Van Houtte
- Company typePrivate
- Founded1919
- HeadquartersWaterbury, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Van Houtte firmographics
Firmographics- Name
- Van Houtte
- Legal name
- Keurig Canada Inc.
- Website
- https://vanhoutte.com
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Van Houtte industry classification
Industry- Product category
- Packaged Coffee
- akta.pro primary industry
- Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Van Houtte is headquartered
LocationHeadquarters
- HQ city
- Waterbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Van Houtte business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- K-Cup Pod Sales: Direct sales of Van Houtte branded K-Cup pods through Keurig.ca and the Keurig App. Products are sold at regular prices with promotional discounts (15-25% off via Auto-Delivery subscription). Revenue is generated through one-time purchases and recurring subscription orders.
- Traditional Coffee Sales: Sales of bagged ground coffee, whole bean coffee, canned coffee, and instant coffee products through Keurig.ca retail channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard K-Cup Pod Pricing |
| Subscription | Monthly | Auto-Delivery Subscription |
| Unit Pricing | Pay-as-you-go | Promotional Bundle Deals |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Van Houtte product offering
Product offeringCore offering
Van Houtte is a Canadian coffee brand owned by Keurig Canada Inc. that sells single-serve K-Cup pods, traditional bagged/ground coffee, whole bean coffee, instant coffee, and branded brewing accessories across five signature collections (Classic, Flavoured, Brew Over Ice, Organic, Instant). Products are sold exclusively to consumers through Keurig.ca, the Keurig App, Walmart Canada, and the Auto-Delivery subscription program.
Product overview
Van Houtte is a Canadian coffee brand owned by Keurig Canada Inc. that offers over 40 coffee varieties across five signature collections (Classic, Flavoured, Brew Over Ice, Organic, and Instant). The product portfolio includes K-Cup pods (available in 10ct, 12ct, and 24ct boxes), traditional bagged/ground coffee (in 340g bags and 908g cans), whole bean coffee, instant coffee, and accessories. Products are organized by roast level (Light, Medium, Dark, Decaf) and flavor profiles. Van Houtte coffee is exclusively distributed through Keurig.ca and the Keurig App, with subscription options via Auto-Delivery programs offering up to 25% discounts on first orders and 15% recurring discounts. The brand recently launched an Espresso Martini Medium Roast Coffee as a non-alcoholic coffee innovation.
Differentiator
Problem solved
Functional benefit
Brands
- Classic Collection: Traditional coffee collection featuring original Van Houtte blends
- Flavoured
- Brew Over Ice
- Organic
- Instant
- Van Houtte Signature
Products and services
- Van Houtte Espresso Martini Medium Roast Coffee Non-alcoholic espresso martini flavored medium roast coffee sold in 12-count K-Cup pods for use in Keurig brewing systems; targeted at Canadian home consumers.
- Van Houtte Original House Blend Medium Roast Coffee
Companies that use Van Houtte
Customer profileSegments1 record
Ideal customer profiles1 record
Van Houtte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Van Houtte partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RGC CoffeeminorVan Houtte partnered with RGC Coffee for the Todos al Agua project. During April 2026, Van Houtte donated $1 CAD for every Van Houtte Signature coffee product sold on Keurig.ca, up to $5,000, in support of this water access project in collaboration with RGC Coffee.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Van Houtte competitors and assessment
Company assessmentDirect peers
- Tim Hortons: Iconic Canadian coffee brand with both QSR locations and a packaged retail coffee line. Directly comparable as a household-name Canadian coffee brand competing for the same at-home coffee occasions.
- Kicking Horse Coffee: Canadian premium coffee roaster with strong organic and fair trade positioning sold through retail and online channels. Closely comparable in its Canadian heritage, premium positioning, and sustainability story.
- Green Mountain Coffee Roasters: Foundational Keurig-affiliated single-serve coffee brand. Directly competes with Van Houtte on the same K-Cup platform for the same at-home single-serve occasion.
- McCafé: McDonald's packaged coffee brand sold at retail in Canada, including K-Cup pods. Directly comparable as a mass-market Canadian packaged coffee brand; even referenced in Van Houtte's promotional content as a co-marketing partner.
- Second Cup: Canadian coffee chain that also sells packaged retail coffee products. Comparable as a Canadian coffee brand with both cafe heritage and at-home packaged products targeting similar consumers.
Broad incumbents
- Nespresso: Nestlé's premium single-serve coffee system and brand. Comparable as a premium single-serve coffee competitor with global scale, though operating on a proprietary brewing system rather than K-Cup.
- Folgers: Iconic mainstream coffee brand with a national K-Cup and retail presence. Comparable as a large-scale packaged coffee competitor on the Keurig platform with broader U.S. distribution.
- Starbucks (Packaged Retail): Global coffee brand with an extensive packaged retail product line including K-Cup pods. Comparable as a premium packaged coffee competitor with strong brand recognition and broad retail distribution.
- Maxwell House: Major mainstream packaged coffee brand with K-Cup offerings on the Keurig platform. Competes with Van Houtte in the mass-market single-serve segment from a much larger incumbent position.
Regional players
- Lavazza: Italian premium coffee brand with growing presence in Canada. Comparable in its premium packaged coffee positioning and brand-led approach, though primarily European in heritage and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Houtte social profiles
Digital presenceVan Houtte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Houtte leadership team
Management profileNumber of profiles
Van Houtte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Houtte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Houtte
What does Van Houtte do?
Van Houtte is a Canadian coffee brand owned by Keurig Canada Inc. that sells single-serve K-Cup pods, traditional bagged/ground coffee, whole bean coffee, instant coffee, and branded brewing accessories across five signature collections (Classic, Flavoured, Brew Over Ice, Organic, Instant). Products are sold exclusively to consumers through Keurig.ca, the Keurig App, Walmart Canada, and the Auto-Delivery subscription program.
Is Van Houtte a public or private company?
Van Houtte is a private company. It is classified as corporate owned and is currently operating.
When was Van Houtte founded?
Van Houtte was founded in 1919. It employs 1,001 to 5,000 people.
Where is Van Houtte based?
Van Houtte is headquartered in Waterbury, United States, in the North America region.
How does Van Houtte make money?
Two revenue lines are on record. K-Cup Pod Sales are the primary driver. The others are traditional Coffee Sales.
Who are Van Houtte's main competitors?
Direct peers on record are Tim Hortons, Kicking Horse Coffee, Green Mountain Coffee Roasters, McCafé and Second Cup. Broad incumbents are Nespresso, Folgers, Starbucks (Packaged Retail) and Maxwell House. Lavazza is listed as a regional player.
Does Van Houtte have an API?
No public API is recorded for Van Houtte.
What industry is Van Houtte in?
Van Houtte's product category is Packaged Coffee. Its primary akta.pro industry code is CRADAAAA, Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods).