For the Breast of Us

Patient Advocacy and Community Health Supportbreastofus.com

For the Breast of Us is a donation-funded community platform and content hub serving women of color affected by breast cancer through advocacy, education, peer support, and the annual BaddieCon gathering.

Company typePrivate
Founded2019
HeadquartersAtlanta, United States
Headcount11–50
GTM typeB2C
OfferingServices

What For the Breast of Us does

For the Breast of Us (For the Breast of Us, LLC), founded in 2019 by Jasmine Souers and Marissa Thomas, is a mission-driven community platform addressing the underrepresentation of women of color in breast cancer support, research, and dialogue. The organization operates from Atlanta, GA with an 11-50 employee team and an affiliated nonprofit foundation (For the Breast of Us Foundation), and is led by Co-Founder & CEO Marissa Thomas.

The product surface is a content-and-community platform built around a standard CMS, comprising the Baddie blog, the Baddie 2 Baddie podcast, Baddies Talk Back Instagram Lives, the Breast Cancer Baddie Facebook group, the Breast Cancer Baddie Directory, a Resource Library, MBC Clinical Trials hub, and the Baddie Ambassador Program. Signature content IP includes The Naked Truth Project photo gallery and the #WhenYouSeeUs visibility campaign, with an annual flagship gathering, Breast Cancer BaddieCon, scheduled for May 14-17, 2026 in Atlanta.

Revenue is primarily donation-based through Zeffy (including Giving Tuesday, Power of 15, and the In Purpose On Purpose Memorial Scholarship), supplemented by merchandise sales via shop.breastofus.com (including Naked Truth Project prints) and a growing set of corporate/pharma partnerships including Eli Lilly. The go-to-market is community-led and event-driven, leveraging survivor ambassadors, peer advocacy, and word-of-mouth. The target segment is women of color diagnosed with, surviving, or genetically predisposed to breast cancer (patients, thrivers, survivors, previvors) seeking culturally competent support, education, and advocacy.

For the Breast of Us firmographics

Firmographics

Name: For the Breast of Us
Legal name: For the Breast of Us, LLC
Website: https://breastofus.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: For the Breast of Us is a donation-funded community platform and content hub serving women of color affected by breast cancer through advocacy, education, peer support, and the annual BaddieCon gathering.
Ownership category
akta.pro rank

For the Breast of Us industry classification

Industry

Product category: Patient Advocacy and Community Health Support
NAICS: Individual and Family Services (6241), Human Rights Organizations (813311)
SIC: Services-Social Services (8300)
akta.pro primary industry: Gender Equality & Women’s Rights Advocacy (BPAGAFAD)
akta.pro secondary industries: Gender Equality & Women’s Empowerment (BPAGABAF), Gender Equality & Women’s Rights (BPADAGAF)

Keywords

Breast cancer advocacy
Patient community support
Health equity programs
Survivor education resources
Community-driven advocacy

Where For the Breast of Us is headquartered

Location

Headquarters

HQ city: Atlanta
HQ country: United States
HQ region: North America

Markets served

For the Breast of Us business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

Donations: The organization relies heavily on charitable donations from individuals and supporters, particularly during giving seasons like Giving Tuesday. Donations fund core programs including Baddie Boost, quarterly meetups, the Ambassador Program, Baddie2Baddie Podcast, and BaddieCon.
Merchandise Sales: Online shop selling merchandise including the Naked Truth Project print edition and other branded items to support the organization's mission and programs.
Campaign Fundraising: Specific campaigns like Power of 15 (Breast Cancer Action Month), In Purpose On Purpose Memorial Scholarship, and Making spACE initiatives raise targeted funds for specific programs.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Donation-based support

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

For the Breast of Us product offering

Product offering

Core offering

For the Breast of Us is an online community platform dedicated to women of color affected by breast cancer. It delivers advocacy, education, and community connection through programs such as the Baddie Ambassador network, the Baddie 2 Baddie Podcast, the Baddie Blogs content platform, the annual Breast Cancer BaddieCon conference, and the Naked Truth Project photo campaign. Operations are funded by donations, with supplementary merchandise sales through an online shop.

Product overview

For the Breast of Us is an online community platform dedicated to women of color affected by breast cancer. The organization offers a suite of interconnected programs including the Baddie Blogs & Features content platform, the Baddie 2 Baddie Podcast, Baddies Talk Back Instagram Lives, and the Breast Cancer Baddie Facebook Group. The platform provides advocacy resources, educational materials through its Resource Library, and community programs such as the Baddie Ambassador Program, Breast Cancer Baddie Directory, and Baddie Beauty Collective. Annual initiatives include Breast Cancer BaddieCon conference and campaigns like The Naked Truth Project and #WhenYouSeeUs.

Differentiator

Problem solved

Functional benefit

Products and services

Breast Cancer BaddieCon Ticketed annual conference and flagship gathering for women of color impacted by breast cancer, featuring sessions, cultural celebrations, and community-building activities.
Baddie Merchandise Shop Online storefront selling branded merchandise and the Naked Truth Project print edition to support the organization's mission.
Baddie 2 Baddie Podcast Podcast series where guests and experts discuss the challenges and victories of the breast cancer journey, with topics relevant to women of color affected by breast cancer.
The Naked Truth Project Photo gallery project showcasing the beauty and diversity of bodies of color post-breast cancer, challenging stereotypes and promoting body positivity, with a print edition available for purchase.

