220volt Magyarország
220volt Magyarország is a Budapest-based photography and consumer electronics retailer operating an e-commerce platform (220volt.hu) and physical showroom since 2006, serving professional photographers, videographers, hobbyists, and general consumers across Hungary.
- Company typePrivate
- Founded2006
- HeadquartersBudapest, Hungary
- Headcount51–100
- GTM typeB2C
- OfferingServices
What 220volt Magyarország does
220volt Magyarország is a Budapest-headquartered, Hungary-focused specialty retailer operating a hybrid e-commerce and physical-store platform centered on photography, videography, and consumer electronics. Founded in 2006, the company runs the 220volt.hu storefront together with a dedicated showroom on Ady Endre út in Budapest, an equipment-rental booking system at berles.220volt.hu, and a photo-printing service at 220foto.hu. The product portfolio spans cameras (DSLR, mirrorless/MILC, compact, instant, waterproof), video cameras, drones, lenses and photographic accessories, plus adjacent categories including Apple products, audio/home theater, household and kitchen appliances, smart-home and security, and leisure electronics.
The company's go-to-market combines a product-led growth motion — direct online purchase and in-store product testing — with a B2B sales channel ('Vásárlás cégeknek') for corporate procurement, an export channel (export.220volt.hu), and event-driven engagement through photography/video workshops and manufacturer-affiliated VIP clubs (Canon, Nikon, Sony). Revenue is generated across five streams: retail product sales (one-time), equipment rental (usage-based), photo printing (transaction-fee), photography education and workshops (professional services), and used-equipment resale.
The competitive position rests on 'Pro partner' / authorized-dealer status with Canon, Nikon, Sony, Panasonic, DJI, GoPro, Sigma, Tamron, and Fujifilm, formalized through in-store shop-in-shop concepts (Nikon Z Shop, Lumix Shop, GoPro Shop) and Hungarian warranty coverage. Customer segments are diversified across professional photographers, videographers and content creators, amateur/hobbyist photographers, consumer electronics buyers, and B2B/business buyers, with no single segment dominating the mix. Strategic priorities visible in the input include broadening adjacent categories, deepening manufacturer partnerships, and monetizing ancillary services (rental, education, printing, used trade-in) atop the core retail franchise.
220volt Magyarország firmographics
Firmographics- Name
- 220volt Magyarország
- Legal name
- 220volt.hu
- Website
- https://220volt.hu
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 220volt Magyarország is a Budapest-based photography and consumer electronics retailer operating an e-commerce platform (220volt.hu) and physical showroom since 2006, serving professional photographers, videographers, hobbyists, and general consumers across Hungary.
- Ownership category
- akta.pro rank
220volt Magyarország industry classification
Industry- Product category
- Photography and Consumer Electronics Retail
- NAICS
- Optical Goods Retailers (45613), Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Photographic Equipment & Supplies (3861), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA)
- akta.pro secondary industries
- Consumer Drones for Imaging (Camera Drones) (CRACAPAD), Action Cameras & Rugged Cameras (CRACAPAC), Fixed-Lens Cameras (Compact, Bridge & 360 Cameras) (CRACAPAB), Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters) (CRACAPAF)
Keywords
Where 220volt Magyarország is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
220volt Magyarország business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Retail): Retail sales of photography equipment, videography gear, Apple products, audio/home theater, household appliances, drones, and sports cameras. Revenue generated through per-transaction product sales with various brands including Canon, Nikon, Sony, DJI, GoPro, Panasonic, Fujifilm, Sigma, Tamron, and many others.
- Equipment Rental: Photography equipment rental service (berles.220volt.hu) allowing customers to rent equipment before purchase or for weekend projects. Rental covers cameras, lenses, and accessories.
- Photo Printing Services: Photo printing and photo book creation service (220foto.hu), starting from 29 Ft per photo, offering premium quality printing and poster printing.
- Photography Education & Workshops: Photography education programs, törzsvásárlói (loyalty) workshops, and photography/video workshops for customer education and engagement.
