What Property Records Industry Association (PRIA) does

Property Records Industry Association (PRIA) is a U.S.-based nonprofit trade association founded in 2002, headquartered in the U.S. and serving the property records industry nationwide. It functions as a "round table" convener that bridges two distinct member constituencies: 1,046 government members (county recorders, registers of deeds, clerks) and 91 business members (title and escrow firms, lenders, notary providers, recording-technology vendors). Its core deliverables are national standards and best practices, most notably the eRecording XML data standards (currently Version 2.4.2) developed in alliance with MISMO, which provide the interoperability layer between government recording offices and mortgage-industry submitters across 2,729 U.S. eRecording jurisdictions.

PRIA's product portfolio centers on a Resource Library of publications and standards documents, an Implementation Guide for the XML schema, a TalentLMS-based Learning Management System hosting webinars and courses, an Annual Conference and Winter Symposium, and 13 PRIA Local state chapters that extend programming regionally. The organization operates through 35+ volunteer committees and work groups covering AI, Bulk Records, eNotarization, GIS, PRIP, Sovereign Citizens, Communications, Education, Governance, Legislative Advocacy, Membership, and Standards & Best Practices. Governance is split between Government Directors, Business Directors, and At-Large Directors, with ex-officio representation from NACRC and IACREOT, the founding organizations.

Revenue is generated through three primary streams: recurring membership dues reviewed annually by the Membership Committee, tiered conference registration fees (Early Bird, Regular, Late/Onsite), and conference sponsorships ranging from $750 (Friends of PRIA) to $6,000+ (Elite). Distribution occurs via the member portal at member.pria.us, the Annual Conference and Winter Symposium, the PRIA Store, regional PRIA Local chapters, and organic social channels (Facebook, LinkedIn, Instagram). PRIA is governed by a Board of Directors led by President Dan Shmukler, Vice President Kyle Quackenbush, Treasurer Brandon Krause, and Secretary Brian Ernissee, with a small professional staff headed by Chief Staff Officer Beth Pernerewski.

Name

Property Records Industry Association (PRIA)

Legal name

Property Records Industry Association

Website

https://pria.us

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIA is a U.S. nonprofit trade association that develops national standards and best practices for the property records industry, bridging 1,046 government recorders and 91 business-sector members through eRecording XML standards, education, and convening.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues from government and business members, with categories and commensurate dues structure reviewed annually by the Membership Committee.
2. Conference Registration: Revenue from 2026 Annual Conference registration with tiered pricing: Early Bird (May 1 – July 15, 2026), Regular (July 16 – July 31, 2026), and Late/Onsite (on or after August 1, 2026).
3. Sponsorships and Store: Sponsorship opportunities at Annual Conference and store sales for merchandise and advertising. Sponsor levels: Elite ($6,000+), Champion ($5,000–$5,999), Partner ($2,500–$4,999), Friends of PRIA ($750–$2,499).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

PRIA is a not-for-profit membership trade association that develops and promotes national standards and best practices for the property records industry. It connects government recording officials (county recorders, registers of deeds) with private-sector participants (title/escrow firms, lenders, notary services) through paid membership, an annual conference and winter symposium, a Learning Management System, regional PRIA Local chapters, and technical work products including the eRecording XML Data Standards (Version 2.4.2) developed in partnership with MISMO.

Product overview

PRIA (Property Records Industry Association) is a non-profit trade association that develops and promotes national standards and best practices for the property records industry, rather than a technology product company. The organization offers a portfolio of member services including a Resource Library containing publications and standards documents, PRIA Technology/eRecording Standards (XML-based data standards Version 2.4.2 with accompanying Implementation Guides), a New Recorders Guide for newly appointed recorders, PRIA Local chapters for regional collaboration, a Learning Management System hosting webinars and courses via TalentLMS, Annual Conference and Winter Symposium events, Committees and Work Groups (covering areas like AI, eNotarization, GIS, and standards development), a Community Forum for member discussions, a Member Directory, and the Carl R. Ernst Founders Award program. PRIA serves as a bridge between government and business sectors of the property records industry, facilitating collaboration on standards, education, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• PRIA Membership Annual membership program with government and business categories providing members access to standards, resource library, learning management system, committees, member directory, community forum, and voting rights in the association.
• 2026 Annual Conference & Winter Symposium Annual and winter in-person events providing education, networking, and industry advancement for property records professionals, with tiered registration (Early Bird, Regular, Late/Onsite) and sponsorship opportunities.
• eRecording XML Data Standards (Version 2.4.2) Technical XML-based data standards for electronic recording developed in collaboration with MISMO, including the Implementation Guide (iGuide), Best Practices, and White Papers that enable interoperability between government recording offices and submitters across the mortgage and property records industry.
• Learning Management System (TalentLMS) Online education platform hosting recorded webinars, conference sessions, courses, and certification materials on topics including AI, blockchain, cybersecurity, deed fraud, eRecording, and GIS, available to members at their own pace.
• PRIA Local Chapters (formerly PREP) Regional chapter program (formerly Property Records Education Partners) enabling property records professionals to collaborate locally on industry issues, share best practices, and address state- and region-specific laws and technologies, with chapters in 10+ states.
• PRIA Store & Conference Sponsorships Online storefront offering merchandise, advertising, and tiered conference sponsorship packages (Elite $6,000+, Champion $5,000-$5,999, Partner $2,500-$4,999, Friends of PRIA $750-$2,499) plus individual sponsorship items such as networking receptions, lunches, and general sessions.
• New Recorders Guide Educational resource and guidance package for newly elected or appointed county recorders, including a Getting Started Guide, Glossary of Terms, and Important Industry Partners documentation.

