ELIVATE

What ELIVATE does

ELIVATE is a privately held, US-based B2B distributor of commercial fitness, rehabilitation, and health-and-wellness equipment, founded in 1986 in Stow, Ohio by Barbara and Michael Ammirati and currently operating as a division of Boxout, LLC. The company sells more than 60,000 SKUs sourced from over 1,500 vendors — including its own BodySport private-label line and third-party brands such as BOSU, Biofreeze Professional, TRX, RockTape, Hyperice, SKLZ, and KT Tape — to commercial fitness facilities, medical wellness centers, hospitality venues, educational and government institutions, and corporate fitness buyers. Underlying infrastructure is a national B2B e-commerce platform with account-based professional pricing, quote-request workflows, and dedicated account management, supported by a Hudson, Ohio headquarters, a state-of-the-art Fort Worth, Texas distribution center, and a Stow, Ohio founding site.

The business model combines wholesale hardware distribution with private-label brand economics and value-add services such as commercial space planning, design, and outfitting. Acquisition by WBC Group in 2007 followed by operational consolidation under Boxout, LLC (which also houses Meyer Health) places ELIVATE within a multi-brand distribution family extending into chiropractic and medical supplies. Revenue is generated primarily through per-unit hardware sales and bulk/volume pricing programs (e.g., "Buy 12 get 2 Free" promotions) channeled through direct sales teams, the e-commerce storefront, and email/brand-partnership marketing, with the NABP Drug Distributor Accreditation extending eligibility into pharmaceutical-adjacent categories such as topical analgesics. The company does not disclose pricing publicly, does not have a documented developer API, and shows no AI/ML, app, or mobile-platform footprint in available sources.

Name

ELIVATE

Legal name

Boxout, LLC

Website

https://elivatefitness.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

ELIVATE is a US-based B2B distributor (est. 1986, division of Boxout, LLC) supplying 60,000+ fitness, rehabilitation, and wellness products from 1,500+ vendors to commercial gyms, medical wellness centers, hospitality, government, education, and corporate fitness buyers, with its own BodySport private-label brand.

Ownership category

akta.pro rank

Product category

Fitness Equipment Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro industry

PRIMARYCRAOAJAG

Fitness, Exercise & Gym Equipment Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

SECONDARYCRAFACAJ

Sporting Goods, Outdoor & Fitness DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRAMADAF

Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

SECONDARYCRAMADAB

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Fitness Equipment & Accessories Retail

Keywords

• Commercial fitness equipment
• Rehabilitation equipment supplies
• Private label fitness brands
• Sports performance gear
• Wellness facility supplies

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fitness Equipment Distribution: ELIVATE generates revenue through the distribution of fitness equipment and health and wellness products to commercial and professional customers. The company offers products across multiple categories including strength training, mobility equipment, aquatic fitness, and sports performance gear.
2. Private Label Products: ELIVATE offers private label opportunities allowing customers to customize fitness essentials with their own branding. The company carries the BodySport brand which appears to be their proprietary/private label brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ELIVATE distributes fitness, rehabilitation, and wellness equipment to commercial facilities and professional buyers through a B2B e-commerce platform and dedicated account management, offering access to 60,000+ products from 1,500+ vendors. Its proprietary BodySport private-label brand provides cost-effective therapeutic and rehabilitation equipment, complemented by commercial solutions covering facility planning, design, and outfitting for health clubs, corporate fitness, medical wellness, hospitality, government, and education customers.

Product overview

ELIVATE is a privately held, family-owned national distributor of fitness equipment, rehabilitation products, and health & wellness supplies. The company operates as a B2B e-commerce platform offering access to over 60,000 products from 1,600 vendors across multiple categories including strength training, resistance training, balance & stability, mobility & recovery, aquatic fitness, and sports performance. The core product portfolio features their proprietary BodySport private label brand alongside nationally recognized brands such as BOSU, Biofreeze Professional, RockTape, TRX, and KT Tape. ELIVATE serves commercial fitness facilities (health clubs, corporate fitness, medical wellness centers, hospitality) through dedicated commercial solutions services, as well as healthcare professionals requiring rehabilitation equipment. The business model combines wholesale distribution with private label opportunities and specialized account management services.

Differentiator

Problem solved

Functional benefit

Brands

• BodySport: Private label brand offering therapeutic exercise and rehabilitation equipment, including dumbbells, kettlebells, medicine balls, stability balls, foam rollers, and resistance bands at affordable pricing for healthcare professionals.

