ASK Idea Group
ASK Idea Group is a Hong Kong education technology company that supplies STEM, drone, robotics, and AI learning hardware plus curriculum and competition services to primary and secondary schools in Hong Kong and parts of mainland China.
- Company typePrivate
- Founded2006
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What ASK Idea Group does
ASK Idea Group, legally ASK Idea (Hong Kong) Limited, is a privately held Hong Kong-based education technology company founded in 2006 that supplies STEM, drone, robotics, and AI learning solutions to primary and secondary schools. The company operates three core product lines: the HULA Drone Series (programming teaching drones with AI recognition, AR interactive flight, and swarm flight capabilities, sold under exclusive Hong Kong distribution rights from HighGreat Innovation); the BATTLEACE Robotics Series featuring the CODE 0 platform (an open-source robotics kit combining mechanical assembly, PWM-based electronics, and programmable control with a public Wiki for student exploration); and the AI Learning Development Series, comprising the AI Science Holographic Terminal (魔瞳/Motong) for immersive science visualization and the AI MASTER school-based LLM platform deployed on NVIDIA DGX Spark hardware.
The company's business model combines hardware sales of drones, robotics kits, holographic terminals, and AI infrastructure with professional services including school-based curriculum design, teacher training, equipment planning, and competition organization. Pricing is school-specific, denominated in HKD, and accompanied by formal quotes, school-exclusive certification letters, and STEM accreditation certificates to support procurement approval. Revenue streams are diversified across HULA hardware, BATTLEACE kits, holographic terminal deployments, AI MASTER managed services, and competition/event services.
Go-to-market is hybrid: direct school field sales supplemented by WhatsApp enquiry and website self-serve forms, with demand generation driven by an event-led motion (Asia School Drone Challenge, Intelligent Robotics Competition) and a community-led motion (cross-school exchange, school-based innovation programs). The company serves Hong Kong primary and secondary schools as its primary customer base, with selective cross-border reach into ten mainland China provinces via the holographic terminal line, and has secured full support from the HKSAR Digital Policy Office and Hong Kong Cyberport for its flagship competition events.
ASK Idea Group firmographics
Firmographics- Name
- ASK Idea Group
- Legal name
- ASK Idea (Hong Kong) Limited
- Website
- https://askideahk.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Short description
- ASK Idea Group is a Hong Kong education technology company that supplies STEM, drone, robotics, and AI learning hardware plus curriculum and competition services to primary and secondary schools in Hong Kong and parts of mainland China.
- Ownership category
- akta.pro rank
ASK Idea Group industry classification
Industry- Product category
- Educational Technology Hardware
- NAICS
- Educational Support Services (611710), Computer Training (611420)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Robotics Learning Platforms (EDAFANAB)
- akta.pro secondary industries
- AI/ML Learning Platforms for Students (EDAFANAE), Math & STEM Learning Technology (incl. Coding/Robotics Platforms) (EDAJAMAG), AI & Machine Learning (Foundations & Applied) (EDAMACAG)
Keywords
Where ASK Idea Group is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
ASK Idea Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- HULA Drone Products: Sale of educational drone kits, batteries, protective guards, and controllers to schools for STEM and programming education. Schools receive education pricing with formal quotes and school-exclusive certification.
- BATTLEACE CODE 0 Robotics Kits: Sale of robotics learning kits and components for classroom teaching, STEM activities, and competition preparation. Includes controller kits, robot bodies, and core control boards.
- AI Science Holographic Terminal: Sale and deployment of holographic AI education terminals for school Innovation Labs and science rooms. Includes curriculum content and school-based customization.
- AI MASTER School LLM Solutions: School-based AI assistant and knowledge base deployment with NVIDIA DGX Spark hardware, workflow planning, and ongoing optimization support.
- School Competition Organization: Organizing and supporting school competitions at district, Hong Kong-wide, and Asian levels, providing competition platforms, event coordination, and training support.
