What Jim Peplinski Leasing does

Jim Peplinski Capital Inc., operating commercially as Jim Peplinski Leasing and rebranded to Jim Peplinski Capital in 2024, is a privately held Canadian commercial fleet leasing and management firm founded in 1990 by former NHL player Jim Peplinski. The company provides integrated Capital Solutions (purchase leasebacks, seasonal billing, fleet remarketing) and Fleet Solutions (sourcing and acquisition, vehicle upfitting, fuel and maintenance management, telematics, registration renewals, and cross-border leasing) to small, mid-market, and enterprise fleet operators across Canada. Asset coverage spans light-duty trucks and vans, medium-duty service and utility trucks, heavy equipment (excavators, trailers, forklifts, telehandlers), and livery vehicles including taxis, limousines, and shuttle buses.

The technology stack combines a telematics platform with real-time GPS vehicle tracking, driver behavior reports, geo-fencing, and trip/mileage tracking, integrated with the Shell Fleet Navigator Card program for fuel and maintenance expense management. Vehicle upfitting is delivered in-house as part of lease pricing, with customizations including step bars, trailer hitches, roof racks, shelving, safety partitions, and branded wraps. Cross-border US-Canada capability is enabled through a channel partnership with Union Leasing, while cross-industry reach is reinforced through association partnerships such as the Ontario Electrical League.

The business model is primarily subscription-style recurring revenue from monthly operating and finance lease payments, supplemented by transaction fees on sale-leaseback spreads, end-of-lease remarketing commissions, and professional services such as multi-province registration renewals. Pricing is fully quote-based and customized to fleet size, vehicle mix, mileage, lease term, and seasonal cash-flow patterns, with no public pricing tiers. Go-to-market is a sales-led, direct-touch model delivered through dedicated commercial lease managers across four regional offices (Calgary headquarters, Edmonton, Mississauga/Toronto, Ottawa), supplemented by association referrals, client events, and content marketing via the JPC Education Center. The company is founder- and family-controlled under the Peplinski family, with Matt Peplinski as President.

Name

Jim Peplinski Leasing

Legal name

Jim Peplinski Capital Inc.

Website

https://jimpeplinski.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Jim Peplinski Capital is a privately held Canadian commercial fleet leasing and management firm offering integrated capital, leasing, telematics, fuel/maintenance, upfitting, and remarketing services to small, mid-market, and enterprise fleet operators across Canada via four regional offices.

Ownership category

akta.pro rank

Product category

Commercial Fleet Leasing

NAICS

Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

akta.pro secondary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Commercial fleet leasing
• Fleet management services
• Vehicle leasing solutions
• Fleet financing services
• Fleet remarketing services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fleet Leasing: Operating lease and finance lease arrangements for light-duty vehicles (pickup trucks, vans, SUVs), medium-duty vehicles (service bodies, bucket trucks, box trucks), heavy-duty equipment (excavators, trailers, forklifts), and livery vehicles. Revenue generated through monthly lease payments over contracted terms with flexible end-of-lease options (renew, buy back, or return).
2. Purchase Leasebacks: Sale-leaseback transactions where clients sell existing fleet vehicles and lease them back, generating upfront capital while continuing fleet operations. Revenue from the spread between asset value and lease terms.
3. Fleet Remarketing: End-of-life fleet disposition services including transportation, logistics, reconditioning, de-identification, auction coordination, and sale administration. Revenue from service fees and commission on sale proceeds.
4. Registration Renewals: Fleet registration renewal management across Canadian provinces, consolidating fees into single payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jim Peplinski Leasing (operating as Jim Peplinski Capital) provides commercial fleet leasing and integrated fleet management services for businesses operating light-duty vehicles, medium-duty trucks, heavy equipment, and livery vehicles across Canada. The company bundles fleet financing (operating leases, finance leases, purchase leasebacks, seasonal billing) with end-to-end fleet solutions including vehicle sourcing and acquisition, upfitting, fuel and maintenance management (Shell Fleet Navigator Card), telematics, registration renewals, cross-border US-Canada leasing, and end-of-lease remarketing.