Products and services

• BodySport Private Label Brand

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• BodySportcoreChannel Partner/ Reseller/ DistributorBodySport is ELIVATE's private label brand offering therapeutic exercise and rehabilitation equipment at affordable prices without sacrificing quality. The brand accommodates healthcare professionals by offering cost-effective solutions.
• BOSUcoreChannel Partner/ Reseller/ DistributorBOSU balance trainers are featured as top brands on ELIVATE's platform. BOSU products are excellent for physical therapy as well as general exercise.
• BiofreezecoreChannel Partner/ Reseller/ DistributorBiofreeze Professional is a featured brand offering topical analgesics for pain relief. ELIVATE carries Biofreeze samples and full product line for professional and retail use.
• RockTapecoreChannel Partner/ Reseller/ DistributorRockTape is featured as a sports performance brand on ELIVATE's platform, offering kinesiology tape and related products for athletic recovery.
• TRXcoreChannel Partner/ Reseller/ DistributorTRX Suspension Training is a featured brand offering suspension training equipment for functional strength training.
• SKLZcoreChannel Partner/ Reseller/ DistributorSKLZ is featured as a sports performance brand offering agility, plyometrics, and training equipment.
• HypericecoreChannel Partner/ Reseller/ DistributorHyperice is featured as a brand offering vibration and percussion therapy equipment for recovery and mobility.
• KT TapecoreChannel Partner/ Reseller/ DistributorKT Tape is featured as a sports performance brand offering kinesiology tape products for athletic support and recovery.
• Boxout LLCcoreStrategic or Co-development PartnerELIVATE is part of the Boxout, LLC family of brands. Boxout operates the website services and privacy policy, with ELIVATE serving as a division focused on fitness equipment distribution.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Perform Better: Perform Better distributes functional training, core, balance, and rehabilitation equipment to performance coaches, trainers, and sports facilities. It is a strong analog for ELIVATE's functional training, sports performance, and rehab product categories.
• Gym Source: Gym Source is a commercial fitness equipment provider offering sales, design, installation, and service to health clubs, corporate fitness, hospitality, and multi-family housing. Its full-service commercial solutions model closely parallels ELIVATE's commercial offering.
• Power Systems: Power Systems is a leading U.S. wholesale distributor of fitness equipment, functional training gear, and accessories to commercial facilities, schools, and trainers. It competes head-to-head with ELIVATE in the same B2B catalog distribution model with overlapping brand partnerships and commercial accounts.
• 2nd Wind Exercise Equipment: 2nd Wind is a national distributor of new and refurbished commercial fitness equipment serving health clubs, schools, and corporate fitness centers. Closely mirrors ELIVATE's commercial go-to-market, equipment breadth, and customer base.

Emerging players

• Rogue Fitness: Rogue Fitness is a manufacturer and direct-to-consumer retailer of strength, conditioning, and fitness equipment that has expanded aggressively into commercial and affiliate channels. Its DTC-first model represents both a competitive threat and a disintermediation risk to ELIVATE's traditional distributor role.
• Fringe Sport: Fringe Sport is a specialty retailer of functional fitness and strength equipment serving home gyms, affiliate gyms, and small commercial facilities. It is comparable to ELIVATE's BodySport and functional training categories, though at a much smaller scale and direct-to-consumer focus.
• REP Fitness: REP Fitness designs and sells strength training equipment directly to consumers and select commercial buyers, bypassing traditional distributors. Comparable to ELIVATE in product category coverage (racks, benches, dumbbells) but with a fundamentally different distribution model.

Broad incumbents

• Life Fitness: Life Fitness is a global manufacturer of premium commercial cardio and strength equipment sold through dealer networks. It is both a potential supplier to ELIVATE and a competitor in commercial sales, with much broader scale and a manufacturer-led channel model.
• Academy Sports + Outdoors: Academy is a large U.S. sporting goods and outdoor retailer carrying fitness equipment, recovery gear, and wellness products. While primarily consumer-facing retail, its catalog breadth and brand portfolio overlap with several categories ELIVATE distributes commercially.
• Nautilus: Nautilus Inc. (BowFlex, Schwinn, Nautilus) is a major fitness equipment manufacturer with strong consumer and commercial presence. Its scale and branded portfolio overlap with several ELIVATE product categories, particularly cardio and strength training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/elivatefit
• LinkedInlinkedin.com/company/6924957

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELIVATE