Ticketon Events
Ticketon Events is a Kazakhstan-based online ticketing platform, founded 2012 and operated as a subsidiary of Nasdaq-listed Freedom Holding Corp., selling tickets across 12+ event categories (cinema, theater, concerts, sports, tours, business forums) in 80+ cities with cashback rewards of up to 19% via the Freedom Bank ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersAlmaty, Kazakhstan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Ticketon Events does
Ticketon Events is a Kazakhstan-based online ticketing platform founded in 2012 and operating as a subsidiary of Freedom Holding Corp., a Nasdaq-listed fintech conglomerate with approximately $9 billion market capitalization. The company provides ticket sales across 12+ event categories — cinema, theater, concerts, sports, stand-up comedy, tours, museums, circus, master-classes, business forums, and children's events — covering 80+ cities throughout Kazakhstan from its headquarters in Almaty and a secondary office in Astana. As part of the Freedom ecosystem, ticketing is offered with cashback rewards of up to 19% via Freedom Bank's loyalty program, integrating the service with adjacent consumer platforms including Arbuz.kz (products), Freedom-Travel.kz (flights, railways, tours), Fmedia.kz (online cinema), and Naimi.kz (services). Recent platform highlights include ticketing for the Park Live Almaty 2025 festival (40,000+ attendees) and international concert bookings such as Ricky Martin and Enrique Iglesias in Kazakhstan.
The platform is built on a web and mobile architecture with multi-language support (Russian, Kazakh, English) and uses an internal API gateway (api-gw.ticketon.kz) to serve event content and ticket inventory. Ticketon monetizes primarily through per-ticket transaction fees/commissions, with secondary revenue generated through cross-promotional affiliate relationships inside the Freedom ecosystem. Distribution is exclusively digital and self-serve — consumers purchase directly through ticketon.kz or via the Freedom SuperApp — with no physical retail footprint. An "Organizer" portal enables event creators (concert promoters, theater producers, sports federations, venues) to list events, and a secondary-market ticket resale module broadens platform utility beyond primary sales.
The company operates as ТОО "Ticketon events," a Kazakhstan-domiciled limited liability company, led by CEO Victoria Torgunakova, with founder/beneficial owner Timur Turlov referenced through Freedom Holding's ownership. Customer support is delivered through phone, email, Telegram, and WhatsApp channels, serving individual B2C event-goers across all age brackets and an enterprise-side base of event organizers and venue partners. The firm reports an 11–50 employee headcount band, with the site copyright dating continuous operations back to 2012.
Ticketon Events firmographics
Firmographics- Name
- Ticketon Events
- Legal name
- ТОО "Ticketon events"
- Website
- https://ticketon.kz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ticketon Events is a Kazakhstan-based online ticketing platform, founded 2012 and operated as a subsidiary of Nasdaq-listed Freedom Holding Corp., selling tickets across 12+ event categories (cinema, theater, concerts, sports, tours, business forums) in 80+ cities with cashback rewards of up to 19% via the Freedom Bank ecosystem.
- Ownership category
- akta.pro rank
Ticketon Events industry classification
Industry- Product category
- Online Event Ticketing
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Live Event Ticketing (Concerts, Festivals, Comedy) (HSACALAA), Event Promotion & Talent Buying (Promoters) (MPAGAJAC)
Keywords
Where Ticketon Events is headquartered
LocationHeadquarters
- HQ city
- Almaty
- HQ country
- Kazakhstan
- HQ region
- Asia
Offices2 records
Markets served
Ticketon Events business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Ticket Transaction Fees / Commission: Ticketon earns a commission on each ticket sold through its platform. Ticket prices range from 255 KZT (children's events) to 45,000+ KZT (premium concerts), with the platform taking a share of each transaction.
- Ecosystem Cross-Selling Revenue: As part of the Freedom Holding ecosystem, Ticketon generates indirect revenue by driving users to other Freedom services (Arbuz.kz, Freedom Travel, FMedia, Naimi.kz) via cross-promotional links, with referral/affiliate revenue sharing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard per-ticket pricing with Freedom cashback option |
| Transaction based/ take rate | Pay-as-you-go | Festival multi-day tickets and subscriptions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ticketon Events product offering
Product offeringCore offering
Ticketon Events operates an online ticketing marketplace that allows consumers across 60+ cities in Kazakhstan to discover and purchase tickets to live events spanning 12+ categories including cinema, theater, concerts, sports, tours, circus, museums, master-classes, business forums, stand-up, and children's events. The platform is integrated with the Freedom Holding ecosystem (Freedom SuperApp, Freedom Bank loyalty) and offers cashback rewards of 9-19% on ticket purchases, with multi-language support in Russian, Kazakh, and English.
Product overview
Ticketon Events operates as a multi-category event ticketing marketplace and platform, acquired by Freedom Holding Corp. as part of its consumer services ecosystem. The core Freedom Ticketon product serves as a centralized platform for purchasing tickets across 13 distinct event categories: Cinema, Theatre, Concerts, Stand-Up Comedy, Museums, Children's Events, Sports, Entertainment, Master-classes, Tours, Circus, and Business Forums. The platform covers events across 80+ cities in Kazakhstan, from major metropolitan areas (Almaty, Astana, Shymkent, Karaganda) to smaller towns. Key differentiating features include cashback rewards through the Freedom ecosystem integration (with rates up to 19% on tickets), a ticket resale marketplace, and a mobile application integrated with the Freedom SuperApp. The platform positions itself as part of a broader digital ecosystem that includes Arbuz.kz (products), Freedom-Travel.kz (flights, railways, tours), Fmedia.kz (online cinema), and Naimi.kz (services), enabling cross-promotional benefits and unified loyalty rewards for users.
