Tracy
- Company typePrivate
- Founded1924
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Tracy firmographics
Firmographics- Name
- Tracy
- Legal name
- Tracy Inc.
- Website
- https://tracyinc.com
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tracy industry classification
Industry- Product category
- Workforce Management Software
- NAICS
- Custom Computer Programming Services (541511), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Services-Computer Programming Services (7371), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
Keywords
Where Tracy is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tracy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licenses (On-Premises): Traditional perpetual software license model for on-premises deployment of UltraTime Enterprise. Includes initial implementation, configuration, and ongoing support.
- Cloud/SaaS Subscription: Cloud-based, on-demand subscription service for UltraTime Enterprise. Billed based on usage with multi-tenant or single-tenant architecture options. Includes support and upgrades in subscription.
- Professional Services: Consulting, system design, implementation, training, and technical support services. Over 98% of customers retain services through Annual Support Agreements (ASA) providing priority support, free upgrades, and hardware repair.
- Hardware Sales: Sales of time clocks, terminals, biometric readers, synchronized wall clocks, and related hardware from partner manufacturers including Accu-Time, Grosvenor, and Iris ID.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Enterprise On-Premises License |
| Subscription | Monthly | Cloud/SaaS Subscription |
| Subscription | Annual | Annual Support Agreement (ASA) |
| Other | Pay-as-you-go | Technical Support (Non-Contract) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Tracy product offering
Product offeringCore offering
Tracy Inc. sells UltraTime Enterprise, a web-based labor management platform with over 30 tightly integrated modules covering time and attendance, employee scheduling, job costing, benefit accruals, payroll integration, and biometric data collection. The company also sells related product lines including UltraBadge Enterprise ID production, UltraAccess door access control, UltraFile document tracking, and UltraPunch web time clock, delivered via cloud subscription or on-premises licensing, with optional hardware terminals from partners and synchronized wall clocks.
Product overview
Tracy Inc offers UltraTime Enterprise as a modular, web-based labor management platform with over 30 tightly integrated modules. The core platform provides time and attendance, scheduling, job costing, and payroll integration capabilities. The product portfolio includes the UltraBadge Enterprise ID production system, UltraFile document tracking, and UltraAccess door access control as distinct product lines. Key modules include UltraView for visual scheduling, Multiple Position for employees with multiple jobs, Benefit Accrual and Occurrence tracking for HR management, Job Costing and Repetitive Parts for manufacturing, Event Labor Management for sporting venues, and Position Based Scheduling for shift management. Mobile apps (Mobile Management, Mobile Employee) extend functionality to iOS and Android devices. Delivery options include cloud-based SaaS subscription or on-premises deployment. The company also provides hardware terminals through partnerships with Accu-Time, Grosvenor, and Iris ID, and synchronized wall clocks for time synchronization.
Differentiator
Problem solved
Functional benefit
Brands
- UltraTime Enterprise: Core engine for time and attendance system providing menuing structure, authentication, data processing and reporting capabilities.
- UltraBadge Enterprise
- UltraFile
- UltraPunch
- UltraView
- UltraAccess
Products and services
- UltraTime Enterprise The core labor management platform providing menuing structure, authentication, data processing, and reporting capabilities. Supports on-premises or cloud deployment with over 30 integrated modules for job costing, scheduling, accruals, and payroll export, targeting universities, corporate enterprises, and government agencies.
- UltraBadge Enterprise
Quantifiable outcome
- Over 98% customer retention through Annual Support Agreements
- +3 more outcomes
Companies that use Tracy
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Tracy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature7 records
Tracy partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Accu-Time SystemscoreFixed mount terminal provider for time and attendance data collection. Products include Stride80 Android-based time clock, Maximus programmable terminal, and Infrared Thermal Sensor integration.
- Grosvenor TechnologycoreFixed mount terminal provider offering GT8 and GT10 facial recognition terminals, IT51 touchscreen terminal, and IT11 affordable terminal.
- Iris IDcoreIris recognition technology provider offering iT100 biometric terminal with fusion of iris and facial recognition technology. Formerly Iris Technology Division of LG Electronics.
- Axis CommunicationscoreWorld-leading network video and security camera provider. Ranked #1 in market share with over 1,000,000 network cameras installed worldwide.
- HID GlobalcoreSecurity product partner providing door access control equipment including Edge Evo controllers used with UltraAccess module.
