What Kassa24 does

Kassa24 (ТОО «Личная касса» [Personal Cash LLC]) is a Kazakhstan-based electronic payment system operator founded in 2005 that runs the country's largest payment acceptance network, comprising 17,000+ proprietary self-service terminals deployed across all regions of Kazakhstan and 100+ specialized CashOut terminals in Almaty, Astana, and Shymkent. The company operates the licensed electronic money system "Личная Касса" (Personal Cash) under registration No. 02-17-008 with the National Bank of Kazakhstan (dated 08.02.2017), with Alatau City Bank (formerly Jysan Bank) acting as the licensed electronic money issuer. Its platform aggregates 6,000+ payable services, including utilities, mobile and internet, banking and credits, taxes and fines (via E-Gov), education fees, betting and gaming accounts, taxi/cargo, charitable donations, and cross-border remittances to Uzbekistan.

The core product portfolio comprises the Kassa24 unified instant-payment system, the Личная Касса electronic wallet with three tiers (unidentified, identified, business) and varying transaction limits, the Plus24 iOS/Android mobile app, the Aitu көшелек 2.0 mini-app within the AITU super-app, the Kassa24 Business partner portal, and QR-code payment capability. Access channels span physical terminals (cash and card), the kassa24.kz website, mobile apps, an agent/dealer network for electronic money distribution, and dedicated cash-out terminals in major cities. Technology includes real-time transaction processing through proprietary terminal hardware and a web-server payment gateway, but the source data contains no evidence of AI/ML, API/SDK exposure, or patent filings.

The business model is commission-based: Kassa24 charges transaction fees on bank card payments and cash deposits at terminals, earns a spread on electronic money issuance and redemption as an agent of Alatau City Bank, and generates B2B revenue from advertising on terminal screens, SMS, and receipts. Wallet-balance payments ("Мой баланс") are zero-commission and serve as a freemium on-ramp to drive registration and cross-sell. Customer segments span four sides: individual consumers (primary) paying bills and transferring money; service providers (telecom operators such as Kcell, Tele2, Beeline, and Kazakhtelecom; banks such as RBK Bank and Jysan Bank; educational institutions; government services; and betting/gaming operators) that receive payments through the network; landlords hosting terminals; and dealers/agents distributing electronic money regionally.

Name

Kassa24

Legal name

ТОО «Личная касса»

Website

https://kassa24.kz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kassa24 is a Kazakhstan-based electronic payment system operator that runs the country's largest payment acceptance network of 17,000+ terminals and the licensed "Личная Касса" electronic money wallet, serving individual consumers, telecom/banking providers, landlords, and dealers across all regions of Kazakhstan.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

Keywords

• Electronic payment services
• Payment terminal network
• Electronic money system
• Bill payment platform
• Mobile payment services

Headquarters

HQ city

Almaty

HQ country

Kazakhstan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Payment Processing Commission: Transaction fees charged to users for processing payments to various service providers including utilities, telecom, banks, and other merchants. Commission rates vary by provider.
2. Electronic Money Distribution Margin: Revenue from spread between issuance and redemption of electronic money, operating as an agent of Alatau City Bank
3. Balance-based Payments (No Commission): Free payments from personal account balance, driving user registration and wallet usage which creates cross-sell opportunities
4. B2B Terminal and Business Solutions: Revenue from business tools offered to landlords, dealers, and providers including advertising on terminal screens, SMS, and receipts

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Kassa24 operates a unified electronic instant payment system in Kazakhstan, enabling consumers to pay 6,000+ services (utilities, mobile, internet, banking, taxes, fines, education, government, betting) through a proprietary network of 17,000+ self-service payment terminals, the kassa24.kz website, and the Plus24 mobile app. The system runs on a National Bank-of-Kazakhstan-licensed Electronic Money System ("Личная Касса") issued via Alatau City Bank, supporting electronic wallet storage, transfers, cash withdrawals through 100+ CashOut terminals, and card payments.

Product overview

Kassa24 is a unified electronic instant payments ecosystem in Kazakhstan comprising a physical terminal network (17,000+ terminals) and the digital Личная Касса electronic money system. The core platform enables payment of 6,000+ services via terminals (cash), online (card), and mobile wallets. The product portfolio includes: the Kassa24 payment system, the Личная Касса electronic wallet (with Plus24 mobile app and Aitu кошелек 2.0 integration as access channels), the Kassa24 Business portal for partner management, and the terminal network with CashOut functionality. Users can pay utilities, mobile, internet, taxes, credits, and more through any channel, with the electronic wallet supporting transfers, storage, and withdrawal of electronic money.

