Crocodile International
Crocodile International is a Singapore-based, privately held fashion retailer founded in 1947 that sells men's, women's, and children's apparel and accessories direct-to-consumer through its own e-commerce storefront and physical boutiques, serving individual consumers exclusively within mainland Singapore.
- Company typePrivate
- Founded1947
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crocodile International does
Crocodile International Pte Ltd is a Singapore-incorporated, privately held fashion retailer operating direct-to-consumer through an own e-commerce storefront at crocodileinternational.com and a network of company-operated physical boutiques within Singapore (registered office at 3 Ubi Ave 3, #07-00 Crocodile House, Singapore 408857; UEN 195200006N). The brand, founded in 1947, sells men's, women's, and children's apparel and accessories under the "Crocodile" name, with menswear (polo shirts, short- and long-sleeve shirts, round-neck t-shirts, and bottoms including chinos and business pants) constituting the most prominent and detailed assortment in available product data. Women's and children's ranges, plus a "Special Collection" for off-the-street wear and an accessories line, round out the assortment. Pricing is in Singapore Dollars, GST-inclusive, ranging from approximately S$49 to S$126 per item, with free shipping offered on orders above S$40 within mainland Singapore.
The commercial model is straightforward DTC retail: unit-priced, pay-as-you-go transactions with no subscription, B2B, wholesale, or licensing revenue disclosed. Marketing is built on organic social (Instagram and Facebook, branded around #ForLifeInMotion), a captured email newsletter for exclusive deals, and the storefront itself. The company carries no disclosed institutional investors, parent company, subsidiaries, partnerships, awards, patents, M&A activity, leadership changes, or regulatory actions. With 11–50 employees, operations confined to a single country (overseas customers are not served), no app presence, and no disclosed AI/ML capability, Crocodile International is a small, independent, heritage-branded domestic fashion retailer whose principal commercial asset is the brand itself rather than technology, scale, or distribution reach.
Crocodile International firmographics
Firmographics- Name
- Crocodile International
- Legal name
- Crocodile International Pte Ltd
- Website
- https://crocodileinternational.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crocodile International is a Singapore-based, privately held fashion retailer founded in 1947 that sells men's, women's, and children's apparel and accessories direct-to-consumer through its own e-commerce storefront and physical boutiques, serving individual consumers exclusively within mainland Singapore.
- Ownership category
- akta.pro rank
Crocodile International industry classification
Industry- Product category
- Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
Keywords
Where Crocodile International is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Crocodile International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Apparel and Accessories Sales: One-time product sales through e-commerce and physical retail stores. Customers purchase individual items including men's clothing, women's clothing, children's wear, and accessories at varying price points ranging from S$49 to S$126.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's apparel price range S$49 - S$126 |
| Unit Pricing | Pay-as-you-go | Free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Crocodile International product offering
Product offeringCore offering
Crocodile International designs and retails branded apparel and accessories for men, women, and children through an e-commerce storefront (www.crocodileinternational.com) and physical boutiques in Singapore. The men's range spans polo shirts, short and long sleeve shirts, round neck t-shirts, and bottoms (chino and business pants); women's offerings cover tops, dresses, and bottoms; the children's line offers playful and comfortable everyday and occasion wear; the Special Collection offers innovative off-the-street designs; and accessories complete the assortment. Items are priced from S$49 to S$126 in Singapore Dollars inclusive of GST.
Product overview
Crocodile International Pte Ltd is a Singapore-based fashion brand offering a unified e-commerce platform for men's, women's, and children's clothing, along with accessories and special collections. The product portfolio centers on men's apparel including Polo Shirts, Short Sleeve Shirts, Round Neck T-shirts, Long Sleeve Shirts, and Bottoms (chinos and business pants). Women's offerings include tops, dresses, and bottoms. The company operates primarily as an online retail platform with physical boutique locations in Singapore. Products range from S$49 to S$126, with free shipping available for orders over S$40 within mainland Singapore.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Clothing Men's apparel including polo shirts, short sleeve shirts, long sleeve shirts, round neck t-shirts, and bottoms such as chino pants and business pants, sold to individual male consumers in Singapore through the brand's e-commerce site and boutiques at unit prices ranging from S$49 to S$126.
