Think&Action
Think&Action is a Spain-based B2B corporate training and talent development consultancy serving multinational enterprises through a proprietary THINK & ACTION experiential learning methodology, leadership schools, teambuilding programs, and branded keynote conferences delivered by an 80+ trainer roster.
- Company typePrivate
- Founded2015
- HeadquartersSpain, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Think&Action does
Think&Action is a Spanish corporate training and talent development consultancy headquartered in Cabanillas del Campo, Guadalajara, founded by Fernando Botella. The firm operates as a B2B professional services business serving large enterprises and multinational corporations across Spain, with a roster of over 80 specialized trainers and 30+ conference speakers. Its service portfolio spans customized in-company training, teambuilding experiences, leadership schools, WOW-branded keynote conferences, and strategic consulting with on-the-job accompaniment.
The company's core intellectual property is its proprietary THINK & ACTION three-phase methodology (Discovery, Connection, Application) layered with the use of physical coaching tools — LEGO Serious Play, Playmobil scenarios, and Metaplan visual mapping — to deliver experiential learning. Programs are cocreated with clients rather than delivered as off-the-shelf content, with post-training follow-up systems intended to embed behavioral change and produce measurable outcomes. Curricula cover leadership development, effective communication, conflict resolution, innovation (including generative AI, Design Thinking, and Agile), sales performance, diversity, and storytelling.
Commercially, Think&Action operates on a professional services model with quote-based pricing negotiated per engagement, no public rate cards, and multi-year contract structures for repeat clients. Distribution is exclusively through direct enterprise sales via consultative discovery sessions; there is no self-service, e-commerce, or marketplace channel. The customer base includes notable multinational logos such as Repsol, RedEléctrica, Takeda, Lilly, Inditex, Desigual, Danone, BBVA, Volkswagen, HP, Hyundai, ALDI, and Boehringer Ingelheim, spanning pharmaceuticals, energy, fashion/retail, automotive, financial services, and food & beverage. The company is privately held, founder-owned, and operates without disclosed external funding or institutional investors.
Think&Action firmographics
Firmographics- Name
- Think&Action
- Legal name
- Think & Action
- Website
- https://thinkandaction.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think&Action is a Spain-based B2B corporate training and talent development consultancy serving multinational enterprises through a proprietary THINK & ACTION experiential learning methodology, leadership schools, teambuilding programs, and branded keynote conferences delivered by an 80+ trainer roster.
- Ownership category
- akta.pro rank
Think&Action industry classification
Industry- Product category
- Corporate Training Services
- NAICS
- Professional and Management Development Training (61143), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
- akta.pro secondary industries
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Consultative Selling & Discovery (EDABABAC), Innovation & Design Thinking Programs (EDAMAHAD)
Keywords
Where Think&Action is headquartered
LocationHeadquarters
- HQ city
- Spain
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Think&Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- In-Company Training Programs: Customized corporate training delivered on-site at client organizations. Programs cover leadership development, effective communication, emotional management, conflict resolution, innovation, generative AI, Design Thinking, Agile methodologies, sales skills, and storytelling. Revenue is generated through program fees negotiated on a per-engagement basis.
- Teambuilding Experiences: Custom-designed team-building activities including outdoor dynamics, creative challenges, solidarity experiences, corporate escape rooms, and role-playing games. Billed as standalone or bundled engagements with training programs.
- WOW Conferences: Keynote speeches and conference presentations featuring over 30 speakers covering leadership, innovation, humor, communication, purpose, and diversity topics. Includes signature formats like 'La Magia de la Transformación' (with Jorge Blass) and 'Todo se puede entrenar' (with Toni Nadal).
- Strategic Consulting and On-The-Job Coaching: One-to-one and team coaching engagements focused on leadership, organizational adaptation, and real impact. Integrates learning into daily operations and facilitates cultural change within client organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement — pricing negotiated per program |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Think&Action product offering
Product offeringCore offering
Think&Action is a Spanish corporate training consultancy that designs and delivers customized in-company training, leadership schools, teambuilding experiences, WOW motivational conferences, and strategic on-the-job coaching for large enterprises. Programs are built around the firm's proprietary THINK & ACTION three-phase experiential methodology and use physical coaching instruments (LEGO Serious Play, Playmobil, Metaplan) to produce measurable behavior change. Each engagement is co-created with the client and priced on a custom, per-engagement basis.
