Pedro del Hierro
Pedro del Hierro is a Spain-based fashion retailer within Tendam Group, selling men's and women's contemporary apparel through e-commerce, mobile app, and physical stores, including made-to-measure tailoring and sub-brands PDH Golf and TFP by Tamara Falcó.
- Company typePrivate
- Founded1989
- HeadquartersMadrid, Spain
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Pedro del Hierro does
Pedro del Hierro is a Spanish fashion retailer founded in 1989 and headquartered in Madrid, operating as a brand within Tendam Group — one of Spain's largest fashion conglomerates. The company sells men's and women's contemporary fashion (dresses, shirts, trousers, polos, blazers, footwear, and accessories) through a Spain-only omnichannel footprint consisting of an owned e-commerce site (pedrodelhierro.com), a mobile app offering an exclusive 10% discount via code APP10, shared physical retail inside Tendam stores, and dedicated made-to-measure tailoring services at six flagship locations. The brand extends its offering through two sub-brands — TFP by Tamara Falcó (a celebrity collaboration presented at MBFWM) and PDH Golf (men's performance golf apparel) — and operates a multi-brand marketplace reselling Cortefiel, Levi's, Lacoste, Hugo, Fred Perry, Ecoalf, and other labels alongside its own products.
The underlying technology stack is a standard Salesforce Commerce Cloud (Demandware) e-commerce platform with a mobile application and an inventory management system. There is no disclosed proprietary AI, data, or ML infrastructure. Pricing is unit-based, ranging from entry accessories (€12.90 socks) to premium tailored garments, with seasonal promotional discounts up to 70% and a subscription-style loyalty program (Club Cortefiel & Pedro del Hierro) issuing discount vouchers, a €12 birthday reward, and free shipping over €50. Customer acquisition and retention rely on email marketing, editorial content, seasonal sales campaigns, and the cross-brand loyalty ecosystem within Tendam.
Revenue is generated almost exclusively from one-time consumer purchases of apparel and accessories, with no subscription, licensing, or wholesale revenue streams disclosed. The company serves Spanish end consumers segmented into men's and women's fashion (primary), golf enthusiasts, and premium tailoring customers. Sustainability is credentialed through European Flax and Better Cotton Initiative partnerships. No revenue, headcount, or financial growth figures are disclosed; the 10,000+ employee figure refers to parent Tendam Group, not Pedro del Hierro standalone.
Pedro del Hierro firmographics
Firmographics- Name
- Pedro del Hierro
- Legal name
- Pedro del Hierro
- Website
- https://pedrodelhierro.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Pedro del Hierro is a Spain-based fashion retailer within Tendam Group, selling men's and women's contemporary apparel through e-commerce, mobile app, and physical stores, including made-to-measure tailoring and sub-brands PDH Golf and TFP by Tamara Falcó.
- Ownership category
- akta.pro rank
Pedro del Hierro industry classification
Industry- Product category
- Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industries
- Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear & Apparel Retail (CRAMACAH)
Keywords
Where Pedro del Hierro is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices6 records
Markets served
Pedro del Hierro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Clothing Sales: One-time retail sales of apparel and accessories through e-commerce and physical stores. Revenue generated from direct consumer purchases of men's and women's clothing, footwear, and accessories.
- Guest Brand Marketplace: Third-party brands sold alongside Pedro del Hierro products, including Cortefiel, Hoss Intropia, Slowlove, OOTO, Levi's, Lacoste, and other fashion brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail pricing for Spring/Summer 2026 collection |
| Unit Pricing | Pay-as-you-go | Sale/discounted pricing during promotional periods |
| Subscription | Monthly | Club Cortefiel member pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pedro del Hierro product offering
Product offeringCore offering
Pedro del Hierro designs and retails men's and women's contemporary fashion apparel, footwear, and accessories through an omnichannel network of its own e-commerce site (pedrodelhierro.com), a mobile shopping app, and physical retail stores across Spain. The portfolio includes its core label alongside sub-brands TFP by Tamara Falcó (celebrity collaboration) and PDH Golf (specialty golf apparel), complemented by made-to-measure tailoring at select locations and a multi-brand marketplace carrying guest fashion labels under the Tendam Group umbrella.
Product overview
Pedro del Hierro is a Spanish fashion retailer operating as part of the Tendam group. The company offers a multi-brand platform featuring its core Pedro del Hierro label for men's and women's contemporary fashion, along with sub-brands including TFP by Tamara Falcó (celebrity collaboration) and PDH Golf (specialty golf apparel). The portfolio includes clothing, footwear, and accessories across casual, formal, and sportswear categories, complemented by custom tailoring services at select locations and a loyalty program (Club Cortefiel & Pedro del Hierro). The company also retails partner brands including Cortefiel, Hoss Intropia, Slowlove, OOTO, and various international fashion labels.
Differentiator
Problem solved
Functional benefit
Brands
- TFP by Tamara Falcó: A collaboration collection with Tamara Falcó featuring women's clothing including dresses, tops, skirts, sweaters, pants, and blazers.
- PDH GOLF
Products and services
- Men's Clothing Collection
Quantifiable outcome
- Free shipping on orders over €50
- +2 more outcomes
Companies that use Pedro del Hierro
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Pedro del Hierro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pedro del Hierro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- TFP by Tamara FalcócoreCollaboration brand with Spanish celebrity Tamara Falcó featuring exclusive women's fashion collections. Named 'El Patio | TFP by Tamara Falcó' and participates in Mercedes Fashion Week Madrid (MBFWM) with runway shows.
