E.H Hassell & Sons

What E.H Hassell & Sons does

E.H Hassell & Sons (legal entity E H Hassell & Sons Limited) is a UK-based, family-run material handling equipment specialist founded in 1974 by Ernest Haig Hassell and his sons, headquartered in Trentham, Stoke-on-Trent. The company distributes, hires, and services heavy-duty equipment — material handlers, reach stackers, forklift trucks, empty container handlers, cable granulators, pre-shredders, cable strippers, reel splitters, alligator shears, and a wide range of grabs and attachments — under authorized dealer and service agreements with manufacturers including SANY (UK dealer since 2025), Sennebogen, Guidetti, Bronneberg, Taurus, CMB, Bateman, Exstel, Fuchs, Solmec, Kinshofer, Rozzi, Elzinga, Cummins/Fleetguard, and Deutz. It operates a 36,000 sq. ft. service facility in Stoke-on-Trent, a nationwide mobile service fleet, and over 50 dedicated engineers supporting customers in the waste, scrap, ports, organics, and demolition sectors across the UK and Ireland.

The business generates revenue across five streams: equipment sales (new and used), short- and long-term equipment hire (with optional certified operators), servicing and maintenance contracts, genuine parts supply across multiple OEMs, and equipment financing facilitated through First Capital Finance Limited (including 0% finance on SANY equipment). Go-to-market is enterprise field sales, primarily via phone, email, and on-site engagement, supplemented by a company website with industry news content and customer-facing demo days. The company also operates a precision engineering sub-brand, Hassell Engineering, providing structural fabrication and advanced welding using Faro Arm measurement technology for Oil & Gas, Defence, Rail, Automotive, and Highways customers.

Hassell's holds ISO 9001 (since 2009) and EN 1090 (since 2017) certifications and conducts LOLER-compliant lifting equipment inspections. The company is privately held, entirely family-controlled, with no institutional investors, parent company, or external capital partners referenced in the source material. No revenue figure, customer concentration data, or growth rate is disclosed.

Name

E.H Hassell & Sons

Legal name

E H Hassell & Sons Limited

Website

https://hassells.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

E.H Hassell & Sons is a UK-based, family-run material handling equipment specialist (founded 1974) that distributes, hires, and services heavy equipment from manufacturers including SANY, Sennebogen, Guidetti, and Bronneberg for waste, scrap, ports, organics, and demolition customers across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction Machinery & Equip (3531), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

akta.pro secondary industry

C&D Waste Collection & Hauling (BPALAJAA)

Keywords

• Material handling equipment
• Waste processing machinery
• Scrap metal recycling
• Port container handling
• Equipment servicing parts

Headquarters

HQ city

Stoke-on-trent

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of new and used material handling equipment including material handlers, reach stackers, forklift trucks, empty container handlers, cable granulators, cable strippers, pre-shredders, reel splitters, and attachments from brands such as SANY, Guidetti, Bronneberg, Taurus, CMB, Bateman, and Exstel
2. Equipment Hire: Short-term and long-term hire of material handlers from manufacturers including Sennebogen and Bronneberg, with optional certified operators and nationwide delivery
3. Servicing and Maintenance: Comprehensive servicing including routine maintenance, emergency breakdowns, inspections, retrofitting, and air-conditioning services for full range of material handling equipment
4. Parts Supply: Supply of genuine spare parts from original manufacturers including Sennebogen, Fuchs, Solmec, Guidetti, Bronneberg, Taurus, CMB, Bateman, Exstel, Elzinga, Kinshofer, Rozzi, Cummins, and Deutz
5. Equipment Financing: Hire purchase and finance lease options through First Capital Finance Limited, including 0% finance options for SANY equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

E.H Hassell & Sons sells, hires, and services heavy-duty material handling equipment for waste, scrap metal, ports, organics, and demolition customers across the UK and Ireland. Core offerings include new and used machinery (SANY material handlers, reach stackers, forklift trucks, empty container handlers; Guidetti and Bronneberg recycling and cable processing equipment; CMB, Bateman and Exstel grabs/attachments), backed by nationwide servicing, LOLER inspections, genuine parts supply, and Hire Purchase/Finance Lease financing via First Capital Finance.

Product overview

E.H. Hassell & Sons is a UK-based material handling equipment specialist offering a comprehensive portfolio of heavy-duty machinery across multiple product categories. The core product lineup includes SANY-branded material handlers, reach stackers, forklift trucks, and empty container handlers for port, scrap, waste, and recycling operations. Complementary equipment from Guidetti (cable granulators, pre-shredders, separators) and Bronneberg (cable strippers, reel splitters, alligator shears, electric motor wreckers) addresses recycling and metal processing needs. The CMB, Bateman, and Exstel attachment ecosystem provides specialized grabs, shears, pulverizers, and demolition tools. Services including equipment hire, nationwide servicing, LOLER inspections, genuine parts supply, and equipment finance (via First Capital Finance) support the full product lifecycle. As an authorized UK dealer for SANY (since 2025), the company provides 2-year/4,000-hour warranty coverage with extended options available.