Product overview
Think&Action is a corporate training company offering a portfolio of professional development services including In-Company Training (Formación In Company), Teambuilding, WOW Conferences, and Strategic Consulting with On The Job® accompaniment. The company operates through its distinctive THINK&ACTION methodology consisting of three connected phases: THINK (Discovery), & (Connection), and ACTION (Application). Their core offerings include Leadership Schools for current and emerging leaders, team coaching, and experiential learning experiences using tools like LEGO®, Playmobil, and Metaplan for systemic coaching. The company works with major multinational clients including Bayer, Repsol, Lilly, Desigual, Danone, Inditex, BBVA, and Volkswagen, among others.
Differentiator
Problem solved
Functional benefit
Products and services
- Formación In Company (In-Company Training)
Quantifiable outcome
- Companies investing in creating an excellent workplace report a 10% increase in job satisfaction compared to previous years (referenced from Great Place to Work data, applied in their diversity consulting context).
Companies that use Think&Action
Customer profileNamed customers22 records
Segments2 records
Ideal customer profiles2 records
Think&Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Think&Action partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Think&Action competitors and assessment
Company assessmentDirect peers
- Dale Carnegie Training: Iconic global corporate training franchise covering leadership, communication, and sales. Comparable methodology-plus-delivery structure serving enterprise buyers with consistent in-company programs.
- Cegos: Global corporate training and leadership development group operating in 50+ countries. Most direct competitor to Think&Action's in-company training and leadership schools, with similar enterprise-focused bespoke delivery model.
- BTS: Public business transformation consulting firm combining experiential learning, simulations, and strategic alignment work for enterprise clients. Closely aligned with Think&Action's experiential, methodology-driven corporate training approach.
- FranklinCovey: US-listed leadership and organizational performance company selling training programs, workshops, and content subscriptions to large enterprises. Direct overlap with Think&Action's leadership schools and methodology-based delivery.
- Ken Blanchard Companies: Leadership training and organizational consulting firm built on eponymous methodologies. Comparable in its founder-led IP, leadership development focus, and enterprise training delivery model.
- DDI (Development Dimensions International): Global leadership development firm specializing in assessment, coaching, and leadership pipeline programs for multinationals. Directly comparable to Think&Action's leadership school design and executive coaching offerings.
- Crucial Learning: Corporate training company offering courses on communication, influence, and performance — areas directly addressed in Think&Action's curriculum (e.g., 'Conversaciones Cruciales' workbook lead magnet signals overlap).
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a substantial leadership development and talent solutions practice. Broad incumbent with overlapping enterprise training/coaching offerings but much wider portfolio.
- GP Strategies: Large corporate training and performance solutions provider serving Fortune 500 clients. Comparable enterprise training delivery scale, though broader in scope than Think&Action's boutique leadership focus.
Regional players
- IE Business School Executive Education: Spain-based top-tier business school offering executive education and custom corporate programs. Regional player competing for the same Spanish enterprise leadership development budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Think&Action social profiles
Digital presenceThink&Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think&Action leadership team
Management profileNumber of profiles
Profiles1 record
Think&Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think&Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think&Action
What does Think&Action do?
Think&Action is a Spanish corporate training consultancy that designs and delivers customized in-company training, leadership schools, teambuilding experiences, WOW motivational conferences, and strategic on-the-job coaching for large enterprises. Programs are built around the firm's proprietary THINK & ACTION three-phase experiential methodology and use physical coaching instruments (LEGO Serious Play, Playmobil, Metaplan) to produce measurable behavior change. Each engagement is co-created with the client and priced on a custom, per-engagement basis.
Is Think&Action a public or private company?
Think&Action is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think&Action founded?
Think&Action was founded in 2015. It employs 11 to 50 people.
Where is Think&Action based?
Think&Action is headquartered in Spain, United States, in the North America region.
How does Think&Action make money?
Four revenue lines are on record. In-Company Training Programs are the primary driver. The others are teambuilding Experiences, WOW Conferences and strategic Consulting and On-The-Job Coaching.
Who are Think&Action's main competitors?
Direct peers on record are Dale Carnegie Training, Cegos, BTS, FranklinCovey, Ken Blanchard Companies, DDI (Development Dimensions International) and Crucial Learning. Broad incumbents are Korn Ferry and GP Strategies. IE Business School Executive Education is listed as a regional player.
Does Think&Action have an API?
No public API is recorded for Think&Action.
What industry is Think&Action in?
Think&Action's product category is Corporate Training Services. Its primary akta.pro industry code is EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning, with a secondary code of BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 61143 and its SIC code is 8742.