- Women's Clothing Women's apparel including tops, dresses, and bottoms designed for classic style and easy elegance, sold to individual female consumers in Singapore through the brand's e-commerce site and boutiques.
- Children's Clothing Kidswear featuring playful, subtle, and comfortable styles for everyday and special occasions, sold to parents and gift-givers in Singapore through the brand's e-commerce site and boutiques.
- Special Collection An "off the street wear" collection pairing innovative design with modern style, offered to style-conscious consumers in Singapore through the Crocodile International e-commerce storefront.
- Accessories High-quality accessories built to impress and built to last, sold as add-ons to complete outfits, available to consumers in Singapore through the brand's e-commerce site and boutiques.
Companies that use Crocodile International
Customer profileSegments4 records
Ideal customer profiles4 records
Crocodile International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crocodile International partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights4 records
Crocodile International competitors and assessment
Company assessmentBroad incumbents
- Marks & Spencer: British heritage multi-category apparel and accessories retailer with Singapore storefronts, competing with Crocodile on classic business-casual menswear and accessory gifting occasions.
- Uniqlo: Global fast-fashion basics giant with major Singapore presence across men's, women's, and children's categories at lower price points, posing intense direct competition to Crocodile's everyday menswear.
- Cotton On: Australian-founded affordable apparel and accessories retailer with extensive Singapore mall presence, overlapping Crocodile on women's, men's, kidswear, and accessories at similar price tiers.
- Zara: Global fast-fashion leader with flagship Singapore stores, setting trend cycles and pricing benchmarks that shape the mid-tier apparel market Crocodile competes in.
- H&M: Global affordable fashion chain with strong Singapore footprint across men's, women's, children's, and accessories — directly competes with Crocodile on price-sensitive everyday apparel.
Direct peers
- G2000: Singapore-founded menswear-focused fashion retailer with similar mid-tier price points and business/work apparel focus, directly competing with Crocodile's core men's category in the same Singapore market.
- The Editor's Market: Singapore-headquartered multi-label fashion retailer serving men and women with curated apparel and accessories at mid-range price points, directly comparable on assortment strategy and Southeast Asia consumer targeting.
- Benjamin Barker: Singapore-based multi-category fashion retailer (men's, women's, accessories) with comparable price band and DTC-plus-storefront model, overlapping Crocodile's customer segments and category breadth.
Regional players
- Charles & Keith: Singapore-founded accessories and footwear brand with global presence; relevant as a comparable Singapore heritage accessories retailer scaling internationally — useful analog for Crocodile's regional expansion ambition.
- Pedro: Singapore-based contemporary accessories and footwear brand; relevant comparable for Crocodile's accessories category and as a fellow Singapore fashion brand successfully scaling across Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Crocodile International social profiles
Digital presenceCrocodile International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crocodile International leadership team
Management profileNumber of profiles
Crocodile International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crocodile International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crocodile International
What does Crocodile International do?
Crocodile International designs and retails branded apparel and accessories for men, women, and children through an e-commerce storefront (www.crocodileinternational.com) and physical boutiques in Singapore. The men's range spans polo shirts, short and long sleeve shirts, round neck t-shirts, and bottoms (chino and business pants); women's offerings cover tops, dresses, and bottoms; the children's line offers playful and comfortable everyday and occasion wear; the Special Collection offers innovative off-the-street designs; and accessories complete the assortment. Items are priced from S$49 to S$126 in Singapore Dollars inclusive of GST.
Is Crocodile International a public or private company?
Crocodile International is a private company. It is classified as unknown and is currently operating.
When was Crocodile International founded?
Crocodile International was founded in 1947. It employs 11 to 50 people.
Where is Crocodile International based?
Crocodile International is headquartered in Singapore, Singapore, in the Asia region.
How does Crocodile International make money?
One revenue line is on record: apparel and Accessories Sales.
Who are Crocodile International's main competitors?
Broad incumbents on record are Marks & Spencer, Uniqlo, Cotton On, Zara and H&M. Direct peers are G2000, The Editor's Market and Benjamin Barker. Regional players are Charles & Keith and Pedro.
Does Crocodile International have an API?
No public API is recorded for Crocodile International.
What industry is Crocodile International in?
Crocodile International's product category is Fashion Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAABAD, Kids’ & Baby Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.