Naturalpes Swiss

What Naturalpes Swiss does

Naturalpes Swiss (legal entity NATURALPES SA) is a Valais-based, privately held Swiss CBD company founded in 2017 that cultivates, processes, and distributes a full portfolio of hemp-derived cannabidiol products. Its core technical stack combines alpine Valais hemp cultivation with CO2 supercritical extraction, winterization at -70°C, and decarboxylation at 120°C, producing three CBD oil sub-lines: RAW (full spectrum, CBDA-rich), GOLD (winterized, decarboxylated full spectrum), and Wellness (broad spectrum, THC-free via flash chromatography). The product portfolio spans CBD oils in concentrations from 3% to 47%, Floralpes-brand CBD flowers and resins, topical cosmetics including a 900mg sports balm, Bio Suisse-certified herbal infusions co-developed with 1001 Herbes, pet oils for cats and dogs, and vaporizer accessories.

The business operates a hybrid go-to-market model: direct-to-consumer e-commerce via naturalpes.ch (Swiss CHF pricing, 2-day delivery, free shipping over 100 CHF, 365-day guarantee) and naturalpes-cbd.fr (France/Europe), company-owned retail stores in Martigny (HQ) and Sion, and a B2B wholesale network with partner retailers in Zurich, Bern, Basel, Geneva, Lugano, Lausanne, Fribourg, and Valais. Customer segments are diversified across general wellness users, athletes, pet owners, and individuals seeking to reduce THC consumption, supported by an Athletes Naturalpes ambassador program and a loyalty/referral scheme. Pricing is unit-based across SKUs ranging from ~13 CHF (infusions) to 116 CHF (32% CBD oil 30ml).

The company is differentiated less by novel technology than by a vertically integrated, certified-organic Swiss supply chain underpinned by B Corp, ISO 14001, Bio Suisse Bourgeon, and Valais Entreprise certifications, and a 1,700+ verified-customer base built since 2017. Headcount is reported at 1-10 employees, no external funding or M&A activity is disclosed, and revenue is not publicly reported.

Name

Naturalpes Swiss

Legal name

NATURALPES SA

Website

https://naturalpes.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

CBD and Hemp Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421), Health and Personal Care Retailers (456), Pet and Pet Supplies Retailers (45991)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF)

Keywords

• CBD products
• Hemp wellness
• Cannabis retail
• Organic CBD oils
• CBD flowers and resins

Headquarters

HQ city

Martigny

HQ country

Switzerland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail (B2C): Direct online sales of CBD products (oils, flowers, resins, infusions, cosmetics, pet products) to consumers via naturalpes.ch with delivery across Switzerland and Europe.
2. Company-Owned Retail Stores: Revenue from two physical retail locations in Martigny and Sion, Valais, offering in-person consultation and immediate product purchases.
3. Wholesale/B2B Distribution: Wholesale program for professional partners and resellers across Switzerland. Dealers in Zurich, Bern, Basel, Geneva, Lugano, Lausanne, Fribourg, and Valais stock Naturalpes products.
4. Loyalty and Referral Program: Fidelity and referral (parrainage) program offering rewards and discounts to repeat customers, driving customer lifetime value.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Naturalpes Swiss produces and sells Swiss-made CBD wellness products manufactured from organically cultivated Valais hemp. Its portfolio includes full-spectrum and broad-spectrum CBD oils (RAW, GOLD, and Wellness lines), dried CBD flowers and resins (Floralpes brand), topical cosmetics, CBD-infused herbal infusions, pet CBD oils, and vaporizer accessories, distributed through company-owned e-commerce, retail stores in Valais, and a Swiss wholesale partner network.