Differentiator

Problem solved

Functional benefit

Brands

• Hassell Engineering: A division of E.H Hassell & Sons specialising in precision engineering, structural fabrication, and advanced welding services, including a state-of-the-art Faro Arm. Also referred to as Hassell Engineering on its own website (hassells-engineering.co.uk), serving sectors such as automotive, rail, highways, specialist, oil & gas, and defence.

Products and services

• SANY Material Handlers Heavy-duty wheeled material handlers designed for scrap, recycling, port, timber, and demolition applications, featuring long reach, strong lifting capacity, and gantry chassis for stability. Sold as authorized UK dealer for SANY.
• SANY Reach Stackers Container handling equipment for port terminals, logistics hubs, and intermodal yards, offering high lift capacities (below and over 40 tonnes) and excellent maneuverability for stacking and moving containers.
• SANY Forklift Trucks Industrial forklift trucks ranging from 10-16T to 40-46T lift capacities for warehouse, industrial yard, and heavy load applications.
• SANY Empty Container Handlers Specialized equipment for moving, stacking, and positioning empty and loaded shipping containers in port terminals and logistics hubs, available in single, twin, loaded, and electric configurations.
• Guidetti PMG Pre-Shredders Robust primary shredding machines (PMG 400, 600, 900 Hydraulic, 1200 Hydraulic) designed to prepare materials for further processing, with power from 12.5 kW to 78 kW and input capacity of 300-3000 kg/h.
• Guidetti Sincro Cable Granulators Compact granulators for recycling copper and aluminum cables, including Sincro EKO series (65-400 kg/h input, 3.6-6.1 kW) and Sincro Mill series (80-600 kg/h input, up to 53 kW) for processing rigid and thin cables simultaneously.
• Bronneberg Kab Cable Strippers Versatile cable stripping equipment including Kab-V (table top, 1.5 kW, 2-60mm capacity) and Kab-X (three-way mechanism, 3.0 kW, 1-90mm capacity, 50 m/min speed) for processing light armoured cables.
• Bronneberg G Series Reel Splitters Heavy-duty guillotine-style reel splitters (G25, G35, G50) for efficient recycling of residual paper, cardboard, plastic foil, and aluminum foil rolls, with blade lengths from 1500mm to 2000mm.
• Bronneberg Alligator Shears Hydraulic and mechanical alligator shears (Forfex 400-600, B-200, A-400E, A-500E) for processing non-ferrous materials, car radiators, and ferrous materials such as reinforcing bar and mild steel.
• Bronneberg Electric Motor Wrecker Specialized machine for profitable recycling of scrap electric motors, featuring a three-step working cycle: wrecking of motor housing, splitting stator, and separating iron and copper.
• Guidetti ROBI Separators Material separators (ROBI 71, ROBI 151) designed to separate granulated materials with the same particle size but different specific weights, suitable for recycling plant insertion.
• Grabs and Attachments (CMB, Bateman, Exstel, Kinshofer) Specialized attachments including clamshell buckets, polygrabs, sorting grabs, hydraulic shears, demolition crushers, pulverizers, timber grabs, orange peel grapples, and rail cutters designed for material handling, demolition, recycling, and forestry applications.
• Material Handler Hire Short-term and long-term material handler hire fleet including Sennebogen and Bronneberg machines with optional certified operators and nationwide 24-48 hour delivery across the UK.
• Servicing and Maintenance Nationwide servicing for material handling equipment including routine maintenance, breakdown support, LOLER inspections, retrofitting, and air-conditioning services, delivered by 50+ trained engineers from a 36,000 sq. ft. facility in Stoke-on-Trent.
• Genuine Parts Supply Supply of genuine spare parts for Sennebogen, Fuchs, Solmec, Guidetti, Bronneberg, Taurus, CMB, Bateman, Exstel, Elzinga, Kinshofer, Rozzi, Cummins/Fleetguard, and Deutz equipment, ordered via phone or [email protected] with nationwide delivery.
• Equipment Finance (Hire Purchase and Finance Lease) Finance options through First Capital Finance Limited including Hire Purchase (3-5 year terms) and Finance Lease arrangements for purchasing material handling equipment, with 0% finance available on SANY equipment.

Quantifiable outcome

• 2-year/4,000-hour warranty standard on SANY equipment, extendable to 5 years/10,000 hours
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and supporting.