- School-based Consulting and Support: Curriculum design, teacher training, equipment planning, and ongoing school-based innovation program support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | HULA Drone Kit - Core programming teaching drone |
| Unit Pricing | Pay-as-you-go | HULA Drone Battery - Spare power accessory |
| Unit Pricing | Pay-as-you-go | HULA Protective Guard - Safety accessory |
| Unit Pricing | Pay-as-you-go | HULA Smart Controller - Display controller |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ASK Idea Group product offering
Product offeringCore offering
ASK Idea Group (ASK Idea HK) sells turnkey STEM education technology solutions to Hong Kong primary and secondary schools, combining curriculum-aligned hardware (HULA drone kits, BATTLEACE CODE 0 robotics kits, AI Science Holographic Terminals), the AI MASTER school-based LLM platform, open-source learning content, teacher training, and recurring school competition programs (Asia School Drone Challenge and Intelligent Robotics Competition). The company holds exclusive Hong Kong distribution rights for HULA and BATTLEACE and supplies education-priced equipment with formal procurement documentation.
Product overview
ASK Idea Group operates as an education technology company providing a multi-product platform for Hong Kong and Asian schools. The portfolio consists of three core product lines: (1) HULA Drone Series - programming teaching drones with AI recognition, AR experiences, and swarm flight capabilities; (2) BATTLEACE Robotics Series - CODE 0 mechanical engineering and programming kit for competitive robotics; and (3) AI Learning Development Series - comprising the AI Science Holographic Terminal (魔瞳) for immersive science visualization and the AI MASTER school-based LLM platform for administrative and teaching AI workflows. All product lines are supported by school event platforms including the Asia School Drone Challenge and Intelligent Robotics Competition. Products are available exclusively in Hong Kong and APAC markets, with school-specific procurement support and educational pricing.
Differentiator
Problem solved
Functional benefit
Brands
- Robotic Alliance: A product series brand encompassing the company's HULA drone and BATTLEACE robotics product lines for school STEM education.
- HULA
- BATTLEACE
- AI MASTER
- 魔瞳 (Motong)
Products and services
- HULA Drone Series
Companies that use ASK Idea Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
ASK Idea Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
ASK Idea Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and major.
- HighGreat Innovation (高巨創新)coreStrategic partnership for night-time swarm flight performances and drone technology innovation. HighGreat Innovation is the technology partner providing drone hardware for the HULA education series. Joint marketing at events and performances showcasing drone innovation capabilities.
- NVIDIAcoreNVIDIA DGX Spark hardware partnership for school AI deployment. DGX Spark provides the computing infrastructure for AI MASTER school LLM solutions, enabling local deployment, data privacy, and school-based AI applications.
- ACRF Asia Combat Robot FederationflagshipTechnical support partner for the Intelligent Robotics Competition Hong Kong 2026. Provides competition framework, rules, and technical standards for combat robotics competitions in the Asia-Pacific region.
- Shenzhen Society General Association (深圳社團總會)majorCo-organizer of the Intelligent Robotics Competition Hong Kong 2026, representing cross-border collaboration between Hong Kong and Shenzhen educational organizations.
- Hong Kong Science and Technology Innovation Education Alliance (香港科技創新教育聯盟)majorCo-organizer of the Intelligent Robotics Competition Hong Kong 2026, providing local education network support and student participation channels.
- Hong Kong Educators Association (香港教育工作者聯會)majorCo-organizer of the Intelligent Robotics Competition Hong Kong 2026, supporting teacher engagement and school participation.
- Hong Kong Computer Education Society (香港電腦教育學會)majorCo-organizer of the Intelligent Robotics Competition Hong Kong 2026, providing technical education expertise and school network connections.
- Digital Policy Office of HKSAR Government (香港特別行政區政府數字政策辦公室)flagshipFull support for the Intelligent Robotics Competition Hong Kong 2026, representing government backing for technology education initiatives.
- Hong Kong Cyberport (香港數碼港)flagshipFull support partner and venue provider for the Intelligent Robotics Competition Hong Kong 2026 at Cyberport Mall shops 106 & 107.
- Xuanzhi Technology (玄智科技)coreTechnical support provider for the Intelligent Robotics Competition Hong Kong 2026, providing robotics technology expertise and competition platform support.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ASK Idea Group competitors and assessment
Company assessmentDirect peers
- Wonder Workshop: Wonder Workshop sells Dash, Dot, and Cue robots and a K-12 coding curriculum platform. It is directly comparable to ASK Idea on small-form-factor programmable robots and curriculum-aligned learning for primary schools.
