Graficon

What Graficon does

Graficon Maschinenbau AG is a privately held Swiss industrial machinery distributor founded in 1992 and headquartered in Wittenbach SG, Switzerland. The company operates exclusively across the DACH region (Germany, Austria, and Switzerland) as the exclusive distribution and service partner for three international manufacturers: Grafotronic (digital finishing and converting machines), BOBST Firenze (narrow-web flexo printing machines), and boon|tech (plug-and-play ancillary equipment produced in a 3,800 m² facility in Warsaw, Poland). Graficon serves enterprise label and packaging printing companies with modular servo-driven machinery, finishing and converting equipment, automation packages, and recurring service contracts. The customer base is concentrated in label printing (pharmaceutical booklet labels, wine and spirits embellishment, cosmetics premium labels, and food and beverage flexible packaging).

The company's revenue model combines one-time machine sales with recurring service revenue streams, including maintenance contracts, spare parts supply, and the Connected+ App (annual license per machine for production monitoring). Field sales coverage is structured regionally with dedicated sales managers for Switzerland/Austria (Dominik Heiniger), Northern Germany (Sandro Trenna), and Southern Germany (Matthias Häfeli). The company delivers online live demonstrations, participates in major industry events such as Label Expo, and maintains active digital channels (LinkedIn, Facebook, YouTube) for customer engagement.

Graficon's strategic focus has centered on expanding its product portfolio through partner-driven innovation, with multiple new product launches between 2022 and 2025, including the HAPTIC series for premium embellishment, the X-1 half-rotative die-cutting system, the INFINITY small roll winder, the DCL² MLL multi-layer label module, and the DCL² Booklet module. The company is wholly owned and led by Dominik Heiniger (CEO, owner, and Chairman of the Board), with a lean management team of 11-50 employees. The combination of exclusive distribution rights maintained for approximately 17 years, a service organization achieving 90% remote resolution rates, and repeat customer installations supports a stable but geographically constrained business model.

Name

Graficon

Legal name

Graficon Maschinenbau AG

Website

https://graficon.ch

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Graficon Maschinenbau AG is a privately held Swiss distributor of industrial label and packaging printing machinery, serving enterprise printers across Germany, Austria, and Switzerland as the exclusive DACH partner for Grafotronic, BOBST Firenze, and boon|tech.

Ownership category

akta.pro rank

Product category

Industrial Printing Machinery

NAICS

Converted Paper Product Manufacturing (3222), Commercial Printing (except Screen and Books) (323111)

SIC

Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Coating, Engraving & Allied Services (3470)

akta.pro industry

PRIMARYIMALAKAH

Folding Carton & Paperboard Packaging Printing

Industrials, Manufacturing & Construction/Packaging & Containers/Labels, Sleeves & Packaging Printing

SECONDARYIMAEAGAJ

Tapes, Labels & Pressure-Sensitive Adhesives

Industrials, Manufacturing & Construction/Chemicals & Industrial Materials/Coatings, Adhesives & Sealants

Keywords

• Flexo printing machines
• Digital finishing equipment
• Label printing machinery
• Packaging converting solutions
• Printing industry services

Headquarters

HQ city

Wittenbach

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Machine Sales: Sale of printing and finishing machinery including flexo printing machines (BOBST), digital finishing machines (Grafotronic), and ancillary equipment (boon|tech). Products sold exclusively in Germany, Austria, and Switzerland.
2. Service and Maintenance: Technical support via hotline, on-site service visits, maintenance contracts, spare parts supply, and operator training. Connected Agreement and Connected Premium service models available.
3. Spare Parts: Supply of spare parts and consumables including BASIC spare parts packages tailored to each machine.
4. Connected+ App: Annual license fee per machine for Connected+ App data analytics and production monitoring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Graficon Maschinenbau AG is the exclusive DACH-region (Germany, Austria, Switzerland) sales, service, and distribution partner for BOBST Firenze narrow-web flexo printing machines, Grafotronic digital finishing and converting machines, and boon|tech plug-and-play ancillary equipment used by label and packaging printers. The company supplements the represented product lines with its own special machines and building units, plus comprehensive service contracts, spare parts, operator training, and the Connected+ App for production monitoring and remote support.

