Bagel Brands
Bagel Brands operates a 1,100+ location multi-brand portfolio of bagel restaurant chains—Einstein Bros. Bagels, Bruegger's Bagels, Manhattan Bagel, and Noah's NY Bagels—under the Panera Brands umbrella, serving individual consumers and corporate catering clients through storefronts, mobile apps, and online ordering.
- Company typePrivate
- Founded1987
- HeadquartersMinneapolis, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Bagel Brands does
Bagel Brands operates a portfolio of four distinct bagel restaurant chains—Einstein Bros. Bagels, Bruegger's Bagels, Manhattan Bagel, and Noah's NY Bagels—under the Panera Brands umbrella, collectively running over 1,100 locations across the United States with more than 10,000 employees and corporate headquarters in Denver, Colorado. The company serves individual consumers seeking fresh-baked bagels, breakfast sandwiches, coffee, and lunch items, as well as corporate and event catering customers, through a mix of corporate-owned and franchised storefronts, brand-specific mobile applications, dedicated online ordering platforms, and catering websites (ebcatering.com, catering.brueggers.com, noahscatering.com, ezcater integration for Manhattan Bagel).
The revenue model combines direct retail food sales at company-owned locations with franchise fees and royalties from franchisee-operated stores under the company's brand portfolio, supplemented by corporate and individual catering orders. Its underlying technology stack comprises separate brand-domain ordering properties (einsteinbros.com, brueggers.com, noahs.com, manhattanbagel.com) with three brand-specific mobile applications (Bruegger's App, Einstein Bros. App, Noah's App) supporting in-store check-in, mobile ordering, and loyalty rewards management. Brand-specific loyalty programs (Bruegger's Rewards, Einstein Bros. Rewards, Noah's Rewards) feature cross-brand points pooling when members use consistent email and phone numbers across accounts, representing the company's primary digital ecosystem integration.
The business serves two primary customer segments: individual consumers in the breakfast/lunch daypart seeking convenient fresh-baked bagel products (primary), and business/corporate catering clients ordering for meetings, events, and workplace programs (secondary). Recent strategic posture emphasizes portfolio consolidation (converting select Bruegger's locations to Einstein Bros. Bagels in Michigan), operational efficiency partnerships (ArrowStream for pricing transparency and incident reporting), and loyalty integration across the brand ecosystem, all under the Panera Brands parent structure.
Bagel Brands firmographics
Firmographics- Name
- Bagel Brands
- Legal name
- Einstein Noah Restaurant Group, Inc. / Bruegger's Enterprises, Inc. / Noah's New York Bagels Company, Inc. / Manhattan Bagel Company, Inc.
- Website
- https://bagelbrands.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bagel Brands operates a 1,100+ location multi-brand portfolio of bagel restaurant chains—Einstein Bros. Bagels, Bruegger's Bagels, Manhattan Bagel, and Noah's NY Bagels—under the Panera Brands umbrella, serving individual consumers and corporate catering clients through storefronts, mobile apps, and online ordering.
- Ownership category
- akta.pro rank
Bagel Brands industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industries
- Bread & Pastry Specialty Stores (CRAHAGAC), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Bagel Brands is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bagel Brands business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Food Sales (Company-Owned Locations): Direct revenue from in-store and online food purchases at company-owned Einstein Bros. Bagels, Bruegger's Bagels, and Noah's NY Bagels locations, including breakfast sandwiches, bagels with spreads, and catering orders.
- Franchise Fees and Royalties: Revenue from franchisee-operated locations under the company's brand portfolio including Bruegger's Bagels, Einstein Bros. Bagels, Noah's NY Bagels, and Manhattan Bagel, with over 1,100 total locations.
