Align Design
Align Design is a privately-held, two-principal residential interior design firm in Chicago offering project-based kitchen, bathroom, living, bedroom, outdoor, and full-home design services to individual homeowners via direct consultations, referrals, and Instagram.
- Company typePrivate
- Founded2010
- HeadquartersEastleigh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Align Design does
Align Design is a privately-held residential interior design firm operating in the Chicago metropolitan area, founded in 2010 by Robert DiDomenico after a 20-year career as a chiropractic physician. The firm provides project-based interior design services — including kitchen, bathroom, living room, bedroom, and outdoor entertainment space design, as well as full home renovations — to individual homeowners across Chicago neighborhoods such as Roscoe Village, Edgewater, Bowmanville, Ravenswood, Summerdale, Glenwood, Old Irving Park, and Lake Forest. Revenue is generated through quote-based professional services fees tied to each engagement, with all work performed by two principals: founder Robert DiDomenico and Design Partner Chad Ross (joined 2019, 20+ years of visual merchandising experience in fashion and home decor).
The firm's core offering is a manual, consultative design service rather than a technology product. The underlying methodology comprises conventional interior design practice — space planning, color theory, material and finish sourcing, furniture selection, wallpaper and lighting design, and project management — delivered via direct in-home consultations. There is no proprietary software platform, no API or integrations, no mobile application, and no AI or automation layer; the website (myaligndesign.com) functions as a portfolio and lead-generation surface, and Instagram (@myaligndesign) serves as the primary social channel alongside client referrals.
The business model is direct-to-consumer professional services, with revenue mechanics driven by project-based design fees and ongoing client engagements. No pricing is publicly disclosed, no funding has been raised, and the firm operates without external institutional investors, subsidiaries, or parent-company structures. Ownership rests with founder Robert DiDomenico, and the customer base is a long tail of individual residential clients acquired through word-of-mouth referrals, the portfolio website, and Instagram — with no enterprise or commercial-segment customers evident in the available data. (Note: the firmographics record lists a UK address and 11–50 employees, but every primary-source data point — contact numbers, project portfolio, testimonial names, management team — describes a two-person Chicago-based residential practice; this analysis treats the primary-source details as authoritative.)
Align Design firmographics
Firmographics- Name
- Align Design
- Legal name
- Align Design
- Website
- https://myaligndesign.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Align Design is a privately-held, two-principal residential interior design firm in Chicago offering project-based kitchen, bathroom, living, bedroom, outdoor, and full-home design services to individual homeowners via direct consultations, referrals, and Instagram.
- Ownership category
- akta.pro rank
Align Design industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Landscape Design (HSAIABAA)
Keywords
Where Align Design is headquartered
LocationHeadquarters
- HQ city
- Eastleigh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Align Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Interior Design Services: Professional interior design consulting services for residential properties including complete home renovations, room refreshments, and targeted improvements to kitchens, bathrooms, living spaces, bedrooms, and outdoor areas. Revenue is generated through project-based design fees and ongoing client engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Align Design product offering
Product offeringCore offering
Align Design is a Chicago-based residential interior design firm offering personalized design and renovation services for homeowners. The company delivers space planning, color consultation, furniture selection, material and finish sourcing, lighting design, and project management across kitchens, bathrooms, living rooms, bedrooms, outdoor spaces, and full-home renovations. The firm is led by two principals who collaborate directly with clients from initial consultation through project completion.
Product overview
Align Design is an interior design services company offering specialized residential design and renovation services. The company provides a comprehensive suite of design offerings organized into portfolio categories: Kitchen Design & Renovation, Living Room Design, Bathroom Design & Renovation, Bedroom Design, and Outdoor & Entertainment Spaces. The company also undertakes Full Home Renovations that encompass comprehensive property transformations. These services work together as an integrated interior design offering, with the portfolio categories representing distinct room-type specializations and the full renovation service representing comprehensive whole-home projects. Founded in 2010 by Robert DiDomenico, the company combines the design philosophies of its founding principal with the visual merchandising expertise of Chad Ross to deliver sophisticated, livable, and enduring residential spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchen Design & Renovation Comprehensive kitchen design and renovation services for residential properties, including cabinetry, countertops, islands, appliance integration, and spatial optimization. Targeted at Chicago-area homeowners undertaking kitchen remodels.