- Sphero: Sphero provides programmable educational robots (BOLT, indi, RVR) used in K-12 STEM programs. It competes with ASK Idea on programmable robotics kits and coding curriculum for primary and secondary schools.
- Makeblock: Makeblock produces STEAM education robotics kits (mBot, Codey Rocky) and school competition platforms, with strong presence in Asia. It directly competes with ASK Idea on robotics kits and coding curriculum for primary and secondary schools.
- BirdBrain Technologies: BirdBrain Technologies produces Hummingbird robotics kits and Finch robots for K-12 STEM education. It competes with ASK Idea on classroom robotics kits combined with programming and engineering curricula.
- VEX Robotics: VEX Robotics provides K-12 robotics kits and runs a large global school competition network (VEX IQ, VEX V5). It is the closest analogue to ASK Idea's BATTLEACE combat robotics kit and Asia School Drone/Intelligent Robotics competition platform.
- Parrot Education: Parrot's education line (including the discontinued Mambo and educational drone programs) addresses programmable drone learning for schools. It is a direct adjacent peer to ASK Idea's HULA drone series in the school drone education category.
- DJI Education: DJI's education division sells programmable drones, RoboMaster robotics kits, and AI curricula to K-12 schools globally. It is the most direct competitor to ASK Idea's HULA drone programming line in the school STEM drone category.
Broad incumbents
- LEGO Education: LEGO Education offers SPIKE, WeDo, and Mindstorms robotics solutions plus structured curriculum for K-12 globally. It competes with ASK Idea at the school adoption layer but operates at far greater scale and broader portfolio breadth.
Others
- Tynker: Tynker is a K-12 coding and AI literacy platform used by schools for programming curricula. It competes with the AI/digital fluency portion of ASK Idea's offering but does not provide hardware kits, making it an adjacent platform peer.
Emerging players
- Modular Robotics: Modular Robotics' Cubelets are magnetic, modular robotics blocks used in K-12 STEM classrooms. It is a smaller, more narrowly focused peer to ASK Idea's robotics learning product line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
ASK Idea Group social profiles
Digital presenceASK Idea Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASK Idea Group leadership team
Management profileNumber of profiles
ASK Idea Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASK Idea Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASK Idea Group
What does ASK Idea Group do?
ASK Idea Group (ASK Idea HK) sells turnkey STEM education technology solutions to Hong Kong primary and secondary schools, combining curriculum-aligned hardware (HULA drone kits, BATTLEACE CODE 0 robotics kits, AI Science Holographic Terminals), the AI MASTER school-based LLM platform, open-source learning content, teacher training, and recurring school competition programs (Asia School Drone Challenge and Intelligent Robotics Competition). The company holds exclusive Hong Kong distribution rights for HULA and BATTLEACE and supplies education-priced equipment with formal procurement documentation.
Is ASK Idea Group a public or private company?
ASK Idea Group is a private company. It is classified as unknown and is currently operating.
When was ASK Idea Group founded?
ASK Idea Group was founded in 2006.
Where is ASK Idea Group based?
ASK Idea Group is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does ASK Idea Group make money?
Six revenue lines are on record. HULA Drone Products are the primary driver. The others are BATTLEACE CODE 0 Robotics Kits, AI Science Holographic Terminal, AI MASTER School LLM Solutions, school Competition Organization and school-based Consulting and Support.
Who are ASK Idea Group's main competitors?
Direct peers on record are Wonder Workshop, Sphero, Makeblock, BirdBrain Technologies, VEX Robotics, Parrot Education and DJI Education. LEGO Education is listed as a broad incumbent. Tynker is listed as an others. Modular Robotics is listed as an emerging player.
Does ASK Idea Group have an API?
No public API is recorded for ASK Idea Group.
What industry is ASK Idea Group in?
ASK Idea Group's product category is Educational Technology Hardware. Its primary akta.pro industry code is EDAFANAB, Robotics Learning Platforms, with a secondary code of EDAFANAE, AI/ML Learning Platforms for Students. Its NAICS code is 611710 and its SIC code is 7371.