Differentiator

Problem solved

Functional benefit

Products and services

• BOBST Firenze Flexo Printing Machines Distributed narrow-web flexo printing machine portfolio from BOBST Firenze including NOVA M1, VISION M1, VISION M1X, EXPERT M3, MASTER M5, MASTER DM5, and MASTER M6 models, sold exclusively to label and packaging printers in Germany, Austria, and Switzerland.
• Grafotronic DCL² Modular Digital Finishing System Modular digital finishing and converting machine with fully servo-driven modules that can be added on-site within 8 hours; supports optional HAPTIC, SCI-FI Laser, Booklet, MLL, X-1, and other modules for label and packaging converters.
• Grafotronic DC² Digital Finishing Machine Digital finishing machine from Grafotronic offering modular upgrades and integration with digital printing lines for label converters; sold in 350mm web-width configuration.
• Grafotronic HI³ Inspection and Cutting Machine Inspection and cutting machine for label converters offering high-speed finishing with integrated quality inspection.
• Grafotronic SCF Compact Digital Finishing Machine Compact digital finishing machine from Grafotronic for label converters requiring space-efficient digital finishing with modular expandability.
• Grafotronic HAPTIC Series Embellishment Modules High-end embellishment module line including DCL² HAPTIC (2023) and CF² HAPTIC (2024) configurations, providing hot foil stamping, embossing, and flat screen printing for premium wine, spirits, and cosmetics labels.
• DCL² SCI-FI Laser Finishing System Modular FUTURE SAFE laser finishing system for digital finishing of printed labels and stickers, offered in Roll-to-Roll, Roll-to-Parts, and Hybrid versions at speeds up to 120 m/min.
• Grafotronic X-1 Half-Rotative Die-Cutting Unit First semi-rotary die-cutting unit reaching 200 m/min speeds with only one counterdie cylinder and ±0.1 mm tolerance; designed for high-precision label die-cutting on the DCL² platform.
• DCL² MLL (Multi-Layer Labels) Module Module for the DCL² platform that enables production of multi-layer peel-off labels on roll-to-roll digital finishing lines.
• DCL² Booklet Module Module for the DCL² platform that produces booklet labels from roll to roll, supporting pharmaceutical and information-rich labeling applications.
• INFINITY Small Roll Winder Small roll winder with turret technology (powered by Serame) for precise winding quality and uninterrupted production, with integrated Nordson hot glue system for core gluing.
• boon|tech Plug & Play Ancillary Equipment Plug & Play ancillary product range from boon|tech manufactured in Warsaw, Poland, including SECARE (slitter/rewinder), REBEL (compact finishing), VELOX (core cutter), VIPER (rewinder), RAPTOR (sheet cutter), SWIFT (folding machine), and ARISE (roll lifter), designed to operate without additional operator training.
• Connected Services (Connected Agreement / Connected Premium) Recurring service agreement model offering remote monitoring, predictive maintenance, hotline support, and on-site service for installed Grafotronic and other machines; Connected Premium tier adds proactive intervention, with approximately 90% of service cases resolved without an on-site technician visit.
• Connected+ App Annual subscription app collecting production data (waste, production time, downtime, efficiency) from Grafotronic machines to help customers identify bottlenecks and optimize internal processes; sold on an annual license fee per machine.
• Spare Parts and Consumables Supply Supply of spare parts and consumables, including BASIC spare parts packages tailored to each installed machine, providing customers with stocking options to minimize unplanned downtime.

Quantifiable outcome

• 90% of service cases resolved without on-site technician visit
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• BOBST Firenze S.r.l.coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for BOBST Firenze flexo printing machines in Germany, Austria, and Switzerland. Graficon represents the complete range of narrow-web flexo printing machines including NOVA M1, VISION M1, VISION M1X, EXPERT M3, MASTER M5, MASTER DM5, and MASTER M6 models.
• GrafotroniccoreChannel Partner/ Reseller/ DistributorExclusive distribution partner for Grafotronic digital finishing machines in Germany, Austria, and Switzerland for approximately 17 years. Grafotronic is headquartered in Landskrona, Sweden with manufacturing in Warsaw, Poland. Partnership includes comprehensive service support.
• boon-tech Sp. z o.o.coreChannel Partner/ Reseller/ DistributorExclusive distribution partner for boon|tech Plug & Play products in Germany, Austria, and Switzerland. Products include SECARE (slitter/rewinder), REBEL (compact finishing), VELOX (core cutter), VIPER (rewinder), RAPTOR (sheet cutter), SWIFT (folding machine), and ARISE (roll lifter). Products developed and produced in 3,800 m² facility in Warsaw.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• BOBST: BOBST is a global, broad-line manufacturer of packaging and printing machinery whose Firenze division supplies the flexo presses that Graficon distributes in DACH. As Graficon's principal OEM partner, BOBST is both supplier and competitive incumbent across wider packaging and converting equipment.
• Xeikon: Xeikon is a digital press manufacturer for labels and packaging, referenced as a partner at Grafotronic ASPIRE. It competes with HP Indigo/Durst for digital label press deals and overlaps with the finishing workflow Graficon supports.
• Durst Group AG: Durst is an Italian-based broad-line manufacturer of digital printing systems for labels, packaging, ceramics, and industrial applications. It is a partner at Grafotronic ASPIRE events and competes for digital label/packaging capex across Europe.
• HP Indigo: HP Indigo is a global incumbent in digital label and packaging printing, with which Grafotronic DCL² machines are integrated for hybrid workflows. It is referenced as a partner at Label Expo and competes broadly for label-printer capex across DACH.

Emerging players

• Domino Printing Sciences: Domino is a digital inkjet specialist with growing traction in label printing, co-presented with Grafotronic at Label Expo's 'We Are Hybrid' arena. It overlaps with Graficon's hybrid digital label finishing niche on a subset of digital label workflows.

Others

• Esko: Esko is a packaging and label workflow software provider, listed as a Grafotronic partner. It is an adjacent ecosystem player rather than a direct competitor, supplying prepress/workflow tooling that integrates with the finishing machines Graficon distributes.

Direct peers

• Nilpeter: Nilpeter is a Danish-based manufacturer of flexo and digital label printing presses and converting equipment with strong European presence. It is a direct peer to the BOBST flexo and Grafotronic finishing lines that Graficon sells, competing for the same narrow-web label converter customers in Europe.
• Mark Andy: Mark Andy is a major US-based manufacturer of flexo label printing presses and finishing equipment serving label converters worldwide. It is a direct competitor to the Grafotronic/BOBST finishing and converting portfolio that Graficon distributes in DACH, and competes for the same enterprise label-printer customers.
• MPS (Manufacturing Packaging Solutions): MPS is a Dutch manufacturer of flexo and hybrid label printing and converting equipment, focused on mid- to high-end label converters. It competes directly with BOBST and Grafotronic presses for European label accounts.
• Gallus (Koenig & Bauer): Gallus, part of Koenig & Bauer, manufactures narrow-web flexo and digital label presses and is a long-established European competitor to BOBST/Grafotronic. It competes directly for the same label-printer accounts that Graficon serves in DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GraficonMaschinenbau
• Facebookfacebook.com/graficon.maschinenbau.ag
• LinkedInlinkedin.com/company/graficon-maschinenbau-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Graficon