- Catering Services: Corporate and individual catering orders through brand-specific catering websites including ebcatering.com, catering.brueggers.com, and noahscatering.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | In-store purchase pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Bagel Brands product offering
Product offeringCore offering
Bagel Brands operates a portfolio of four bagel restaurant chains—Einstein Bros. Bagels, Bruegger's Bagels, Manhattan Bagel, and Noah's NY Bagels—selling fresh-baked bagels, cream cheese spreads, breakfast and lunch sandwiches, coffee, and catering services through more than 1,000 franchisee-operated and corporate-owned locations across the United States. Each brand maintains its own identity, loyalty program, mobile app, and catering platform, while sharing operational infrastructure under the Panera Brands umbrella.
Product overview
Bagel Brands operates a multi-brand portfolio of over 1,100 bagel restaurant locations under the Panera Brands umbrella, comprising four distinct sub-brands: Einstein Bros. Bagels (offering lighter, modern breakfast-focused bagels), Bruegger's Bagels (authentic NY-style kettle-boiled bagels with Vermont cream cheese), Manhattan Bagel (community-focused NY-style bagels), and Noah's NY Bagels (West Coast-oriented NY-style bagels established in Berkeley in 1989). Each brand maintains its own separate loyalty/rewards program (Bruegger's Rewards, Einstein Bros. Rewards, Noah's Rewards) with cross-brand points pooling capability, along with dedicated mobile apps for ordering and rewards management. The company also offers catering services across all brands and operates online ordering platforms for each brand through separate domain properties.
Differentiator
Problem solved
Functional benefit
Brands
- Bruegger's Rewards Program: Loyalty rewards program for Bruegger's Bagels offering points per dollar spent, welcome rewards, birthday rewards, and promotional offers.
- Einstein Bros. Rewards Program
- Noah's Rewards Program
Products and services
- Einstein Bros. Bagels A neighborhood bagel shop offering breakfast items including classic bagels with shmear, signature breakfast sandwiches, and coffee under the 'Elevate the Morning' store design concept. Targets individual consumers seeking quick-service breakfast and lunch.
- Bruegger's Bagels An authentic NY-style bagel chain featuring kettle-boiled, fresh-baked bagels paired with made-in-Vermont cream cheese, along with breakfast and lunch sandwiches. Targets individual consumers seeking traditional NY-style bagels.
- Manhattan Bagel A community-focused bagel chain serving classic NY-style bagels boiled and baked in-store daily, using market-fresh produce and quality meats and cheeses sliced daily in-store. Targets neighborhood consumers seeking traditional NY-style breakfast and lunch.
- Noah's NY Bagels A West Coast-oriented bagel shop founded in Berkeley, California in 1989, offering authentic NY-style fresh-baked bagels with shmear, signature egg sandwiches, and deli lunch items. Targets West Coast consumers seeking NY-style bagels.
- Bruegger's Rewards Program A points-earning loyalty program where members earn points per dollar spent on eligible purchases at Bruegger's Bagels and receive welcome rewards, birthday rewards, and promotional offers.
- Einstein Bros. Rewards Program A points-earning loyalty program offering welcome rewards, birthday rewards, and promotional offers, with points earned per dollar spent on eligible purchases at Einstein Bros. Bagels locations.
- Noah's Rewards Program A loyalty program offering points-earning on purchases at Noah's NY Bagels with welcome rewards, birthday rewards, and promotional offers for members.
- Einstein Bros. Catering Corporate and event catering services for Einstein Bros. Bagels offerings, enabling bulk orders for meetings, office breakfast programs, and events through a dedicated online catering platform.
- Bruegger's Catering Catering services for Bruegger's Bagels offerings including bagels, cream cheese, and sandwiches, available through a dedicated online catering platform for corporate and individual event orders.
- Manhattan Bagel Catering Catering services for Manhattan Bagel products available through the ezcater platform, enabling bulk orders of bagels and sandwiches for corporate and individual events.