Product overview

Naturalpes Swiss is a Swiss CBD retailer offering a comprehensive portfolio of wellness products centered around hemp-derived CBD. The core offering spans seven product lines: full spectrum CBD oils (RAW and GOLD sub-lines with varying CBDA content and filtration), broad spectrum THC-free wellness oils for sensitive users, CBD flowers and resins under the Floralpes brand, topical cosmetics including a sports balm, organic hemp teas and infusions developed with Swiss herbalist 1001 Herbes, CBD oils for pets (cats and dogs), and vaporizer accessories. All products are manufactured in Valais, Switzerland, using CO2 supercritical extraction and are certified organic under Bio-Suisse standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Huiles CBD (CBD Oils) Full-range CBD oils available in three sub-lines (RAW full spectrum preserving CBDA, GOLD decarboxylated and winterized for concentrated active CBD, and Wellness broad spectrum THC-free), in concentrations from 5% to 32% and formats of 10ml, 30ml, and vaporizer pens, for adult consumers seeking daily wellness support.
• Huiles CBD pour animaux (CBD Oils for Cats & Dogs) THC-free CBD oils formulated for pets using the same base as Wellness products, enriched with fish oil for palatability, available in 3% for cats and 5% for dogs in 10ml and 30ml formats.

Quantifiable outcome

• Free shipping for orders over 100 CHF
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• 1001 HerbescoreStrategic or Co-development PartnerPartnership with Geneva-based herbalist 1001 Herbes (founded by Camille Boschung in 2015) for developing artisanal hemp and herbal infusions. All herbs certified with Bio Suisse Bourgeon label. Annual third-party audits ensure compliance with organic standards. Collaboration enables premium infusion products with complex botanical blends.
• Bio SuissecoreOthersBio Suisse is the foremost organic farming organization in Switzerland, awarding the Bourgeon label to products meeting rigorous organic standards. Naturalpes ingredients and partner 1001 Herbes herbs carry this certification, ensuring pesticide-free cultivation and environmental protection.
• Swiss Partner RetailersmajorChannel Partner/ Reseller/ DistributorNetwork of partner retailers across Switzerland including stores in Zurich, Bern, Basel, Geneva, Lugano, Lausanne, Fribourg, and Valais regions. Partners resell Naturalpes products under wholesale arrangements, extending market reach beyond company-owned locations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Endoca: Europe-based vertically integrated CBD producer with own cultivation, CO2 extraction, and a comparable oil/cosmetic/capsule lineup sold globally under a premium wellness positioning.
• CBD Vital: DACH-region CBD retailer offering a comparable assortment of oils, topicals, pet products, and cosmetics with an emphasis on certified quality and pharmacy/health-store distribution.
• Cibdol: Swiss-headquartered CBD brand producing full-spectrum, broad-spectrum, and isolate oils with similar product architecture (RAW/Gold/Wellness equivalents) and pan-European D2C e-commerce.
• Cannerald AG: Swiss-based CBD/hemp producer and retailer operating a similar model of in-house cultivation, branded product range, and multi-channel D2C plus B2B distribution in Switzerland and Europe.
• Nordic Oil: European CBD brand selling oils, cosmetics, and pet products through D2C e-commerce across multiple EU markets, with similar concentration on THC-free broad-spectrum and full-spectrum SKUs.

Regional players

• Swiss Extract AG: Swiss CBD extraction and white-label manufacturer serving the same domestic Swiss market; competing for wholesale partner relationships and shelf space in partner retailers.
• Ai Fame AG (Swiss CBD): Swiss CBD/hemp producer and retailer based in the same Valais/Central-Swiss region, competing for the same domestic wholesale partners and end consumers with a comparable artisanal and certified-organic pitch.

Broad incumbents

• Charlotte's Web: Largest US-focused premium CBD brand expanding into international markets; sets the upper benchmark for premium full-spectrum positioning and brand investment that European players must compete against.
• Dragonfly Biosciences: UK-based large-scale CBD producer and B2B ingredient supplier with broader product portfolio and pan-European retail reach, putting pressure on mid-sized European CBD brands.
• Tilray Brands: Global cannabis incumbent with growing European CBD and wellness footprint, representing the large-pharma/cannabis capital threat to independent premium CBD retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Naturalpes1
• Facebookfacebook.com/Naturalpesmartigny
• LinkedInlinkedin.com/company/naturalpes
• Instagraminstagram.com/naturalpes.ch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturalpes Swiss