- TwiliocoreCloud-based IVR (interactive voice response) platform used for automated overtime call-out system and absence notification call-in module. Supports multi-lingual voice responses.
- PayrollOrgminorBusiness affiliate representing payroll professionals at the national level.
- United States Department of LaborminorGovernment affiliate providing labor regulation guidance.
- Better Business BureauminorBusiness accreditation organization.
- Wyoming Chamber of CommerceminorRegional chamber of commerce membership.
- Grand Rapids Chamber of CommerceminorLocal chamber of commerce membership in company's home city.
- Michigan Chamber of CommerceminorState-level chamber of commerce membership.
- United States Equal Employment Opportunity CommissionminorGovernment agency affiliate for employment compliance guidance.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Tracy competitors and assessment
Company assessmentBroad incumbents
- Paycom: Single-database HCM platform including time & attendance, scheduling, and labor management; overlaps with Tracy's automation, payroll integration, and compliance use cases.
- Ceridian Dayforce: Cloud HCM platform with embedded workforce management, time & attendance, and scheduling; competes head-on with Tracy at mid-market and enterprise customers and is one of Tracy's named integration partners.
- ADP Workforce Now: ADP bundles payroll with time & attendance and workforce management, leveraging its dominant payroll installed base — the same payroll systems (ADP, Paychex, Ceridian) that Tracy integrates with are also direct competitors.
- Workday HCM: Enterprise cloud HCM with workforce management and time tracking modules; competes for the same large university and corporate customers as Tracy and is a named integration partner.
- Paychex Flex: Payroll leader with integrated time & attendance; competes with Tracy in SMB and mid-market segments and is also a payroll system Tracy integrates with via import/export.
Direct peers
- UKG (Ultimate Kronos Group): One of the largest workforce management and time & attendance vendors globally, serving enterprise and mid-market customers in manufacturing, government, and higher education — directly overlapping Tracy's core ICP and feature footprint.
- isolved: Mid-market HCM platform with strong time & attendance and scheduling modules; comparable in target customer size and vertical mix to Tracy's enterprise and university footprint.
- Workforce Software (now ADP): Workforce management specialist focused on complex, high-volume environments (manufacturing, public sector, large enterprises) — overlapping directly with Tracy's strongest verticals.
- TimeClock Plus (Roper Technologies): Purpose-built time & attendance and workforce management vendor now part of Roper's vertical software portfolio; competes in the same product category with overlapping time-clock hardware and software offerings.
Emerging players
- Reflexis Systems (Zebra Technologies): Workforce management and task management vendor focused on retail and event-heavy operations; comparable to Tracy's Event Labor Management module and sports/entertainment customer segment.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tracy social profiles
Digital presenceTracy compliance and trust
Trust signalCompliance1 record
Tracy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracy leadership team
Management profileNumber of profiles
Profiles1 record
Tracy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracy
What does Tracy do?
Tracy Inc. sells UltraTime Enterprise, a web-based labor management platform with over 30 tightly integrated modules covering time and attendance, employee scheduling, job costing, benefit accruals, payroll integration, and biometric data collection. The company also sells related product lines including UltraBadge Enterprise ID production, UltraAccess door access control, UltraFile document tracking, and UltraPunch web time clock, delivered via cloud subscription or on-premises licensing, with optional hardware terminals from partners and synchronized wall clocks.
Is Tracy a public or private company?
Tracy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracy founded?
Tracy was founded in 1924. It employs 1 to 10 people.
Where is Tracy based?
Tracy is headquartered in Grand Rapids, United States, in the North America region.
How does Tracy make money?
Four revenue lines are on record. Software Licenses (On-Premises) is the primary driver. The others are cloud/SaaS Subscription, professional Services and hardware Sales.
Who are Tracy's main competitors?
Broad incumbents on record are Paycom, Ceridian Dayforce, ADP Workforce Now, Workday HCM and Paychex Flex. Direct peers are UKG (Ultimate Kronos Group), isolved, Workforce Software (now ADP) and TimeClock Plus (Roper Technologies). Reflexis Systems (Zebra Technologies) is listed as an emerging player.
Does Tracy have an API?
No public API is recorded for Tracy.
What industry is Tracy in?
Tracy's product category is Workforce Management Software. Its primary akta.pro industry code is BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS). Its NAICS code is 541511 and its SIC code is 7371.