution.

HCT's go-to-market is consultative and reputation-driven, leaning heavily on Bill Haenel's standing within the small public broadcasting technology community, including participation in NPR's online station advisory panel and speaking engagements at the NFCB Community Radio Conference, iMa annual conference, and Public Media Conference. Revenue is not publicly disclosed; the firm operates without external funding as a founder-managed consultancy, with named clients spanning NCPR, Defelsko Corporation, the Integrated Media Association, the Frederic Remington Art Museum, and the Heuvelton Historical Association. The largest disclosed project engagement was valued at $25,000.

Name

Haenel Communication Technologies

Legal name

Haenel Communication Technologies

Website

https://hcomtech.com

Company type

Private

Founded year

1998

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Internet/Web & Software Development: Website development, software application development, and intranet solutions for commercial and non-profit clients.
2. Information Systems Design & Implementation: Design and implementation of databases, content management systems, and administrative systems.
3. Marketing, Management & Communication Strategies: Consulting services for marketing campaigns, corporate marketing programs, and advertising campaigns.
4. Web Metrics & Analytics Services: Analytics implementation and consulting for public broadcasting organizations, working with Google Analytics to develop system-wide webmetrics efforts.
5. Photography Services (Photography Worx): Event and portrait photography services including weddings, reunions, newborn, pet, and group portraits, as well as photo editing and commercial photography.
6. Regional Search Services: NorthCountrySearch.com provides advertising opportunities for featured listings in categories including Restaurants, Lodging, Business Services, Shopping and Entertainment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Haenel Communication Technologies is an internet and communications services firm that delivers web development, software application development, information systems design, and marketing/management/communication strategies. The firm specializes in open source and collaborative internet development, with particular emphasis on public broadcasting organizations (leveraging its proprietary Public Media Manager CMS) and businesses in Northern New York State. Additional offerings include photography services through Photography Worx and a regional search directory (NorthCountrySearch.com).

Product overview

Haenel Communication Technologies (HCT) is an internet and communications services firm offering a portfolio of web development, design, content management, photography, and marketing services. The company specializes in serving public broadcasting organizations and businesses in Northern New York State. Their product portfolio includes: Public Media Manager (open source CMS for public broadcasters), NorthCountrySearch.com (regional search engine), Photography Worx (photography studio), E-commerce development services, and Marketing/Advertising services. HCT emphasizes Open Source and Collaborative Internet Development, with significant work in content management solutions and web presence optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Photography Worx: Photography studio specializing in event and portrait photography including weddings, reunions, newborn, pet, graduation portraits. Located at 71 Main Street, Suite 202 in Canton, NY.

Products and services

• Web Development and Design Services

Quantifiable outcome

• NCPR's online success was recognized by NPR, industry groups, and both large and small stations in the public broadcasting field.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Crosby & Company (Mark Crosby)minorImplementation/ SI/ Consulting Partner · 14 May 2008Design services provided through HCT for Pickens General Store e-commerce project. Mark Crosby of Crosby & Company contributed design work.
• Google AnalyticscoreTechnology or Integration · 18 June 2007IMA Metrics Project involved working with Google Analytics staff to define page-tagging categories, develop means of accessing GA data through client interface, and design data collection systems for public broadcasting web metrics.
• Abacus Productions, Inc. (David Hoffman)coreImplementation/ SI/ Consulting Partner · 18 June 2007Database specialist with extensive experience in large-scale online/offline services, hired alongside Bill Haenel for the $25,000 IMA Metrics Project to develop webmetrics system for public broadcasting.
• PubForgecoreStrategic or Co-development PartnerCollaborative public media project/org that HCT works with, providing internet technology-based solutions and support for the organization.
• Public Media MetricscoreStrategic or Co-development PartnerCollaborative public media organization that HCT partners with on projects related to web metrics and analytics for public broadcasters.
• Integrated Media Association (iMa)coreStrategic or Co-development PartnerPrimary organization coordinating annual Public Media Conference. HCT assists with conference coordination, develops online resources, and has been hired for IMA/Google Analytics project ($25,000 investment). Bill Haenel spoke at iMa annual conferences.
• Open Source Broadcasting GroupcoreStrategic or Co-development PartnerTeam of public broadcasting and web professionals from stations and organizations around the US with objective to advocate use of open source software and standards as backbone of technology for public broadcasting online. Bill Haenel was one of the leaders.
• National Federation of Community Broadcasters (NFCB)minorStrategic or Co-development PartnerBill Haenel was invited to consult and speak at NFCB's 2005 Community Radio Conference on affordable content management solutions.
• National Public Radio (NPR)minorStrategic or Co-development PartnerBill Haenel's NCPR online success led to invitation to participate in elite group of station representatives as NPR's online station advisory panel.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• WordPress.com (Automattic): Dominant open-source website platform and hosted CMS used by broadcasters and small businesses alike. Comparable as a platform alternative to HCT's custom CMS and web-development services for its target segments.
• Squarespace: Mainstream DIY website builder that competes for the small-business and not-for-profit website market HCT serves in Northern New York. Comparable as a substitute for HCT's basic website and online-presence offerings.
• SoundCloud: Large-scale audio hosting and streaming platform serving creators including public-media producers. Comparable only at the level of providing online presence tools that public broadcasters might otherwise need a consultancy like HCT to build.
• Triton Digital (iHeartMedia): Large incumbent providing digital audio and measurement tooling to broadcasters globally. Comparable as a broader, scaled alternative to HCT's IMA Google Analytics work for public broadcasting web metrics.

Emerging players

• New Public (formerly RadioPublic): Public-interest technology organization building digital tools and platforms for local public media. Comparable mission and customer base to HCT's open-source broadcasting and public-media work.

Direct peers

• StreamGuys: Audio streaming and content management provider specializing in public radio and broadcasters. Comparable niche focus on internet technology infrastructure for the same public-media customer segment HCT targets.
• NPR Digital Services: Operates the technology platform and CMS used by hundreds of US public radio stations. Directly comparable to HCT because both sell digital infrastructure and CMS to the same public-broadcasting buyer, with HCT working in the same NPR ecosystem through its advisory panel connection.
• Public Radio Exchange (PRX): Public-media technology nonprofit operating distribution, CMS, and monetization tools for stations. Comparable to HCT as both serve public broadcasters with internet-based infrastructure and content tools, and overlap on analytics/metrics initiatives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haenel Communication Technologies