- Used Equipment Sales: Sale of used/secondhand photography equipment with professional condition assessment, consultation, and competitive pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - per item retail |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
220volt Magyarország product offering
Product offeringCore offering
220volt Magyarország is a Hungarian specialty retailer selling photography equipment (cameras, lenses, drones, video gear), consumer electronics (Apple products, audio, home theater), and household appliances through its online store 220volt.hu and physical showrooms in Budapest. Beyond product sales, the company offers equipment rental, photography education and workshops, professional photo printing, and a dedicated B2B sales channel for corporate buyers.
Product overview
220volt Magyarország is a Hungarian photography and consumer electronics retail chain operating both online and through physical stores. The company offers a comprehensive portfolio of products centered around photography and video equipment, including cameras (DSLR, mirrorless, compact, instant), lenses from multiple manufacturers, video cameras, drones, and photography accessories. Beyond core photography offerings, the product range extends to Apple products, audio/home theater equipment, household/kitchen appliances, home office and security technology, and leisure electronics. The company differentiates through integrated services including equipment rental, photography education, workshops, and photo printing services. Notable shop-in-shop brands include Nikon Z, Panasonic, GoPro, Xiaomi, KitchenAid, and Bang & Olufsen. The store also offers used/secondhand products and an outlet section for discounted items.
Differentiator
Problem solved
Functional benefit
Products and services
- Photography Equipment Retail (Cameras, Lenses, Video, Drones) Retail category offering cameras, lenses, video cameras, drones, and related accessories targeted at professional, prosumer, and hobbyist photographers and videographers in Hungary.
- Consumer Electronics Retail (Apple, Audio, Home Theater, Household) Retail assortment spanning Apple products, audio and home theater equipment, household and kitchen appliances, home security technology, and leisure electronics for individual consumers.
- Photography Equipment Rental Short-term rental of photography and video equipment for project-based needs, supporting professionals and enthusiasts who require gear for specific shoots without purchase commitment.
- Photo Printing Service Professional photo printing and fulfillment service for finished photographic work, available to both retail customers and professional photographers.
- Photography and Video Education / Workshops Structured photography and video education programs and workshops designed to develop customer skills and strengthen the company's position as a category expert.
- B2B Corporate Sales Solutions Dedicated B2B sales channel providing tailored procurement of photography, video, and consumer electronics equipment for Hungarian businesses and corporate buyers.
- Outlet and Used / Refurbished Equipment Discounted outlet and used or refurbished photography and consumer electronics products targeting price-sensitive buyers.
- Instant Cameras and Photo Printers Retail category of instant cameras and dedicated photo printers for casual consumer and creative use.
- Shop-in-Shop Brand Experiences Branded in-store experience zones hosted within the company's showrooms, featuring partner brands and providing hands-on product demonstrations.
Quantifiable outcome
- Photo printing service starting from 29 Ft
Companies that use 220volt Magyarország
Customer profileSegments5 records
Ideal customer profiles3 records
220volt Magyarország technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
220volt Magyarország partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- CanoncoreAuthorized Canon dealer with dedicated Canon VIP Club for loyal customers. Offers Canon cashback promotions and special deals. Full range of Canon cameras, lenses, and accessories with Hungarian warranty.
- NikoncoreAuthorized Nikon dealer with Nikon Z Shop in-store presence. Nikon VIP Club loyalty program. Extended warranty options available. Cashback promotions on Nikon products.
- SonycoreAuthorized Sony dealer with Sony VIP Club program. Special pricing events and promotions for Sony products including mirrorless cameras and lenses.
- PanasoniccoreLumix Shop in-store concept. Panasonic cashback promotions and special offers.
- GoProcoreGoPro Shop in-store presence. Exclusive bundles and promotions for GoPro action cameras and accessories.
- SigmamajorAuthorized Sigma dealer offering full range of Sigma lenses with Hungarian warranty. Frequent Sigma promotions and discounts.
- TamronmajorAuthorized Tamron lens dealer with Hungarian warranty coverage on all Tamron products.
- FujifilmcoreAuthorized Fujifilm dealer including Instax instant cameras and film. Fujifilm cashback promotions.
- DJIcoreDJI authorized dealer for drones, action cameras, and gimbals including Osmo series and Mavic series.
