What Vimpelin Veto does

Vimpelin Veto ry is a Finnish non-profit multi-sport association founded in May 1934 and headquartered at Opintie 4, Vimpeli, in the Etelä-Pohjanmaa region of Finland. The organization fields competitive teams across pesäpallo (men's Superpesis), women's basketball (Naisten Korisliiga), salibandy (floorball), Brazilian Jiu-Jitsu, and athletics, alongside an extensive junior program that includes over 200 children and youth athletes in pesäpallo and basketball. The men's Superpesis team has won six Finnish championships (1960, 1965, 2010, 2016, 2017, 2022) and plays home matches at the iconic Saarikenttä stadium, which the club describes as 'Finland's most beautiful baseball sanctuary.' The women's basketball team plays at Lapuan Urheilutalo following a June 2025 fire that destroyed Vimpelin liikuntahalli; a replacement hall, built with municipal support, is scheduled for summer 2027. The club also operates the Vimpelin Nuorisokuvat cinema at Patruunantie 12. Operations are run by a small paid staff of roughly 8 employees, supplemented by an extensive volunteer (talkoolainen) network.

Name

Vimpelin Veto

Legal name

Vimpelin Veto ry

Website

https://vimpelinveto.fi

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

1–10 employees

Short description

Vimpelin Veto ry is a Finnish non-profit multi-sport association founded in 1934 in Vimpeli, operating men's Superpesis and women's Naisten Korisliiga basketball teams, a cinema, and a 200+ athlete junior program, funded via membership fees, sponsorship, and match-day revenue.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Multi-sport club operations
• Pesäpallo league participation
• Youth sports programs
• Sports entertainment events
• Club membership services

Headquarters

HQ city

Vimpeli

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership fees: Annual membership fee of 30 euros per person. Members receive a membership letter and are entered into prize drawings. Sponsorship and partnership packages are also sold to businesses seeking visibility.
2. Season tickets and match tickets: Season tickets for Naisten Korisliiga sold at 50 euros each. Individual match tickets are sold through lippu.fi and at the door. The club also organizes fan transport to away games.
3. Fan merchandise sales: Fan shop (fanikauppa) sells hoodies and other Vimpelin Veto branded merchandise.
4. Sponsorship and partnership packages: Corporate partners sponsor the club in exchange for match-day and year-round visibility. The club actively recruits partners with dedicated partnership pages and logo placements on website and match materials.
5. Facility rental and events: The club manages Saarikenttä and other sports facilities, and runs events including Pesisfestivaalit and Itä-Länsi. The cinema (Elokuvateatteri) operates as a separate revenue-generating service under the club.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Vimpelin Veto is a registered Finnish non-profit multi-sport club that fields a men's Superpesis (pesäpallo / Finnish baseball) team and a women's Korisliiga (basketball) team, both competing at Finland's top national league levels. The club also delivers youth development programs in pesäpallo, basketball, floorball, and Brazilian Jiu-Jitsu, and operates ancillary offerings including a community cinema, fan merchandise store, paid membership program, season tickets, and corporate sponsorship/partnership packages.

Product overview

Vimpelin Veto is a Finnish multi-sport club founded in 1934, offering a unified portfolio of sports teams and community services. The core products include the Men's Superpesis team (Finland's top pesäpallo league) and Women's Korisliiga basketball team, supported by youth development programs across pesäpallo, basketball, salibandy, and combat sports. Additional offerings include a movie theater (Vimpelin Nuorisokuvat), fan merchandise shop, stadium facilities (Saarikenttä), and club membership. The organization operates as a community sports club rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Superpesis: Men's Superpesis team - the top-tier men's pesäpallo division
• Korisliiga

Products and services

• Men's Superpesis (pesäpallo) team and match entry Top-tier men's Finnish pesäpallo (Superpesis) team, performing at Finland's highest league level, with home matches played at the Saarikenttä stadium; aimed at fans, members, and away supporters who follow the sport.
• Women's Korisliiga basketball team and match entry Top-tier women's Finnish basketball team competing in the Naisten Korisliiga, with home games hosted at the Lapuan Urheilutalo arena; targeted at basketball fans, club members, and local Korisliiga followers.
• Kausikortti (Season ticket) Flat-rate annual season ticket priced at 50 EUR, granting the holder entry to Vimpelin Veto's home matches across the season; sold to individual fans and supporters.
• Jäsenyys (Club membership) Annual paid association membership priced at 30 EUR/year, conferring formal member status in the registered non-profit club Vimpelin Veto; available to individual supporters.
• Fanikauppa (Fan merchandise shop) Online and physical fan merchandise store selling supporter apparel and accessories such as hoodies, targeting individual fans and supporters of the club.
• Vimpelin Nuorisokuvat (Community cinema) Community cinema service operating public film screenings at the Saarikenttä venue, in cooperation with Alajärven elokuvalautakunta and Nuorisoseura; open to local cinema-goers and families.
• Junior sports programs (pesäpallo, basketball, floorball, Brazilian Jiu-Jitsu) Year-round junior coaching and development programs in pesäpallo, basketball, floorball, and Brazilian Jiu-Jitsu, delivered by dedicated head coaches and open to local children and their parents.
• Kumppanuus (Corporate sponsorship/partnership packages) Tiered corporate sponsorship program (Pääyhteistyökumppani, Yhteistyökumppani, Tukijäsen) offering regional visibility, hospitality, and brand association to companies sponsoring the club's teams.