Companies that use Bagel Brands
Customer profileSegments2 records
Ideal customer profiles2 records
Bagel Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bagel Brands partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ArrowStreamcoreBagel Brands announced an ongoing collaboration with ArrowStream to improve incident reporting and pricing transparency. The partnership aims to enhance operational efficiency and store management across the company's restaurant locations.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bagel Brands competitors and assessment
Company assessmentDirect peers
- Dunkin': Dunkin' is the most direct competitor to Bagel Brands, offering bagels, breakfast sandwiches, coffee, and a national loyalty program (DD Perks) across thousands of U.S. locations in the fast casual morning daypart.
- Au Bon Pain: Bakery-cafe chain offering bagels, breakfast sandwiches, soups, and coffee in urban and institutional locations, with a similar catering-led B2B revenue model.
- Corner Bakery Cafe: Cafe-bakery chain serving breakfast, lunch sandwiches, salads, and coffee — direct menu and occasion overlap with Einstein Bros. and Bruegger's Bagels.
- Caribou Coffee: Sibling brand under Panera Brands; operates as a coffee-led chain with bakery/breakfast items, overlapping customer base and shared back-office infrastructure with Bagel Brands.
- Le Pain Quotidien: Bakery-cafe concept specializing in breads, pastries, breakfast, and coffee with a comparable all-day cafe dining experience and catering offering.
- Tim Hortons: North American coffee and baked goods chain with bagels on the menu, Tims Rewards loyalty program, and a similar bakery-plus-coffee fast casual value proposition.
Broad incumbents
- Panera Bread: Sibling brand under the Panera Brands umbrella and a broader bakery-cafe incumbent with overlapping menu (bagels, breakfast, coffee, catering) and a more mature loyalty program (MyPanera).
- Starbucks: Dominant morning and coffee destination with expanding breakfast food menu; competes directly for the same breakfast/lunch occasions and lunch catering wallet as Bagel Brands.
Emerging players
- Crumbl Cookies: Fast-growing bakery franchise with strong digital ordering and loyalty mechanics; competes for snack and gifting occasions and demonstrates the brand-pooled digital model Bagel Brands is pursuing.
- Boudin Bakery: Heritage bakery-cafe chain focused on sourdough breads and breakfast/lunch items with a more regional California footprint, competing for the same bakery-cafe daypart.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bagel Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bagel Brands leadership team
Management profileNumber of profiles
Profiles3 records
Bagel Brands subsidiaries and ownership
Company hierarchySubsidiaries4 records
Bagel Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bagel Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bagel Brands
What does Bagel Brands do?
Bagel Brands operates a portfolio of four bagel restaurant chains—Einstein Bros. Bagels, Bruegger's Bagels, Manhattan Bagel, and Noah's NY Bagels—selling fresh-baked bagels, cream cheese spreads, breakfast and lunch sandwiches, coffee, and catering services through more than 1,000 franchisee-operated and corporate-owned locations across the United States. Each brand maintains its own identity, loyalty program, mobile app, and catering platform, while sharing operational infrastructure under the Panera Brands umbrella.
Is Bagel Brands a public or private company?
Bagel Brands is a private company. It is classified as corporate owned and is currently operating.
When was Bagel Brands founded?
Bagel Brands was founded in 1987. It employs 5,001 to 10,000 people.
Where is Bagel Brands based?
Bagel Brands is headquartered in Minneapolis, United States, in the North America region.
How does Bagel Brands make money?
Three revenue lines are on record. Retail Food Sales (Company-Owned Locations) is the primary driver. The others are franchise Fees and Royalties and catering Services.
Who are Bagel Brands's main competitors?
Direct peers on record are Dunkin', Au Bon Pain, Corner Bakery Cafe, Caribou Coffee, Le Pain Quotidien and Tim Hortons. Broad incumbents are Panera Bread and Starbucks. Emerging players are Crumbl Cookies and Boudin Bakery.
Does Bagel Brands have an API?
No public API is recorded for Bagel Brands.
What industry is Bagel Brands in?
Bagel Brands's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 722515 and its SIC code is 5810.