- CofidisminorFinancing partner offering online installment loans (Online Áruhitel) for product purchases.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
220volt Magyarország competitors and assessment
Company assessmentDirect peers
- eMAG: Hungarian/CEE multi-category e-commerce marketplace selling consumer electronics, appliances, and photography gear directly to consumers and SMBs. Closest domestic competitor by breadth of assortment and e-commerce-led GTM.
- Alza: Czech-founded online electronics and photo/video retailer with a Hungarian storefront. Directly overlaps on cameras, lenses, drones, Apple products, and audio/home theater with a heavily online GTM.
Regional players
- KEH Camera: US-based used camera and lens retailer with grading, trade-in, and a strong secondary-market position. Comparable to the használt termékek side of 220volt's assortment but with no new-product retail or Hungarian presence.
- Foto Erhardt: German specialist photography and video retailer with multi-brand showrooms and authorized dealer status. Highly comparable to 220volt's specialist photo-retail model but operating only in Germany.
- Wex Photo Video: UK specialist photo and video retailer with showrooms, used-equipment trade-in, and education content. Comparable specialist positioning and multi-brand camera/drone/video assortment; UK-only geography.
- Calumet Photographic: Specialist photo/video retailer in Germany/Netherlands with showrooms, Pro-Partner brand relationships, and used/rental programs. Highly comparable specialist model and assortment, but operating in Western Europe rather than Hungary.
- Cyberphoto: Swedish specialist photo/video retailer offering cameras, lenses, drones, and accessories with strong manufacturer relationships. Mirrors 220volt's specialist focus in a different Nordic geography.
Broad incumbents
- Media Markt Hungary: Large multi-category consumer electronics chain in Hungary with deep camera, Apple, audio, and household appliance assortment. Competes across most of 220volt's categories but without the specialist photo-retail focus.
- Euronics Hungary: Established Hungarian electronics retail chain offering cameras, audio, household, and smart-home products. Overlaps broadly with 220volt's non-photo categories but does not specialize in pro photo/creator gear.
Emerging players
- MPB: Online platform specializing in buying, selling, and trading used camera and video equipment. Comparable to 220volt's used-equipment program and supports circular-economy monetization of photo gear.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
220volt Magyarország social profiles
Digital presence220volt Magyarország financial estimates
Financial estimateRevenue estimate
Valuation estimate
220volt Magyarország leadership team
Management profileNumber of profiles
220volt Magyarország funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
220volt Magyarország M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 220volt Magyarország
What does 220volt Magyarország do?
220volt Magyarország is a Hungarian specialty retailer selling photography equipment (cameras, lenses, drones, video gear), consumer electronics (Apple products, audio, home theater), and household appliances through its online store 220volt.hu and physical showrooms in Budapest. Beyond product sales, the company offers equipment rental, photography education and workshops, professional photo printing, and a dedicated B2B sales channel for corporate buyers.
Is 220volt Magyarország a public or private company?
220volt Magyarország is a private company. It is classified as unknown and is currently operating.
When was 220volt Magyarország founded?
220volt Magyarország was founded in 2006. It employs 51 to 100 people.
Where is 220volt Magyarország based?
220volt Magyarország is headquartered in Budapest, Hungary, in the Europe region.
How does 220volt Magyarország make money?
Five revenue lines are on record. Product Sales (Retail) is the primary driver. The others are equipment Rental, photo Printing Services, photography Education & Workshops and used Equipment Sales.
Who are 220volt Magyarország's main competitors?
Direct peers on record are eMAG and Alza. Regional players are KEH Camera, Foto Erhardt, Wex Photo Video, Calumet Photographic and Cyberphoto. Broad incumbents are Media Markt Hungary and Euronics Hungary. MPB is listed as an emerging player.
Does 220volt Magyarország have an API?
No public API is recorded for 220volt Magyarország.
What industry is 220volt Magyarország in?
220volt Magyarország's product category is Photography and Consumer Electronics Retail. Its primary akta.pro industry code is CRACAHAA, Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories), with a secondary code of CRACAPAD, Consumer Drones for Imaging (Camera Drones). Its NAICS code is 45613 and its SIC code is 3861.