What O5 Group does

O5 Group is a privately-held, family-owned diversified holding company founded in 1981 by Isaac Oved (formerly the Oved Group, rebranded to O5 Group in 2022) and headquartered at 31 West 34th Street, New York. The company operates through four core business divisions: O5 Apparel (a licensed apparel platform managing a portfolio of 20+ men's and children's brands including DKNY, Eddie Bauer, Champion, Quiksilver, Wrangler, Lee, and Lands' End, distributed through JC Penney, Costco, Bloomingdale's, and Neiman Marcus); O5 Finance / IceCap Group (a private lender in the Northeast providing short-term Fix & Flip and construction loans for residential and mixed-use real estate, with over $1bn transacted across 20+ commercial real estate deals); O5 Logistics / EMG9 (a shipping expense management service for small and medium-sized companies handling import, export, and domestic shipping since 2008, serving 300+ companies); and O5 Realty (a self-funded portfolio of 15 commercial and residential properties in New York and across the United States).

The company's core operating technology centers on a digital commerce platform powered by Deck Commerce, which provides high-volume order orchestration across Shopify storefronts, Amazon marketplace, and fulfillment partners. The platform went from contract to go-live in just over two months for Eddie Bauer's direct-to-consumer operations across North America, supporting the management of 26 consumer brands in the digital commerce portfolio. The group also operates through subsidiaries including Five Star Apparel LLC, Oved Apparel Corporation LLC, Blue Label Apparel LLC, and Brand X LLC.

O5 Group generates revenue through multiple streams: licensing royalties from its apparel brand portfolio (spanning value through mass to premium retail tiers), transaction fees from private lending operations, transaction fees and rental income from real estate holdings, and shipping expense management fees from logistics services. The business is entirely family-controlled across two generations (Isaac Oved as Chairman, with sons David as CEO, Ronnie as President of Oved Apparel, and Mike as President of Operations), with no disclosed institutional or external equity investors. Go-to-market is direct B2B enterprise sales supplemented by long-standing industry relationships and referrals.

Name

O5 Group

Legal name

O5 Group

Website

https://o5group.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

O5 Group is a privately-held family-owned diversified holding company operating four divisions: licensed apparel (20+ brands), private real estate lending (IceCap), shipping logistics (EMG9), and commercial real estate (O5 Realty), serving major retailers, real estate investors, and SMBs from New York.

Ownership category

akta.pro rank

Product category

Diversified Apparel, Finance, Logistics, and Real Estate Holdings

akta.pro primary industry

Apparel OEM/ODM & Private Label Manufacturing (CRAAAAAK)

Keywords

• Apparel brand licensing
• Private real estate lending
• Global shipping logistics
• Commercial property investment
• Fashion brand management

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Apparel Manufacturing and Licensing: O5 Apparel operates a dynamic portfolio of 20 men's and children's apparel brands (some owned, some licensed), providing category experience and brand development to licensor partners. Serves clients ranging from JC Penney and Costco to Bloomingdale's and Neiman Marcus.
2. Private Lending (O5 Finance/IceCap Group): One of the largest private lenders in the Northeast providing short-term Fix & Flip loans for purchase, renovation and construction of single, multifamily, and mixed-use real estate, as well as long-term loans for rental properties. Backed by Oved Family with over $1bn transacted across 20+ commercial real estate deals.
3. Commercial Real Estate (O5 Realty): Diverse real estate portfolio of 15 commercial and residential properties in New York area and across the United States. Self-funded investments in each property including office buildings and retail spaces.
4. Shipping and Logistics (O5 Logistics/EMG9): Global shipping expense management helping small and medium-sized companies with import, export, and domestic shipping since 2008. Has successfully helped over 300 companies with substantial savings on shipping.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

O5 Group is a diversified holding company operating four core divisions: O5 Apparel manages a portfolio of 20+ owned and licensed men's, women's, and children's apparel brands (DKNY, Eddie Bauer, Champion, Wrangler, Lee, etc.) distributed through major retailers; O5 Finance (IceCap Group) provides private short-term Fix & Flip and long-term rental real estate loans in the Northeast; O5 Logistics (EMG9) offers global shipping expense management for SMEs; and O5 Realty holds a portfolio of 15 commercial and residential properties.