Companies that use For the Breast of Us

Customer profile

Segments1 record

Ideal customer profiles2 records

For the Breast of Us technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

For the Breast of Us partnerships and signals

Strategic signal

Partnerships

Nine partnerships are on record, tiered minor and core.

Count Me InminorOthersCancer research organization partnered with For the Breast of Us to support and amplify research efforts affecting women of color.
Facing Our RiskminorOthersOrganization focused on supporting those at higher risk for breast and ovarian cancer, aligned with FTBOU's mission to serve underrepresented communities.
Living Beyond Breast CancercoreStrategic or Co-development PartnerLeading breast cancer nonprofit organization. FTBOU ambassadors represent the organization at LBBC's Thriving Together Metastatic Breast Cancer Conference, demonstrating a collaborative partnership in the breast cancer community.
Eli Lilly and CompanyminorOthersPharmaceutical company partnership to support breast cancer awareness and education initiatives.
Unite for HERminorOthersOrganization providing wellness and educational programs for breast cancer patients, partnering to expand resources available to FTBOU community members.
Sisters Network Inc.coreStrategic or Co-development PartnerAfrican American breast cancer survivorship organization. Culturally aligned partner serving Black women affected by breast cancer, working collaboratively to address health disparities.
Know Your LemonsminorOthersBreast cancer awareness organization providing educational resources about breast health and cancer symptoms.
Metastatic Breast Cancer Alliance (MBCA)minorOthersCoalition of organizations working together to improve the lives of those affected by metastatic breast cancer.
Health UnionminorOthersHealth media company focused on condition-specific online communities and health equity initiatives.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

For the Breast of Us competitors and assessment

Company assessment

Direct peers

Sisters Network Inc. African American breast cancer survivorship organization. Direct peer and core strategic partner of FTBOU, serving the same Black women affected by breast cancer population with culturally aligned community, education, and advocacy.
Young Survival Coalition: Nonprofit dedicated to young adults affected by breast cancer. Comparable community-and-advocacy model with adjacent demographic overlap (younger breast cancer population) to FTBOU's core audience.
Metastatic Breast Cancer Alliance: Coalition of organizations improving outcomes for those affected by metastatic breast cancer. Direct partner of FTBOU and a peer in advocacy, education, and clinical-trial awareness for the metastatic community.
Tigerlily Foundation: Breast cancer foundation focused on young women, with explicit emphasis on women of color and health equity. Directly comparable mission, target demographic, and advocacy/community model to FTBOU.
Living Beyond Breast Cancer: Leading national breast cancer nonprofit serving those impacted by the disease. Direct peer and core strategic partner; FTBOU ambassadors represent the organization at LBBC's Thriving Together Metastatic Breast Cancer Conference.
Black Women's Health Imperative: National advocacy organization focused on the health and wellness of Black women and girls. Peer in mission and audience with FTBOU, though operating across a broader health portfolio beyond breast cancer.
Facing Our Risk of Cancer Empowered (FORCE): Organization focused on individuals and families at higher risk for hereditary breast and other cancers. Direct partner of FTBOU and an adjacent peer serving overlapping high-risk communities.

Broad incumbents

Breastcancer.org: Major online breast cancer information and community platform. Broad incumbent that overlaps with FTBOU's content-and-community model but with significantly larger reach and a non-niche audience.
Susan G. Komen: Largest U.S. breast cancer nonprofit with broad research, community, and advocacy programs. Operates in the same breast cancer space as FTBOU but at national scale and with a much wider portfolio of activities.
Breast Cancer Research Foundation: Major breast cancer research funder with community and education programming. A broad incumbent in the same disease category that competes for the same donor and corporate-partner mindshare as FTBOU.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

For the Breast of Us financial estimates

Financial estimate

Revenue estimate

Valuation estimate

For the Breast of Us leadership team

Management profile

Number of profiles

Profiles2 records

For the Breast of Us funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

For the Breast of Us M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about For the Breast of Us

What does For the Breast of Us do?

Is For the Breast of Us a public or private company?

For the Breast of Us is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was For the Breast of Us founded?

For the Breast of Us was founded in 2019. It employs 11 to 50 people.

Where is For the Breast of Us based?

For the Breast of Us is headquartered in Atlanta, United States, in the North America region.

How does For the Breast of Us make money?

Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales and campaign Fundraising.

Who are For the Breast of Us's main competitors?

Direct peers on record are Sisters Network Inc., Young Survival Coalition, Metastatic Breast Cancer Alliance, Tigerlily Foundation, Living Beyond Breast Cancer, Black Women's Health Imperative and Facing Our Risk of Cancer Empowered (FORCE). Broad incumbents are Breastcancer.org, Susan G. Komen and Breast Cancer Research Foundation.

Does For the Breast of Us have an API?

No public API is recorded for For the Breast of Us.

What industry is For the Breast of Us in?

For the Breast of Us's product category is Patient Advocacy and Community Health Support. Its primary akta.pro industry code is BPAGAFAD, Gender Equality & Women’s Rights Advocacy, with a secondary code of BPAGABAF, Gender Equality & Women’s Empowerment. Its NAICS code is 6241 and its SIC code is 8300.