Brook Hotels
- Company typePrivate
- Founded1987
- HeadquartersWarwick, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
Brook Hotels firmographics
Firmographics- Name
- Brook Hotels
- Legal name
- Brook Hotels
- Website
- https://brook-hotels.co.uk
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Brook Hotels industry classification
Industry- Product category
- Hotel Accommodation
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Hotel & Resort Restaurants (THAFACAH), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where Brook Hotels is headquartered
LocationHeadquarters
- HQ city
- Warwick
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Brook Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Hotel Room Bookings: Overnight accommodation in hotel rooms and suites across two UK properties in Chester and Colchester. Revenue generated through direct bookings, with best available rate offered for direct reservations.
- Health Club & Spa Services: Fitness memberships paid by direct debit, spa treatments including massages, facials, manicures, pedicures, and day spa packages. Members receive access to heated pool, gym, jacuzzi, sauna, and squash courts.
- Wedding Packages & Events: Complete wedding packages including ceremony venue hire, catering, decor, wedding cake, and bridal suite. Packages start at £1750 for 50 guests with additional guests charged at £34.99.
- Restaurant & Dining: On-site dining at Garden Room Restaurant (Chester) and Parliament Restaurant (Colchester) serving modern cuisine. Also includes afternoon tea, light snacks, and bar services.
- Conference & Banqueting: Meeting room hire and event spaces for corporate events, private dining, and conferences. Day delegate packages from £35 per person, residential packages from £135 per person including accommodation and meals.
- Special Offers & Packages: Themed break packages including Chester Zoo family breaks, spa packages, shopping packages, and Sunday specials. These bundled offerings combine accommodation with activities and meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chester Zoo Family Break - accommodation, breakfast, and Chester Zoo access |
| Unit Pricing | Pay-as-you-go | Girls Night In Spa Break - overnight stay with breakfast, dinner, and treatment |
| Unit Pricing | Pay-as-you-go | Shop, Soothe & Stay Package - accommodation with shopping and spa |
| Unit Pricing | Pay-as-you-go | Delectable Sundays - overnight stay with cream tea and Prosecco |
| Unit Pricing | Multi-year contract | Amazing Wedding Package - complete wedding for 50 guests |
| Unit Pricing | Pay-as-you-go | Day Delegate Package - conference facilities and catering |
| Unit Pricing | Pay-as-you-go | Residential Conference Package - full day plus overnight stay |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brook Hotels product offering
Product offeringCore offering
Brook Hotels operates a portfolio of two UK hotels — Brook Mollington Banastre Hotel & Spa (a country house hotel in Chester dating to 1853) and Brook Red Lion Hotel (a Grade I-listed Tudor hotel in Colchester dating to 1485). The hotels offer overnight accommodation, on-site dining, health club and spa memberships and treatments, wedding venue packages, conference and banqueting facilities, and seasonal special offers, with pet-friendly policies across both properties.
Product overview
Brook Hotels operates as a portfolio of UK hotel properties offering accommodation, dining, spa, leisure, weddings, conferences, and events services. The portfolio consists of two primary hotel properties: Brook Mollington Banastre Hotel & Spa (a 3-star country house hotel in Chester with spa facilities dating to 1853) and Brook Red Lion Hotel (a Grade I-listed Tudor hotel in Colchester dating to 1485). Services span hotel accommodation, health clubs and spa treatments, wedding venues and planning, meetings and banqueting facilities, and seasonal special offers including Christmas packages. The brand markets direct booking with best available rate guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- Brook Mollington Banastre Hotel & Spa: Country house hotel in Chester offering spa facilities, indoor swimming pool, sauna, gym, hot tub, and squash courts. Located at Parkgate Road, Chester CH1 6NN.
- Brook Red Lion Hotel
Products and services
- Brook Mollington Banastre Hotel & Spa 3-star country house hotel in Chester offering en-suite accommodation with work desks, flat-screen TVs, and free Wi-Fi, alongside indoor pool, sauna, gym, hot tub, squash courts, spa, and the Garden Room Restaurant. Targets leisure travellers, families, couples, and corporate guests.
- Brook Red Lion Hotel, Colchester Grade I-listed historic Tudor hotel in Colchester town centre offering 24 bedrooms with original Tudor features, flat-screen TVs, complimentary tea and coffee, work desks, and private bathrooms. Includes the Parliament Restaurant serving freshly prepared dishes, a 24-hour front desk, residents bar, and discounted car parking. Pet-friendly hotel.