Differentiator

Problem solved

Functional benefit

Brands

• Kassa24 Business: Business solutions platform for partners, landlords, dealers, and providers to utilize Kassa24 payment infrastructure.
• Plus24
• Aitu кошелек 2.0

Products and services

• Kassa24 Electronic Payment System Unified electronic instant payments system in Kazakhstan enabling online card payments and physical terminal-based cash payments for over 6,000 services including utilities, mobile, internet, government payments, banking, and financial services. Targeted at Kazakhstan consumers and businesses.
• Kassa24 Terminal Network Network of 17,000+ branded physical self-service payment terminals across all regions of Kazakhstan, plus 100+ specialized CashOut terminals in Almaty, Astana, and Shymkent for cash withdrawals from electronic wallets.
• Личная Касса (Personal Wallet / Electronic Money System) Electronic money wallet system enabling users to store, send, receive, and spend electronic money through the Kassa24 platform. Supports three wallet types: unidentified, identified, and business wallets with varying transaction limits.
• Plus24 Mobile App Mobile application for iOS and Android devices providing access to electronic wallets and enabling transactions with electronic money, replicating the personal wallet functionality on smartphones.
• Kassa24 Business Portal Business-facing portal providing tools for landlords, dealers, providers, and advertisers to manage payment acceptance, advertising on terminals, terminal placement, and partner relationships on the Kassa24 payment network.
• Kassa24 Online Services Collection of over 6,000 online payment services including telephony, financial organizations, utilities, internet, IP telephony, auto/avia/rail tickets, television, electronic money, taxes, education, charity, and more.

Quantifiable outcome

• 6,000+ services available for payment
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Alatau City Bank (Jysan Bank)coreTechnology or Integration · 8 February 2017Alatau City Bank (formerly Jysan Bank) serves as the licensed electronic money issuer for the Личная Касса system. The bank issues and redeems electronic money, processes fund transfers, and provides the banking infrastructure for the payment system. Registration with National Bank of Kazakhstan: № 02-17-008 from 08.02.2017.
• Kazakhstan Telecom ProviderscoreTechnology or IntegrationPartnership with major telecom operators including Kcell, Tele2, Beeline (Activ), and Kazakhtelecom for mobile and internet payment processing across Kazakhstan.
• Kazakhstan Banks and Financial OrganizationscoreTechnology or IntegrationIntegration with major banks including RBK Bank for payment processing, money transfers, and financial service payments through the Kassa24 network.
• Education InstitutionscoreTechnology or IntegrationPartnerships with universities, schools, and kindergartens for education fee payment processing through terminals and online platforms.
• Jysan Bank (Jusan Bank)coreTechnology or IntegrationBanking partner for electronic money transactions. Bank account: KZ87998CTB0000195377 in Jysan Bank, BIK TSESKZKA.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kaspi.kz: Kazakhstan's dominant super-app combining payments, marketplace, and fintech. Directly competes with Kassa24 on bill-pay, P2P transfers, and merchant payment acceptance, and is the primary strategic threat to Kassa24's wallet and commission economics.
• Wooppay: Kazakhstan-based electronic money and online payment service provider offering bill aggregation, transfers and merchant acquiring. Competes head-to-head with Kassa24 in the same Kazakh e-money and online bill-pay category.
• QIWI (Faktura.ru): Russian-origin payment service that built a multi-thousand-terminal self-service acceptance network coupled with an e-wallet and merchant acquiring. Closest analog in operating model to Kassa24's terminal-plus-wallet platform across CIS markets.
• PayPoint: UK-based multi-channel payment network combining 40,000+ physical retail terminals with online and mobile bill-pay, including e-money top-up and cash-out. Closely mirrors Kassa24's terminal-plus-wallet business model and physical-first distribution strategy.

Broad incumbents

• Halyk Bank: Kazakhstan's largest retail bank offering digital bill-pay, transfers and merchant acquiring via Halyk QR and its mobile app. Overlaps with Kassa24 on payment processing infrastructure but operates a much broader financial-services portfolio.
• ForteBank: Top-tier Kazakh universal bank with a strong digital payments and merchant acquiring offering through its ForteMarket and ForteMobile platforms. Competes with Kassa24 for bill-pay and acquiring volume while serving broader banking customers.
• PrivatBank (Privat24): Ukraine's largest retail bank and electronic money operator with a similarly broad bill-aggregation platform and physical acceptance network. Comparable to Kassa24 in CIS e-money scale, regulated banking partnership model, and biller coverage depth.
• YooMoney (Yandex Pay): Russia's leading digital wallet and online payment service operated as part of the Yandex ecosystem. Overlaps with Kassa24 on wallet, bill-pay, and merchant acquiring, but anchored in a digital-first rather than terminal-led model.

Emerging players

• Paysera: Lithuania-based electronic money institution offering multi-currency accounts, transfers, and merchant payment processing across Eastern Europe and CIS. Comparable to Kassa24 on regulated e-money + payment aggregation, though without Kassa24's physical terminal depth.

Regional players

• Humo: Uzbekistan's national payment card brand and processing scheme underpinning UzCard and Humo rails. Relevant peer given Kassa24's existing card-to-card transfers to Uzbekistan, and represents a regional processing standard Kassa24 must integrate with for cross-border growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kassa24.kz
• Instagraminstagram.com/kassa24.kz
• Xx.com/kassa_24

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kassa24