Product overview

Jim Peplinski Capital (formerly Jim Peplinski Leasing) offers an integrated fleet and finance platform combining Capital Solutions with Fleet Solutions. Capital Solutions includes Purchase Leasebacks, Seasonal Billing, and Fleet Remarketing for financing flexibility. Fleet Solutions provides end-to-end management through Sourcing & Acquisition, Fuel & Maintenance (with Shell Fleet card integration), Telematics (real-time GPS tracking), Registration Renewals, and Cross-Border Leasing (via Union Leasing partnership). The company also specializes in vehicle upfitting for light-duty, medium-duty, and livery vehicles. Asset categories span Fleet (light-duty trucks/vans), Fleet+ (medium-duty trucks), Equipment (heavy machinery), and Livery vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Union Leasing (Partnership): Cross-border leasing partnership for U.S. and Canada fleet management.

Products and services

• Capital Solutions (Fleet Financing) Flexible fleet financing options including operating and finance leases for businesses, designed to preserve cash flow and reduce financial risk while supporting long-term growth.
• Purchase Leasebacks Sale-leaseback transactions that allow businesses to unlock capital tied up in existing fleet vehicles by selling them to JPC and leasing them back to continue operations without interruption.
• Seasonal Billing Flexible lease payment structure that aligns monthly lease payments with the customer's business revenue cycle, lowering payments in slower seasons and increasing them during peak times without changing total cost.
• Fleet Remarketing End-of-lease vehicle disposition service including transportation, logistics, reconditioning, de-identification, auction coordination, and sale administration to maximize resale values for fleet vehicles.
• Fleet Management Comprehensive outsourced fleet management covering sourcing, acquisition, upfitting, leasing, logistics, fuel, maintenance, support, remarketing, proactive management, and financing, offered as an integrated single-vendor solution for businesses.
• Sourcing & Acquisition End-to-end vehicle sourcing service including manufacturer incentive maximization, factory orders, stock locates, and strategic replacement analysis for fleet operators.
• Fuel & Maintenance Program Shell Fleet Navigator Card-based fuel and maintenance management program accepted at Shell and MasterCard locations, providing purchase controls, fuel discounts, maintenance tracking, consolidated billing, and analytics for fleet customers.
• Telematics Fleet telematics platform providing real-time GPS vehicle tracking, driver behavior reports, maintenance reminders, geo-fencing alerts, fuel reports, and integrated fuel-card data for fleet operators.
• Registration Renewals Multi-province fleet registration renewal management service that consolidates provincial fees into a single payment and handles renewals on behalf of fleet operators.
• Cross-Border Leasing U.S.-Canada cross-border fleet leasing service delivered in partnership with Union Leasing, covering maintenance, insurance, regulatory compliance, tax advantages, and currency exchange for fleets operating in both countries.
• Light-Duty Vehicle Leasing Leasing of light-duty vehicles including 1/2-ton to 1-ton pickup trucks, cargo vans, cube vans, flat deck trucks, and SUVs for fleets needing deliveries, service calls, and light maintenance vehicles.
• Medium-Duty Vehicle Leasing (Fleet+) Leasing of medium-duty vehicles including service bodies, bucket trucks, utility trucks, box trucks, deck trucks, and welding trucks designed for heavier loads and specialized trades.
• Commercial Equipment Leasing Leasing of commercial equipment including excavators, cargo trailers, deck trailers, telehandlers, skid steers, forklifts, tractors, cherry pickers, and ATVs for construction, transportation, and logistics fleets.
• Livery Vehicle Leasing Leasing of livery vehicles including taxis, limousines, SUVs, wheelchair-accessible vehicles, and shuttle buses, with high-mileage terms, GAP insurance, and lease transfer options tailored to livery operators.
• Vehicle Upfitting Custom vehicle modification service including step bars, trailer hitches, roof racks, tonneau covers, truck caps, safety partitions, shelving, tool boxes, lighting, and custom wraps bundled into lease rates for work-ready delivery.