- PDH GolfcoreSpecialized golf apparel sub-brand under Pedro del Hierro offering performance polos, golf trousers, and golf shorts for men. Products feature quality fabrics suitable for golf activities.
- CortefielcoreSister brand within Tendam Group. Pedro del Hierro products are sold alongside Cortefiel in shared physical stores and e-commerce platforms. Joint loyalty program 'Club Cortefiel' serves both brands.
- Better Cotton InitiativeminorSustainability partnership supporting better cotton production. Pedro del Hierro invests in Better Cotton through mass balance system, supporting sustainable cotton farming practices.
- European FlaxminorCertification for linen materials ensuring European origin, sustainable cultivation, and full traceability. Used in suit coordinated lines and summer collections.
- Guest Brands PortfoliominorVarious third-party fashion brands sold on the platform including Levi's, Lacoste, Hugo, Fred Perry, Geox, Gioseppo, Munich, Selected, Silbon, Ecoalf, Gant, and many others. Brands rotate based on season and availability.
- Tendam GroupcoreParent company and largest fashion group in Spain. Operates multiple fashion brands including Cortefiel, Women'secret, Springfield, Fifty Outlet, and Hoss Intropia. Provides shared infrastructure, logistics, and retail network.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Pedro del Hierro competitors and assessment
Company assessmentBroad incumbents
- Zara (Inditex): Spain's flagship fast-fashion brand and Inditex's core label. While positioned slightly below Pedro del Hierro in price, it competes for the same Spanish fashion-conscious consumer and dominates mind share and store traffic nationwide.
- Hugo Boss: Global premium fashion house with strong men's tailoring and formal wear presence. Competes with Pedro del Hierro at the upper end of its product range, particularly for business attire and bespoke-adjacent offerings.
Emerging players
- Silbon: Spanish fashion brand known for preppy and polo-shirt focused menswear. Overlaps with Pedro del Hierro's men's casual and polo categories, particularly within the Spanish mid-market segment.
- El Ganso: Spanish contemporary fashion brand with British-inspired aesthetic, expanding across Spain and selectively in Europe. Targets similar 25–45 demographic with comparable price points and quality positioning, increasingly competing for Pedro del Hierro's customer.
- Ecoalf: Spanish sustainable fashion brand with strong ESG positioning. While operating at a different price architecture, it competes for the sustainability-conscious Spanish consumer that Pedro del Hierro also targets through its European Flax and Better Cotton initiatives.
Direct peers
- Cortefiel: Sister brand within Tendam Group offering men's and women's mid-market fashion. Shares infrastructure, retail network, and the Club Cortefiel loyalty program with Pedro del Hierro, making it the most directly comparable peer for product mix, pricing, and customer base.
- Springfield (Tendam): Tendam Group's casual, value-oriented brand targeting younger demographics. Competes with Pedro del Hierro's entry-level and casual ranges and shares Tendam's infrastructure and physical retail footprint in Spain.
- Massimo Dutti (Inditex): Inditex-owned contemporary fashion brand operating in Spain and globally. Competes with Pedro del Hierro's premium/casual positioning, particularly in tailored menswear, with similar mid-to-premium pricing and store experience.
- Mango: Major Spanish contemporary fashion retailer with global presence. Directly competes with Pedro del Hierro in the Spanish mid-market for women's and men's apparel, with overlapping price points and similar target customer (25–55, urban, value-conscious).
Regional players
- Women'secret (Tendam): Tendam-owned brand focused on women's intimate apparel and casual wear. While specializing in a different category, it overlaps with Pedro del Hierro's women's segment and shares the Tendam operational platform and customer loyalty database.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pedro del Hierro social profiles
Digital presencePedro del Hierro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedro del Hierro leadership team
Management profileNumber of profiles
Pedro del Hierro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedro del Hierro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedro del Hierro
What does Pedro del Hierro do?
Pedro del Hierro designs and retails men's and women's contemporary fashion apparel, footwear, and accessories through an omnichannel network of its own e-commerce site (pedrodelhierro.com), a mobile shopping app, and physical retail stores across Spain. The portfolio includes its core label alongside sub-brands TFP by Tamara Falcó (celebrity collaboration) and PDH Golf (specialty golf apparel), complemented by made-to-measure tailoring at select locations and a multi-brand marketplace carrying guest fashion labels under the Tendam Group umbrella.
Is Pedro del Hierro a public or private company?
Pedro del Hierro is a private company. It is classified as corporate owned and is currently operating.
When was Pedro del Hierro founded?
Pedro del Hierro was founded in 1989. It employs 5,001 to 10,000 people.
Where is Pedro del Hierro based?
Pedro del Hierro is headquartered in Madrid, Spain, in the Europe region.
How does Pedro del Hierro make money?
Two revenue lines are on record. Retail Clothing Sales are the primary driver. The others are guest Brand Marketplace.
Who are Pedro del Hierro's main competitors?
Broad incumbents on record are Zara (Inditex) and Hugo Boss. Emerging players are Silbon, El Ganso and Ecoalf. Direct peers are Cortefiel, Springfield (Tendam), Massimo Dutti (Inditex) and Mango. Women'secret (Tendam) is listed as a regional player.
Does Pedro del Hierro have an API?
No public API is recorded for Pedro del Hierro.
What industry is Pedro del Hierro in?
Pedro del Hierro's product category is Apparel Retail. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 458110 and its SIC code is 5600.