Quantifiable outcome

• 2,729 eRecording jurisdictions supported
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• MISMO (Mortgage Industry Standards Maintenance Organization)coreTechnology or IntegrationPRIA maintains an alliance partnership with MISMO for standards interoperability. The PRIA XML work products focus on Version 2.4.2 eRecording standards, developed in collaboration with MISMO to provide interoperability in the mortgage industry.
• National Association of County Recorders, Election Officials & Clerks (NACRC)coreStrategic or Co-development PartnerNACRC was instrumental in the creation of PRIA's predecessor organization (PRIJTF) in 1997 and continues to serve on PRIA's board of directors to preserve the special historical relationship between the organizations.
• International Association of Clerks, Recorders, Election Officials & Treasurers (IACREOT)coreStrategic or Co-development PartnerIACREOT co-sponsored the Property Records Industry Joint Task Force (PRIJTF) with NACRC in 1997, leading to PRIA's formation. Representatives continue to serve on PRIA's board of directors.
• American Land Title Association (ALTA)coreStrategic or Co-development PartnerALTA is a key national business group that provided organizational and financial support during the formation of PRIJTF in 1997-1998. ALTA representatives serve on PRIA's Board of Directors and Council of Advisors.
• Fannie MaemajorStrategic or Co-development PartnerFannie Mae was a key national business group leader providing crucial organizational and financial support during the formation of the Property Records Industry Joint Task Force (PRIJTF) in 1997-1998.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• ICE Mortgage Technology: ICE Mortgage Technology (formerly Ellie Mae) is a major eRecording and mortgage technology vendor whose staff participate in PRIA leadership. It operates in the same ecosystem though as a commercial vendor rather than a standards body.
• ESRI (GIS Work Group partner): Esri is a strategic partner via PRIA's GIS Work Group and provides the dominant GIS platform used by county recorders. It is adjacent rather than a direct competitor, but its standards influence overlaps with PRIA's domain.
• Granicus (GovRecords): Granicus is a government technology provider whose GovRecords division operates in property records management. Its leadership participates in PRIA, positioning it as a commercial ecosystem participant rather than a competing association.

Broad incumbents

• American Land Title Association (ALTA): ALTA is the national trade association for the title insurance and settlement industry, with a board seat on PRIA. It serves a broader business constituency but overlaps on property records standards and best practices.
• ULC (Uniform Law Commission): ULC drafts model legislation (including UETA and related acts referenced in PRIA's history) that shapes the legal framework for electronic property records. PRIA members operate within ULC's standards environment.
• eRecording Partners Network: eRecording Partners Network is a vendor network supporting eRecording across U.S. counties. Its sales leaders sit on PRIA's board, making it a commercial counterpart rather than a direct competitor but operating in the same workflow.

Direct peers

• National Association of County Recorders, Election Officials & Clerks (NACRC): NACRC co-founded PRIA's predecessor task force in 1997 and remains a core government-side partner. It represents the same county recorder constituency on the government side of the property records industry.
• International Association of Clerks, Recorders, Election Officials & Treasurers (IACREOT): IACREOT co-sponsored the original PRIJTF in 1997 alongside NACRC and continues to serve on PRIA's board. It serves an overlapping government recorder audience with adjacent policy and education functions.
• National Notary Association (NNA): NNA is the leading professional association for notaries, including remote online notarization (RON), which is a focus area for PRIA's eNotarization Work Group. Both organizations set standards and education for the notary ecosystem feeding property records.
• MISMO (Mortgage Industry Standards Maintenance Organization): MISMO is the primary mortgage industry standards body and PRIA's alliance partner. Both develop interoperability standards used in U.S. real estate finance, and they jointly maintain the eRecording XML specifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/270076020143
• Xx.com/priaus
• LinkedInlinkedin.com/company/property-records-industry-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Property Records Industry Association (PRIA)