Differentiator

Problem solved

Functional benefit

Brands

• DKNY: Global fashion brand for men's and women's apparel
• Eddie Bauer
• Champion
• Quiksilver
• Billabong
• 7 For All Mankind
• Izod
• Chaps
• Lee
• Wrangler
• Lands' End
• Buffalo Jeans
• Hurley
• Akademiks
• Ben Sherman
• True Religion
• Weatherproof
• PRPS
• Dogg Supply by Snoop Dogg
• Palmer
• Modern Culture
• Staple
• Motion
• Koala Baby
• Company 81

Products and services

• O5 Apparel A privately-owned fashion powerhouse operating a dynamic portfolio of global brands in men's, women's, and children's apparel categories. Provides category expertise, brand development, and apparel manufacturing/licensing to licensor partners ranging from JC Penney and Costco to Bloomingdale's and Neiman Marcus. Operates 5 Star Apparel LLC and Oved Apparel Corporation with expertise across outerwear, activewear, sportswear, jeans, pajamas, loungewear, childrenswear, and layette.
• O5 Finance (IceCap Group) Private lending services providing short-term 'Fix & Flip' loans for purchase, renovation and construction of single family, multifamily, and mixed-use real estate, as well as long-term loans for rental properties. Operated through IceCap Group and backed by the Oved family with over $1bn transacted across 20+ commercial real estate deals. Targets real estate developers and investors primarily in the Northeast.
• O5 Logistics (EMG9) Global shipping expense management services helping small and medium-sized companies with import, export, and domestic shipping since 2008. Has successfully helped over 300 companies with substantial savings on shipping costs. Operated under the EMG9 brand name.
• O5 Realty Commercial and residential real estate investment division with a diverse portfolio of 15 properties in New York City and across the United States, including office buildings and retail spaces. Self-funded investments in each property. Hosts tenants including Zara (Inditex) and Uniqlo (Fast Retailing) at the 31 West 34th Street headquarters in New York.
• Licensed Apparel Brands Portfolio Portfolio of 20+ men's and children's apparel brands offered through licensing partnerships with major retailers. Brands include DKNY, IZOD, Lee, Wrangler, Champion, Eddie Bauer, Quiksilver, Billabong, Hurley, Ben Sherman, 7 For All Mankind, True Religion, Lands' End, Koala Baby, Palmer, and others distributed through JC Penney, Costco, Bloomingdale's, and Neiman Marcus.

Quantifiable outcome

• Platform went from contract to go-live in just over two months for Eddie Bauer digital commerce expansion

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Deck CommercecoreTechnology or Integration · 1 March 2026O5 Group selected Deck Commerce's order orchestration platform to power Eddie Bauer's direct-to-consumer digital operations across North America. The platform provides scalable commerce infrastructure to handle high transaction volumes across Shopify storefronts, marketplaces, and fulfillment partners. Implementation went from contract to go-live in just over two months.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Iconix Brand Group: Brand management company focused on licensing a portfolio of consumer brands including Candie's, Joe Boxer, and others — comparable licensed apparel platform approach, though financially restructured in recent years.
• LendingOne: Direct private lender to real estate investors offering Fix & Flip, rental, and new construction loans — directly comparable to IceCap Group (O5 Finance) for short-term residential real estate lending in similar Northeast markets.
• Authentic Brands Group: Brand licensing platform managing 50+ lifestyle and apparel brands via licensing partnerships with manufacturers and retailers — directly comparable business model to O5 Apparel's licensed portfolio approach.
• G-III Apparel Group: Licensed apparel platform holding DKNY, Donna Karan, Karl Lagerfeld, Tommy Hilfiger, and Calvin Klein licenses, with wholesale distribution through department stores — directly comparable to O5 Apparel's licensed brand portfolio and department store channel mix.
• Centric Brands: Licensed apparel and accessories company with brands including DKNY, Joe's Jeans, Buffalo Jeans, and Tommy Hilfiger — directly comparable as a competitor for the same licenses O5 Apparel holds (e.g., Buffalo Jeans) and similar wholesale distribution model.

Broad incumbents

• Tapestry: House of luxury brands including Coach, Kate Spade, and Stuart Weitzman — broad incumbent in branded apparel/accessories with similar wholesale-to-DTC evolution relevant to O5's Eddie Bauer digital commerce strategy.
• Berkshire Hathaway: Diversified holding company with apparel (Fruit of the Loom, Brooks, Russell), insurance, real estate, and other operating businesses — comparable as a self-funded, diversified family-influenced conglomerate, though at vastly greater scale.
• Capri Holdings: Global fashion luxury group holding Michael Kors, Versace, and Jimmy Choo — broad incumbent with comparable multi-brand portfolio management and wholesale-plus-DTC channel strategy relevant to O5's diversification model.
• PVH Corp: Major apparel conglomerate owning Calvin Klein and Tommy Hilfiger and operating global wholesale and DTC — broader incumbent with overlapping department store distribution and licensing operations comparable to O5 Apparel's model.

Emerging players

• Kiavi: Tech-enabled private real estate lender providing bridge and Fix & Flip financing — comparable to IceCap in the Fix & Flip product set but with a technology-led origination platform contrasting with O5's relationship-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mecca-5-star

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O5 Group