- Living Room Design Living room interior design focused on furniture placement, color palettes, wall treatments, and spatial optimization to create family-friendly and sophisticated living spaces for residential clients.
- Bathroom Design & Renovation Full bathroom renovation services for residential properties, including tile work, fixture selection, vintage-inspired modern aesthetics, and spa-like retreat transformations.
- Bedroom Design Primary and secondary bedroom design services emphasizing textured wallpapers, drapery, luxurious bedding, and sophisticated calming environments for residential clients.
- Outdoor & Entertainment Spaces Outdoor living space design for residential properties, including landscaping, hardscape elements, garden design, and entertainment area planning.
- Full Home Renovations Complete residential renovation projects transforming homes through first-floor renovations, additions, and whole-home redesigns while maintaining architectural integrity. Targeted at homeowners undertaking comprehensive property transformations.
Companies that use Align Design
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Align Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Align Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Align Design competitors and assessment
Company assessmentBroad incumbents
- Crate & Barrel Design Services: Chicago-headquartered home furnishings retailer with a dedicated interior design service offering for kitchens, living spaces, and whole-home projects. Particularly relevant as a local Chicago competitor with significantly larger scale and brand presence than Align Design.
- Room & Board Interior Design: Modern home furnishings retailer offering in-home interior design consultations for urban and suburban residential customers. Comparable to Align Design in its focus on contemporary residential aesthetics and personalized designer-led service for room refresh projects.
- Pottery Barn Design Services: National home furnishings retailer offering complimentary in-home and virtual interior design services for residential customers. Competes for the same kitchen, living, and bedroom design engagements that anchor Align Design's service portfolio.
- Restoration Hardware (RH): Luxury home furnishings brand operating RH Interior Design galleries for high-end residential projects. Targets the same affluent homeowner segment in major markets including Chicago, competing at a more premium price tier than Align Design.
- West Elm Interior Services: National home furnishings retailer offering in-store and online interior design services for residential customers. Overlaps with Align Design's residential full-home and room-specific design offerings but bundles these with a large product catalog and broad brand recognition.
Direct peers
- Modsy: Direct-to-consumer interior design service offering 3D renderings and personalized room designs for residential customers. Competes for the same homeowner budget reallocation toward interior design services as Align Design, though at a more standardized price tier.
- Homepolish: On-demand interior design platform matching residential clients with vetted designers for in-home design services. Comparable in its emphasis on personalized, designer-led residential projects and is now part of the broader Modsy family offering similar services.
- Decorist: Online interior design service providing room-by-room design packages delivered virtually by professional designers. Targets the same residential homeowner segment as Align Design with a digitally-native engagement model that competes on price and convenience.
- Havenly: Online residential interior design service connecting homeowners with professional designers for room-by-room and whole-home projects. Directly comparable to Align Design's residential design practice but operates nationally through a technology-enabled, lower-touch delivery model.
Regional players
- Studio Sven: Chicago-based interior design studio serving residential and boutique commercial clients in the metropolitan area. Direct local competitor to Align Design with a similar high-touch design service model and comparable target customer profile in Chicago neighborhoods.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Align Design social profiles
Digital presenceAlign Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Align Design leadership team
Management profileNumber of profiles
Profiles2 records
Align Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Align Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Align Design
What does Align Design do?
Align Design is a Chicago-based residential interior design firm offering personalized design and renovation services for homeowners. The company delivers space planning, color consultation, furniture selection, material and finish sourcing, lighting design, and project management across kitchens, bathrooms, living rooms, bedrooms, outdoor spaces, and full-home renovations. The firm is led by two principals who collaborate directly with clients from initial consultation through project completion.
Is Align Design a public or private company?
Align Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Align Design founded?
Align Design was founded in 2010. It employs 11 to 50 people.
Where is Align Design based?
Align Design is headquartered in Eastleigh, United Kingdom, in the Europe region.
How does Align Design make money?
One revenue line is on record: interior Design Services.
Who are Align Design's main competitors?
Broad incumbents on record are Crate & Barrel Design Services, Room & Board Interior Design, Pottery Barn Design Services, Restoration Hardware (RH) and West Elm Interior Services. Direct peers are Modsy, Homepolish, Decorist and Havenly. Studio Sven is listed as a regional player.
Does Align Design have an API?
No public API is recorded for Align Design.
What industry is Align Design in?
Align Design's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 54141.