• SANY Heavy Machinery UKflagshipChannel Partner/ Reseller/ Distributor · 1 January 2025Hassell's appointed as authorized UK dealer for SANY Material Handlers, marking significant milestone during company's 51st year. Partnership brings globally recognized SANY construction and heavy machinery into Hassell's product portfolio. Hassell's provides complete sales, servicing, and repair support for entire SANY Material Handler range.
• SennebogencoreChannel Partner/ Reseller/ DistributorHassell's is an experienced service provider for Sennebogen, delivering expert servicing, genuine parts, and high-quality support for full Sennebogen range including material handlers, telescopic cranes, duty cycle cranes, and specialized lifting equipment.
• GuidetticoreTechnology or IntegrationOfficial service partner for Guidetti recycling equipment. Hassell's provides servicing and genuine Guidetti parts for cable granulators, pre-shredders, and other Guidetti recycling machinery.
• BronnebergcoreTechnology or IntegrationAuthorized service partner for Bronneberg material handling equipment including cable strippers, reel splitters, alligator shears, and car processing equipment. Hassell's supplies genuine Bronneberg parts.
• TauruscoreTechnology or IntegrationOfficial service partner for Taurus machinery including Blueline material handling systems, Redline shredders and mills, and Blackline incline shears.
• CMBcoreTechnology or IntegrationHassell's provides expert servicing and genuine parts for CMB material handling attachments including grabs, pulverisers, shears, and crushers.
• BatemancoreTechnology or IntegrationFull servicing and genuine parts support for Bateman grapples and material handling equipment including sorting, magnet, ship gear, orange peel, and car dismantling grapples.
• SolmeccoreTechnology or IntegrationExpert service and support for full Solmec range of material handlers known for reliability and versatility in recycling, demolition, and industrial applications.
• ExstelsupportingTechnology or IntegrationSupply and service support for Exstel grabs and material handling equipment including timber grabs, garbage balls grabs, and clamshell attachments.
• FuchssupportingTechnology or IntegrationParts supply for Fuchs material handling equipment renowned for applications in ports, recycling, and timber industries, with over a century of engineering excellence.
• KinshofersupportingTechnology or IntegrationSupply of high-performance Kinshofer attachment parts built to withstand heavy workloads.
• RozzisupportingTechnology or IntegrationSupply of Rozzi high-performance attachment parts for demanding material handling applications.
• ElzingasupportingTechnology or IntegrationParts support for Elzinga bespoke handling solutions through service and technical support teams.
• Cummins / FleetguardsupportingTechnology or IntegrationSupply of Cummins and Fleetguard parts for engines, hydraulics, and filtration systems keeping material handling fleet operating efficiently.
• DeutzsupportingTechnology or IntegrationSupply of Deutz engine parts and components for material handling equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Volvo Construction Equipment: Volvo CE is a global manufacturer of construction and material handling equipment sold through a dealer network that overlaps with Hassell's end markets. It represents a broader incumbent whose dealer competitors operate in similar customer segments.
• Hitachi Construction Machinery: Hitachi is a global manufacturer of excavators and material handling equipment sold through dealers in the UK and Ireland. Its Zaxis and forestry/scrap handling ranges compete directly with Hassell's material handler and excavator-based offerings.
• Caterpillar: Caterpillar is the world's largest construction and mining equipment manufacturer, including material handlers matched against Hassell's portfolio. Its dealer network competes in the same waste, scrap, and port segments across the UK and Ireland.
• Liebherr: Liebherr is a major manufacturer of earthmoving, material handling, and port equipment sold through a global dealer network. Its port and material handler lines directly overlap with Hassell's reach stackers and forklift portfolio.
• Kion Group (Linde Material Handling): Kion Group, operating Linde Material Handling and STILL, is one of Europe's largest intralogistics and forklift OEMs. Its industrial truck portfolio overlaps with Hassell's forklift offering, though it competes in a broader warehouse/integrated logistics segment.
• Sennebogen: Sennebogen is a German manufacturer of material handlers, duty cycle cranes, and telescopic cranes. Hassell's is its long-tenured UK service partner; however, Sennebogen directly competes with Hassell's offerings and has its own distribution in adjacent markets.

Direct peers

• Warwick Ward (Machinery): Warwick Ward is a UK dealer of construction, recycling, and material handling equipment with an extensive service and parts operation. It mirrors Hassell's distribution-plus-service business model across similar OEMs and end markets.
• Blue Southern: Blue Southern is a UK distributor of material handling equipment, including forklifts, cranes, and aerial work platforms, with nationwide service coverage. It is a direct channel competitor in the UK handling equipment market.
• Worsley Plant: Worsley Plant is a UK-based dealer of mobile plant and material handling equipment (including crushers, screeners, and handlers) for recycling and demolition. It directly competes with Hassell's in the scrap and waste handling equipment market with a comparable sales, hire, and service offering.
• Molson Group: Molson Group is a major UK dealer of construction, material handling, and recycling equipment with nationwide service coverage. It is the closest like-for-like dealer competitor to Hassell's, sharing a multi-brand distribution model and end-market focus on waste, scrap, and construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/with_replies
• Facebookfacebook.com/EHHassellandSons
• LinkedInlinkedin.com/company/e-h-hassell-and-sons-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E.H Hassell & Sons