Quantifiable outcome

• Reduce fleet management costs by up to 10%
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and key.

• Union LeasingcoreChannel Partner/ Reseller/ DistributorJim Peplinski Capital, in partnership with Union Leasing, provides flexible cross-border leasing solutions for businesses operating in the U.S. and Canada. The partnership simplifies fleet management across borders, reduces costs, and ensures compliance with tax and regulatory requirements in both countries. Union Leasing handles US-side logistics, maintenance, insurance, and compliance while JPC manages Canadian operations.
• Ontario Electrical LeaguekeyGTM or Marketing PartnerO.E.L. members receive true value through Jim Peplinski Capital's commercial leasing product and fleet services. JPC provides services including manufacturer negotiation assistance, fleet efficiency optimization, sponsorship, advertising, event attendance, and member education. The partnership creates referral pipeline from association membership.
• ShellcoreTechnology or IntegrationShell Fleet Navigator Card program integrated with Jim Peplinski Capital's fleet management services. The program offers single card solution accepted at Shell and MasterCard locations, purchase controls, chip & PIN security, real-time alerts, fuel discounts, and consolidated billing. Enables seamless fuel and maintenance expense tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Roynat Capital (Scotiabank): Roynat Capital, the mid-market financing arm of Scotiabank, provides equipment leasing and financing to Canadian businesses. Comparable to JPC in serving mid-market commercial fleet and capital-equipment lessees with structured lease products.
• Meridian OneCap Credit: Meridian OneCap Credit Corp is a Canadian commercial equipment and vehicle leasing provider serving mid-market and dealer channels. Direct competitor in commercial fleet and equipment leasing for similar customer profiles as JPC.
• Element Fleet Management: Element Fleet (TSX: EFN) is Canada's largest pure-play commercial fleet management and leasing company, offering vehicle leasing, fleet management, and remarketing to enterprise and mid-market fleets across North America. It is the most directly comparable public peer for Jim Peplinski Capital's bundled capital + fleet management model.
• National Leasing: National Leasing is a Canadian equipment and vehicle leasing company owned by Canadian Western Bank, serving SMB and mid-market customers across Canada. Overlaps directly with JPC on commercial fleet and equipment leasing to trades and service businesses.

Others

• Mercedes-Benz Financial Services Canada: OEM captive finance arm offering leasing and financing for Mercedes-Benz commercial vehicles in Canada. Adjacent competitor in the vehicle-lease finance layer that JPC also participates in for premium/livery fleets.

Broad incumbents

• Wheels (Holman): Wheels, part of Holman Automotive, is a major North American fleet management company offering leasing, maintenance, and remarketing for commercial fleets. Comparable to JPC across the integrated fleet services stack but at much larger enterprise scale.
• ARI (Holman): ARI is Holman's global fleet management and leasing business, providing integrated fleet solutions to large multinational customers. Comparable in product offering (leasing + fleet management + remarketing) to JPC but at enterprise/global scale.
• Enterprise Fleet Management: Enterprise Fleet Management is one of the largest US fleet management and commercial leasing providers, serving mid-to-large businesses across North America. Overlaps with JPC's commercial fleet leasing plus management proposition, though with substantially greater scale.
• ALD Automotive: ALD Automotive is a leading global full-service vehicle leasing and fleet management provider now combined with LeasePlan. Comparable broad incumbent offering corporate fleet leasing, management, and cross-border solutions at a scale JPC cannot match.
• LeasePlan Corporation: LeasePlan is one of the world's largest vehicle leasing and fleet management companies, recently acquired by ALD/Santander. Overlaps with JPC on commercial fleet leasing, including cross-border coverage, but at a global scale that dominates JPC's served market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jimpeplinski24

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jim Peplinski Leasing