What Kankaanpään Maila does

Kankaanpään Maila ry (KaMa) is a Finnish pesäpallo (Finnish baseball) club founded in 1958 in Kankaanpää, Finland, organized as a registered association (rekisteröity yhdistys) under Finnish association law. The club operates a men's representative team that currently competes in Ykköspesis, Finland's second-tier pesäpallo league, after historically spending 42 seasons at the top level (SM-sarja and Superpesis) with SM silver medals in 1971 and 1972, bronze medals in 1969, 1975, and 1988, two Finnish Cup victories (1975, 1986), and a Halli-SM title in 2012. The 2024 season produced a Ykköspesis league championship. The men's roster of 15 players plus coaching staff is contracted through 2026, with Turo Lauttamus as head coach and Jani Mäntylä as chairman.

The club runs an extensive youth and recreational ecosystem: seven junior teams spanning G-pojat to C-pojat (ages ~5–16), plus recreational programs including pesiskoulu (school), minipesis, and pesisliikkari (children's movement play). Revenue is generated through four streams: ticket sales at Kankaanpää Areena (€140 season pass for 12 home games, €15 single match), an annual €40 KaMa member card providing partner discounts, €50 activity fees per recreational program, and sponsorship from over 30 local businesses (main sponsors include OmaSP and JJ Tekinfra). Distribution uses tiketti.fi for online ticketing, Webropol for activity/member registration, and the club's website plus Facebook, Instagram, YouTube, and Twitter for marketing. The catchement is strictly Western Finland; the women's pesäpallo program was discontinued in 2016. Historical 2013 budget disclosure indicates ~€560,000 total operating budget; no current revenue figure is disclosed. The pesäpallostadion infrastructure improvement project was completed in summer 2025.

Name

Kankaanpään Maila

Legal name

Kankaanpään Maila ry

Website

https://kankaanpaanmaila.fi

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Kankaanpään Maila is a Finnish pesäpallo club founded in 1958 that operates a men's team in Ykköspesis (the second tier), seven junior teams, and recreational programs for the Kankaanpää community in Western Finland.

Ownership category

akta.pro rank

Product category

Sports Club (Pesäpallo)

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Pesäpallo club
• Youth sports programs
• Sports team management
• Recreational sports leagues
• Community athletics

