What SLR Digital Finance does

SLR Digital Finance is a specialty asset-based lending and factoring platform serving digital media, advertising, ad tech, and martech companies across the United States. Founded in 2012 as Fast Pay Partners and rebranded under the SLR platform in 2022, the firm provides senior secured revolving credit facilities and accounts receivable factoring to middle-market borrowers with financing needs ranging from $200,000 to $250 million. Payment terms extend up to 150 days, and facilities are typically structured without financial covenants, personal guarantees, or warrant requirements, differentiating the offering from traditional bank ABL products. The firm reports $800 million in annual financing volume and is a wholly-owned subsidiary of SLR Business Credit, which is in turn a company of publicly traded SLR Investment Corp (NASDAQ: SLRC).

The firm's core technology is a proprietary Debtor Scorecard backed by an industry-specific digital media data set, which evaluates debtor purchase volume, days sales outstanding, and short payment ratios to drive credit decisions and pricing. Electronic invoice matching minimizes debtor intrusion during funding cycles. Named customers span ad tech (Infillion, Sabio Holdings, Alpha Precision Media, Audigent, Inuvo), healthcare advertising (DeepIntent), digital streaming, gaming/esports (GameSquare, Super League), publishing (Engine Vision Media), and performance marketing, with several borrowers receiving multi-year facility expansions. SLRDF originates exclusively through a direct enterprise field sales team led by SVPs and VPs of business development, supplemented by industry association engagement across SFNet, TMA, RMA, IFA, and ACG.

Revenue is generated through spread-based interest income on facilities plus transaction fees, priced at competitive spreads (e.g., greater of Prime + 2.15% or 8.5% floor) funded with lower-cost capital from its BDC parent. The company operates from Sherman Oaks, California, holds a California Financing Law license, and employs 11-50 people, serving as the dedicated digital media vertical within the broader SLR specialty finance platform.

Name

SLR Digital Finance

Legal name

SLR Digital Finance LLC

Website

https://slrdigitalfinance.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SLR Digital Finance is an asset-based lending and factoring platform serving US digital media, advertising, ad tech, and martech companies with credit facilities ranging from $200,000 to $250 million, backed by SLR Investment Corp (NASDAQ: SLRC) and differentiated by its proprietary Debtor Scorecard and digital media data set.

Ownership category

akta.pro rank

Product category

Specialty Finance / Asset-Based Lending

NAICS

Sales Financing (52222)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Collateral, Lien & Asset Valuation Platforms (Auto, Equipment, Real Estate) (FSAGAHAG)

Keywords

• Asset-based lending
• Accounts receivable factoring
• Digital media financing
• Ad tech lending
• Specialty finance

Headquarters

HQ city

Sherman Oaks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Asset-Based Lending: Provides senior secured revolving credit facilities and asset-based loans to digital media companies, typically secured against accounts receivable. Facilities range from $200,000 to $250 million with flexible structures often free of financial covenants, personal guarantees, and warrant requirements.
2. Factoring Services: Accounts receivable factoring facilities for digital media businesses, allowing companies to access immediate liquidity against their receivables. The company uses its proprietary Debtor Scorecard to assess creditworthiness and offer competitive terms up to 150 days payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SLR Digital Finance provides asset-based lending and accounts receivable factoring facilities to middle-market digital media, advertising technology, and martech companies in the United States. Facilities typically range from $200,000 to $250 million, are secured against receivables, and are structured without financial covenants, personal guarantees, or warrant requirements. The company uses a proprietary Debtor Scorecard and digital media data set to underwrite borrowers and approve fundings within days.

Product overview

SLR Digital Finance operates as an asset-based lending and factoring platform serving the digital media, advertising, ad tech, and martech industries. The company provides financing solutions centered around their core Accounts Receivable (A/R) credit facilities and asset-based lending products, designed to offer flexible capital access for digital media companies with borrowing needs ranging from $200,000 to $250 million. Their proprietary Debtor Scorecard technology differentiates their offering by providing data-driven credit decisions. The company operates as a wholly-owned subsidiary of SLR Business Credit (SLR Investment Corp; NASDAQ: SLRC).

Differentiator

Problem solved

Functional benefit

Products and services

• Asset-Based Lending
• Accounts Receivable (A/R) Credit Facilities
• Factoring Services

Quantifiable outcome

• Deal sizes from $200,000 to $250 million
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Secured Finance NetworkminorOthersProfessional industry association for secured finance. SLR Digital Finance is a proud member, participating in networking, education, and industry advocacy initiatives.
• Turnaround Management AssociationminorOthersProfessional association focused on corporate renewal and turnaround professionals. SLR Digital Finance maintains membership for industry engagement.
• Risk Management AssociationminorOthersProfessional association for credit and financial risk management professionals. SLR Digital Finance participates in industry standards and best practices development.
• International Factoring AssociationminorOthersIndustry association dedicated to the factoring and commercial finance industry. SLR Digital Finance maintains membership for industry education and networking.
• Association For Corporate GrowthminorOthersGlobal organization for deal-making and corporate growth professionals. SLR Digital Finance participates for deal sourcing and M&A advisory networking.
• California Department of Business OversightcoreOthersRegulatory body that licenses SLR Digital Finance in California. License number 6038629 for loans made or arranged pursuant to California Financing Law.

Scale indicators3 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• Pipe: Recurring revenue financing platform for SaaS and subscription businesses. Competes for the same digital-first borrowers as SLR Digital Finance, offering an alternative capital structure (revenue-based) for companies that may also consider ABL.
• Clearco: Revenue-based financing provider for e-commerce, creator, and digital businesses. Adjacent competitor to SLR in serving digital-first companies, though Clearco's product is revenue-share-based rather than ABL on receivables.

Direct peers

• Behalf: Small business financing platform offering short-term capital to SMBs. Comparable to SLR Digital Finance in serving the working capital needs of smaller, growth-stage digital and marketing companies that lack traditional bank relationships.
• WhiteHorse Capital: Middle-market asset-based lending and factoring platform. WhiteHorse Capital competes directly with SLR Digital Finance in providing ABL facilities to growth and mid-market borrowers, though without SLR's specific digital media specialization.
• Crystal Financial: Specialty finance company providing senior secured asset-based loans to middle-market borrowers. Directly comparable to SLR Digital Finance's core ABL product, with similar facility sizes and structures.
• BlueVine: Online working capital and line-of-credit provider for small and mid-market businesses. Competes with SLR Digital Finance in the alternative small-business financing space, especially for digital and marketing companies seeking fast approval.
• Fundbox: SMB working capital and invoice-financing platform. Directly comparable to SLR's receivables-based offering for smaller digital media and marketing companies that fit within Fundbox's automated underwriting band.
• Encina Business Credit: Asset-based lending specialist serving middle-market borrowers. Encina is a close direct peer in ABL product structure, though it focuses on broader industries rather than SLR's digital media concentration.
• Gordon Brothers Finance: Asset-based lending and special situations financing provider. Comparable to SLR in facility size and structure, with a comparable focus on non-bank middle-market lending where traditional banks underwrite conservatively.
• North Mill Capital: Factoring and asset-based lending platform serving small and mid-market businesses. Comparable to SLR Digital Finance in providing receivables-based financing, with overlap in small-ticket deal sizes ($200K–$5M).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slr-digital-finance

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLR Digital Finance