Differentiator
Problem solved
Functional benefit
Products and services
- Freedom Ticketon Online ticketing platform for live events across cinema, theater, concerts, sports, tours, circus, museums, master-classes, business forums, stand-up, and children's events in Kazakhstan. Customers browse event listings and purchase tickets via ticketon.kz with integrated Freedom Pay and Freedom Bank cashback of 9-19%.
- Ticket Resale Platform Secondary marketplace that enables buyers and sellers to resell tickets to live events, operating under a separate Resale section on the Ticketon platform with its own buyer and seller policies and terms.
Quantifiable outcome
- Park Live Almaty 2025: 40,000+ attendees ticketed through the platform
Companies that use Ticketon Events
Customer profileSegments1 record
Ideal customer profiles2 records
Ticketon Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Ticketon Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freedom Holding Corp.coreTicketon is a consumer service acquired by Freedom Holding Corp., a Kazakhstan-founded fintech conglomerate listed on Nasdaq with approximately $9 billion market capitalization. The acquisition was part of Freedom Holding's M&A-driven ecosystem building strategy, alongside other consumer services such as Aviata, Arbuz.kz, and Transtelecom data centers. Ticketon operates as a subsidiary within the Freedom ecosystem, offering ticketing services integrated with Freedom Bank's loyalty and cashback programs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ticketon Events competitors and assessment
Company assessmentRegional players
- Parter.ru: Russian-language ticketing platform for theater, concerts, sports, and entertainment events. Comparable as a primary ticketing platform for live entertainment serving similar event categories, though primarily focused on the Russian market.
- KudaGo: Russian event discovery and recommendation platform with ticketing links for concerts, theater, exhibitions, and festivals. Comparable as an event-discovery and ticketing hub serving similar event categories, though primarily operating in Russia rather than Central Asia.
- Yandex Afisha: Russian event discovery and ticketing platform within the Yandex ecosystem. Comparable as a regional super-app-integrated ticketing service targeting similar consumer use cases (concerts, theater, cinema), though primarily serving Russia rather than Kazakhstan.
Broad incumbents
- Ticketmaster: Global primary ticketing leader for concerts, sports, and theater. Comparable as a primary ticketing platform serving the same event categories (concerts, sports, theater) with similar revenue model (transaction fees/commission), and the primary global benchmark for ticketing infrastructure.
- Eventbrite: Global self-service event ticketing platform serving organizers across multiple categories (concerts, sports, classes, festivals). Comparable as a horizontal multi-category ticketing marketplace with the same product-led growth model, though operating at vastly greater scale and geography.
- CTS Eventim: European live entertainment ticketing and events company operating primary ticketing platforms across multiple European countries. Comparable as a multi-category primary ticketing operator with similar commission-based revenue model and venue/organizer partnerships.
Others
- Aviata.kz: Sister company within the Freedom Holding ecosystem providing flight, railway, and tour ticketing in Kazakhstan. Directly comparable as a Freedom ecosystem-mate with parallel cashback integration and similar target customer, providing benchmark for ecosystem synergies and cross-vertical bundle potential.
Direct peers
- See Tickets: European primary ticketing platform for live music, festivals, theater, and sports events. Comparable as a multi-category primary ticketing platform with similar commission-based revenue model, organizer partnerships, and consumer-facing event-discovery experience.
- Bilet.kz: Kazakhstan-based event ticketing platform selling tickets for concerts, theater, and entertainment. Directly comparable as a domestic ticketing competitor with overlapping event categories and geographic market focus.
- Kassa24: Kazakhstan-based online ticketing and payment platform that sells tickets for events, concerts, and entertainment across Kazakhstan. Directly comparable as a domestic ticketing competitor operating in the same geographic market with overlapping event categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ticketon Events social profiles
Digital presenceTicketon Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ticketon Events leadership team
Management profileNumber of profiles
Profiles1 record
Ticketon Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ticketon Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ticketon Events
What does Ticketon Events do?
Ticketon Events operates an online ticketing marketplace that allows consumers across 60+ cities in Kazakhstan to discover and purchase tickets to live events spanning 12+ categories including cinema, theater, concerts, sports, tours, circus, museums, master-classes, business forums, stand-up, and children's events. The platform is integrated with the Freedom Holding ecosystem (Freedom SuperApp, Freedom Bank loyalty) and offers cashback rewards of 9-19% on ticket purchases, with multi-language support in Russian, Kazakh, and English.
Is Ticketon Events a public or private company?
Ticketon Events is a private company. It is classified as corporate owned and is currently operating.
When was Ticketon Events founded?
Ticketon Events was founded in 2012. It employs 11 to 50 people.
Where is Ticketon Events based?
Ticketon Events is headquartered in Almaty, Kazakhstan, in the Asia region.
How does Ticketon Events make money?
Two revenue lines are on record. Ticket Transaction Fees / Commission is the primary driver. The others are ecosystem Cross-Selling Revenue.
Who are Ticketon Events's main competitors?
Regional players on record are Parter.ru, KudaGo and Yandex Afisha. Broad incumbents are Ticketmaster, Eventbrite and CTS Eventim. Aviata.kz is listed as an others. Direct peers are See Tickets, Bilet.kz and Kassa24.
Does Ticketon Events have an API?
No public API is recorded for Ticketon Events.
What industry is Ticketon Events in?
Ticketon Events's product category is Online Event Ticketing. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of HSACALAA, Live Event Ticketing (Concerts, Festivals, Comedy). Its NAICS code is 711310 and its SIC code is 7990.