Headquarters

HQ city

Kankaanpää

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from match tickets at Kankaanpää Areena, including individual match tickets and season passes for Ykköspesis games.
2. Membership Fees: Annual KaMa membership card priced at 40€, providing access to member benefits at partner businesses.
3. Activity Fees: Fees from recreational activities including pesiskoulu, minipesis, and pesisliikkari programs, typically 50€ per activity.
4. Sponsorship Revenue: Partnerships with local businesses as main sponsors and Kunnari-tukijat supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kankaanpään Maila is a Finnish pesäpallo (Finnish baseball) sports club that promotes and develops the sport through training, competitions, and community events. It fields a men's competitive team in Ykköspesis (Finland's second-tier league), seven junior teams across age categories from G-pojat to C-pojat, and four recreational programs (pesiskoulu, minipesis, pesisliikkari, and Kesä Kunnariketun pesisliikkari) for children and families. Revenue is generated through match tickets, annual membership cards, activity fees, and local business sponsorships.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Ykköspesis Competitive Team Men's senior pesäpallo team competing in Finland's Ykköspesis (second-tier) league, featuring 15 players plus coaching staff, with matches primarily at Kankaanpää Areena.
• Ykköspesis Season Pass Annual season ticket covering 12 home games at Kankaanpää Areena, priced at €140 for adults and €100 for conscripts, students, and pensioners.
• KaMa Member Card Annual membership card priced at €40 that provides access to discounts at partner businesses including ST1 & Shell fuel (-2.5 cents/liter, 15% car wash), Team Sportia (-10%), K-Rauta/Rautia (-10%), and other retail partners.
• Pesiskoulu (Pesäpallo School) Beginner-level youth pesäpallo instruction program for children born 2013–2020, priced at €50 including instruction, equipment, insured pesispass, and pesiskoulu shirt.
• Summer Minipesis Summer recreational minipesis program for children born 2016–2019, priced at €50 per summer season, co-organized with Mailajuniorit.
• Summer Kunnariketun Pesisliikkari Summer pesisliikkari program for very young children born 2020–2021, priced at €50 per summer season, supported by main sponsor OmaSP.
• Junior Competitive Teams (G-pojat through C-pojat) Seven competitive junior pesäpallo teams spanning age categories G-pojat, F17-pojat, F16-pojat, E15-pojat, E/D-pojat, D-pojat, and C-pojat for the 2026 season, organized with Mailajuniorit.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• OmaSPcoreGTM or Marketing PartnerMain sponsor enabling summer minipesis and pesisliikkari programs for children
• MailajunioritcoreStrategic or Co-development PartnerCo-organizer of junior activities including minipesis, pesisliikkari, and pesiskoulu programs
• YkköspesiscoreChannel Partner/ Reseller/ DistributorLeague membership providing competitive platform for men's team
• ST1 & Shell KankaanpääminorGTM or Marketing PartnerFuel discount partner - 2.5 cents/liter discount and 15% off car washes for KaMa members
• Team Sportia KankaanpääminorGTM or Marketing PartnerSports equipment retailer offering 10% discount on regular-priced products for KaMa members
• K-Rauta Kankaanpää (Rautia)minorGTM or Marketing PartnerHardware store offering 10% discount on regular-priced products for KaMa members
• JJ TekinfracoreGTM or Marketing PartnerMain sponsor for men's team, appears on player jerseys (Jesse Rantamäki, Aleksi Rauhala)
• Ulvilan Automaatio AreenaminorOthersAway match venue for some games in Ulvila

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Seinäjoen Maila-Jussit: Seinäjoen Maila-Jussit is a pesäpallo club in Western Finland operating under a similar community/membership structure with junior development focus.
• Sotkamon Jymy: Sotkamon Jymy is one of the most successful Superpesis clubs in Finland. Comparable as a community-based Finnish pesäpallo club competing in the same league system.
• UP-V (Ulvilan Pesä-Veikot): UP-V is a Finnish pesäpallo club from Ulvila that KaMa plays against regularly, including at Ulvilan Automaatio Areena. Direct league competitor.
• Kouvolan Pallonlyöjät: Kouvolan Pallonlyöjät (KoU) is a Finnish pesäpallo club that defeated KaMa in the 2025 semifinals. Direct competitor in the Ykköspesis/Superpesis system.
• Hyvinkään Tahko: Hyvinkään Tahko is a Finnish pesäpallo club with a long history, comparable as another community-based pesäpallo organization competing in the Finnish league system.
• Vimpelin Veto: Vimpelin Veto is another Finnish pesäpallo club that has historically competed against KaMa, including the 2012 Halli-SM final. Most direct comparable as a competing pesäpallo club in Finland.

Regional players

• Turun Palloseura (TPS): A traditional Finnish multi-sport club with community ownership and youth development pathways, operating under similar Finnish registered-association (yhdistys) structure as KaMa.
• FC Ilves (Tampere): A community-based Finnish sports club operating under a similar member-owned association model with strong youth development focus, though in football rather than pesäpallo.

Broad incumbents

• Suomen Pesäpalloliitto (Finnish Pesäpallo Association): The national governing body for pesäpallo in Finland. Comparable as the umbrella organization overseeing the league structure (Superpesis, Ykköspesis) in which KaMa competes, and a sponsor/grants provider.

Others

• Mailajuniorit: Junior pesäpallo development organization that co-organizes KaMa's youth programs (minipesis, pesisliikkari, pesiskoulu). Ecosystem partner rather than competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kama1958
• YouTubeyoutube.com/channel/UCmHN9zwdD9tdV6AbxBJOsug/videos
• Facebookfacebook.com/pages/Kankaanp%C3%A4%C3%A4n-Maila/121913657826646
• Instagraminstagram.com/kankaanpaanmaila

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kankaanpään Maila