Quantifiable outcome

• 3rd place in Naisten Korisliiga regular season 2025-26, tied for 1st at mid-season, with an 11-game winning streak
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• AvantminorGTM or Marketing PartnerSponsor and partner visible on Vimpelin Vedon's website partner logos section. Avant is a Finnish industrial/manufacturing company.
• RuukkiminorGTM or Marketing PartnerSponsor and partner visible on Vimpelin Vedon's website partner logos section. Ruukki is a Finnish metal construction and building solutions company.
• AssaiminorGTM or Marketing PartnerSponsor and partner visible on Vimpelin Vedon's website partner logos section.
• OP VimpelicoreGTM or Marketing PartnerOP Vimpeli is a local bank cooperative and the most prominently positioned sponsor on the website. OP (Osuuspankki) is a major Finnish banking group.
• Tikli Group OyminorGTM or Marketing PartnerSponsor and partner visible on partner logos section. Tikli Group is a Finnish logistics/transport company.
• Capital BoxminorGTM or Marketing PartnerSponsor and partner visible on partner logos section.
• BetsetminorGTM or Marketing PartnerSponsor and partner visible on partner logos section.
• Hehku säätiöminorGTM or Marketing PartnerSponsor and partner visible on partner logos section. Hehku säätiö is a Finnish foundation.
• Annia (asianajotoimisto)minorGTM or Marketing PartnerSponsor and partner visible on partner logos section. Annia is a Finnish law firm.
• Timo Nuorisokuvat OycoreStrategic or Co-development PartnerOrganizes fan transport (buses) to Vimpelin Vedon Korisliiga home games at Lapuan Urheilutalo. Departures from K-Market Veto. No pre-registration needed. Round-trip 10 EUR.
• Vimpelin kunta (Municipality of Vimpeli)coreStrategic or Co-development PartnerThe municipality co-organizes Itä-Länsi event with Vimpelin Veto and is building a new sports hall (liikuntahalli) to replace the one destroyed by fire in June 2025. The new hall is expected to open summer 2027.
• SmartumminorOthersSmartum payment vouchers (liikuntaseteli, kulttuuriseteli, SmartumPay) are accepted for cinema tickets at Vimpelin Nuorisokuvat.
• Edenred (Virikeseteli)minorOthersEdenred Virikeseteli accepted as payment for cinema tickets.
• ePassiminorOthersePassi mobile payment application accepted for cinema ticket purchases.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seinäjoen Maila-Jussit: Maila-Jussit is a regional Etelä-Pohjanmaa pesäpallo club competing in Superpesis, sharing both the sport vertical and the same broader region as Vimpelin Veto. It is a direct peer in the same league with a comparable community-club structure.
• Joensuun Maila: Joensuun Maila is a Superpesis men's club running a community-club operating model with season tickets, partnerships, and a dedicated home venue. Directly comparable to Vimpelin Veto as a fellow top-flight pesäpallo organization.
• BC Nokia: BC Nokia competes in Naisten Korisliiga women's basketball and eliminated Vimpelin Vedon's ViVe in the 2025-26 quarterfinals. It is a direct peer in the same league with a comparable community-club operating model.
• Sotkamon Jymy: Sotkamon Jymy is the most decorated club in men's Superpesis, operating as a small-town community pesäpallo club directly comparable to Vimpelin Veto. It competes in the same league, draws on a similar rural-community volunteer model, and is the benchmark rival in the same product vertical.
• Hyvinkään Tahko: Hyvinkään Tahko competes in men's Superpesis with a similar community-club structure, home stadium, fan shop, and corporate sponsorship program. It is a direct peer of Vimpelin Veto in pesäpallo operations and revenue model.
• Forssan Alku: Forssan Alku is a community pesäpallo club that has competed in top men's divisions, comparable to Vimpelin Veto in sport, community model, and small-city identity. It is a direct peer in the pesäpallo vertical.
• Kouvolan Pallonlyöjät (KPL): KPL is a top-tier men's Superpesis club operating a community-anchored model with season tickets, fan merchandise, and corporate sponsorship. It is directly comparable to Vimpelin Veto in sport, product structure, and rural/small-city community base.
• Tampereen Pallo-Veikot (TaPV): Tampereen Pallo-Veikot is a multi-sport community club offering pesäpallo among other sports, mirroring Vimpelin Veto's multi-sport structure and member-driven operating model. It is a directly comparable multi-vertical amateur sports association.
• Äänekosken Huima: Äänekosken Huima is a multi-sport community club whose women's basketball team competes in Naisten Korisliiga — the same league as Vimpelin Vedon's ViVe. It is a directly comparable multi-sport small-town club with a top-flight basketball program.

Regional players

• Alajärven Ankkurit: Alajärven Ankkurit is a regional pesäpallo and multi-sport club in the same Järviseutu region as Vimpeli, referenced via the 'Alajärvi derby' that draws 1,111 spectators to Saarikenttä. It is a directly comparable local community sports club competing in the same geographic catchment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100057157252877
• Instagraminstagram.com/vimpelin_nuorisokuvat
• LinkedInlinkedin.com/company/vimpelin-veto

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vimpelin Veto