- Health Clubs & Spa Fitness, spa, and leisure services at the Chester property featuring a heated indoor swimming pool, fully equipped gym, Jacuzzi, squash courts, sauna, air-conditioned fitness suite, beauty treatments, massage, facials, manicures, pedicures, and pamper packages. Affordable memberships and individual treatments available.
- Weddings Wedding venue and planning services at both Chester and Colchester properties, offering bespoke wedding packages, ceremony spaces, private dining, three-course meals, wine, MC service, linen, centrepieces, two-tier wedding cake, bridal suite, and evening party venue. Includes dedicated wedding coordinators and exclusive use policy with only one wedding hosted per day.
- Meetings and Banqueting Conference and banqueting services at both hotel properties including room hire, unlimited tea/coffee/refreshments, hot and cold buffet lunch, meeting equipment, Wi-Fi, state-of-the-art facilities, and event coordinators. Targets corporate meetings, conferences, seminars, training sessions, team away days, private dining, and banqueting events.
Companies that use Brook Hotels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Brook Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brook Hotels partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Brook Hotels competitors and assessment
Company assessmentDirect peers
- Macdonald Hotels & Resorts: UK portfolio of country house and resort hotels with spas, restaurants, weddings, and conference facilities. Closely comparable in product mix (historic buildings, leisure amenities, wedding venues) and customer base (UK leisure and corporate).
- Hand Picked Hotels: Collection of distinctive country house hotels in the UK with fine dining, spa, and wedding offerings. Materially comparable in heritage-building positioning, multi-revenue model, and segment targeting.
- Classic Lodges: UK collection of independently-styled country house hotels. Comparable in heritage-building positioning, regional UK footprint, and full-service offerings including dining and events.
- De Vere Hotels: Historic UK country house and estate hotels with extensive conference, weddings, and leisure facilities. Comparable heritage assets, full-service amenities, and corporate event focus.
- QHotels: UK collection of hotels with strong spa, golf, weddings, and conference offerings. Highly comparable multi-revenue model and similar target customer base of leisure and corporate guests.
- Bespoke Hotels: UK-based hotel collection of independent and boutique properties. Comparable as a small-portfolio collection operator delivering direct bookings, weddings, and leisure stays through independent, characterful properties.
- Warner Leisure Hotels: UK collection of historic country house hotels targeting leisure breaks, dining, and entertainment-led stays. Comparable in heritage asset base, full-service amenities, and break-package pricing model.
- Cairn Hotel Group: Operates a multi-property UK regional hotel portfolio with full-service dining, weddings, and meetings. Comparable in regional/provincial UK positioning and multi-revenue operations.
- Old English Hotels: Independent UK country house hotel collection with spa, dining, and events. Comparable heritage positioning, similar customer base, and direct-booking emphasis.
Broad incumbents
- Premier Inn: Largest UK hotel chain operating across limited-service and full-service segments. Relevant as a competitive force on price and distribution in the same UK regional markets where Brook Hotels operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Brook Hotels social profiles
Digital presenceBrook Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brook Hotels leadership team
Management profileNumber of profiles
Brook Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brook Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brook Hotels
What does Brook Hotels do?
Brook Hotels operates a portfolio of two UK hotels — Brook Mollington Banastre Hotel & Spa (a country house hotel in Chester dating to 1853) and Brook Red Lion Hotel (a Grade I-listed Tudor hotel in Colchester dating to 1485). The hotels offer overnight accommodation, on-site dining, health club and spa memberships and treatments, wedding venue packages, conference and banqueting facilities, and seasonal special offers, with pet-friendly policies across both properties.
Is Brook Hotels a public or private company?
Brook Hotels is a private company. It is classified as unknown and is currently operating.
When was Brook Hotels founded?
Brook Hotels was founded in 1987. It employs 51 to 100 people.
Where is Brook Hotels based?
Brook Hotels is headquartered in Warwick, United Kingdom, in the Europe region.
How does Brook Hotels make money?
Six revenue lines are on record. Hotel Room Bookings are the primary driver. The others are health Club & Spa Services, wedding Packages & Events, restaurant & Dining, conference & Banqueting and special Offers & Packages.
Who are Brook Hotels's main competitors?
Direct peers on record are Macdonald Hotels & Resorts, Hand Picked Hotels, Classic Lodges, De Vere Hotels, QHotels, Bespoke Hotels, Warner Leisure Hotels, Cairn Hotel Group and Old English Hotels. Premier Inn is listed as a broad incumbent.
Does Brook Hotels have an API?
No public API is recorded for Brook Hotels.
What industry is Brook Hotels in?
Brook Hotels's product category is Hotel Accommodation. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.